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Video Streaming Services See Growth in Africa

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Africa saw the largest increase in video streaming services in the third quarter (Q3) of 2021.

That’s according to a report by online video optimisation and analytics firm Conviva in its State of Online Streaming Q3 2021 report.

Says Conviva: “Given that streaming is up 266% over the past three years and so many people predicted the pandemic lockdown period to be the pinnacle, it’s almost inconceivable that it continued to grow this quarter, up 21% over Q3 2020.

“Not only that, but streaming platforms are investing heavily in video content on social media, particularly YouTube. So, it seems that streaming video – whether it’s a massively popular streaming show, a trailer promoting that show on YouTube, or a range of TikTok video fan reactions – will continue to entertain populations the world over.”

According to the firm, globally, streaming increased yet again this quarter, up 21% over this time last year, led predominately by Africa, which saw a massive 273% increase.

It notes that between Q3 and the last quarter, ad impressions and ad attempts were up over 30%, a good sign for publishers and advertisers alike.

Despite seeing a slight decrease in share over Q3 of last year, big screens still accounted for almost three quarters of viewing time worldwide, says the firm.

It adds that engagement and quality of the experience for viewers are highly correlated with viewers tuning out as buffering increases or picture quality declines.

Conviva points out that Q3 2021 marks the first quarter that all six regions measured tallied buffering under 1%, after significant improvements in recent quarters.

The average streaming platform increased their content by 97% on YouTube, resulting in an 8.4% increase of average views per account and an increase in engagements of 24%, says Conviva.

By region, big screen preference varied wildly. For instance, it says in North America, Roku accounted for a remarkable 39% of viewing time, while it only saw slim share in Europe and Oceania with 6%, 5% in South America, and in Africa, was just 1%.

In Europe and Oceania, no big screen device dominated. Europe broke down with the top devices having only a few percentages among them – Samsung TV at 19%; Chromecast, Amazon Fire TV, Linux STB each at 12%; Android TV at 11%; and LG TV with 10% share.

While Oceania was similarly close; Chromecast with 21%, Samsung TV and Android TV both at 17%, PlayStation with 11%, and Apple TV at 10%.

Conviva notes that Africa had a much wider spread with Linux STB taking in the most share at 29% while Chromecast, Android TV, and Samsung TV followed with around 15% share each.

LG TV with 8% and PlayStation and Apple TV, both with 7%, rounded out the top devices in Africa.

While big screen viewing time in Asia is only 12% share of the overall viewing time in the region, with 52% share, Android TV clearly won the most share of any big screen device in any region as Asia’s big screen of choice.

It was followed fairly closely by Amazon Fire TV with 22% and then, there was a cliff. The other devices barely chart with the next closest share being Samsung TV with just 8% and LG TV at only 6%.


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CKay’s “Love Nwantiti” Crosses Billion-Stream Mark on Spotify

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Nigerian singer, songwriter, and producer CKay has officially surpassed one billion streams on Spotify with his breakout hit Love Nwantiti, making him one of the few African artists to reach this milestone and the first Nigerian solo act to do so.

CKay’s “Love Nwantiti” Crosses Billion-Stream Mark on Spotify

Ckay

The rise of the emotional Afrobeats anthem

Originally an early hit when it dropped in 2019, “Love Nwantiti” (released on CKay’s EP – CKay the First) began as a slow-burn masterpiece that captured a global audience. The song broke out by blending the grooving rhythm of Afrobeats with an emotional feeling and an entrancing melody, a sound CKay himself pioneered and coined as “Emo-Afrobeats,” fusing African rhythms with raw, heartfelt emotion.

The song, which translates to “sweet gentle love” in the Igbo language, communicates an intense desire for a love interest. Its journey from a homegrown Nigerian track to a cultural sensation fueled by countless dance challenges, social virality, and international remixes is proof of the widespread power of its sound. The song remains a fixture on playlists globally, with over 3.9 million playlist adds and sustained streaming momentum across continents.

A solo milestone, a global legacy

Love Nwantiti’s sustained global appeal is undeniable: in the last 28 days alone, listeners from the United States , India,, Indonesia,  Brazil , and the United Kingdom  continue to press play, proof of the track’s staying power well beyond its viral peak.

This achievement places CKay in an elite group of African artists with billion-stream records on Spotify, which includes hits driven by collaborations with Nigerian artists, such as Drake’s One Dance (featuring Wizkid and Kyla), Future’s Wait For U (featuring Drake and Tems), and Rema’s Calm Down (featuring Selena Gomez), and solo song Water, by Tyla.

CKay achieved this historic mark with a solo, non-collaborative lead release by a Nigerian artist. This distinction highlights his unique vision and singular impact as both a writer and performer, making him a true torchbearer for the new generation of African music talent.

“Love Nwantiti” is more than a viral hit; it is a cultural reset. Demonstrating the rich storytelling and emotional depth of his sound, CKay didn’t just break borders, he built a powerful bridge for the global crossover of authentic African music, proving its resonance on the global stage.

CKay’s success is a signal for the future of African music on the global stage. Let us know if you’d like more on CKay’s journey or the song’s global streaming story.


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Global South Alliance Launches $72,000 Datafication and Democracy Fund to Support 2026 Research Projects

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The Global South Alliance, a coalition of 26 digital rights organizations, launched today the second edition of the “Datafication and Democracy Fund” on December 9.

Global South Alliance Launches $72,000 Datafication and Democracy Fund to Support 2026 Research Projects

Global South Alliance

The Fund will provide more US$ 72,000 to support research and advocacy projects focused on datafication and democracy to be implemented in 2026.

The Datafication and Democracy Fund was launched during the fourth edition of the Data Privacy Global Conference, organized in São Paulo, Brazil. The Global South Alliance is jointly managed by Data Privacy Brasil, Aapti Institute, and Paradigm Initiative.

The members are Asociación por los Derechos Civiles, Bolo Bhi, Center for Communication and Governance, CIPESA, Derechos Digitales, Digital Rights Foundation, Dukingire Isi Yacu, Internet Bolivia, Pollicy, Research ICT Africa, Fundación Multitudes, InternetLab, Thraets, Jokkolabs Banjul, Aláfia Lab, Centre for Policy Alternatives, KICTANET, Tech Global Institute, Freedom Forum, TEDIC, Digital Access, Center for AI and Tech Innovation for Democracy and Masaar.

The call for proposals is open to non-profit, non-governmental organizations based in the Global South working on digital rights and related public policy issues. Previously supported organizations have addressed topics such as online child protection, data governance in electoral processes, biometric technologies in stadiums and large events, mandatory biometric data collection of migrants, and discriminatory surveillance and datafication practices.

According to the launch announcement, the Datafication and Democracy Fund “aims to finance research and public policy analysis projects that address critical questions arising from the impact of datafication on democracy.” The Alliance emphasizes that “datafication is a deep and complex process of social transformation: it shapes the provision of public services mediated by information technologies, the emergence of digital public infrastructures, the data-driven nature of elections, the reconfiguration of markets and platforms, and many aspects of civic life. Beyond deliberative processes and elections, datafication exacerbates democratic challenges such as transparency, due process, and respect for citizens’ autonomy.”

Selected applicants will receive grants of up to US$ 8,000 to support their research projects. Depending on the proposals submitted, between 8 and 12 projects will be funded. All funded projects must be carried out during 2026.

Applicants are required to submit:

  1. A one-page cover letter outlining the organization’s background, experience, and motivation for participating in the research program;

  2. A proposal of up to five pages detailing the topic, scope, methodology, expected results, and relevance of the project to digital rights and democracy in the Global South;

  3. A detailed budget, not exceeding US$ 8,000, specifying how resources will be allocated across the proposed project’s components.

Applications must be submitted in English by January 30th 2026, through the designated online form.

 


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End of an Era as Multichoice Delists from JSE After Canal+ Takeover

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South Africa’s leading pay-TV operator, Multichoice, owner of DStv and Showmax, will officially delist from the Johannesburg Stock Exchange (JSE) this week following its acquisition by French media giant Canal+.

End of an Era as Multichoice Delists from JSE After Canal+ Takeover

DStv

The delisting, scheduled to take effect on Wednesday, Dec. 10, 2025, also applies to Multichoice’s ordinary shares on the A2X Markets.

The move comes after Canal+ completed a Squeeze-Out of remaining shareholders, securing full ownership of the company after nearly two years of acquisition efforts.

According to the company, the delisting remains subject to regulatory approvals from the JSE, the A2X, and the South African Reserve Bank. Canal+ has pledged to comply with conditions set by South Africa’s competition authorities and intends to proceed with a secondary inward listing on the JSE within nine months of the delisting.

Founded in 1985 with the launch of M-Net, Multichoice has been a household name across Africa for four decades. It introduced DStv in 1995, expanded into multiple African markets, and launched its streaming platform, Showmax, in 2015.

In 2019, Multichoice was spun out of Naspers, South Africa’s most valuable company, and later began secondary trading on A2X in 2020.

The acquisition by Canal+ marks a significant shift in South Africa’s media landscape. Local investors will no longer be able to hold direct stakes in Multichoice, but will only gain indirect exposure once Canal+ completes its planned inward listing.

Industry analysts say the takeover underscores the growing consolidation in global media markets, with Canal+ strengthening its footprint across Africa through Multichoice’s extensive subscriber base and sports broadcasting rights via Supersport.


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