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Virtual ‘Hawkers’ Will Soon Send Conventional Shop Owners Packing

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By Ugwoke Udoka

Stagnancy, well, describes the activities of some shop owners. Moving around in circles and not responsive to the advancement of technology and application of these reforms to their business activities would only mean doom. Hawkers, in this context, virtual are prone to limitless success.

Gone are the days when people scramble to site their shops in the best locations or save up a lot of cash to acquire capital to buy land space and erect structures or even pay a lot of rental fee for shops. People no longer want to go through the stress of paying transportation fares to visit shops, neither do they want to waste too much time walking from department to department in a mall, when a couple of clicks from the comfort of their homes could give them the same desired result and even more. Obviously, rising technology brings a rise in customer’s taste.

Apart from fierce competition coming from mall, honestly, statistics do not favour bricks and mortars shop owners.  A report by BigCommerce.com on ‘Customer location at time of purchase’, shows a quarter of online shoppers (25%) have made an online purchase from a brick-and-mortar store; 43% of online shoppers have made a purchase while in bed; Millennials and Gen Xers are nearly 3x as likely as Baby Boomers and Seniors to have made an online purchase from bed (59% v 21%); 23% of online shoppers have made an online purchase at the office and nearly 3 in 10 (29%) of Millennials and Gen Xers have made a purchase from the office.

The report continued: more than 15% of Baby Boomers and Seniors have made a purchase from the office; 20% of American online shoppers have purchased from the bathroom or while in the car (a +1 for mobile commerce); millennials and Gen Xers are 5x more likely to have made an online purchase from the bathroom (31% v. 6%) than Baby Boomers and Seniors; one in ten customers admitted to buying something online after drinking alcohol; men are more than twice as likely as women to have made a purchase after consuming alcohol (14% to 6%); younger generations are 5x more likely to drink and shop than their older counterparts (15% to 3%) and parents are twice as likely as non-parents to have made an online purchase after drinking (15% v 7%).

As e-commerce platforms in Nigeria move towards maturity, shop owners found in their numerous numbers in Onitsha Main Market, Anambra; Alaba International Market, Lagos state; Ogbette Main Market, Enugu State; Ariaria Market, Abia State; Kurmi Market, Kano State and so many others across Nigeria, should start rethinking.

These e-commerce platforms or the ‘virtual hawkers’ including Jumia, Konga, JiJi, Uber and every other who without shop spaces, uses the digital marketing techniques (technology) to capture the attention of their target audience and deliver quality products and services to them, will eventually send them (shop owners) parking.

Trust me, every business is out to make profit.  As an accountant, I know that profits are made when you reduce the cost of production or increase price. The latter is usually the better option as the former scares the customers to the ever wide-open hands of the competitors.

An article published on THISDAY Newspapers on the 28th August, 2017 by Eromosele Abiodun stated that Nigeria’s E-commerce Market Value would hit #15.5 trillion in ten years, though its current worth is #4.01 trillion. Apparently, the current worth of virtual hawking would triple in the next ten years. Tell me, where would all the shops get their own profit from? Where would all the wealth go?

Who would you think stands a better chance of amassing more customers? A shop owner who spends a lot on land space, electricity bills, adverts and other promotion strategies or a virtual hawker who almost incurs none of these costs? Have you wondered why a lot of shops and malls including Shoprite and SPAR are adopting the technology mode of attracting and retaining customers? They are beginning to take a cue from virtual hawkers and promoting programmes and packages that would not require their malls to be visited by the customer. Looking at the transportation industry, clients no longer have to wait at car parks to get to their destination.

With technology, they get the virtual hawker come pick them at wherever location and take them to their destination at almost the same or a lesser amount than the car owners parks. Transport companies like Peace Mass Transit and God is Good Motors have packages like the online booking system which allows travelers to peruse dates and book tickets with a  couple of clicks. Potentially, this will replace the conventional means of going to the counter to buy tickets and having to struggle with your luggage past the flood of travelers.

Shop owners will continually pay cut-throat taxes to government officials. This has a lot of negative effect on the profitability of the business. Whereas, virtual hawkers do not actually pay as much taxes! Instead they re-invest their profit devoid of tax and continue building their riches while shop owners are muddled up in their mediocrity. Tell me, which would you prefer?

Salvaging this ugly situation lies with the development of applications tailored towards assisting shop owners go online. ICT Editor, Peter Oluka, advises that banks and other financial institutions have key roles to play; especially to encourage more financial inclusion, because it will enhance trust. “If you trust to buy online, potentially you are an online merchant”, Peter adds.

Unfortunately, ignorance is the greatest problem of majority of these bricks and mortars shop owners, and of course it’s not an excuse. There is need for continuous education and sensitization.

In my previous article on ‘the need to ignite technology consciousness in women and girls in the South East’ , I pointed that many females in the stated region are ignorant and continuous education is key; likewise, many shop owners need digital literacy to embrace e-commerce.

 

Ugwoke Peace Udoka, ACA, MNIMN, BSc (Marketing) University of Nigeria, Enugu Campus, 2016. She can be reached via: [email protected]


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

E-Business

Study Reveals 83% of Employees Stay Connected to Work During Time Off, Fuelling Digital Anxiety

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A new Kaspersky survey undertaken in the Middle East, Turkiye and Africa (META) region reveals that digital anxiety is becoming a defining feature of modern work culture, as employees don’t disconnect even during their free time and vacations.

According to the findings, 83% of respondents keep an eye on work tasks outside working hours. An overwhelming 85% reply to all work-related messages in instant messaging apps, while the same share (85%) check work emails during their time off – and 81% admit they are responding to work emails while on vacation or in their personal time.

The pressure to remain constantly available is contributing to heightened stress levels in the workplace. Other sources of stress include work issues, for example, 43% experience anxiety after accidentally sending a random message to a work chat.

Interestingly, not all digital mishaps are perceived equally: 40% report that they take it calmly when they send an unfinished email, proving that some mistakes are considered less damaging than others.

Blurred boundaries between professional and personal life, combined with instant communication tools, are intensifying feelings of constant monitoring and fear of making digital errors.

More than a third (36%) of respondents say they feel extremely uncomfortable or even scared if their boss notices them scrolling through social media at work instead of working. The “always-on” culture may undermine employee well-being, increase burnout risks, and reduce overall productivity in the long term.

“Digital anxiety doesn’t just affect employee well-being – it can also increase cybersecurity risks for organisations. When people feel constant pressure to respond immediately to messages and emails, they are more likely to act impulsively, without carefully verifying links, attachments, or sender identities.

This urgency can make employees more vulnerable to phishing, and other scams using social engineering techniques,” comments Brandon Muller, Technical Expert at Kaspersky.

Kaspersky recommends employees to follow the below tips to avoid digital anxiety and associated cyber risks:

  • Slow down before clicking or replying. Digital anxiety can trigger automatic reactions. A short pause to check sender details, URLs, or attachments can prevent security breaches.
  • Treat urgency as a red flag. Cybercriminals often exploit pressure and fear. Always verify unexpected or urgent requests before responding.
  • Avoid handling sensitive information on unsecured networks. Public Wi-Fi, often used when working outside regular hours, increases exposure to cyber threats. Mobile network and VPN should be applied in such cases.
  • Use technologies that will help reduce risks. For example, Kaspersky Premium offers AI-powered anti-phishing features designed to help warn of potential threats.

Businesses can reduce cybersecurity risks related to employees’ digital anxiety by providing regular cybersecurity training that helps staff recognise threats and respond correctly even under stress.

At the same time, organisations should use robust cybersecurity solutions to minimise the impact of human error. Kaspersky Next’s adaptable and robust cloud-native protection, underpinned by an unequalled cybersecurity track record, is one of such products.

Protection solutions for mail servers, such as Kaspersky Security for Mail Server, with anti-phishing capabilities, help to additionally decrease the chance of infection through a phishing email.


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E-Business

FG Approves Electric Buses for Civil Servants, Pushes Local Auto Growth

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Federal Government of Nigeria has approved the acquisition of electric buses for civil servants as part of efforts to promote cleaner transportation and boost local vehicle manufacturing.

FG Approves Electric Buses for Civil Servants, Pushes Local Auto Growth

The development was disclosed in Abuja by Joseph Osanipin, Director-General of the National Automotive Design and Development Council (NADDC). Osanipin said the buses would be sourced from local assemblers to strengthen domestic production and stimulate growth in Nigeria’s automotive sector.

He stated: “The initiative is aimed at encouraging the transition to cleaner mobility while creating opportunities for local manufacturers.” According to him, the government has also procured charging infrastructure that will be deployed across parts of the country to support the adoption of electric vehicles.

As part of broader efforts to develop the sector, the council is establishing the Nnewi Automotive Development Park in Anambra State. Osanipin explained: “We are developing the Nnewi Automotive Development Park where we will provide the necessary infrastructure so that users of the park can share facilities.”

He added that the shared infrastructure model would enable investors and manufacturers to operate without bearing the full cost of setting up independent facilities. The council is also seeking additional investment to accelerate the development of the park and attract more industry participants.

Osanipin urged Nigerians to support locally assembled vehicles, noting that increased patronage would help create jobs and drive economic growth. He said the council is providing training to manufacturers and stakeholders to enhance local production of vehicle components such as batteries and tyres.

“The move will reduce import dependence, create employment opportunities, and contribute to the country’s Gross Domestic Product,” he said. The NADDC is also working with the Bank of Industry Nigeria to facilitate the disbursement of the National Automotive Development Fund to qualified stakeholders.


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Jumia Reaffirms Commitment to Consumer Trust on World Consumer Rights Day

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As the global community commemorates World Consumer Rights Day, Jumia Nigeria joined industry leaders, regulators, and consumer advocates at the Lagos Marriott Hotel, Ikeja, for a high-level panel session hosted by the Lagos State Consumer Protection Agency (LASCOPA) on Tuesday, March 17, 2026.

Speaking during the session, Peters Afebuame, Group Head of Content and Production at Jumia, highlighted Jumia’s comprehensive approach to protecting consumers from counterfeit or adulterated products on its marketplace, noting that the company has implemented structured checks and technology-driven systems across the entire product lifecycle, from seller onboarding to post-listing monitoring, to safeguard product authenticity.

“Ensuring product authenticity on our platform requires a combination of technology, policy enforcement, and continuous seller engagement,” he stated.

“At Jumia Nigeria, we have implemented a multi-layered process that begins with rigorous seller onboarding and policy agreements, followed by catalogue configuration controls, AI-driven product attribute verification, and the use of global product identification standards. These systems are reinforced by ongoing quality moderation, brand protection mechanisms, and strict enforcement actions, including product and seller delisting, ensuring that customers can shop on our platform with confidence.”

Central to Jumia’s consumer protection framework is a rigorous seller verification process designed to ensure marketplace integrity. Vendors are required to provide proof of legal and regulatory compliance before gaining access to the platform. This vetting process is reinforced by a strict quality control system that monitors products listed on the platform, backed by a zero-tolerance policy toward counterfeit or substandard goods. Non-compliant sellers face penalties and permanent delisting from the marketplace.

Transparency also remains a core priority in helping customers make informed purchasing decisions. Product listings across the platform feature clear specifications, verified descriptions, and detailed images, enabling shoppers to understand exactly what they are purchasing before completing a transaction.

Recognising that digital literacy plays a critical role in online safety, Jumia continues to invest in consumer education initiatives through instructional “how-to” videos, platform guides, and social media campaigns that equip Nigerian shoppers with practical knowledge to navigate online shopping securely and confidently.

To further strengthen transaction security, Jumia leverages its proprietary payment solution, JumiaPay, which provides a secure and encrypted payment infrastructure designed to protect customer financial data. The company also adheres to internationally recognised data protection standards such as the General Data Protection Regulation (GDPR) and local regulatory frameworks established by the Nigeria Data Protection Commission (NDPC), ensuring responsible handling and protection of user information.

Beyond the point of purchase, Jumia reinforces consumer protection through a customer-centric return and refund policy designed to ensure seamless resolution when issues arise. A dedicated customer service team also provides support through multiple channels, including phone and social media, enabling swift response to consumer inquiries and complaints.

As e-commerce continues to expand across Nigeria, Jumia reaffirmed its commitment to building a marketplace that prioritises fairness, transparency, and consumer safety. Through continuous investment in technology, strong policy enforcement, and ongoing consumer engagement, the company aims to strengthen trust and confidence in Nigeria’s growing digital commerce ecosystem.


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