Broadcasting
Ubongo Advocates Return of Children’s Belt on Television, begins Capacity Building

Ubongo, Africa’s leading edutainment company, has called for the return of the children’s education and entertainment belts on Nigerian television and radio stations.

The pan African social enterprise made this call at the commencement of its capacity building initiative in Lagos on Monday, October 4, 2021 with the Abuja session scheduled for Thursday, October 7, 2021.
Tayo Olaniyan, Country Representative, who made this call during the “Storytelling for Change” workshop for broadcasters, educators and content providers for children programmes, noted that there is currently a dearth of educational content in Nigeria which the return of the children belt on radio and television can begin to address.
He stated that in line with Ubongo’s mission to reach children everywhere with edutainment, the firm is partnering with key players across the broadcast industry to drive the reach of its relevant African centric entertaining entertainment and educational content.
He added that Ubongo will continue to seek opportunities to contribute and support efforts aimed at scaling the capability of broadcasters to develop local entertainment content across Nigeria.
On the workshop, he remarked, “We are sharing our expertise with the Nigerian broadcast industry as key partners; we want to inspire a lot more creativity for education and entertainment interventions by broadcast houses within the country, and we’re advocating for the return of the children’s belt on television and radio.
According to Cliodhna Ryan, Head of Education and Research, at Ubongo, “The interactive workshop is a platform to share human-centric insights, discuss the role of educational media in keeping children learning and best practices for designing media-based learning for kids and youths.”
She explained that the firm seeks to use the opportunity of the workshops to take broadcasters through Ubongo’s process of human-centred design so that they can co-create content with children.
She said, “As co-creation partners, we don’t believe in creating content as adults in isolation, we believe that children are a key part of the creation process. For this course, we’re taking them through our storytelling for change approach.”
She stated, “We believe that stories are powerful and that children learn best when they’re entertained. So, the key to educating a child through mass media is to ensure that they’re highly engaged in what they’re watching or listening to.
“For this reason, we use stories, songs and games for children to be active listeners and viewers when they’re engaging with the content rather than passively receiving the content.”
Also speaking on the project, Iman Lipumba, Director of Marketing and Communications, Ubongo, reiterated that the firm’s objective is to create fun, localised and multi-platform educational media that reaches millions of families through accessible technologies noting that Ubongo creates engaging and locally relevant edutainment for African learners.
She revealed that through its multiplatform and fun learning programmes, “Ubongo Kids” and “Akili and Me,” Ubongo is helping millions of kids find the fun in learning through whatever technology they have, whether radio, TV, mobile, web and even offline using SMS based systems.
Studies show that Ubongo’s programmes significantly improve school readiness and learning outcomes for kids and also promote social and behavioural change for kids, caregivers, parents, and educators.
By leveraging localised media on accessible technology, Ubongo has created an extremely cost-effective and high-reach solution to help close the literacy gap for millions of children at the base of the pyramid in Africa.
The workshop continues in Abuja on Thursday, October 7, 2021 at Chelsea Hotel and will draw participants from across the northern region of the country.
Broadcasting
NFVCB Boss Urges Stronger Distribution Channels @ Coal City Film Festival 2026

Dr.Shaibu Husseini, the Executive Director/Chief Executive Officer of the National Film and Video Censors Board (NFVCB), has called for stronger distribution frameworks within Nigeria’s film industry to ensure that locally produced content achieves global visibility.

He urged film festivals across the country to evolve beyond networking platforms into active marketplaces where filmmakers could secure distribution deals. He stressed that festivals must attract distributors, exhibitors, streaming platforms, and marketers to create tangible opportunities for filmmakers.
Husseini made this call while delivering the keynote address at the opening ceremony of the 2026 edition of the Coal City Film Festival held in Enugu.
“Film festivals must become gateways to distribution where filmmakers leave not just with applause, but with real opportunities,” he said.
Husseini expressed personal delight at hosting the event in Enugu, his birth state, noting the city’s rich cultural heritage and longstanding contribution to Nigeria’s creative landscape.
He commended the festival organisers, particularly the Festival Director, Uche Agbo, for their resilience and commitment in sustaining the
initiative. According to him, the Coal City Film Festival has grown into a significant cultural platform and a must-attend cinematic event in South East Nigeria.
Speaking on the festival’s theme, “Local Stories, Global Screens,” Husseini emphasised the importance of authenticity in storytelling. He noted that films rooted in local realities, languages, and cultural truth often resonate more strongly with global audiences.
He cited notable Nigerian productions such as King of Boys by Kemi Adetiba, The Wedding Party by Mo Abudu, Anikulapo by Kunle Afolayan,
“Black Book” by Editi Effiong, and “Lionheart” by Genevieve Nnaji as examples of culturally grounded stories that have gained international recognition on platforms such as Netflix and at global film festivals.
While acknowledging the growth in film production across Nigeria, the NFVCB boss identified distribution as a major bottleneck in the industry. He observed that many high-quality films struggle to reach audiences both locally and internationally due to limited distribution channels.
Reaffirming the Board’s commitment to industry development, Husseini stated that the NFVCB has continued to reposition itself as a partner in progress by engaging stakeholders, improving classification processes, and promoting a balance between creative freedom and social responsibility.
However, he raised concerns over increasing non-compliance with regulatory requirements, noting that some filmmakers bypass the Board by releasing unclassified films or operating without proper licensing.
He said all films and video works must be submitted to the NFVCB for classification and registration before being released on any platform, including digital platforms such as YouTube.
“This is a legal obligation, and the Board will not hesitate to take decisive action against defaulters,” he warned, adding that regulation is essential for protecting the industry, audiences, and national values.
Looking ahead, Husseini assured stakeholders of the Board’s continued collaboration with filmmakers and festival organisers to build a structured, sustainable, and globally competitive Nigerian film industry.
He concluded by commending the organisers of the Coal City Film Festival for their vision and contribution to Nigeria’s cultural economy, urging filmmakers to continue telling authentic stories that can resonate across global screens.
Broadcasting
NBC Boss Urges Content Ceators to Participate in DSO

Mr. Charles Ebuebu, director General of the National Broadcasting Commission (NBC), has called on Nigerian content creators to actively participate in the country’s Digital Switchover (DSO), describing the transition as a major opportunity for visibility, revenue growth, and industry collaboration.

Mr. Charles Ebuebu, DG, NBC
Speaking as Special Guest of Honour at the induction ceremony of the Electronic Media Content Owners Association of Nigeria (EMCOAN) in Lagos, Ebuebu stressed that the success of the DSO depends on engaging content to populate the nation’s new digital channels.
“Without content, the DSO’s success would be incomplete. We are urging content owners to collaborate with the Commission to ensure Nigeria’s digital future is rich, diverse, and sustainable,” he said.
The NBC boss highlighted that the upcoming FreeTV Direct-to-Home (DTH) platform, along with its mobile applications, would provide content creators with nationwide reach, advanced analytics, and brand partnership opportunities.
Nigeria’s DSO, which marks the shift from analogue to digital broadcasting, is being implemented by the NBC using the Nigcomsat satellite infrastructure. The programme aims to deliver over 100 nationwide channels and expand access to Nigerians in remote areas via hybrid decoders, addressing long-standing infrastructure and funding challenges. The project, which has experienced delays since 2012, now has strong government backing and is scheduled for launch in April 2026.
Ebuebu commended EMCOAN members for their contributions to strengthening Nigeria’s creative economy and encouraged them to leverage the opportunities offered by the DSO to promote local stories, culture, and creativity on both national and global stages.
During the ceremony, EMCOAN honoured its distinguished members, naming Wale Adenuga, MFR, as Grand Patron and Mr. Yinka Adebayo as Patron.
Prominent figures in the broadcasting content industry, including Wale Adenuga, Opa Williams, Agatha Amata, Jibe Ologeh, High Chief Emeka Ossai, Debbie Odetayo, Amina Mohammed, and Frank Elaboya, attended the event.
Representing the NBC at the event was Mr. Ralph Akpan, director of the Lagos Zone, while EMCOAN president, Mr. Adeniji Omirin, MD of ADNOM Media, urged members to fully engage in the digital switchover.
Broadcasting
Canal+ to Cut Jobs as Part Sweeping Restructuring

Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.
The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.
The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.
MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.
The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.
Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.
By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.
The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.
However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.
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