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Virtual ‘Hawkers’ Will Soon Send Conventional Shop Owners Packing

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By Ugwoke Udoka

Stagnancy, well, describes the activities of some shop owners. Moving around in circles and not responsive to the advancement of technology and application of these reforms to their business activities would only mean doom. Hawkers, in this context, virtual are prone to limitless success.

Gone are the days when people scramble to site their shops in the best locations or save up a lot of cash to acquire capital to buy land space and erect structures or even pay a lot of rental fee for shops. People no longer want to go through the stress of paying transportation fares to visit shops, neither do they want to waste too much time walking from department to department in a mall, when a couple of clicks from the comfort of their homes could give them the same desired result and even more. Obviously, rising technology brings a rise in customer’s taste.

Apart from fierce competition coming from mall, honestly, statistics do not favour bricks and mortars shop owners.  A report by BigCommerce.com on ‘Customer location at time of purchase’, shows a quarter of online shoppers (25%) have made an online purchase from a brick-and-mortar store; 43% of online shoppers have made a purchase while in bed; Millennials and Gen Xers are nearly 3x as likely as Baby Boomers and Seniors to have made an online purchase from bed (59% v 21%); 23% of online shoppers have made an online purchase at the office and nearly 3 in 10 (29%) of Millennials and Gen Xers have made a purchase from the office.

The report continued: more than 15% of Baby Boomers and Seniors have made a purchase from the office; 20% of American online shoppers have purchased from the bathroom or while in the car (a +1 for mobile commerce); millennials and Gen Xers are 5x more likely to have made an online purchase from the bathroom (31% v. 6%) than Baby Boomers and Seniors; one in ten customers admitted to buying something online after drinking alcohol; men are more than twice as likely as women to have made a purchase after consuming alcohol (14% to 6%); younger generations are 5x more likely to drink and shop than their older counterparts (15% to 3%) and parents are twice as likely as non-parents to have made an online purchase after drinking (15% v 7%).

As e-commerce platforms in Nigeria move towards maturity, shop owners found in their numerous numbers in Onitsha Main Market, Anambra; Alaba International Market, Lagos state; Ogbette Main Market, Enugu State; Ariaria Market, Abia State; Kurmi Market, Kano State and so many others across Nigeria, should start rethinking.

These e-commerce platforms or the ‘virtual hawkers’ including Jumia, Konga, JiJi, Uber and every other who without shop spaces, uses the digital marketing techniques (technology) to capture the attention of their target audience and deliver quality products and services to them, will eventually send them (shop owners) parking.

Trust me, every business is out to make profit.  As an accountant, I know that profits are made when you reduce the cost of production or increase price. The latter is usually the better option as the former scares the customers to the ever wide-open hands of the competitors.

An article published on THISDAY Newspapers on the 28th August, 2017 by Eromosele Abiodun stated that Nigeria’s E-commerce Market Value would hit #15.5 trillion in ten years, though its current worth is #4.01 trillion. Apparently, the current worth of virtual hawking would triple in the next ten years. Tell me, where would all the shops get their own profit from? Where would all the wealth go?

Who would you think stands a better chance of amassing more customers? A shop owner who spends a lot on land space, electricity bills, adverts and other promotion strategies or a virtual hawker who almost incurs none of these costs? Have you wondered why a lot of shops and malls including Shoprite and SPAR are adopting the technology mode of attracting and retaining customers? They are beginning to take a cue from virtual hawkers and promoting programmes and packages that would not require their malls to be visited by the customer. Looking at the transportation industry, clients no longer have to wait at car parks to get to their destination.

With technology, they get the virtual hawker come pick them at wherever location and take them to their destination at almost the same or a lesser amount than the car owners parks. Transport companies like Peace Mass Transit and God is Good Motors have packages like the online booking system which allows travelers to peruse dates and book tickets with a  couple of clicks. Potentially, this will replace the conventional means of going to the counter to buy tickets and having to struggle with your luggage past the flood of travelers.

Shop owners will continually pay cut-throat taxes to government officials. This has a lot of negative effect on the profitability of the business. Whereas, virtual hawkers do not actually pay as much taxes! Instead they re-invest their profit devoid of tax and continue building their riches while shop owners are muddled up in their mediocrity. Tell me, which would you prefer?

Salvaging this ugly situation lies with the development of applications tailored towards assisting shop owners go online. ICT Editor, Peter Oluka, advises that banks and other financial institutions have key roles to play; especially to encourage more financial inclusion, because it will enhance trust. “If you trust to buy online, potentially you are an online merchant”, Peter adds.

Unfortunately, ignorance is the greatest problem of majority of these bricks and mortars shop owners, and of course it’s not an excuse. There is need for continuous education and sensitization.

In my previous article on ‘the need to ignite technology consciousness in women and girls in the South East’ , I pointed that many females in the stated region are ignorant and continuous education is key; likewise, many shop owners need digital literacy to embrace e-commerce.

 

Ugwoke Peace Udoka, ACA, MNIMN, BSc (Marketing) University of Nigeria, Enugu Campus, 2016. She can be reached via: [email protected]


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

E-Business

Kaspersky Launches OT Calculator to Align Cybersecurity Investments with Business Goals

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Kaspersky’s new online tool has been specially developed for industrial organisations to assess the potential costs associated with insufficient operational technology (OT) security.

By offering detailed financial forecasts, the calculator empowers senior management to make well-informed decisions regarding security investments.

Industrial organisations increasingly depend on interconnected systems, elevating cybersecurity to a critical factor in business resilience and profitability.

According to VDC Research, over 60% of industrial companies last year reported that cybersecurity breaches had led to significant costs. Despite this, a persistent disconnect remains between security teams and executive leadership as security professionals focus on minimising risk, while executives must balance cybersecurity concerns with broader business objectives. This misalignment often results in competing priorities and underfunded security initiatives.

To bridge this gap, Kaspersky has launched the OT Cybersecurity Savings Calculator, an innovative online tool designed specifically for industrial organisations to assess the potential costs of inadequate operational technology (OT) security¹.

The primary aim of this tool is to translate cyber risks into tangible financial metrics and support strategic discussions around priorities and budget allocation. By entering details such as their sector, sub-sector, region, company size, breach history, and existing cybersecurity measures, organisations can estimate their potential cost savings and receive customised, actionable recommendations.

The calculator benchmarks performance against industry peers and highlights the company’s position within the current threat landscape.

“We believe this calculator is a powerful resource for transforming complex cyber risk data into straightforward financial insights. It enables OT leaders, security professionals, and executive teams to develop clear, data-driven business cases and recognise the value of cybersecurity investments. With actionable guidance, it promotes a comprehensive approach to resource management and strengthens overall organisational resilience,” comments Andrey Strelkov, Head of Industrial Cybersecurity Product line at Kaspersky.


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E-Business

Local App Developers Rake $1m in Sales in 2025- NOTAP

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National Office for Technology Acquisition and Promotion (NOTAP) has said Nigerian software developers have reached significant milestones with locally made applications generating over one million Dollar in sales across domestic and regional markets.

Local App Developers Rake $1m in Sales in 2025- NOTAP

Dr Obiageli Amadiobi, director-general of NOTAP, said this in an interview with the News Agency of Nigeria (NAN), on Thursday in Abuja.

Amadiobi said the development signified the growing strength of Nigeria’s digital innovation ecosystem and how local innovation powers digital growth.

She said it was also a direct outcome of targeted support initiatives led by NOTAP.

She added that the initiative helped to build capacity, protect intellectual property, and connect developers to market opportunities.

According to the NOTAP boss, the journey from concept to impact started with understanding and securing intellectual property (IP) rights, a step many local innovators missed.

“Whether it’s a literary work, a laboratory invention, or a creative digital product, the process of bringing an idea to life demands immense time, skill, and dedication.

“An innovator might wake up with a solution to a pressing problem; spend months testing and refining it and achieve remarkable results; so it is their fundamental right to patent that creation and claim ownership.

“Without this protection, someone else could easily replicate their work; patent it in their name; and legally control what was built with Nigerian brainpower,” she said.

Amadiobi said that the challenge was compounded by widespread digital piracy and counterfeiting, which hit the ICT sector hardest.

“From copied software applications to replicated content on social platforms like TikTok, unauthorised duplication has become a major barrier to growth.

“We see talented young creators develop unique digital content or tools, only to watch others rebrand and profit from their work within weeks,” she said.

The DG noted that most popular online personalities with distinctive styles often don’t realise they could protect their original contributions through IP registration.

She said that to address these gaps and unlock the value of Nigerian innovation, NOTAP implemented a multi-pronged strategy,- a cornerstone initiative – which is the Local Vendor Policy.

“The Local Vendor Policy mandates that foreign technology firms entering Nigeria partner with domestic counterparts,’’ she said.

Amadiobi said that among the performing apps are solutions addressing critical local challenges such as a mobile health platform that now serves 750,000 users across six states.

“There is also the agricultural marketplace connecting smallholder farmers to buyers; and an educational tool that has been adopted by 200 schools to improve learning outcomes,” she said.

She added that the apps were developed by teams that gained skills and resources through NOTAP’s Local Vendor Policy.

According to her, the policy requires foreign technology firms operating in Nigeria to allocate a portion of their technical service fees to local partners.

“Three years ago, many of these developers were only providing support services to foreign companies.

“But today, they are building their own products that compete globally. 60 per cent of last year’s sales came from other African countries, showing our developers can lead on the continent,” she said.

The D-G explained that the one million dollar figure represented sales from over 50 locally developed apps, with individual developers earning between 5,000 dollars and 80,000 dollars from their products.

“Looking ahead, NOTAP aims to double these sales figures by 2027, with plans to expand support to developers focusing on fintech, renewable energy management, and climate adaptation tools.

“These are the sectors identified as high-growth opportunities for Nigerian innovation,’’ Amadiobi said


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Gold Hits Record $5,110/Ounce Amid Trump Tariff Threats, Geopolitical Fears

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Gold prices smashed through $5,100 per ounce on Monday, January 26, surging to a historic peak of $5,110.50 as investors rushed into the safe-haven asset amid escalating geopolitical tensions and U.S. policy volatility.

Gold Hits Record $5,110/Ounce Amid Trump Tariff Threats, Geopolitical Fears

Gold

Spot gold climbed 2.2% to $5,089.78 by 0656 GMT, while U.S. February futures rose similarly to $5,086.30. The metal, up 64% in 2025—its strongest annual gain since 1979—has now advanced over 18% year-to-date, fueled by safe-haven buying, anticipated U.S. rate cuts, China’s 14th consecutive month of central bank purchases in December, and massive ETF inflows.

Analysts point to a crisis of confidence in U.S. assets, sparked by President Trump’s erratic threats last week. He retreated from tariffs on European allies to pressure Greenland seizure, then vowed 100% tariffs on Canada over a potential China trade deal and 200% on French wines to push President Emmanuel Macron toward a “Board of Peace” initiative.

“This Trump administration has caused a permanent rupture in global norms, driving everyone to gold as the sole refuge,” said Kyle Rodda, senior market analyst at Capital.com.

A weakening dollar—hit by a rising yen and pre-Fed meeting caution—further boosted gold’s appeal for non-dollar holders, with markets eyeing possible yen intervention.


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