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Zoho Unveils Early Access to CRM for Everyone, Zoho Apptic & Catalyst

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Zoho Corporation, a leading global technology company, today announced early access to Zoho CRM for Everyone, a new set of industry-first capabilities aimed at democratising CRM to all teams involved in customer operations activities.

The company also unveiled significant enhancements to its offerings for professional developers and app development teams. These include early access to new services within Catalyst, the company’s pro-code full-stack development platform, and the general availability of Zoho Apptics, an application analytics solution that enables developers to track the in-app usage and performance of applications built on iOS, macOS, Android, and other platforms.

“Businesses are looking for unified solutions that help them optimise for value, maximise their competitive advantages, and tap into new market opportunities amid tough economic conditions,” said Kehinde Ogundare, Country Head, Zoho Nigeria. “At Zoho, we’re focused on continuously deepening our current offerings and expanding others to serve business needs. Zoho CRM for Everyone, for instance, is the first true democratisation of the CRM paradigm and helps unify all customer operations teams onto the CRM to deliver better customer experiences. Likewise, the upgraded Catalyst and the privacy-focused Apptics solution work hand-in-hand to deliver an unmatched developer experience from concept to code, and deployment to analytics.”

Zoho CRM for Everyone

Zoho CRM is one of the top selling products in Nigeria. The product recorded a  60% YoY growth in 2023 in the country.

Zoho CRM for Everyone allows sales teams, the primary custodian of customer relationships, to communicate and coordinate with other customer-facing teams from a single place—the CRM application—instead of holding fragmented discussions. It enables account managers, for example, to pull in a solutions engineer to coordinate a product demonstration for a customer. A marketer can perform win-loss analysis for specific deals. A community specialist can manage advocacy engagements like case studies. They may all use different core applications for deep work but can now converge on the CRM for managing shared responsibilities towards the customer.

Besides opening up CRM access cross-functionally, Zoho CRM for Everyone also empowers every team to manage their own workflows autonomously within the corporate IT framework. The new capabilities stand to improve visibility for every stakeholder in the customer journey, mitigate gaps in coordination, reduce turnaround time, and improve the quality of the customer experience.

To make CRM for Everyone possible, the following capabilities have come together in Zoho CRM:

● Team Modules and Requesters: Under team modules, business teams can create their own team-level data modules (in addition to organisation-level modules) by themselves while being governed by IT teams. Requesters is a new user profile in Zoho CRM that allows a team member to raise a request for colleagues in different teams and track the request status.
● Refreshed User Experience: To enable this fundamental shift in usage, the interface of Zoho CRM has been redesigned for better usability across roles and functions. With this release, Zoho CRM is also making a major stride in accessibility with capabilities covering areas like vision, motor activity, and interactions.

New Custom App Development Capabilities in Catalyst

Building custom solutions out of a disparate mix of tools has consistently been a source of frustration for developers. Catalyst unifies pro-code development efforts and streamlines the entire lifecycle by abstracting away complexities, providing pre-built components, and offering a comprehensive suite of developer tools.

Catalyst’s newest offerings, available under early access, expand on developer logic, design, and delivery:

● Signals: Routes events from sources like Zoho services, third-party sources, or custom applications to handlers (like Catalyst Functions, Circuits, etc.) using topics and subscriptions.
● NoSQL Database: Allows users to store structured, semi-structured, and unstructured data while supporting diverse data types and scaling dynamically with high performance.
● Slate: A fully managed frontend platform that lets developers easily build highly customised interfaces that leverage frameworks such as React.js, Next.js, Sveltekit, etc.
● CI/CD Pipeline: Automates tests and builds for continuous delivery pipelines, streamlining development workflows for faster time-to-market.

Catalyst seamlessly integrates with the Zoho ecosystem and third-party applications, enabling developers to leverage existing infrastructure and data sources. The platform stands out with its transparent and cost-effective pricing model, empowering organisations of all sizes by eliminating hidden fees and offering predictable, scalable pricing.

Privacy-Friendly Application Analytics:

Zoho Apptics delivers an extensive digital analytics platform designed for every stakeholder involved in application development and management. The solution consolidates analytics across app usage, performance, user engagement, and growth metrics into a centralised console, then synthesises these multifaceted data streams into actionable insights presented visually in dashboards and reports.

This unified view empowers organisations to make informed decisions, optimise app experiences, drive user engagement, and fuel sustainable growth throughout the application lifecycle. Apptics provides multi-platform analytics support, covering Android, iOS, macOS, tvOS, watchOS, iPadOS, Windows, React Native, Flutter, and Unity, with web analytics capabilities coming soon.

Apptics stands out by offering a unique capability to prompt Android and iOS users for app ratings and updates directly from the Apptics console. Integrated app store reviews management helps in streamlining the process of analysing user sentiment. Additionally, Zoho Apptics prioritises data privacy and security, exceeding industry best practices and regulatory compliance standards. User information is safeguarded behind encryption and access controls, ensuring analytics insights are leveraged responsibly without compromising individual privacy.

Pricing and Availability  

Starting today, early access to Zoho CRM for Everyone is available upon request for Zoho customers worldwide. Zoho will be releasing additional capabilities to CRM for Everyone over several weeks during the early access phase.

Catalyst offers a generous Free Tier that renews monthly, alongside options for a pay-as-you-go model and subscription-based pricing. The new features are now available for early access, and interested users can sign up by visiting Zoho’s Catalyst page. Apptics is globally available now and offers a free plan and a pro plan starting at NGN18600 per month, when billed annually.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Telecom

FG Says 50 Percent Telecom Tariff Hike is Only a Start

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Wale Edun, minister of Finance, has stated that the recently approved 50 percent tariff increase in the cost of telecommunications services is only a starting point. He noted that it is necessary to balance rising operational costs with the provision of quality services and the broader economic considerations for both consumers and the telecoms industry.

FG Says 50 Percent Telecom Tariff Hike is Only a Start

Wale Edun

He said this during an interview on Arise News at the 2025 World Economic Forum (WEF) in Davos, Switzerland.

Edun explained that the tariff review, the first in 12 years, was necessitated by inflation and a significant rise in telecom operators’ operational costs.

While operators had requested a 100 percent increase to meet cost demands, the Federal Government approved a 50 percent increment as a compromise.

“There is a need to reflect the fact that over a 12-year period, there has been a rise in costs, there has been inflation, and that needs to be reflected,” Edun said.

“It is all about compromise and the timing and sequencing of these changes. As critical players in Nigeria’s economy, we want the telcos to operate efficiently, providing quality services, and contributing to GDP growth.”

Edun highlighted that the government’s primary objective is to ensure that telecom operators deliver efficient services, such as seamless call terminations and improved quality, while fostering growth in the sector.

“We don’t want dropped calls. We want good quality services from them. And at the same time, we want them growing, employing people, and adding to the country’s GDP,” he stated.

While acknowledging the backlash to the tariff increase due to its potential impact on the cost of living, Edun maintained that the government is committed to ongoing reviews and consultations to address these concerns and ensure that the adjustments remain beneficial for both consumers and operators.

“The cost-of-living increase that has occurred has to be reflected,” he explained.

“But I believe that this 50 percent increase is a start, and it is a situation that will be looked at on a forward-looking basis as we go forward. There will continue to be review, consultation, and discussion in this area.”

The minister also noted that telecom pricing is regulated to prevent arbitrary increases and the importance of dialogue and compromise in setting tariffs.

 

 

 

 

 

 

 


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NANS Threatens Nationwide Protests over 50 Percent Telecom Tariff Hike

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National Association of Nigerian Students (NANS) has condemned the recently approved 50 per cent increment in telecommunications tariffs by the Nigeria Communications Commission (NCC) and the Ministry of Communications, Digital Economy, describing it as not only abnormal but inconsiderate and unjustifiable.

NANS Threatens Nationwide Protests over 50 Percent Telecom Tariff Hike

NANS in a statement signed by Comrade Oladimeji Uthman, clerk of the Senate, National Headquarters, warned the NCC and the Ministry of Communications, Digital Economy to review the increment within 72 hours or risk a nationwide protest by over 40 million Nigerian students already going through untold hardships occasioned by rising inflation.

Comrade Uthman stated further, “This decision is not only abnormal but also highly inconsiderate and unjustifiable, especially in the current socio-economic climate that has placed an unbearable burden on Nigerian students and citizens.

“In an era where digital connectivity has become indispensable to education and daily life, such a steep increment will have far-reaching consequences for students. The proposed hike will escalate the cost of internet data and other telecommunication services, which are critical tools for learning, research, and academic activities.

“The harsh realities of Nigeria’s economic situation—marked by rising tuition fees, expensive transportation, increased accommodation costs, and general inflation—already weigh heavily on the shoulders of students and their families.”

NANS emphasised that adding a 50% tariff increment to these challenges amounts to an outright disregard for the welfare and progress of Nigerian students, saying that the association had over the year been at the forefront for affordable and inclusive access to digital infrastructure as a way to bridge the educational gap in Nigeria.

It stated that the NCC’s decision, if implemented, will further exacerbate the digital divide, excluding millions of students from accessing quality education and information as it raised concerns that the policy undermines the government’s commitment to youth development, innovation, and the digital economy agenda.

Considering the challenges faced by the telecommunications industry, including inflation and operational costs, NANS cautioned that the burden of these challenges should not be transferred to the masses, especially Nigerian students and urged the NCC and the Ministry of Digital Economy to explore alternative measures to address these issues without jeopardizing the affordability and accessibility of telecommunications services.

NANS explained further ,”As stakeholders in the future of this nation, we call for immediate dialogue with the NCC, the Ministry of Digital Economy, and relevant telecommunications stakeholders to discuss a fair and balanced approach that prioritizes the welfare of Nigerian students and citizens. We believe that together, we can find a sustainable solution that balances industry growth with public interest.

The statement added, “As the umbrella body of Nigerian students, NANS cannot sit idly by while policies detrimental to the collective interest of over 40 million Nigerian students are implemented without due consideration.

“We hereby issue a 72-hour ultimatum to the NCC to review this tariff increment and take decisive steps toward its reversal. Failure to heed this call will leave NANS with no other choice but to embark on a nationwide mass protest to demand justice and fairness for Nigerian students.

“We are prepared to mobilize all student leaders, unions, and organizations across the 36 states and the Federal Capital Territory to peacefully demonstrate against this decision.”

It warned that the planned protests will not only demand the reversal of the tariff increment but also advocate for broader consultations with stakeholders before any future policies affecting the public are implemented, saying it remained committed to peaceful advocacy and dialogue as a means of resolving issues but with limited patience.

The review, which comes amid rising inflation and economic pressures, has elicited mixed reactions. While consumers have expressed affordability concerns, industry players see it as a long-overdue adjustment to sustain operations and improve service delivery.


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9mobile Pledges to Boost Service Quality, Customer Experience

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Telecommunications provider, 9mobile, has applauded the Federal Government and the Nigerian Communications Commission (NCC) for approving a 50% tariff adjustment—a vital initiative aimed at addressing persistent challenges in Nigeria’s telecom sector.

This decision, reached after extensive deliberations, marks a significant step towards ensuring the long-term sustainability of the industry by enabling the necessary investments to enhance service quality for consumers nationwide.

The telecom industry had previously advocated for a substantial tariff review to combat surging operational costs, driven by inflation, skyrocketing energy prices, and a currency devaluation exceeding 300%.

While the industry’s initial request called for a larger increase up to 100%, the NCC’s approval of a 50% adjustment represents a balanced approach to safeguarding affordability for consumers while addressing industry sustainability concerns.

Obafemi Banigbe, 9mobile’s CEO, emphasized that the tariff adjustment will enable telecom operators to reinvest in critical infrastructure upgrades and capacity expansion—both of which have been delayed due to financial constraints. “This tariff adjustment is timely and essential,” Banigbe stated.

“It allows operators to fulfill obligations and capital commitments necessary for future growth. Without this, the industry risked a decline in service quality due to insufficient funding. With this change, we are better positioned to drive innovation, growth, and enhanced connectivity for Nigerians.”

Banigbe further noted that the increase provides a much-needed boost for 9mobile’s ongoing business transformation. This includes modernizing network infrastructure, expanding coverage, and improving digital platforms for faster and more reliable connectivity. “This decision enables us to replace outdated equipment, expand our network to underserved areas, and enhance the overall customer experience,” he added.

The tariff adjustment is a strategic measure to bridge the funding gap exacerbated by rising operational expenses, many of which are denominated in foreign currency.

These challenges have strained telecom operators, limiting their ability to reinvest and driving up debt levels. The new pricing structure provides a pathway to financial stability while ensuring the delivery of top-tier services to millions of Nigerians.

Telecom operators have long advocated for market reflective pricing structure, highlighting its importance for industry sustainability. The approval of this tariff adjustment ensures that operators can balance affordability with the need to cover escalating costs and maintain quality services.

Reaffirming 9mobile’s commitment to the Nigerian market, Banigbe stated: “Our focus remains on investing in infrastructure that delivers reliable and innovative services to our esteemed customers. We are dedicated to empowering Nigerians through connectivity, expanding access, and supporting the nation’s vision of becoming a leading digital economy in Africa.”

With this development, 9mobile is poised to further strengthen its reputation as a customer-centric, quality-focused service provider, ensuring that Nigerians remain connected and empowered in an increasingly digital world.


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