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Unveiling 2023 Holiday Shopping Trends in Nigeria: A Comprehensive Overview

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By Reuben Kalu

The holiday season is not only a time for celebration and festivities but also a peak period for shopping, both online and offline.

Unveiling 2023 Holiday Shopping Trends in Nigeria: A Comprehensive Overview

Reuben Kalu, Marketing and Business Development Expert

 

In Nigeria, the dynamics of holiday shopping have evolved over the years, influenced by changing consumer behavior, technological advancements, and economic factors.

As we delve into the trends that will shape the 2023 holiday shopping season in Nigeria, it becomes evident that the landscape is evolving, presenting new opportunities and challenges for both retailers and consumers.

  1. Rise of E-Commerce:

The past few years have witnessed a significant surge in online shopping, and this trend is expected to continue in 2023.

With the proliferation of smartphones and improved internet connectivity, more Nigerians are opting for the convenience of shopping from the comfort of their homes. E-commerce platforms are likely to experience a spike in traffic as consumers seek a hassle-free shopping experience during the holiday season.

  1. Increased Mobile Shopping:

Mobile commerce is set to play a pivotal role in holiday shopping trends. As smartphone penetration continues to grow, consumers are increasingly turning to mobile apps and websites to browse and make purchases.

Retailers are responding by optimizing their online platforms for mobile users, offering seamless navigation and user-friendly interfaces.

  1. Influencer Marketing in E-Commerce:

Influencer marketing has become a powerful tool for brands to connect with their target audience. In 2023, we can expect to see an upsurge in influencer collaborations, especially in the context of holiday shopping. Social media influencers are likely to partner with e-commerce brands to create engaging content, share reviews, and promote exclusive deals, driving consumer interest and trust.

  1. Personalized Shopping Experiences:

Consumers in Nigeria are becoming increasingly discerning, seeking personalized shopping experiences that cater to their individual preferences.

In 2023, retailers are expected to leverage technology to gather and analyze customer data, providing tailored recommendations and personalized promotions.

This trend not only enhances customer satisfaction but also contributes to increased sales and brand loyalty.

  1. AI-Powered Recommendations:

Artificial Intelligence (AI) is set to revolutionize the holiday shopping experience in Nigeria.

AI algorithms will analyze customer behavior, past purchases, and preferences to generate accurate product recommendations.

This not only saves time for consumers but also enhances the likelihood of successful purchases, contributing to a more satisfying shopping journey.

  1. Virtual Try-Ons and Augmented Reality:

In the quest to bridge the gap between online and offline shopping experiences, retailers may incorporate virtual try-ons and augmented reality features.

This allows consumers to virtually ‘try on’ clothing, accessories, or even test home décor items before making a purchase. Such innovations enhance the overall shopping experience and reduce the uncertainty associated with online purchases.

III. Sustainable and Ethical Shopping:

As global awareness of environmental issues grows, consumers are increasingly making conscious choices in favor of sustainable and ethically produced goods.

This trend is expected to extend to holiday shopping in Nigeria, with consumers seeking eco-friendly products and supporting brands with transparent and ethical practices.

  1. Eco-Friendly Packaging:

Retailers are likely to adopt eco-friendly packaging options as part of their commitment to sustainability.

From recycled materials to biodegradable packaging, the emphasis on reducing environmental impact will be a key consideration for both online and brick-and-mortar stores.

  1. Support for Local Artisans and Businesses:

In 2023, there may be a surge in support for local artisans and businesses.

Consumers are likely to appreciate and seek out products that are handmade or produced locally, contributing to the growth of small businesses and fostering a sense of community.

  1. Payment Innovations and Financial Inclusion:

The evolution of payment methods has been a significant driver in shaping the shopping landscape, especially in emerging markets like Nigeria.

In 2023, we can expect continued innovations in payment options, making it easier for consumers to make purchases, even in regions with limited access to traditional banking services.

  1. Rise of Digital Wallets:

Digital wallets are gaining popularity in Nigeria, offering a convenient and secure way for consumers to make payments.

As the use of digital wallets becomes more widespread, retailers are likely to integrate multiple payment options to accommodate diverse consumer preferences.

  1. Installment Payment Plans:

To enhance affordability and cater to a broader consumer base, retailers may introduce installment payment plans.

This allows shoppers to spread the cost of their purchases over several months, making high-value items more accessible and promoting financial inclusion.

  1. Cybersecurity Concerns:

While the digitalization of holiday shopping brings numerous benefits, it also raises concerns about cybersecurity.

With the increase in online transactions, there is a growing need for robust cybersecurity measures to protect consumers’ sensitive information and ensure a secure shopping environment.

  1. Secure Payment Gateways:

E-commerce platforms will prioritize the implementation of secure payment gateways to safeguard customer data.

Encryption technologies and two-factor authentication will be integral to ensuring the confidentiality of online transactions.

  1. Consumer Education on Cybersecurity:

Retailers may take proactive measures to educate consumers about online security practices.

This includes tips on creating strong passwords, recognizing phishing attempts, and using secure networks for online transactions.

  1. Socially Driven Shopping:

The influence of social media on consumer behavior continues to grow, and this trend is expected to be amplified during the 2023 holiday season.

Social commerce, where consumers can make purchases directly through social media platforms, is likely to gain traction.

  1. Shoppable Social Media Posts:

Retailers may leverage shoppable posts on platforms like Instagram and Facebook, allowing users to explore and purchase products without leaving the app.

This seamless integration of social media and e-commerce enhances the overall shopping experience.

  1. User-Generated Content and Reviews:

User-generated content, including reviews and testimonials, will play a crucial role in shaping purchasing decisions.

Retailers may actively encourage customers to share their experiences, creating a sense of community and authenticity around their brand.

As we anticipate the 2023 holiday shopping season in Nigeria, it is evident that the landscape is evolving, driven by technological advancements, changing consumer preferences, and a growing emphasis on sustainability.

Retailers who embrace these trends and adapt their strategies accordingly are likely to thrive in this dynamic market.

From the rise of e-commerce and personalized shopping experiences to the emphasis on sustainability and socially driven shopping, the holiday season presents a myriad of opportunities for both consumers and businesses alike.

As we embark on this festive season, let us celebrate the spirit of giving and innovation that defines the holiday shopping trends in Nigeria.

Reuben Kalu is a Marketing and Business Development Expert

 

 

 

 


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E-Business

Stakeholders Seek Data Governance for National Development

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Stakeholders in Nigeria’s data management space have stressed the need for the government, as well as businesses to deliberately harness available data for national development.

Ayodele Bakare, the head of the National Development Division at the National Information Technology Development Agency (NITDA), speaking at the data governance conference in Abuja, said that as a country it was time for Nigeria to leverage data as a means to social and economic prosperity.

He explained that to be able to maximise the value of data, organisations must possess a data governance structure, which is a subset of data management. This, he said includes knowing the right methodology to gather data, clean it up, storing, processing, data protection, transmission and most importantly to be able to derive knowledge and intelligence from it.

“If Nigerians can effectively manage its data, then definitely, more investment will come to Nigeria. And again, if you’re looking at investment, you need to have the right strategy to manage your data to ensure that you can be innovative and also be creative.

“So once you have that in place, then definitely you will have more investment pouring into the country. Good decisions must be data driven, must be sufficient and must be accurate, with the right technology to mine knowledge from such data,” he said.

The conference themed: ‘Harnessing Data Governance for National and Regional Development’ was organised by the Centre for the Study of the Economies of Africa (CSEA) in collaboration with the Nigeria Data Protection Commission (NDPC), the African University of Science and Technology (AUST) and Baze University.

In his remarks, Adedeji Adeniran, the Director of Research, at CSEA, noted that as a continent, Africa has missed out on past industrial revolutions, adding that how available data is processed including Artificial Intelligence (AI), will shape the next industrial revolution.

He said, “And if Africa will benefit from this industrialisation, one very critical thing is we need to be part of that global value chain. We can’t just be consumers, we need to be part of the producers.

“And for you to be a part of the producers group, you actually need to be creating something. And that really sets out an enabling environment for data and data innovations. That’s why data governance is critical.”

For Fatima Sani, Legal Officer, Strategy, Partnerships and Communications Department of the NDPC, Nigeria in 2023 enacted the Data Protection Act to ensure that data are protected, adding that one key aspect of data governance is data security and data privacy.

The NDPC, according to her had recently launched a strategic roadmap and action plan that identified five key pillars ranging from governance, human capacity development, collaboration and cooperation, funding and sustainability, ecosystem and technology.

“We have licensed data protection compliance organisations. We have just launched a national certification process. Notably, we are a member of the Global Privacy Assembly, which is made up of 130 data protection authorities worldwide. We are also a member of the Network of African Data Protection Authorities in Africa,” she added.


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E-Business

Gemini’s Big Upgrade: Faster Responses with 1.5 Flash, Expanded Access and More

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By Amar Subramanya, VP of Engineering, Gemini

Every day, we learn about how people are using Gemini to be more productive, creative and curious. And with today’s update, Gemini is getting better at helping you accomplish those tasks in ways that work best for you.

You can now access 1.5 Flash in the unpaid version of Gemini for faster and more helpful responses. Plus, we’re introducing a new feature to further address hallucinations, and expanding our Gemini for Teens experience and mobile app to more places.

Faster, smarter responses with 1.5 Flash

We’ve heard that one of the main reasons people enjoy using Gemini is because it saves time. Whether you’re using Gemini to write a compelling email or debug tricky code, it’s important to get fast, high-quality responses.

Today we’re upgrading our free-tier experience to Gemini 1.5 Flash for quicker and more helpful responses. With Gemini 1.5 Flash, you’ll notice across-the-board improvements in quality and latency, with especially noticeable improvements in reasoning and image understanding. And just like we greatly expanded the context window of Gemini Advanced, we’re quadrupling Gemini’s to 32K tokens. That means you can have longer back-and-forth conversations and ask Gemini more complex questions — all free of charge.

To get the most out of the larger context window, we’ll soon add the ability to upload files via Google Drive or directly from your device, which has been available in Gemini Advanced. That means you’ll be able to do things like upload your economics study guide and ask Gemini to create practice questions. Gemini will also soon be able to analyze data files for you, allowing you to uncover insights and visualize them through charts and graphics.

Gemini 1.5 Flash is now available to all Gemini users on both web and mobile, in 40 languages and over 230 countries and territories.

Related content within Gemini’s responses

We’ve also heard that people enjoy exploring new topics with Gemini as their go-to research partner. So we’re now displaying links to related content for fact-seeking prompts in Gemini – continuing our work to reduce hallucinations and making it easier to explore websites that help you learn more.

Starting today for English language prompts in certain countries, you can access this additional information on topics directly within Gemini’s responses. Just click on the chip at the end of a paragraph to see websites where you can dive deeper on a certain topic. This isn’t limited to websites: If Gemini’s response references information found using the Gmail extension, you’ll also see inline links to relevant emails.

This also builds on our work to combat hallucinations. In addition to related content links, Gemini’s double-check feature verifies responses by using Google Search to highlight which statements are corroborated or contradicted on the web. For information that is contradicted, you can easily dive deeper to verify the information yourself.

Gemini features in more places

Earlier this year, we introduced the ability to chat with Gemini directly in Google Messages on select Android devices. Starting today, we’re gradually rolling out Gemini in Google Messages to the European Economic Area (EEA), UK and Switzerland, with the ability to chat in newly added languages like French, Polish and Spanish. Click the “Start chat” button in Messages and select Gemini to start brainstorming ideas, plan trips and more — all without leaving the Google Messages app.

We’re also rolling out the Gemini mobile app to more countries, so more people around the world can get help from Gemini on the go.

Expanded access to Gemini for teens

In the coming week, we’ll expand Gemini access to teenagers globally, in over 40 languages. Teens who meet the minimum age requirement to manage their own Google Account will be able to access Gemini to do things like better understand school subjects, prepare for university or get help with creative projects.

We want to create opportunities for teens to benefit from all generative AI has to offer and prepare them for a future where AI will play an even more central role — all while prioritizing safety and meeting their developmental needs. To help them navigate Gemini confidently and safely, we’ve put additional policies and safeguards in place, introduced a teen-specific onboarding process, and included an AI literacy guide to help teens use AI responsibly. We’ve also partnered with child safety and development experts, including MediaSmarts (CA), Miudos Seguros na Net (PT), and Fad Juventud (ES), who continue to provide expertise on meeting the unique needs of teens and families.

How we responsibly design Gemini

Gemini’s development has always been guided by a commitment to responsibility and user safety. As it continues to evolve, we’re sharing more about how we design Gemini and intend for it to respond. You can now read about our approach to Gemini, plus more details about our policy guidelines to better understand how we’re navigating complex and sensitive topics, including responses to topics related to public interest issues, and political, religious or moral beliefs. These guidelines, grounded in our AI Principles, reflect our ongoing commitment to developing this technology responsibly and transparently.

Look out for more Gemini news coming at Made by Google. In the meantime, start chatting with Gemini today to try out these updates.


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E-Business

Cofinity, African Data Centre Providers Ink Partnership Deals

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Cofinity Group, which has been in the data center market for over 15 years, has signed strategic channel partnership agreements with Africa’s largest data centre operators.

Cofinity, African Data Centre Providers Ink Partnership Deals

Ayotunde Coker, chairman of the Africa Data Centres Association,

According to the firm, these include PAIX Data Centres, Rack Centre, Raxio, and Digital Realty, which includes Digital Realty’s African subsidiaries iColo, Teraco, and Digital Realty Nigeria.

Cofinity said these data centre providers operate in 11 countries and account for more than 75% of Sub-Saharan Africa’s GDP.

According to the company, the rate of technological adoption and digitisation in Africa is growing, necessitating the need for highly secure data centre facilities with reliable levels of power availability, redundancy, and connectivity.

“We have had the privilege of working with the leading data center providers in Africa and we are confident that enterprises will benefit from our deep knowledge and streamlined commercial processes,” said Ray Lawless, president of Cofinity Group Inc.

Ayotunde Coker, chairman of the Africa Data Centres Association, commented: “Cofinity Group’s initiative is further evidence of the surging demand in Africa for the services of data center companies.

“We welcome Cofinity Group Inc’s role in bringing together key sectors, such as Fintech, with data center providers in Africa, continuing the transformation of Africa’s digital infrastructure and accelerating economic growth.”

In a statement, Cofinity pointed out that its extensive experience in various markets, as well as close relationships with these data centre operators, provides an opportunity to assist enterprises looking to migrate to a quality colocation data centre solution in Africa.

 

 

 


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