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Unveiling 2023 Holiday Shopping Trends in Nigeria: A Comprehensive Overview

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Reuben Kalu, Marketing and Business Development Expert
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By Reuben Kalu

The holiday season is not only a time for celebration and festivities but also a peak period for shopping, both online and offline.

Unveiling 2023 Holiday Shopping Trends in Nigeria: A Comprehensive Overview

Reuben Kalu, Marketing and Business Development Expert

 

In Nigeria, the dynamics of holiday shopping have evolved over the years, influenced by changing consumer behavior, technological advancements, and economic factors.

As we delve into the trends that will shape the 2023 holiday shopping season in Nigeria, it becomes evident that the landscape is evolving, presenting new opportunities and challenges for both retailers and consumers.

  1. Rise of E-Commerce:

The past few years have witnessed a significant surge in online shopping, and this trend is expected to continue in 2023.

With the proliferation of smartphones and improved internet connectivity, more Nigerians are opting for the convenience of shopping from the comfort of their homes. E-commerce platforms are likely to experience a spike in traffic as consumers seek a hassle-free shopping experience during the holiday season.

  1. Increased Mobile Shopping:

Mobile commerce is set to play a pivotal role in holiday shopping trends. As smartphone penetration continues to grow, consumers are increasingly turning to mobile apps and websites to browse and make purchases.

Retailers are responding by optimizing their online platforms for mobile users, offering seamless navigation and user-friendly interfaces.

  1. Influencer Marketing in E-Commerce:

Influencer marketing has become a powerful tool for brands to connect with their target audience. In 2023, we can expect to see an upsurge in influencer collaborations, especially in the context of holiday shopping. Social media influencers are likely to partner with e-commerce brands to create engaging content, share reviews, and promote exclusive deals, driving consumer interest and trust.

  1. Personalized Shopping Experiences:

Consumers in Nigeria are becoming increasingly discerning, seeking personalized shopping experiences that cater to their individual preferences.

In 2023, retailers are expected to leverage technology to gather and analyze customer data, providing tailored recommendations and personalized promotions.

This trend not only enhances customer satisfaction but also contributes to increased sales and brand loyalty.

  1. AI-Powered Recommendations:

Artificial Intelligence (AI) is set to revolutionize the holiday shopping experience in Nigeria.

AI algorithms will analyze customer behavior, past purchases, and preferences to generate accurate product recommendations.

This not only saves time for consumers but also enhances the likelihood of successful purchases, contributing to a more satisfying shopping journey.

  1. Virtual Try-Ons and Augmented Reality:

In the quest to bridge the gap between online and offline shopping experiences, retailers may incorporate virtual try-ons and augmented reality features.

This allows consumers to virtually ‘try on’ clothing, accessories, or even test home décor items before making a purchase. Such innovations enhance the overall shopping experience and reduce the uncertainty associated with online purchases.

III. Sustainable and Ethical Shopping:

As global awareness of environmental issues grows, consumers are increasingly making conscious choices in favor of sustainable and ethically produced goods.

This trend is expected to extend to holiday shopping in Nigeria, with consumers seeking eco-friendly products and supporting brands with transparent and ethical practices.

  1. Eco-Friendly Packaging:

Retailers are likely to adopt eco-friendly packaging options as part of their commitment to sustainability.

From recycled materials to biodegradable packaging, the emphasis on reducing environmental impact will be a key consideration for both online and brick-and-mortar stores.

  1. Support for Local Artisans and Businesses:

In 2023, there may be a surge in support for local artisans and businesses.

Consumers are likely to appreciate and seek out products that are handmade or produced locally, contributing to the growth of small businesses and fostering a sense of community.

  1. Payment Innovations and Financial Inclusion:

The evolution of payment methods has been a significant driver in shaping the shopping landscape, especially in emerging markets like Nigeria.

In 2023, we can expect continued innovations in payment options, making it easier for consumers to make purchases, even in regions with limited access to traditional banking services.

  1. Rise of Digital Wallets:

Digital wallets are gaining popularity in Nigeria, offering a convenient and secure way for consumers to make payments.

As the use of digital wallets becomes more widespread, retailers are likely to integrate multiple payment options to accommodate diverse consumer preferences.

  1. Installment Payment Plans:

To enhance affordability and cater to a broader consumer base, retailers may introduce installment payment plans.

This allows shoppers to spread the cost of their purchases over several months, making high-value items more accessible and promoting financial inclusion.

  1. Cybersecurity Concerns:

While the digitalization of holiday shopping brings numerous benefits, it also raises concerns about cybersecurity.

With the increase in online transactions, there is a growing need for robust cybersecurity measures to protect consumers’ sensitive information and ensure a secure shopping environment.

  1. Secure Payment Gateways:

E-commerce platforms will prioritize the implementation of secure payment gateways to safeguard customer data.

Encryption technologies and two-factor authentication will be integral to ensuring the confidentiality of online transactions.

  1. Consumer Education on Cybersecurity:

Retailers may take proactive measures to educate consumers about online security practices.

This includes tips on creating strong passwords, recognizing phishing attempts, and using secure networks for online transactions.

  1. Socially Driven Shopping:

The influence of social media on consumer behavior continues to grow, and this trend is expected to be amplified during the 2023 holiday season.

Social commerce, where consumers can make purchases directly through social media platforms, is likely to gain traction.

  1. Shoppable Social Media Posts:

Retailers may leverage shoppable posts on platforms like Instagram and Facebook, allowing users to explore and purchase products without leaving the app.

This seamless integration of social media and e-commerce enhances the overall shopping experience.

  1. User-Generated Content and Reviews:

User-generated content, including reviews and testimonials, will play a crucial role in shaping purchasing decisions.

Retailers may actively encourage customers to share their experiences, creating a sense of community and authenticity around their brand.

As we anticipate the 2023 holiday shopping season in Nigeria, it is evident that the landscape is evolving, driven by technological advancements, changing consumer preferences, and a growing emphasis on sustainability.

Retailers who embrace these trends and adapt their strategies accordingly are likely to thrive in this dynamic market.

From the rise of e-commerce and personalized shopping experiences to the emphasis on sustainability and socially driven shopping, the holiday season presents a myriad of opportunities for both consumers and businesses alike.

As we embark on this festive season, let us celebrate the spirit of giving and innovation that defines the holiday shopping trends in Nigeria.

Reuben Kalu is a Marketing and Business Development Expert

 

 

 

 


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E-Business

Weebly Websites to Shut Down for Nigeria, 66 Other Countries from September

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Weebly, US-based free, beginner-friendly, drag-and-drop website builder and eCommerce service, will no longer be available for customers in 67 countries, including Nigeria, after September 2026, according to an email seen by Nigeria CommunicationsWeek.

Weebly Websites to Shut Down for Nigeria, 66 Other Countries from September

Weebly said it is “winding down” services in different nations “due to changes in regulation and to simplify our global operations”.

The firm released a timeline of gradual changes, to help existing users access their data before the site shuts down.

Starting June 29, customers of 67 countries were no longer able to publish any new pages.

September 27, 2026: Weebly websites will be unpublished.

Before this date, users should download site content and data. Follow these steps:

Go to Account Settings, click on My Data, and select Download My Data.

This will help you migrate your content to another website provider, or retain it.

Concerned about privacy? Ask Weebly to delete your data, through the Erase Data and Forget Me option under the My Data tab on your account page.

December 26, 2026: Last date of accessing Weebly account.

Until this date, you will have access to the account, although sites will be unpublished.

This period helps users move their site, domains, and data to another service.

Domain names can be moved to another registrar only after 60 days from the registration date.

According to the Weebly website, users must make sure that they do not make changes to your registrant contact information (email, phone number, first/last name), as this will lead to a 60-day registrar lock and prevent you from transferring your domain name.

Note that domain name transfers work differently for country-specific domains; users must contact Weebly’s support team for assistance.

How to unlock, transfer domain name

From your Weebly Dashboard, go to websites, and click on Domains, then select Manage Domain.

Disable registrar lock, get EPP authorisation code, and copy the full code.

Disabling registrar lock will also disable privacy protection. It is important to set privacy protection once again with the new registrar.

Follow the instructions for the newly chosen registrar as the rest of the transfer process will be managed by them

Why is Weebly winding down?

While the firm attributed it to “a change in regulation,” online users have argued that Square, which acquired Weebly in 2018, is pushing its platform ‘Square Online’.

Square is originally a US-based payment processor, and the firm says it has since evolved into the “largest business tech platform”.

It calls Square Online a “free online store” but clarifies that those who do not sell online can also use it to build their websites.

In an earlier support update for the Weebly Website Builder, Square Online was consistently referred to as a better alternative, although at the time, it was said that Square “has no plans to discontinue the Weebly website builder”.

Which countries will Weebly no longer be available in?  Albania, Algeria, Andorra, Armenia, Aruba, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbadoa, Belarus, Benin and Bosnia and Herzegovina.

Others are: Cambodia, Cameroon, Chile, Colombia, Congo, Costa Rica, and Côte d’Ivoire.

Also affected are: Ecuador, Egypt, Ethiopia, French Polynesia,    Gabon, Georgia, Ghana, Guinea, Iceland, Jordan, Kazakhstan, Kenya, Laos, Malaysia, Mauritius, Moldova, Montenegro, Morocco, Nepal and New Caledonia.

The rest are: Nigeria, Oman, Pakistan, Palau, Paraguay, Peru, Russia, Saudi Arabia, Senegal, Serbia, Sierra Leone, Singapore, South Korea, Suriname, Taiwan, Tajikistan, Tanzania, Thailand, Turkey, Uganda, Ukraine, United Arab Emirates, Uruguay, Uzbekistan, Vietnam, Zambia and Zimbabwe.

 

 


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E-Business

NOTAP to Commercialise University Research, Expands Patent Drive

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National Office for Technology Acquisition and Transfer (NOTAP), has commenced the process of patenting and commercialisation of research works by universities and other research institutions in the country.

NOTAP to Commercialise University Research, Expands Patent Drive

Dr. Obiageli Amadiobi, director general of NOTAP

Dr. Obiageli Amadiobi, director general of NOTAP, stated this in Abuja, during an interaction with journalists on her achievements since assuming office.

Speaking on the theme, “Strengthening Indigenous Capacity: NOTAP’s Drive for Technology Transfer, Local Content Development, and Innovative activities,” Amadiobi said the agency had involved both the academia and industry so that researchers can work on topics brought forward for commercialisation purpose.

“My minister is very intentional about this– very intentional about commercialisation of research results, which we have already submitted to him. They are meaningful researches, which we need to commercialise.

“We have established 69 intellectual property technology transfer offices in 69 universities that we are still counting. We have informed the vice chancellors of Nigerian universities to set up such offices and we will come and educate them on intellectual property and technology transfers.

“As we are doing this, we are also taking record of all the researchers of these universities and research centres and documenting them in a compendium.

“So, we have compendiums from the universities to us and we put them in a database. If you will recall, recently, the ministry, our supervising ministry, which is the Federal Ministry of Innovation, Science, and Technology, launched a programme titled Energise Commercialisation. This entirely was for commercialisation of all R&Ds,” she said.

On research Institutions carrying out research on areas of industry needs, she said, “NOTAP is bridging the gap between research and development with industry needs, “it is on our programme called the NITDF, NOTAP Industry Technology Transfer Fellowship. By this programme, we engage the universities and the industries, in what we call the triple helix. We liaise with the universities and the industries to sponsor, the industries will sponsor a Ph.D candidate in a Nigerian university to conduct relevant researches.

“They will provide the topics that they want researches for and such students will research on that with the assistance of the industries, because they wear the shoes, so they know where it pinches them. But usually, there are Ph.D candidates already established. This year alone, we certified about 15 of them to enter into this programme and they have gone into the various universities.

“And we are still looking for people to update some of the projects; the research topics we already have. But we are not getting enough persons to do the researches. So, we are going to do further advertisement to see if other candidates will come up.


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FG Unveils Digital Postcode System for MDAs

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Federal government has launched a drive to standardise operations across all Ministries, Departments, and Agencies (MDAs) through the nationwide adoption of the new National Digital Alphanumeric Postcode System.

FG Unveils Digital Postcode System for MDAs

Dr Bosun Tijani, minister of Communications, Innovation and Digital Economy, launched the initiative at a high-level stakeholder workshop on Thursday in Abuja.

The conference, themed “Embedding the Nigerian Digital Postcode in Public Service Delivery,” brought together key stakeholders to discuss the adoption of the system across government institutions.

Represented by Nadungu Gagare, permanent secretary of the Ministry,  declared that the initiative was a critical pillar for the country’s economic and security framework.

“The Nigerian Digital Postcode represents far more than an improvement to postal services. It is a strategic national asset. Without accurate location intelligence, governments struggle to plan effectively, emergency responders lose valuable time, and financial institutions face verification challenges,” he said.

Tijani said the Alphanumeric digital postcode system was a pathway and a defining moment for Nigeria’s digital transformation under the Renewed Hope Agenda of President Bola Tinubu.

He said an accurate national addressing system would enable government agencies to plan better, improve emergency response, support credible census and elections, expand financial inclusion and ensure citizens were not excluded from essential services because of poor location data.

The Minister commended NIPOST for leading the initiative and urged MDAs and state governments to integrate the system into their operations, stressing that its success would depend on collaboration, interoperability, and nationwide adoption.

Omotola Odeyemi, postmaster general and chief executive officer, Nigerian Postal Service (NIPOST), explained that the digital postcode system creates a “common language of location” for the entire government.

She urged federal and subnational entities to integrate the infrastructure into their daily operations to maximise its value.

“Just as digital identity has helped to establish who a citizen is, this National Digital Postcode helps us to determine where services, opportunities, and interventions should be delivered. Its success will not be measured by the number of postcodes that we generate but by the lives that we improve,” the NIPOST boss explained.

Mrs Didi Esther Walson-Jack, head of the Civil Service of the Federation, represented by Dr Abdul Sule Garba, permanent Secretary of the Service Welfare Office, pledged full administrative backing for the rollout.

She noted that the civil service would be properly equipped to adapt to the data-driven system.

“The operationalisation of the Nigerian digital postcode is a strategic initiative that has the potential to significantly improve public administration, service delivery, and digital governance across the country,” Mrs Walson-Jack added.

The workshop featured live demonstrations and technical panel sessions focused on linking the new digital postcode system directly into national healthcare, social protection, education, and electoral planning.

 

 


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