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What Does It Mean for Technology to be Innately African?

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Microsoft’s flagship Africa technology event, NexTech Africa, is happening soon on 2 and 3 February 2017.

At the heart of the event is one key question: What does it mean for technology to be innately African?

In this thought leadership piece from Amrote Abdella, regional director of Microsoft 4Afrika, explores this exact question – looking at how local innovators are using global technology platforms, like mobile and cloud, to create unique and differentiated business models and solutions best suited to African markets. Digest the piece:

Mobile and cloud may be global technologies, but African start-ups have explored their functionalities, shaped their applications and used them to build differentiated business models suitedto their markets.

They have created new and uniquely African technologies that speak to their lifestyles and complexities, using the infrastructure as a base to deliver key services in ways the rest of the world would never have thought to.

To us, this is what it means for technology to be innately African.

Innovation Ecosystem
No one has ever doubted that Africa has a thriving entrepreneurial spirit. Despite sub-Saharan Africa being one of the most challenging regions to launch a business in, the 2017 Global Entrepreneurship Index ranks it highest in ‘Opportunity Perception’.

What this means is that a large percentage of the population can (and are) identifying and starting good businesses, despite regulatory, environment and infrastructural burdens.

This is what makes innovation in Africa so unique and so thrilling.

Challenges, such as limited internet connectivity or access to a reliable power supply, only add fuel to Africa’s innovative energy and creativity. Start-ups continue to develop clever solutions around these obstacles, bringing essential services to their markets. And technology is playing a vital role.

Think of mobile payments as a solution to Africa’s largely unbanked population. Africa now has one of the largest mobile money markets in the world, where 34% of African adults have mobile money accounts compared to only 2% worldwide.

Financial technology has thrived in markets such as Kenya and Uganda where the formal banking sector has yet to reach every corner of these countries.

Or think of start-ups, such as M-KOPA Solar, who have combined the power of mobile payments with the need for electricity. According to a recent World Bank study, only one in three Africans has access to electricity.

M-KOPA is the first company in Africa to launch a SIM-enabled pay-as-you-go solar system, allowing people to access affordable solar power in their homes. They currently facilitate over 10 million mobile payments every year and hope to connect one million homes by the end of 2017.

The Importance of the Mobile Phone
The mobile phone has played a significant role in shaping African technology. Because it is so accessible, it gives start-ups an appropriate tool to create and deliver locally relevant solutions.

Solutions like mHealth, where mobile applications can run remote diagnoses in last-mile areas, helping to detect malaria, sickle cell disease or pregnancy complications early.

On a continent where an estimated17 million out of 128 million school-age children will never attend school, mobile technology is also facilitating eLearning.

The recent winners of Seed stars in Ghana, Chalkboard Education, developed a form of plug-and-play mobile learning that doesn’t even require an internet connection to work. As long as you have a mobile device – even a feature phone with SMS and USSD – you can earn a certified degree from a real university.

The solution is ideal for the Ghanaian market, where internet penetration is only 12.3%, but mobile phone penetration sits at 128%.

Africa118 is another start-up, who used the mobile platform to develop a mobile directory. Over 100,000 users in East Africa can now, for the first time, access an accurate database of over 250,000 services – either online or, for those with connectivity issues, via a cheap call and SMS service.

The Rise of the Cloud
The cloud is also proving to be another relevant tool in shaping African technology, with its ability to enhance the power of mobility and allow mobile solutions to shine.

Using the cloud, start-ups like access. Mobile have been able to digitise health records, share outbreak alerts and improve the way patients and doctors engage on a large scale, enhancing the quality of healthcare in emerging markets.

Mustard Seed has been able to capture school, teacher and student information, providing high-level analysis dashboards to key policy and decision makers.

AGIN helps small holder farmers capture important information, establish credit profiles and access loans without ever visiting a bank. All of these are solving prominent local challenges around healthcare, education and agriculture.

Accelerating Innovation
We are seeing first-hand how mobile and cloud technology is accelerating growth for Africa. At the same time, we are seeing how our local innovators are using these platforms to accelerate technology for the world.

As the ICT sector, we need to continue supporting these innovators and the locally relevant technologies that change people’s lives, embrace underserved markets and trigger market growth.

If we hope to support them in a meaningful way, it is up to us to really listen, engage and collaborate with our developers and entrepreneurs on the ground. At Microsoft, this is something we are personally committed to, through initiatives like 4Afrika and NexTech Africa*.

We need to hear the challenges of innovators, their ideas and their insights. And we need to work together, so that we can better create the tools and infrastructure that, in turn, help them better serve their markets and grow sustainable businesses.

*NexTech Africa is a flagship Microsoft technology event that will be taking place in Nairobi, Kenya, on 02 and 03 February 2017.

To learn more about the event, watch the live broadcast or join the conversation, visit: http://nextechafrica.net/

 


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FG to Fnalise National Intellectual Property Policy  Soon– NCC Boss

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Dr John Asein, director-general, Nigerian Copyright Commission (NCC), has said that the federal government is taking steps to finalise its National Intellectual Property (IP) Policy and Strategy for the country.

FG to Fnalise National Intellectual Property Policy  Soon– NCC Boss

Asein disclosed this on Friday while commemorating the 2024 World Intellectual Property Day with the theme “IP and the SDGs: Building Our Common Future with Innovation and Creativity’’ in Abuja.

The that the Day is observed every April 26 to celebrate the importance of intellectual property (IP) rights to encourage innovation and creativity.

The director-general was represented by  Mr Emeka Ogbonna, director of Legal.

NCC boss said the policy would serve as a blueprint for a more efficient modern and responsive legal and administrative framework for the country to leverage on its creative and innovative potential.

He said that the day underscored the power of innovation and creativity in achieving the Sustainable Development Goals (SDGs) and shaping a sustainable and inclusive future for humanity.

According to him, the SDGs represent a universal call to action to end poverty, protect the planet, and ensure prosperity for all by the year 2030.

“IP rights play a pivotal role in fostering innovation, creativity, and technological advancements. They provide the framework that encourages men and women to develop new solutions that address global challenges.

“It is the lynchpin for incentivising the use of creative and innovative ideas to solve many of the challenges that confront humanity.

“This year’s World IP Day reminds us that intellectual property can be a powerful tool for social, economic, and environmental development.

“It encourages individuals, businesses, and governments to leverage IP rights to drive innovation, create jobs, and build resilient communities.

“By aligning our intellectual property policies and strategies with the objectives of the SDGs, we can accelerate their achievement,’’ NCC boss said.

He said in the spirit of the “Renewed Hope Agenda’’ of the present administration, government had also shown appreciable commitment to the creative industry as a major sector of the economy.

“As one of the agencies responsible for the wholesome development of the creative sector, the Nigerian Copyright Commission will continue to provide the needed institutional, legal and administrative support for the protection, promotion, regulation and enforcement of copyright.

“The commission will pay particular attention to using the copyright system to advance Goal 1 (No poverty); Goal 4 (Quality education); Goal 5 (Gender equality).

“And Goal 8 (Decent and economic growth); Goal 9 (Industry, innovation and infrastructure) and Goal 17 (Partnerships to achieve the goals).

“We are aware that the goals would have to be adapted to fit the peculiar needs of intellectual property which is an intangible asset.’ ’he added.

The director-general, who said that the commission focused on the 17 SDGs to address emerging challenges, called on authors, innovators, users, IP experts and other stakeholders to reflect on the vulnerability of the nation’s fragile knowledge and creative ecosystem.


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NITDA, ICF Train 100 Schoolgirls in ICT Skills

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The National Information Technology Development Agency (NITDA) and Illmi Children’s Fund (ICF) have trained 100 schoolgirls in digital and Information and Communication Technology skills training.

Mrs. Maryam Augie-Abdulmumin, ICF Executive Director, confirmed this in a statement on Thursday in Lagos.

The graduation followed the training of the schoolgirls in ICF and NITDA’s DIGITGALS 2.0 programme, a collaborative initiative aimed to equip adolescent girls in Abuja with critical digital and ICT skills.

Augie-Abdukmumin said the DIGITGALS 2.0 centred around essential digital literacy, programming fundamentals, digital marketing and communication skills, and cybersecurity awareness.

She added that the girls were equipped with the confidence to compete and excel in a globalised digital economy. The graduation was in commemoration of the 2024 International Girls in ICT Day celebration on April 25.

DIGITGALS 2.0 is in its second phase and empowered 100 senior secondary school girls selected from five government schools in the Federal Capital Territory.

The girls aged between 15 and 18 years were equipped with the knowledge and tools needed to thrive in the digital world and address the growing demand for ICT skills in the 21st century.

Augie-Abdulmumin reiterated the importance of bridging the digital gap in the country starting with the girl-child.

“This graduation ceremony on International Day of Girls in ICT is a powerful symbol of our commitment to closing the digital gender gap.

This programme made possible through our partnership with NITDA, and signifies a crucial step towards bridging the digital gender gap.

It also fostering a future where women are active leaders in the tech industry. This is also an opportunity for these girls to take charge of their own future,”.

Mr Kashifu  Abdullahi, the Director-General of NITDA, commended the collaborative efforts of ICF in making the DIGITGALS 2.0 a reality.

According to him, building a diverse and inclusive digital workforce is critical for Nigeria’s success.

“We are proud to collaborate with ICF on DIGITGALS 2.0 to empower these young women to become active participants in the tech industry. This programme showcases the importance of collaborative efforts in bridging the digital gender gap.

These girls have been equipped with essential digital skills, and ICF and NITDA are confident they will become active contributors to Nigeria’s thriving tech landscape,”.

ICF is a non-profit organisation dedicated to improving the lives of children, from underprivileged backgrounds, through education, healthcare, technology and entrepreneurship initiatives.

NITDA is a public service institution established in 2007. It functions as the ICT policy implementing arm of Nigeria’s Federal Ministry of Communication and Digital Economy.


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Confronting the Google Monolith: Survival Strategies for Online Businesses

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By Reuben Kalu.

In the vast expanse of the digital realm, Google looms large, an omnipresent force shaping the way we navigate, search, and conduct business online.

From its humble beginnings as a search engine to its current status as a multifaceted tech behemoth, Google has entrenched itself deeply into the fabric of the internet.

Its influence is undeniable, its reach unparalleled, and its ubiquity seemingly inescapable. But can you truly run an online business without Google?

The answer, in today’s digital landscape, is a resounding no. You have no choice.

Google’s dominance extends across multiple facets of the online world, making it virtually impossible for businesses to thrive without engaging with its ecosystem.

From search engine optimization (SEO) to online advertising, email services to analytics, Google’s suite of products and services permeates every aspect of the online business landscape.

Attempting to operate without Google is akin to swimming against a relentless tide, fighting an uphill battle fraught with obstacles and limitations.

At the heart of Google’s influence lies its search engine, the gateway through which billions of internet users navigate the vast expanse of online content. .

Google’s search algorithms wield immense power, determining which websites rank prominently in search results and which languish in obscurity.

For businesses seeking to attract organic traffic and expand their online presence, optimizing for Google’s search algorithms is not merely advisable—it’s imperative.

But Google’s influence extends far beyond search. Consider Google Ads, the company’s advertising platform that enables businesses to reach targeted audiences through paid search, display, and video advertising.

With billions of searches conducted on Google each day, Google Ads provides unparalleled reach and visibility, allowing businesses to target potential customers with pinpoint accuracy.

Attempting to compete in the online advertising arena without leveraging Google Ads is akin to entering a battle unarmed—a futile endeavor destined for failure.

 

Moreover, Google’s suite of productivity tools, including Gmail, Google Drive, and Google Workspace, has become indispensable for businesses seeking to streamline their operations and enhance collaboration.

With seamless integration across devices and platforms, Google’s productivity tools offer unparalleled convenience and efficiency, empowering businesses to work smarter, not harder.

Attempting to eschew Google’s productivity suite in favor of alternative solutions is not only impractical but also unwise, depriving businesses of the tools they need to succeed in today’s fast-paced digital landscape.

Furthermore, Google Analytics stands as the gold standard for web analytics, providing businesses with invaluable insights into their online performance and audience behavior.

From tracking website traffic and user engagement to analyzing conversion metrics and customer demographics, Google Analytics offers a comprehensive toolkit for optimizing online marketing strategies and driving business growth.

Attempting to gauge online performance without leveraging Google Analytics is akin to flying blind, devoid of the critical data needed to make informed decisions and drive meaningful results.

But perhaps the most formidable aspect of Google’s influence lies in its role as a gatekeeper of information and access.

With billions of users relying on Google’s platforms and services each day, the company wields immense control over the flow of online traffic and the dissemination of information.

For businesses seeking to connect with customers and expand their reach, Google’s dominance presents both a tremendous opportunity and a formidable challenge.

Attempting to circumvent Google’s influence and establish an online presence independent of its ecosystem is a Herculean task, fraught with uncertainty and risk.

In essence, attempting to run an online business without engaging with Google is akin to swimming against a relentless tide, fighting an uphill battle fraught with obstacles and limitations.

While alternative platforms and solutions exist, none possess the ubiquity, reach, and influence of Google’s ecosystem.

To thrive in today’s digital landscape, businesses must embrace Google’s dominance and leverage its suite of products and services to their advantage. You have no choice.

In conclusion, Google’s pervasive influence permeates every aspect of the online business landscape, making it virtually impossible to escape its grasp.

From search engine optimization to online advertising, productivity tools to web analytics, Google’s ecosystem encompasses a vast array of products and services that have become indispensable for businesses seeking to succeed in the digital age.

While alternative solutions may exist, none possess the ubiquity, reach, and influence of Google’s ecosystem.

To thrive in today’s digital landscape, businesses must embrace Google’s dominance and leverage its suite of products and services to their advantage.

You have no choice.


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