E-Business
Why Businesses Should Consider Opening Offices in Small Towns and Villages

By Andrew Bourne, Region Manager, Africa, Zoho Corporation,
For a while now, tech companies and workers have been eyeing smaller cities to escape the exorbitant real estate costs, manic lifestyles, and endless traffic jams in traditional tech hubs. The time is ripe for this trend to pick up as COVID-19 has induced massive reverse migration with employees moving back to their homes, closer to their families.
Another trend that the pandemic brought forth is expatriates returning to their respective countries due to job loss or other reasons. This reverse-globalisation goes hand-in-hand with the sudden rise in the demand for local goods and services. Soon, delivering local solutions for local problems will become essential. At Zoho, we call this transnational localism – crafting localised solutions with a global mindset to create small, self-reliant communities.
There are businesses that are bound to a geographical location because their customers are in the same area. However, if you are a cloud service provider and serve national or global customers, there is absolutely nothing that binds you to a crowded city. With the availability of high-speed internet in smaller towns and rural areas, work can happen from anywhere. For startups, there are many more benefits of moving away from urban areas.
Lower costs give you a longer runway
Most costs are determined by the cost of the real estate. If you choose to be in a metro city, not only do you face exponentially higher office expenses, you also have to pay high salaries to support the higher cost of living. If, on the other hand, you choose to be in a small town or a village, you will be able to set up the office at a fraction of the cost, and also afford your employees a much better standard of living. The costs that you save will provide a longer runway for your company and also contribute to continued R&D investments.
In an industry like software, your geographical location is of little importance as you can serve customers from anywhere. With this belief, we opened Zoho’s first village office in southern India almost a decade ago, and even launched our customer support software (Zoho Desk) from there in 2016. We continue to manage the whole product from there, and have recently expanded our efforts in opening more rural offices.
Solving the talent problem
One of the often-cited reasons for businesses to stay in crowded metros is the dearth of talent elsewhere. The reality is that people from small towns and villages migrate to cities in search of better-paying jobs. By opening an office in rural areas, you will be taking the jobs to where the talent is. You can hire and groom the local youth, who can prove to be an asset to your organization.
In Zoho’s rural office, we run a branch of Zoho Schools of Learning, a programme wherein high school students are inducted and trained in computer programming for 18-months, after which they are hired. These students, who are today full-time employees at Zoho, have contributed in building products that are used globally. Empowering the rural youth with similar opportunities will close the skills gap in smaller towns and encourage people to stay.
Cross-pollination of ideas and overall development
Since the middle of the 20th Century, urbanisation has increased exponentially. The majority of the world’s population has lived in cities since 2009. Despite the benefits, there’s also been a cost for this. Around the globe, once-thriving small towns have either been killed by urbanisation or are shadows of their former selves, with declining and ageing populations.
By building smaller, distributed offices in these areas, tech companies can help revitalise these small towns and villages. Not only will their presence act as an incentive for people to live there, but they’ll also encourage growth of other businesses that support that presence. When smart and talented people get involved at the grassroots, they can apply their knowledge in solving local problems. This will help create a better future for rural communities, which, in turn, will contribute to holistic economic growth of the country.
E-Business
Firm Identifies Global Scam Activity Linked to the Release of Avatar 3

The premiere of Avatar 3 has taken place in several countries and has been accompanied by a noticeable increase in online interest. Amid the heightened attention surrounding the release, Kaspersky experts identified an increase in cyber-scam campaigns that exploit the movie’s launch and users’ desire to watch it online. The fraudulent websites target users across multiple regions, indicating attempts by attackers to reach a global audience.

The scam operates as follows: cybercriminals create suspicious websites that offer online access to the Avatar 3 movie. Attackers place particular emphasis on localisation, publishing the sites in multiple languages to attract users from different countries. However, the translations are often poorly executed and contain grammatical errors and inconsistencies, which may serve as indicators of fraudulent activity.
When users attempt to start the video, they are presented with a fake media player and prompted to register in order to obtain “full” or “unlimited” access to the film. As part of the registration process, users are asked to provide personal information, including an email address and mobile phone number.
At later stages, scammers may request additional data, including payment details, under the guise of activating a “free trial.” This creates risks of credential compromise, particularly if users reuse passwords across multiple services, and may also lead to financial losses.
“Cybercriminals consistently exploit major movie premieres to capture users’ attention and increase the effectiveness of their schemes. We advise accessing films only through official platforms and exercising caution when encountering websites that request personal or payment information. It is also important to use reliable security solutions to protect all devices, including mobiles,” comments Olga Altukhova, Senior web content analyst at Kaspersky.
E-Business
Galaxy Backbone Celebrates the Federal Government’s Paperless Civil Service Milestone

Galaxy Backbone (GBB) aligns with and celebrates the successful announcement by the Office of the Head of the Civil Service of the Federation on the achievement of a Paperless Civil Service, a significant milestone in Nigeria’s public sector reform and digital transformation agenda.

The milestone was formally highlighted at a press briefing led by the Head of the Civil Service of the Federation, Mrs. Didi Esther Walson-Jack, who commended Galaxy Backbone for its sustained support and contribution throughout the implementation of the programme.
GBB has played a critical role in enabling this transition by providing secure, scalable, and shared digital infrastructure that supports the digitisation of government processes across Ministries, Departments and Agencies (MDAs). Through the 1Government Cloud, MDAs have been empowered to migrate from paper-based workflows to digital platforms, improving efficiency, collaboration, data security, and service delivery across the Federal Civil Service.
In addition, GovMail, GBB’s secure government email platform, has strengthened official communication, enhanced records management, and reinforced cybersecurity standards—key pillars in sustaining a paperless operating environment.
Galaxy Backbone acknowledges the collective efforts of the Office of the Head of the Civil Service of the Federation, Permanent Secretaries, Directors of ICT, consultants, partners, and dedicated public servants whose commitment and collaboration ensured the smooth delivery of this initiative.
The Managing Director/Chief Executive Officer of Galaxy Backbone, Prof. Ibrahim Adeyanju, was represented at the press briefing by Akintayo Bamisaye, Acting Group Head, Research, Digital Innovation and Skills Department (RDIS).
GBB describes the achievement as a strong close to 2025 and reaffirms its commitment to supporting the Federal Government in building a modern, efficient, and digitally enabled public service.
E-Business
Jumia CEO says Black Friday Signals Nigeria’s E-Commerce Maturity

At the close of 2025, Temidayo Ojo, the CEO of Jumia Nigeria, reflected on a year-end shopping season that points to the growing maturity of the country’s e-commerce market. “Black Friday is no longer a single, short-lived spike in activity,” he said.

“It has become a familiar, anticipated moment in the retail calendar, where consumers shop deliberately and with confidence.”
Preliminary KPIs for the two months ended November 30, 2025, show strong year-on-year growth in both orders and Gross Merchandise Value (GMV), with GMV growth outpacing order growth. This indicates that customers are placing fuller, more considered baskets rather than shopping in fragmented transactions. Nigeria ranked among Jumia Group’s better-performing markets, with engagement remaining steady throughout the Black Friday period rather than spiking briefly and tapering off.
A key factor behind this performance is the growing familiarity of consumers with online shopping. Customers are increasingly leveraging platform features such as saved carts, brand stores, and price comparison tools to plan purchases in advance. This trend suggests that digital commerce is becoming embedded in everyday habits rather than being viewed as a one-off event.
Ojo also highlighted the role of Jumia’s JForce network in connecting digital commerce to local communities. “Our agents are critical to ensuring that customers across Nigeria, including secondary cities and smaller communities, have access to variety, consistent pricing, and reliable delivery,” he said. “During peak periods like Black Friday, JForce agents can respond faster, serve more customers efficiently, and build stronger local relationships. This isn’t just a distribution channel—it’s a pathway to sustainable income and inclusion.”
Reflecting on the overall performance, the CEO concluded: “What we’re seeing this year-end is steady engagement across categories, stronger consumer confidence, and partners like our JForce agents benefiting from increased activity.
“It confirms that Nigeria’s e-commerce ecosystem is maturing, growing in a more structured and resilient way. As the December Holiday Sale continues, we expect these patterns of familiarity, trust, and participation to sustain momentum and drive both commerce and community impact across the country.”
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