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Zoho Surges in Nigeria with 75% Growth, Backed by Nation’s Leadership in Ethical AI

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Global technology company Zoho unveiled new research showing that Nigerian businesses are setting a global benchmark in responsible artificial intelligence (AI) adoption.

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The study, titled The AI Privacy Equation: The Nigerian Model of Responsible AI Adoption, was conducted by Arion Research and highlights how Nigerian organisations are balancing innovation with robust privacy protection.

Zoho also announced a 75% customer growth in Nigeria in 2024, marking the country as one of its fastest-growing markets in Africa. This expansion is driven by rising demand for scalable, unified business solutions across sectors such as financial services, IT hardware, energy, manufacturing, education, and retail.

The top-performing products contributing to this growth include Zoho Workplace (email and collaboration suite), Zoho Books (accounting software), Zoho Campaigns (email and SMS marketing), and Zoho One (a suite of over 55 integrated business applications).

The research reveals that 93% of Nigerian organisations have already begun their AI journey, with over half moving beyond experimentation to operational deployment. Specifically, 31% have achieved advanced AI integration across their organisations, while 26.5% have implemented AI across multiple departments.

This widespread adoption is being driven by executive leadership, with more than half of the respondents occupying CEO or executive roles.

Privacy is a central theme in Nigeria’s AI strategy. Since implementing AI, 84% of organisations have strengthened their privacy measures, with 66% describing these improvements as significant.

An impressive 94% now have a dedicated privacy officer or team—well above global averages—and 40% allocate more than 30% of their IT budgets specifically to privacy protection. These figures reflect a belief that strong governance is not a constraint but a competitive advantage.

The financial sector is leading the way, representing 29% of survey respondents. Their top AI use cases include customer service automation (49%), software development and enhancement (46%), and marketing optimisation (32%), all implemented with privacy-by-design principles.

Despite the momentum, challenges remain. The lack of technical expertise is cited as the top barrier by 37% of businesses, followed closely by privacy and security concerns at 35%.

In response, Nigerian organisations are prioritising skills development. 69% are focused on data analysis and interpretation, 53% on AI literacy, and 40% are investing in prompt engineering skills for generative AI tools.

The report notes that Nigerian organisations understand AI success depends more on human capability than technology acquisition.

Regulatory awareness is also on the rise. Since the introduction of Nigeria’s Data Protection Act, 65% of organisations report increased regulatory consciousness. Companies are conducting regular privacy audits of AI systems (57%), implementing data minimisation practices for AI training (57%), and requiring explainability of AI decisions (52%). This proactive governance positions Nigerian businesses for both domestic compliance and international competitiveness.

According to Michael Fauscette, CEO and Chief Analyst at Arion Research, “The Nigerian model challenges the conventional wisdom that AI adoption requires privacy trade-offs. When 84% of organisations strengthen their privacy measures through AI implementation rather than weakening them, it demonstrates that privacy-conscious design can actually enhance AI outcomes.”

Zoho’s Country Head for Nigeria, Kehinde Ogundare, echoed this sentiment, stating, “Nigerian businesses are leading the way in responsible AI adoption, as they temper the new technology with privacy measures. This mirrors Zoho’s philosophy of building contextual and privacy-first AI models that help businesses realise tangible benefits.”

The findings present a uniquely Nigerian blueprint for responsible AI adoption—one that integrates executive leadership, privacy-first approaches, skills-focused development, customer-centric innovation, and regulatory readiness. By embedding these elements into their digital transformation strategies, Nigerian businesses are proving that AI innovation and privacy protection can advance together, creating trust and long-term competitive advantage.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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The Gathering on 100 Awards N5m to Young Entrepreneurs in Enugu

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The Gathering on 100 made its latest stop in Enugu over the weekend, bringing together hundreds of young Nigerians for a day of networking, fun, entertainment, and business opportunities.

The Gathering on 100 Awards ₦5 Million to Young Entrepreneurs in Enugu

The event, previously held in Lagos and Aba, arrived in Enugu as the city gains recognition as one of Nigeria’s emerging innovation and startup hubs. Recent ecosystem reports rank Enugu among the country’s leading startup cities. The South-East region now accounts for more than half of identified startups across the South-East and South-South, highlighting the region’s growing role in Nigeria’s entrepreneurial landscape.

A major highlight of the Enugu edition was the Pitch-a-thon competition, where three entrepreneurs received a combined ₦5 million in grants to support their business growth. More than 100 entrepreneurs applied for the competition, with 10 finalists selected to pitch before a panel of judges. At the end of the contest, Velas Global Nutrition Limited emerged as the overall winner, securing ₦2.5 million. Werxio, founded by Donatus Prince, received ₦1.5 million, while Whipcare Company was awarded ₦1 million.

These grants address a persistent funding challenge. According to the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN), the country is home to over 39 million MSMEs, contributing nearly half of Nigeria’s Gross Domestic Product and accounting for about 84 per cent of employment nationwide. Despite this, access to finance remains a significant obstacle to business growth.

For Chizoba Osuji, founder of Velas Global Nutrition Limited, the funding facilitates the expansion of a business built on years of research. Her company processes indigenous crops into shelf-stable blends, supporting nutrition and local women smallholder farmers. “This is motivation to keep making Nigerians healthier through better food,” she remarked, noting the grant will fund semi-automated equipment to increase production capacity to 20 tonnes monthly.

She added that the ₦2.5 million grant would be used to acquire semi-automated equipment capable of increasing production capacity to about 20 tonnes monthly. Beyond increasing output, the expansion is expected to create additional opportunities for women smallholder farmers across the South-East who supply many of the raw materials used by the company.

Speaking on the initiative, MTN’s Regional General Manager (Sales), Callima Inino, represented by Peter Kajovo, said The Gathering on 100 was designed to provide young Nigerians with platforms to connect, learn, showcase their talents and access opportunities that can help them grow.“We want to encourage youths to live their best lives and have fuller expressions of themselves,” he said.

As the Enugu edition concludes, the energy of the South-East’s startup scene remains evident. The Gathering on 100 continues its nationwide tour, connecting more young founders with the visibility and support they need. Stay tuned to discover where the tour will land next as it moves to its next exciting location.


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Nestlé Commits to Boosting West Africa Solar Rollout Through Partnership

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Renewable energy firm Daystar Power Group has expanded its installed solar capacity across West Africa through a partnership with Nestlé, bringing total deployments to 6,884 kilowatt-peak (kWp), or nearly 7 megawatts (MW), in what the company describes as one of the largest commercial and industrial solar partnerships in the region.

Four manufacturing facilities across Nestlé sites in Côte d’Ivoire, Ghana and Senegal are now operational, with installations located in Abidjan, Tema and Dakar.

Daystar Power has installed 3,447 kWp across two sites in Abidjan, Côte d’Ivoire. In Ghana, a 2,547 kWp system powers Nestlé’s Tema factory, while in Senegal an 890 kWp installation operates at the Dakar facility.

The company said each system is designed to deliver measurable environmental impact, including reduced greenhouse gas emissions and improved energy resilience.

The installations are tailored to local operational and grid conditions to ensure reliable renewable energy supply while supporting Nestlé’s net-zero ambitions and its commitment to reducing greenhouse gas emissions.

“Nearly 7MW across four Nestlé facilities is a number we are proud of, but what it represents matters more than the figure itself. It means that one of the world’s most demanding manufacturers has tested our model, trusted it, and come back. Our job now is to keep earning that across every market where industry needs energy it can count on,” said Yischai Beinisch, CEO of Daystar Power Group.

Samer Chedid, CEO of Nestlé Central and West Africa Region, said: “This investment reflects our commitment to building a business that not only grows but does so responsibly.

“By advancing solar energy projects in Ghana, Côte d’Ivoire and Senegal, we are embedding sustainability into our growth, reinforcing our role as a force for good, creating long-term value for communities and ensuring that our footprint actively contributes to a cleaner, more resilient future.”


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NCGC, SMEDAN Partner on MSME Financing Support

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The National Credit Guarantee Company Limited (NCGC) and the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) have signed a Memorandum of Understanding (MoU) aimed at supporting access to finance for Micro, Small and Medium Enterprises (MSMEs) in Nigeria.

The agreement was signed at the NCGC headquarters in Abuja and outlines areas of cooperation between the two agencies, including financial literacy programmes, credit guarantee support, capacity building, and other initiatives targeted at small businesses.

Speaking at the signing ceremony, NCGC Managing Director and Chief Executive Officer, Dr. Bonaventure Okhaimo, said the partnership is intended to provide a framework for expanding financing opportunities available to MSMEs.

According to him, small and medium-sized enterprises play a significant role in economic activity and employment generation across the country.

Okhaimo said NCGC has facilitated ₦32.78 billion in credit and provided over ₦13.09 billion in guarantees through its partnerships with financial institutions. He added that 1,478 businesses and entrepreneurs have benefited from the financing interventions, with 1,682 jobs reportedly created or sustained.

Also speaking, SMEDAN Director-General, Charles Odii, said the collaboration would enable the agency to connect more small businesses with available financing opportunities, particularly Nano and Micro enterprises that often face challenges accessing credit.

The two organisations said the partnership would also involve stakeholder engagement and awareness campaigns to provide information on financing options and the use of credit guarantees in lending arrangements.

The agreement forms part of ongoing efforts by both agencies to support enterprise development and improve access to financial services for small businesses across the country.

Observers say access to finance remains one of the major constraints facing Nigerian MSMEs, making collaborations between public institutions an important aspect of broader economic development initiatives.

 


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