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Turkish Airlines to View New Ad Campaign in Nigeria, 298 Others

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Turkish Airlines, the winner of the “Best Airline in Europe” award for the last six years in a row given by the most respected global airline passenger survey organisation, Skytrax, debuted its new commercial starring Oscar winner Morgan Freeman. 

The airline said the ad campaign with Morgan Freeman will be broadcast in Nigeria and 298 other destinations Turkish Airlines flies to worldwide and viewers can also follow the campaign on airline’s YouTube channel link.

As a Star Alliance member, Turkish Airlines is a 4-star airline with a fleet of 333 (passenger and cargo) aircraft flying to 296 destinations worldwide with 247 international and 49 domestic.

The commercial was first aired during the most-watched show in U.S. TV history, Super Bowl, the final game of the National Football Team (NFL) on February 5th.

After meeting the audience with a fantastic ad campaign “Batman v Superman” in last year’s game at Super Bowl 50, which had an estimated audience of over 800 million people worldwide, Turkish Airlines once again made a debut with a new commercial starring Morgan Freeman at this year’s game.

The commercial film is directed by the famous director Matthias Zentner, who has also directed commercials for many global brands. Shot in Los Angeles in a period of 10 hours with a crew of 101 people, the commercial will be meeting the audience on 16 TV channels, and the most prestigious media outlets around four continents.

Commenting on the deal made with the Oscar-winner actor, Director, Voice Actor and pilot Morgan Freeman, M. Ilker Ayci, Chairman of the Board and the Executive Committee of Turkish Airlines said, “We not only fly to more countries than any other airline in the world, but also invest in passenger experience at every destination we reach. In line with our global growth strategy, we will continue at full speed to launch new flight destinations.

“We are committed to innovation and we always aim for the best. We are more than satisfied by the feedback on and outcomes of our celebrity ad campaigns with world-famous figures so far. Our new ad campaign with Morgan Freeman has already been a smash hit. We value our deal with Freeman for his contribution to our global image and brand awareness.”

Morgan Freeman said, “As a licensed pilot, I have had a special interest in flying, and I know Turkish Airlines is consistently awarded for its unique offerings and innovative services that continue to score resounding successes. Besides it has amazingly delicious on-board and lounge catering. It’s an honor to work with such a prestigious airline that flies to more countries than any other airline in the world.”

Turkish Airlines had also sponsored “Batman v Superman: Dawn of Justice”, one of last year’s most popular movies, and broadcasted its commercial video starring world famous figures like Ben Affleck, Henry Cavill and Jesse Eisenberg as part of the sponsorship deal, on Super Bowl for the first time. “Kobe vs. Messi: The Selfie Shootout”, the flag-carrier’s another commercial deal with Lionel Messi and Kobe Bryant, was also selected the best commercial film of the last decade by YouTube.

The ad campaign with Morgan Freeman will be broadcast in every destination Turkish Airlines fly to worldwide. Viewers can also follow the campaign on  Turkish Airlines’ YouTube channel link.

During Super Bowl, Turkish Airlines also had a real-time Twitter game with the hashtag #itstime, offering 20 free business class flight tickets that can be used on all destinations that Turkish Airlines flies to.

 


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Sterling One Foundation Partners UNIDO, Others to Launch ESG Series

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The Sterling One Foundation, a non-profit organization dedicated to sustainable development and empowering professionals to drive social impact across Africa, has partnered with Price Waterhouse Coopers Nigeria, UNIDO-Investment Technology Promotion Office, Nigeria, Lagos Business School Sustainability Center, Sterling Bank, NGX Group, the Nigeria Employers Consultative Association and the Lagos Chamber of Commerce & Industry to unveil  the first edition of its Environmental, Social, and Governance (ESG) Series.

The partnership aims to support professionals in understanding, implementing, and reporting sustainability progress, in alignment with global standards.

According to a signed statement by the Foundation, the ESG Series was birthed following a workshop held at the 2023 edition of the Africa Social Impact Summit (ASIS) where it was discovered that there was a significant knowledge gap on the subject within the African development ecosystem as well as the private sector.

They commended all the excellent partners who have made the series possible noting that their commitment will strengthen professionals’ competencies in integrating ESG principles into organizational frameworks, and drive positive change while advancing the adoption of ESG principles and increased investment into the economy from local and global investors.

Over the years, Environmental, Social, and Governance (ESG) considerations have evolved from optional to essential for organizations, making the significance of incorporating ESG principles into business plans to enhance sustainability and corporate responsibility, for organizations an increased priority. Statistics indicate that ESG-focused institutional investments are projected to reach $33.9 trillion by 2026.

Through this series, the Foundation said it aims to demystify ESG concepts among the private, public, and development sectors in Nigeria and Africa while highlighting their tangible business benefits, to equip professionals with the knowledge and tools necessary for successful ESG integration in their organizations.

The one-day virtual event gives insight through in-depth sessions featuring thought leaders from private sector impact makers, development partners, international non-governmental organizations, and government agencies.


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Uche Ikejimba Secures Sixth Consecutive AMVCA Nomination With Best Unscripted M-Net Original Nod

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Uche Ikejimba, Award-winning producer, has secured her sixth consecutive Africa Magic Viewers Choice Award nod. The organizers made the nomination announcements on Sunday, March 24, 2024, across all Africa Magic channels. It saw Ikejimba clinch a nom in the ‘Best Unscripted M-Net Original’ category for What Will People Say.

In 2022, Ikejimba received two nominations for ‘Best Africa Magic Original Drama Series’ for Unmarried and Dilemma. She secured two other nominations in 2023 in ‘Best Unscripted Original’ for Come Play Naija and ‘Best Original Drama Series’ category for Unmarried.

Speaking about her latest nomination, Ikejimba said, “I’m very humbled and beyond grateful to be receiving my sixth consecutive AMVCA nomination. Anyone who knows me will acknowledge that I often put my blood, sweat and tears into the shows I produce. After Truth won its nomination in 2020, I’ve been holding on patiently for a second win and I hope this is the year. So, here’s my hearty congratulations to my fellow nominees and a huge thank you to the AMVCAs organisers for honoring me.”

Ikejimba is one of Africa’s most-sought after serial producers, and has earned herself the title, ‘Reality TV Series Savant’, with work on 100% Naija, Vodafone Icons, Naija Sings, Calabar Festival Diaries, Big Brother Reunion, Shoot Your Shot, What Will People Say, Come Play Naija, and the more recently airing Husband Material and Overall Best.

She came into the world of Television production as an associate producer on Moments with Mo, the first and only syndicated daily talk show in Africa at the time. However, she has also proven that her talents go beyond producing reality shows or unscripted serials, and she can run with the best in producing original drama series.

In 2016, she landed her first commissioned project with Africa Magic titled Hustle. The series about a young man’s first time in Lagos became an instant hit and ran for three seasons, with 360 episodes. She created, wrote and produced Blink’s original 26-episode drama series titled Truth. The show won an AMVCA for ‘Best TV Series’ in 2020. That same year, she produced and wrote the hit series, Unmarried. The show ran for four seasons and ended on a high.

Off the success of these drama series, she produced Africa Magic’s Dilemma, a 260-episode telenovela. She produced Shallow and the recent Africa Magic fanfavourite original, Manfriend. The show follows the women of the King family and their dysfunctional relationship with the men in their lives. She also produced Showmax’s first original law limited series, AGU in 2023. Her first feature length film, Phantom is a co-production and is also nominated for several awards such as the Toronto International Nollywood Film Festival (TINFF).

Uche Ikejimba has beaten many odds to become a producer and remained steadfast in her commitment to producing the best shows Africa has ever seen. As the continent prepares for the milestone 10th AMVCA, the Reality TV Series Savant and producer extraordinaire is content to celebrate her sixth consecutive nomination. Find out if she clinches her second AMVCA win when the awards air live across all Africa Magic channels on May 11, 2024.


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Banks Close 2m Accounts over BVN, NIN, Others

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Commercial banks in Nigeria closed 2.021 million bank accounts in the first quarter of 2024, Q1’24, to clean their books of questionable accounts and comply with regulatory orders on the linkage of bank accounts to the National Identity Number (NIN).

Banks Close 2m Accounts over BVN, NIN, Others

This is contained in a report by the Nigerian Interbank Settlement System (NIBSS), which also indicated that the number of inactive bank accounts grew month-on-month, MoM, by four million or 2.0 per cent to 19.7 million in March 2024 from 19.3 million in the previous month, February.

A bank account is classified inactive when it records zero transactions including deposits, withdrawals, transfers or point-of-sale transactions for six months.

However, details of the “Industry Bank Account Database”, a monthly data reported by banks, and compiled by the Nigerian Interbank Settlement System, NIBSS, also indicated that the number of active bank accounts grew by 6.62 million or 3.0 per cent to 219.64 million from 213.02 million in February.

Recall that in December 2023, the CBN issued a directive to all commercial banks in the country to restrict tier-1 accounts without proper Biometric Verification Number (BVN), and National Identity Number, NIN, that are not linked by Thursday, March 1st, 2024.

According to NIBSS data on BVN enrollment count, 61.6 million Nigerians have BVN as of April 2024.

 

Credit: Vanguard

 

 


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