E-Business
Unveiling 2023 Holiday Shopping Trends in Nigeria: A Comprehensive Overview

By Reuben Kalu
The holiday season is not only a time for celebration and festivities but also a peak period for shopping, both online and offline.

Reuben Kalu, Marketing and Business Development Expert
In Nigeria, the dynamics of holiday shopping have evolved over the years, influenced by changing consumer behavior, technological advancements, and economic factors.
As we delve into the trends that will shape the 2023 holiday shopping season in Nigeria, it becomes evident that the landscape is evolving, presenting new opportunities and challenges for both retailers and consumers.
- Rise of E-Commerce:
The past few years have witnessed a significant surge in online shopping, and this trend is expected to continue in 2023.
With the proliferation of smartphones and improved internet connectivity, more Nigerians are opting for the convenience of shopping from the comfort of their homes. E-commerce platforms are likely to experience a spike in traffic as consumers seek a hassle-free shopping experience during the holiday season.
- Increased Mobile Shopping:
Mobile commerce is set to play a pivotal role in holiday shopping trends. As smartphone penetration continues to grow, consumers are increasingly turning to mobile apps and websites to browse and make purchases.
Retailers are responding by optimizing their online platforms for mobile users, offering seamless navigation and user-friendly interfaces.
- Influencer Marketing in E-Commerce:
Influencer marketing has become a powerful tool for brands to connect with their target audience. In 2023, we can expect to see an upsurge in influencer collaborations, especially in the context of holiday shopping. Social media influencers are likely to partner with e-commerce brands to create engaging content, share reviews, and promote exclusive deals, driving consumer interest and trust.
- Personalized Shopping Experiences:
Consumers in Nigeria are becoming increasingly discerning, seeking personalized shopping experiences that cater to their individual preferences.
In 2023, retailers are expected to leverage technology to gather and analyze customer data, providing tailored recommendations and personalized promotions.
This trend not only enhances customer satisfaction but also contributes to increased sales and brand loyalty.
- AI-Powered Recommendations:
Artificial Intelligence (AI) is set to revolutionize the holiday shopping experience in Nigeria.
AI algorithms will analyze customer behavior, past purchases, and preferences to generate accurate product recommendations.
This not only saves time for consumers but also enhances the likelihood of successful purchases, contributing to a more satisfying shopping journey.
- Virtual Try-Ons and Augmented Reality:
In the quest to bridge the gap between online and offline shopping experiences, retailers may incorporate virtual try-ons and augmented reality features.
This allows consumers to virtually ‘try on’ clothing, accessories, or even test home décor items before making a purchase. Such innovations enhance the overall shopping experience and reduce the uncertainty associated with online purchases.
III. Sustainable and Ethical Shopping:
As global awareness of environmental issues grows, consumers are increasingly making conscious choices in favor of sustainable and ethically produced goods.
This trend is expected to extend to holiday shopping in Nigeria, with consumers seeking eco-friendly products and supporting brands with transparent and ethical practices.
- Eco-Friendly Packaging:
Retailers are likely to adopt eco-friendly packaging options as part of their commitment to sustainability.
From recycled materials to biodegradable packaging, the emphasis on reducing environmental impact will be a key consideration for both online and brick-and-mortar stores.
- Support for Local Artisans and Businesses:
In 2023, there may be a surge in support for local artisans and businesses.
Consumers are likely to appreciate and seek out products that are handmade or produced locally, contributing to the growth of small businesses and fostering a sense of community.
- Payment Innovations and Financial Inclusion:
The evolution of payment methods has been a significant driver in shaping the shopping landscape, especially in emerging markets like Nigeria.
In 2023, we can expect continued innovations in payment options, making it easier for consumers to make purchases, even in regions with limited access to traditional banking services.
- Rise of Digital Wallets:
Digital wallets are gaining popularity in Nigeria, offering a convenient and secure way for consumers to make payments.
As the use of digital wallets becomes more widespread, retailers are likely to integrate multiple payment options to accommodate diverse consumer preferences.
- Installment Payment Plans:
To enhance affordability and cater to a broader consumer base, retailers may introduce installment payment plans.
This allows shoppers to spread the cost of their purchases over several months, making high-value items more accessible and promoting financial inclusion.
- Cybersecurity Concerns:
While the digitalization of holiday shopping brings numerous benefits, it also raises concerns about cybersecurity.
With the increase in online transactions, there is a growing need for robust cybersecurity measures to protect consumers’ sensitive information and ensure a secure shopping environment.
- Secure Payment Gateways:
E-commerce platforms will prioritize the implementation of secure payment gateways to safeguard customer data.
Encryption technologies and two-factor authentication will be integral to ensuring the confidentiality of online transactions.
- Consumer Education on Cybersecurity:
Retailers may take proactive measures to educate consumers about online security practices.
This includes tips on creating strong passwords, recognizing phishing attempts, and using secure networks for online transactions.
- Socially Driven Shopping:
The influence of social media on consumer behavior continues to grow, and this trend is expected to be amplified during the 2023 holiday season.
Social commerce, where consumers can make purchases directly through social media platforms, is likely to gain traction.
- Shoppable Social Media Posts:
Retailers may leverage shoppable posts on platforms like Instagram and Facebook, allowing users to explore and purchase products without leaving the app.
This seamless integration of social media and e-commerce enhances the overall shopping experience.
- User-Generated Content and Reviews:
User-generated content, including reviews and testimonials, will play a crucial role in shaping purchasing decisions.
Retailers may actively encourage customers to share their experiences, creating a sense of community and authenticity around their brand.
As we anticipate the 2023 holiday shopping season in Nigeria, it is evident that the landscape is evolving, driven by technological advancements, changing consumer preferences, and a growing emphasis on sustainability.
Retailers who embrace these trends and adapt their strategies accordingly are likely to thrive in this dynamic market.
From the rise of e-commerce and personalized shopping experiences to the emphasis on sustainability and socially driven shopping, the holiday season presents a myriad of opportunities for both consumers and businesses alike.
As we embark on this festive season, let us celebrate the spirit of giving and innovation that defines the holiday shopping trends in Nigeria.
Reuben Kalu is a Marketing and Business Development Expert
E-Business
Study Reveals 83% of Employees Stay Connected to Work During Time Off, Fuelling Digital Anxiety

A new Kaspersky survey undertaken in the Middle East, Turkiye and Africa (META) region reveals that digital anxiety is becoming a defining feature of modern work culture, as employees don’t disconnect even during their free time and vacations.

According to the findings, 83% of respondents keep an eye on work tasks outside working hours. An overwhelming 85% reply to all work-related messages in instant messaging apps, while the same share (85%) check work emails during their time off – and 81% admit they are responding to work emails while on vacation or in their personal time.
The pressure to remain constantly available is contributing to heightened stress levels in the workplace. Other sources of stress include work issues, for example, 43% experience anxiety after accidentally sending a random message to a work chat.
Interestingly, not all digital mishaps are perceived equally: 40% report that they take it calmly when they send an unfinished email, proving that some mistakes are considered less damaging than others.
Blurred boundaries between professional and personal life, combined with instant communication tools, are intensifying feelings of constant monitoring and fear of making digital errors.
More than a third (36%) of respondents say they feel extremely uncomfortable or even scared if their boss notices them scrolling through social media at work instead of working. The “always-on” culture may undermine employee well-being, increase burnout risks, and reduce overall productivity in the long term.
“Digital anxiety doesn’t just affect employee well-being – it can also increase cybersecurity risks for organisations. When people feel constant pressure to respond immediately to messages and emails, they are more likely to act impulsively, without carefully verifying links, attachments, or sender identities.
This urgency can make employees more vulnerable to phishing, and other scams using social engineering techniques,” comments Brandon Muller, Technical Expert at Kaspersky.
Kaspersky recommends employees to follow the below tips to avoid digital anxiety and associated cyber risks:
- Slow down before clicking or replying. Digital anxiety can trigger automatic reactions. A short pause to check sender details, URLs, or attachments can prevent security breaches.
- Treat urgency as a red flag. Cybercriminals often exploit pressure and fear. Always verify unexpected or urgent requests before responding.
- Avoid handling sensitive information on unsecured networks. Public Wi-Fi, often used when working outside regular hours, increases exposure to cyber threats. Mobile network and VPN should be applied in such cases.
- Use technologies that will help reduce risks. For example, Kaspersky Premium offers AI-powered anti-phishing features designed to help warn of potential threats.
Businesses can reduce cybersecurity risks related to employees’ digital anxiety by providing regular cybersecurity training that helps staff recognise threats and respond correctly even under stress.
At the same time, organisations should use robust cybersecurity solutions to minimise the impact of human error. Kaspersky Next’s adaptable and robust cloud-native protection, underpinned by an unequalled cybersecurity track record, is one of such products.
Protection solutions for mail servers, such as Kaspersky Security for Mail Server, with anti-phishing capabilities, help to additionally decrease the chance of infection through a phishing email.
E-Business
FG Approves Electric Buses for Civil Servants, Pushes Local Auto Growth

Federal Government of Nigeria has approved the acquisition of electric buses for civil servants as part of efforts to promote cleaner transportation and boost local vehicle manufacturing.

The development was disclosed in Abuja by Joseph Osanipin, Director-General of the National Automotive Design and Development Council (NADDC). Osanipin said the buses would be sourced from local assemblers to strengthen domestic production and stimulate growth in Nigeria’s automotive sector.
He stated: “The initiative is aimed at encouraging the transition to cleaner mobility while creating opportunities for local manufacturers.” According to him, the government has also procured charging infrastructure that will be deployed across parts of the country to support the adoption of electric vehicles.
As part of broader efforts to develop the sector, the council is establishing the Nnewi Automotive Development Park in Anambra State. Osanipin explained: “We are developing the Nnewi Automotive Development Park where we will provide the necessary infrastructure so that users of the park can share facilities.”
He added that the shared infrastructure model would enable investors and manufacturers to operate without bearing the full cost of setting up independent facilities. The council is also seeking additional investment to accelerate the development of the park and attract more industry participants.
Osanipin urged Nigerians to support locally assembled vehicles, noting that increased patronage would help create jobs and drive economic growth. He said the council is providing training to manufacturers and stakeholders to enhance local production of vehicle components such as batteries and tyres.
“The move will reduce import dependence, create employment opportunities, and contribute to the country’s Gross Domestic Product,” he said. The NADDC is also working with the Bank of Industry Nigeria to facilitate the disbursement of the National Automotive Development Fund to qualified stakeholders.
E-Business
Jumia Reaffirms Commitment to Consumer Trust on World Consumer Rights Day

As the global community commemorates World Consumer Rights Day, Jumia Nigeria joined industry leaders, regulators, and consumer advocates at the Lagos Marriott Hotel, Ikeja, for a high-level panel session hosted by the Lagos State Consumer Protection Agency (LASCOPA) on Tuesday, March 17, 2026.

Speaking during the session, Peters Afebuame, Group Head of Content and Production at Jumia, highlighted Jumia’s comprehensive approach to protecting consumers from counterfeit or adulterated products on its marketplace, noting that the company has implemented structured checks and technology-driven systems across the entire product lifecycle, from seller onboarding to post-listing monitoring, to safeguard product authenticity.
“Ensuring product authenticity on our platform requires a combination of technology, policy enforcement, and continuous seller engagement,” he stated.
“At Jumia Nigeria, we have implemented a multi-layered process that begins with rigorous seller onboarding and policy agreements, followed by catalogue configuration controls, AI-driven product attribute verification, and the use of global product identification standards. These systems are reinforced by ongoing quality moderation, brand protection mechanisms, and strict enforcement actions, including product and seller delisting, ensuring that customers can shop on our platform with confidence.”
Central to Jumia’s consumer protection framework is a rigorous seller verification process designed to ensure marketplace integrity. Vendors are required to provide proof of legal and regulatory compliance before gaining access to the platform. This vetting process is reinforced by a strict quality control system that monitors products listed on the platform, backed by a zero-tolerance policy toward counterfeit or substandard goods. Non-compliant sellers face penalties and permanent delisting from the marketplace.
Transparency also remains a core priority in helping customers make informed purchasing decisions. Product listings across the platform feature clear specifications, verified descriptions, and detailed images, enabling shoppers to understand exactly what they are purchasing before completing a transaction.
Recognising that digital literacy plays a critical role in online safety, Jumia continues to invest in consumer education initiatives through instructional “how-to” videos, platform guides, and social media campaigns that equip Nigerian shoppers with practical knowledge to navigate online shopping securely and confidently.
To further strengthen transaction security, Jumia leverages its proprietary payment solution, JumiaPay, which provides a secure and encrypted payment infrastructure designed to protect customer financial data. The company also adheres to internationally recognised data protection standards such as the General Data Protection Regulation (GDPR) and local regulatory frameworks established by the Nigeria Data Protection Commission (NDPC), ensuring responsible handling and protection of user information.
Beyond the point of purchase, Jumia reinforces consumer protection through a customer-centric return and refund policy designed to ensure seamless resolution when issues arise. A dedicated customer service team also provides support through multiple channels, including phone and social media, enabling swift response to consumer inquiries and complaints.
As e-commerce continues to expand across Nigeria, Jumia reaffirmed its commitment to building a marketplace that prioritises fairness, transparency, and consumer safety. Through continuous investment in technology, strong policy enforcement, and ongoing consumer engagement, the company aims to strengthen trust and confidence in Nigeria’s growing digital commerce ecosystem.
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