E-Business
Unveiling 2023 Holiday Shopping Trends in Nigeria: A Comprehensive Overview

By Reuben Kalu
The holiday season is not only a time for celebration and festivities but also a peak period for shopping, both online and offline.

Reuben Kalu, Marketing and Business Development Expert
In Nigeria, the dynamics of holiday shopping have evolved over the years, influenced by changing consumer behavior, technological advancements, and economic factors.
As we delve into the trends that will shape the 2023 holiday shopping season in Nigeria, it becomes evident that the landscape is evolving, presenting new opportunities and challenges for both retailers and consumers.
- Rise of E-Commerce:
The past few years have witnessed a significant surge in online shopping, and this trend is expected to continue in 2023.
With the proliferation of smartphones and improved internet connectivity, more Nigerians are opting for the convenience of shopping from the comfort of their homes. E-commerce platforms are likely to experience a spike in traffic as consumers seek a hassle-free shopping experience during the holiday season.
- Increased Mobile Shopping:
Mobile commerce is set to play a pivotal role in holiday shopping trends. As smartphone penetration continues to grow, consumers are increasingly turning to mobile apps and websites to browse and make purchases.
Retailers are responding by optimizing their online platforms for mobile users, offering seamless navigation and user-friendly interfaces.
- Influencer Marketing in E-Commerce:
Influencer marketing has become a powerful tool for brands to connect with their target audience. In 2023, we can expect to see an upsurge in influencer collaborations, especially in the context of holiday shopping. Social media influencers are likely to partner with e-commerce brands to create engaging content, share reviews, and promote exclusive deals, driving consumer interest and trust.
- Personalized Shopping Experiences:
Consumers in Nigeria are becoming increasingly discerning, seeking personalized shopping experiences that cater to their individual preferences.
In 2023, retailers are expected to leverage technology to gather and analyze customer data, providing tailored recommendations and personalized promotions.
This trend not only enhances customer satisfaction but also contributes to increased sales and brand loyalty.
- AI-Powered Recommendations:
Artificial Intelligence (AI) is set to revolutionize the holiday shopping experience in Nigeria.
AI algorithms will analyze customer behavior, past purchases, and preferences to generate accurate product recommendations.
This not only saves time for consumers but also enhances the likelihood of successful purchases, contributing to a more satisfying shopping journey.
- Virtual Try-Ons and Augmented Reality:
In the quest to bridge the gap between online and offline shopping experiences, retailers may incorporate virtual try-ons and augmented reality features.
This allows consumers to virtually ‘try on’ clothing, accessories, or even test home décor items before making a purchase. Such innovations enhance the overall shopping experience and reduce the uncertainty associated with online purchases.
III. Sustainable and Ethical Shopping:
As global awareness of environmental issues grows, consumers are increasingly making conscious choices in favor of sustainable and ethically produced goods.
This trend is expected to extend to holiday shopping in Nigeria, with consumers seeking eco-friendly products and supporting brands with transparent and ethical practices.
- Eco-Friendly Packaging:
Retailers are likely to adopt eco-friendly packaging options as part of their commitment to sustainability.
From recycled materials to biodegradable packaging, the emphasis on reducing environmental impact will be a key consideration for both online and brick-and-mortar stores.
- Support for Local Artisans and Businesses:
In 2023, there may be a surge in support for local artisans and businesses.
Consumers are likely to appreciate and seek out products that are handmade or produced locally, contributing to the growth of small businesses and fostering a sense of community.
- Payment Innovations and Financial Inclusion:
The evolution of payment methods has been a significant driver in shaping the shopping landscape, especially in emerging markets like Nigeria.
In 2023, we can expect continued innovations in payment options, making it easier for consumers to make purchases, even in regions with limited access to traditional banking services.
- Rise of Digital Wallets:
Digital wallets are gaining popularity in Nigeria, offering a convenient and secure way for consumers to make payments.
As the use of digital wallets becomes more widespread, retailers are likely to integrate multiple payment options to accommodate diverse consumer preferences.
- Installment Payment Plans:
To enhance affordability and cater to a broader consumer base, retailers may introduce installment payment plans.
This allows shoppers to spread the cost of their purchases over several months, making high-value items more accessible and promoting financial inclusion.
- Cybersecurity Concerns:
While the digitalization of holiday shopping brings numerous benefits, it also raises concerns about cybersecurity.
With the increase in online transactions, there is a growing need for robust cybersecurity measures to protect consumers’ sensitive information and ensure a secure shopping environment.
- Secure Payment Gateways:
E-commerce platforms will prioritize the implementation of secure payment gateways to safeguard customer data.
Encryption technologies and two-factor authentication will be integral to ensuring the confidentiality of online transactions.
- Consumer Education on Cybersecurity:
Retailers may take proactive measures to educate consumers about online security practices.
This includes tips on creating strong passwords, recognizing phishing attempts, and using secure networks for online transactions.
- Socially Driven Shopping:
The influence of social media on consumer behavior continues to grow, and this trend is expected to be amplified during the 2023 holiday season.
Social commerce, where consumers can make purchases directly through social media platforms, is likely to gain traction.
- Shoppable Social Media Posts:
Retailers may leverage shoppable posts on platforms like Instagram and Facebook, allowing users to explore and purchase products without leaving the app.
This seamless integration of social media and e-commerce enhances the overall shopping experience.
- User-Generated Content and Reviews:
User-generated content, including reviews and testimonials, will play a crucial role in shaping purchasing decisions.
Retailers may actively encourage customers to share their experiences, creating a sense of community and authenticity around their brand.
As we anticipate the 2023 holiday shopping season in Nigeria, it is evident that the landscape is evolving, driven by technological advancements, changing consumer preferences, and a growing emphasis on sustainability.
Retailers who embrace these trends and adapt their strategies accordingly are likely to thrive in this dynamic market.
From the rise of e-commerce and personalized shopping experiences to the emphasis on sustainability and socially driven shopping, the holiday season presents a myriad of opportunities for both consumers and businesses alike.
As we embark on this festive season, let us celebrate the spirit of giving and innovation that defines the holiday shopping trends in Nigeria.
Reuben Kalu is a Marketing and Business Development Expert
E-Business
How to Avoid NIN Portal Lockout under New Restrictions — NIMC

National Identity Management Commission (NIMC) has announced new restrictions for users accessing its self-service modification portal, introducing tighter security controls that may lock users out if not properly followed.
In a statement issued on Thursday, Dr Kayode Adegoke, head of the Commission’s Corporate Communications Unit, NIMC, the agency revealed that self-service accounts are now restricted to the specific browser and device originally used during account registration.
“Your self-service account is uniquely tied to the browser and device used during registration. Access to your account is therefore limited to that specific browser on that particular device,” the statement reads.
The Commission explained that the changes are part of broader efforts to enhance data protection and preserve the integrity of the National Identification Number (NIN) system.
NIMC warned users that attempting to log in with a different browser or device may trigger access issues. “Additionally, clearing a browser’s cache may reset its identity, which could also result in the user being locked out.
“If this occurs, the account will require an unlinking process to regain access,” it added.
To further tighten access control, NIMC also announced a limit on the number of unlock attempts permitted per account.
“Once your browser and device are locked, you are permitted a maximum of five unlock attempt requests. Please be advised that no further requests will be processed after this limit is exceeded,” the Commission stated.
These new rules come as part of ongoing reforms in the NIN service delivery framework, including a recent 75 per cent increase in the cost of correcting a date of birth on the NIN database, from N16,340 to N28,574.
E-Business
FG Unveils Visa Application Platform to Eliminate ID Fraud, Unauthorized Agents

Federal government has launched a groundbreaking e-visa application platform aimed at curbing identity fraud and eliminating the influence of unauthorized agents in the visa processing system.
The new platform, unveiled by the Nigerian Immigration Service (NIS), is designed to streamline visa applications, enhance security, and ensure a transparent, user-friendly process for both citizens and international visitors.
The initiative, announced on Wednesday, comes in response to growing concerns over fraudulent activities in visa applications, including document forgery and exploitation by unlicensed agents.
The platform integrates advanced identity verification technologies, leveraging the National Identity Number (NIN) and Bank Verification Number (BVN) to authenticate applicants.
This move aligns with the government’s broader efforts to strengthen Nigeria’s digital identity ecosystem and restore trust in its immigration processes.Speaking at the launch event in Abuja, Kemi Nandap, comptroller-general of the NIS, emphasized the platform’s role in modernizing Nigeria’s visa system.
“This is a significant step toward eliminating fraud and ensuring that only verified individuals can apply for visas. The days of middlemen exploiting applicants are over,” Nandap stated.
She added that the platform would provide a seamless experience, allowing applicants to submit documents, track their applications, and receive real-time updates from anywhere in the world.
The e-visa platform, accessible via the NIS website, incorporates biometric authentication and real-time data cross-referencing with the National Identity Management Commission (NIMC).
This ensures that all applicants are verified against Nigeria’s national database, significantly reducing the risk of identity theft.
Additionally, the platform eliminates the need for physical submissions at embassies or consulates, cutting down on bureaucratic delays and reducing opportunities for corrupt practices.
The launch has been met with mixed reactions. While many have praised the government’s efforts to modernize and secure the visa process, some applicants have expressed concerns about accessibility, particularly for those in rural areas with limited internet access.
The NIS has responded by announcing plans to establish support centers across the country to assist applicants with the online process.
The platform’s introduction follows reports of widespread visa fraud, with a 2023 report claiming that Nigerian visa applications were being rejected abroad due to suspicions of forged documents.
The new system aims to address these issues by centralizing and digitizing the application process, making it harder for unauthorized agents to operate.
The Federal Government has also partnered with private tech firms to ensure the platform’s cybersecurity and scalability.
According to a statement from the Ministry of Interior, the system is expected to process over 500,000 visa applications annually, boosting Nigeria’s tourism and business sectors by making the country more accessible to legitimate travelers.
e scammers,” the statement added.
E-Business
Report Reveals Over Half of Security Experts Overwhelmed Managing Cybersecurity Tools from Multiple Vendors

The majority of companies (78%) surveyed in South Africa and in the Middle East, Turkiye, and Africa (META) region, rely on multi-vendor ecosystems despite the fact that such fragmented security solutions lead to operational and financial strains. Such findings were revealed in recent Kaspersky research.
A study titled “Improving resilience: Cybersecurity through system immunity,” conducted by Kaspersky, examined how organisations manage cybersecurity today, focusing on vendor fragmentation, operational inefficiencies and future consolidation plans.
The survey was conducted across the META region, as well as in Europe, Russia, Latin America, and the Asia-Pacific region.
The report provides a comprehensive analysis of the current state of cybersecurity management across organisations, highlighting significant challenges associated with multi-vendor security environments.
The findings reveal that nearly half of security professionals (44%) surveyed in the META region find their security stacks to be overly complex and time-consuming to maintain, which hampers their ability to respond swiftly to emerging threats.
This complexity often results from the use of multiple security solutions from different vendors, each with its own management interface and operational requirements.
Furthermore, 49% of organisations surveyed in the META region experience budget overruns attributable to overlapping solutions.
These redundancies not only inflate costs but also complicate resource allocation and strategic planning. Compatibility issues exacerbate these difficulties as 43% of respondents indicate that they cannot automate security processes effectively because their tools lack proper integration, leading to manual interventions and increased chances of human error.
Additionally, 39% struggle with inconsistent threat visibility, as data collected from various vendors often fails to correlate seamlessly, creating blind spots and reducing overall situational awareness.
Despite these persistent challenges, the majority of organisations continue to operate within multi-vendor environments – 78% in the META region and in South Africa currently manage security across multiple providers.
Interestingly, 43% in META and in South Africa believe that a single cybersecurity provider could sufficiently meet all their needs, suggesting a recognition of the potential benefits of consolidation.
However, only 22% in the META region and 23% in South Africa have adopted a single-vendor approach in practice, reflecting a cautious approach driven by concerns over over-reliance on one supplier or the perceived risks associated with vendor lock-in.
The landscape is rapidly shifting toward consolidation: an overwhelming 88% of firms in the META region and 84% in South Africa are actively moving in this direction, over a third (34% in META and 39% in South Africa) have already begun merging their security tools into unified platforms, while an additional 55% in META and 45% in South Africa plan to do so within the next two years.
This trend underscores a strategic shift toward simplifying cybersecurity operations, reducing costs, and achieving more effective threat management through integrated solutions. As organisations increasingly recognise the advantages of streamlined security architectures, the move toward vendor consolidation is poised to reshape the cybersecurity landscape in the near future.
“The data from our research indicates that many organisations rely on multiple vendors by default, rather than through deliberate strategic planning. While diversification of security solutions can offer certain benefits, such as risk mitigation and coverage breadth, an unchecked increase in complexity often leads to significant resource drain and operational inefficiencies.
Moreover, this complexity can create critical blind spots, making it harder to maintain comprehensive threat visibility and respond effectively to emerging risks.
The emerging trend toward consolidation reflects a maturation in cybersecurity strategies, emphasising the adoption of integrated platforms that streamline management, reduce manual effort, and enhance overall visibility into security posture,” said Ilya Markelov, Head of Unified Platform product line at Kaspersky.
To enable comprehensive protection of all business assets and processes, Kaspersky experts recommend to use centralised and automated solutions such as Kaspersky Next XDR Expert.
By aggregating and correlating data from multiple sources in one place and using machine-learning technologies, this solution provides effective threat detection and fast automated response. Out-of-the-box integrations, automation features and case management help make infrastructure complexity much less of an issue.
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