Connect with us

E-Business

Unveiling 2023 Holiday Shopping Trends in Nigeria: A Comprehensive Overview

Published

on

Reuben Kalu, Marketing and Business Development Expert
Kindly share this post

By Reuben Kalu

The holiday season is not only a time for celebration and festivities but also a peak period for shopping, both online and offline.

Unveiling 2023 Holiday Shopping Trends in Nigeria: A Comprehensive Overview

Reuben Kalu, Marketing and Business Development Expert

 

In Nigeria, the dynamics of holiday shopping have evolved over the years, influenced by changing consumer behavior, technological advancements, and economic factors.

As we delve into the trends that will shape the 2023 holiday shopping season in Nigeria, it becomes evident that the landscape is evolving, presenting new opportunities and challenges for both retailers and consumers.

  1. Rise of E-Commerce:

The past few years have witnessed a significant surge in online shopping, and this trend is expected to continue in 2023.

With the proliferation of smartphones and improved internet connectivity, more Nigerians are opting for the convenience of shopping from the comfort of their homes. E-commerce platforms are likely to experience a spike in traffic as consumers seek a hassle-free shopping experience during the holiday season.

  1. Increased Mobile Shopping:

Mobile commerce is set to play a pivotal role in holiday shopping trends. As smartphone penetration continues to grow, consumers are increasingly turning to mobile apps and websites to browse and make purchases.

Retailers are responding by optimizing their online platforms for mobile users, offering seamless navigation and user-friendly interfaces.

  1. Influencer Marketing in E-Commerce:

Influencer marketing has become a powerful tool for brands to connect with their target audience. In 2023, we can expect to see an upsurge in influencer collaborations, especially in the context of holiday shopping. Social media influencers are likely to partner with e-commerce brands to create engaging content, share reviews, and promote exclusive deals, driving consumer interest and trust.

  1. Personalized Shopping Experiences:

Consumers in Nigeria are becoming increasingly discerning, seeking personalized shopping experiences that cater to their individual preferences.

In 2023, retailers are expected to leverage technology to gather and analyze customer data, providing tailored recommendations and personalized promotions.

This trend not only enhances customer satisfaction but also contributes to increased sales and brand loyalty.

  1. AI-Powered Recommendations:

Artificial Intelligence (AI) is set to revolutionize the holiday shopping experience in Nigeria.

AI algorithms will analyze customer behavior, past purchases, and preferences to generate accurate product recommendations.

This not only saves time for consumers but also enhances the likelihood of successful purchases, contributing to a more satisfying shopping journey.

  1. Virtual Try-Ons and Augmented Reality:

In the quest to bridge the gap between online and offline shopping experiences, retailers may incorporate virtual try-ons and augmented reality features.

This allows consumers to virtually ‘try on’ clothing, accessories, or even test home décor items before making a purchase. Such innovations enhance the overall shopping experience and reduce the uncertainty associated with online purchases.

III. Sustainable and Ethical Shopping:

As global awareness of environmental issues grows, consumers are increasingly making conscious choices in favor of sustainable and ethically produced goods.

This trend is expected to extend to holiday shopping in Nigeria, with consumers seeking eco-friendly products and supporting brands with transparent and ethical practices.

  1. Eco-Friendly Packaging:

Retailers are likely to adopt eco-friendly packaging options as part of their commitment to sustainability.

From recycled materials to biodegradable packaging, the emphasis on reducing environmental impact will be a key consideration for both online and brick-and-mortar stores.

  1. Support for Local Artisans and Businesses:

In 2023, there may be a surge in support for local artisans and businesses.

Consumers are likely to appreciate and seek out products that are handmade or produced locally, contributing to the growth of small businesses and fostering a sense of community.

  1. Payment Innovations and Financial Inclusion:

The evolution of payment methods has been a significant driver in shaping the shopping landscape, especially in emerging markets like Nigeria.

In 2023, we can expect continued innovations in payment options, making it easier for consumers to make purchases, even in regions with limited access to traditional banking services.

  1. Rise of Digital Wallets:

Digital wallets are gaining popularity in Nigeria, offering a convenient and secure way for consumers to make payments.

As the use of digital wallets becomes more widespread, retailers are likely to integrate multiple payment options to accommodate diverse consumer preferences.

  1. Installment Payment Plans:

To enhance affordability and cater to a broader consumer base, retailers may introduce installment payment plans.

This allows shoppers to spread the cost of their purchases over several months, making high-value items more accessible and promoting financial inclusion.

  1. Cybersecurity Concerns:

While the digitalization of holiday shopping brings numerous benefits, it also raises concerns about cybersecurity.

With the increase in online transactions, there is a growing need for robust cybersecurity measures to protect consumers’ sensitive information and ensure a secure shopping environment.

  1. Secure Payment Gateways:

E-commerce platforms will prioritize the implementation of secure payment gateways to safeguard customer data.

Encryption technologies and two-factor authentication will be integral to ensuring the confidentiality of online transactions.

  1. Consumer Education on Cybersecurity:

Retailers may take proactive measures to educate consumers about online security practices.

This includes tips on creating strong passwords, recognizing phishing attempts, and using secure networks for online transactions.

  1. Socially Driven Shopping:

The influence of social media on consumer behavior continues to grow, and this trend is expected to be amplified during the 2023 holiday season.

Social commerce, where consumers can make purchases directly through social media platforms, is likely to gain traction.

  1. Shoppable Social Media Posts:

Retailers may leverage shoppable posts on platforms like Instagram and Facebook, allowing users to explore and purchase products without leaving the app.

This seamless integration of social media and e-commerce enhances the overall shopping experience.

  1. User-Generated Content and Reviews:

User-generated content, including reviews and testimonials, will play a crucial role in shaping purchasing decisions.

Retailers may actively encourage customers to share their experiences, creating a sense of community and authenticity around their brand.

As we anticipate the 2023 holiday shopping season in Nigeria, it is evident that the landscape is evolving, driven by technological advancements, changing consumer preferences, and a growing emphasis on sustainability.

Retailers who embrace these trends and adapt their strategies accordingly are likely to thrive in this dynamic market.

From the rise of e-commerce and personalized shopping experiences to the emphasis on sustainability and socially driven shopping, the holiday season presents a myriad of opportunities for both consumers and businesses alike.

As we embark on this festive season, let us celebrate the spirit of giving and innovation that defines the holiday shopping trends in Nigeria.

Reuben Kalu is a Marketing and Business Development Expert

 

 

 

 


Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

E-Business

Kaspersky Detected More than 92,000 Malware Attacks Disguised as AI Services in Four Months

Published

on

Kindly share this post

In conjunction with its participation at the AI Everything Kenya x GITEX Kenya conference, global cybersecurity company, Kaspersky, has revealed that from January to the beginning of May 2026, Kaspersky solutions detected more than 92,000 attacks of malware and potentially unwanted applications worldwide disguised as popular Artificial Intelligence (AI) agents and AI services.

Cybercriminals exploited trusted brands to lure victims into downloading malicious files, with fake ChatGPT applications accounting for 49% of all detected attacks, while Claude and Gemini each represented 18%.

Since the beginning of the year, Kaspersky researchers have identified more than 15,000 samples of malware masquerading as agentic AI software, including fake versions of rapidly growing tools such as OpenClaw. Among these samples were banking trojans, spyware, exploits, and malware downloaders capable of deploying additional malicious payloads.

In May 2026, Kaspersky Global Research and Analysis Team also uncovered a new campaign linked to the Silver Fox advanced persistent threat (APT) group. In this operation, attackers distributed fake Claude AI applications for Windows, macOS, and Linux, targeting users seeking access to AI tools. Once launched, the malicious installers silently deployed malware onto victims’ devices, enabling long-term access to compromised systems and sensitive information.

“The introduction of AI agents into enterprise environments changes the nature of trust itself. Every automated action becomes part of a wider chain of systems and data exchanges, which means security is no longer just about protecting endpoints – it is about controlling how intelligence, permissions, and decisions propagate across interconnected AI-driven processes,” explains Dmitry Galov, Head of Russia and CIS units at Kaspersky Global Research and Analysis Team.

“Users should also keep in mind that attackers are actively leveraging popular AI services as a lure to steal victims’ confidential data and funds. Taking into account the evolution of modern threat landscape, reliable security solutions are becoming an essential part of digital life.”

Kaspersky recommends organisations to protect corporate infrastructure against a wide range of threats by using solutions such as from the Kaspersky Next product line that provide real-time protection, threat visibility, investigation and advanced response capabilities.

If a company lacks cybersecurity personnel, it can adopt managed security services such as Kaspersky Managed Detection and Response (MDR) and / or Incident Response that covers the entire incident management cycle – from threat identification to continuous protection and remediation.

Organisations should also equip their cybersecurity team with in-depth visibility into cyber threats targeting the organisation. For example, the latest Kaspersky Threat Intelligence delivers rich, contextual insights throughout the entire incident management cycle, enabling timely identification of cyber risks. AI-powered open-source intelligence search enhances cybersecurity teams’ ability to uncover and respond to emerging threats with greater precision.

Individual users are advised to stick to AI services from reputable companies with strong privacy and security track records. Avoid using anonymous or unknown bots that could be designed to harvest data. Malicious or fake AI bots may attempt to extract personal information to commit fraud, phishing, or blackmail. To protect your data, use a security solution to prevent visits to phishing sites and stop malware installation.

 


Kindly share this post
Continue Reading

E-Business

Identy.io, US Firm Eyes 1Bn Biometric Verification Transactions in Nigeria

Published

on

Kindly share this post

Identy.io, a United States-based cybersecurity and mobile biometric authentication company, has announced plans to process one billion biometric identity verification transactions in Nigeria within the next few years as digital banking adoption continues to expand across the country.

Identy.io, US Firm Eyes 1Bn Biometric Verification Transactions in Nigeria

The company said increasing demand for secure digital identity systems within the banking, telecommunications, and public sectors is creating fresh opportunities for biometric authentication solutions, especially as financial institutions strengthen compliance and anti-fraud measures.

Speaking at an executive roundtable on mobile biometric innovation in Lagos, Jesus Aragon, chief executive officer, Identy.io, said Nigeria’s fast-growing digital financial services sector requires more reliable and scalable identity verification technology to support customer onboarding and transaction security.

He explained that the company’s mobile biometric solution enables users to verify their identities directly from their smartphones without depending on physical scanners, external devices, or centralized processing infrastructure.

The technology supports fingerprint and facial verification while functioning effectively in areas with limited internet connectivity.

According to Aragon, the platform is designed to integrate with Nigeria’s Bank Verification Number (BVN) system and the Nigeria Inter-Bank Settlement System (NIBSS), allowing financial institutions to carry out secure remote identity authentication.

He stated that the company’s technology includes liveness detection and deepfake identification features capable of detecting fake fingerprints, manipulated images, masks, and other fraudulent identity attempts during digital onboarding processes.

The Identy.io boss added that the company’s offline verification capability distinguishes it from several existing solutions in the market, noting that biometric authentication can be completed entirely on users’ mobile devices without constant internet access.

He further disclosed that biometric information captured during authentication remains on the user’s device instead of being transferred to external servers or centralized databases, reducing exposure to data breaches and cyberattacks.

Industry stakeholders at the roundtable also discussed the increasing pressure on Nigerian banks to improve customer verification processes following stricter regulatory directives by the Central Bank of Nigeria on Know Your Customer (KYC) compliance and fraud prevention.

Participants noted that agency banking operations in rural and low-connectivity locations continue to face security and onboarding challenges, creating demand for stronger and more flexible authentication systems.

Aragon maintained that biometric authentication could significantly reduce fraud associated with passwords and one-time passwords (OTPs), stressing that biometrics provide stronger identity assurance for financial transactions.

The company also confirmed that it has expanded its footprint across Africa, Latin America, and the United States, with operational presence already established in Nigeria and Kenya.

Aragon expressed confidence that Nigeria’s banking and telecom industries would generate massive biometric verification volumes in the coming years as financial inclusion and digital payment systems continue to deepen nationwide.


Kindly share this post
Continue Reading

E-Business

TD Africa, HPE Drive Conversations on the Future of Intelligent Networking

Published

on

Kindly share this post

TD Africa, in collaboration with Hewlett Packard Enterprise (HPE) Operated by Selectium, hosted a high-level partner engagement event on May 14, 2026, focused on emerging trends shaping the future of enterprise networking and infrastructure transformation.

TD Africa, HPE Drive Conversations on the Future of Intelligent Networking

TD Africa

The engagement brought together key partners to explore how organisations can build smarter, faster, and more secure network infrastructures capable of supporting today’s rapidly evolving digital economy. Central to the discussions was the growing relevance of WiFi 7 and the shift from traditional networking models to intelligent, AI-driven infrastructure ecosystems.

As businesses continue to accelerate digital transformation, conversations at the event centred on a critical question: Is your infrastructure ready for the speed of transformation? From edge-to-cloud connectivity and IoT integration to AI-enabled networking and advanced security frameworks, the session highlighted the increasing demand for agile, scalable, and resilient enterprise solutions.

Speaking at the event, Dr. Ifee Kojo, Country Manager, HPE Operated by Selectium, highlighted HPE’s commitment to helping organisations modernise their infrastructure and navigate the future of connectivity. “HPE is driving transformation across the entire technology ecosystem, from the data centre to the edge, from IoT to AI-powered connectivity.

“Our focus is on helping businesses strengthen security, improve scalability, and build intelligent infrastructures that support innovation and growth.

“Through our strong partner TD Africa, we can extend these solutions more effectively into the market, ensuring organisations have access to the right technologies needed to compete and thrive in a rapidly evolving digital world,” she said.

Also speaking, Chioma Chimere, Coordinating Managing Director at TD Africa, emphasised the importance of future-ready networking in enabling business resilience and long-term digital growth. “Networking today is no longer just about connectivity; it has become the backbone of enterprise transformation.

“As organisations embrace AI, cloud environments, remote operations, and data-driven systems, the need for secure, intelligent, and scalable infrastructure becomes even more critical.

“TD Africa is committed to ensuring our partners are equipped with the right technologies, insights, and support needed to navigate this shift successfully.

“Our collaboration with HPE reflects our shared commitment to helping businesses modernise confidently and prepare for the future of digital innovation,” she stated.

Through strategic collaborations with global Original Equipment Manufacturers (OEMs) like HPE, TD Africa continues to strengthen its position as a key distributor of enterprise and networking solutions across Africa, enabling partners and organisations to access cutting-edge technologies backed by technical expertise, market reach, and ecosystem support.


Kindly share this post
Continue Reading

Trending