Broadcasting
How to Make the Most of Valentine through Sharing
What comes to your mind when you think about “Valentine”? Gifting? Outing? Resting? Partying? Whatever it is, there isn’t a right or wrong response.
The season of Valentine means different things to different people – usually its purpose is exaggerated and taken beyond the context. Other times, it’s so streamlined and isn’t maximised enough. But there is more to this season of love that meets the eye.
Speaking on the essence of Valentine season, Marvin Umebiye, Regional Marketing Director, SHAREit Lite, Nigeria says “We can’t rule out the festivities that accompany Valentine’s day, but we can be so lost in its allure, and unintentionally overlook the moments we are meant to experience and share.
“It’s a delicate scale which we often find difficult to balance. However, if everyone takes some time to share love with each other, memories formed will contain immeasurable values that will be cherished for a lifetime. That’s why we’ve taken it upon ourselves to help people go a notch higher this season”.
As a global file sharing app, SHAREit Lite has highlighted ways through which everyone can make the most of the Valentine season and have memories that last beyond a day:
1. Exchange & Redefine Moments
Moments define the very essence of our existence as human beings. Birthdays, family celebrations, work anniversaries and valentine seasons are some of the moments we celebrate. One of the methods of exchanging the joys that come with such moments is through pictures and videos.
Pictures are said to be worth a thousand words, yet videos are worth a million more than pictures. Today, the rate of mobile-captured videos have tremendously increased and caused a simultaneous growth in the peer-to-peer file sharing landscape. With a data-free app like SHAREit Lite, it’s much easier to share real-time moments with families and friends. This aligns with SHAREit Lite’s commitment to enable users to go unreserved with capturing their moments, and sharing them instantly with others at a very fast speed. This valentine, embrace the gift of exchanging and redefining moments through sharing.
2. Document and organise for easy future reference
Capturing moments is beautiful and creating unforgettable memories through documenting and organising is very important. You don’t want to miss out or forget certain events that have made your time remarkable during this valentine. An app like SHAREit Lite enables you to easily document, compile and organise your files for future reference.
Instead of getting lost in the moment and forgetting to document your stories, SHAREit Lite helps to better arrange your files in folders. Also, the app improves the efficiency of your device by sorting files, clearing junk files, ensuring that you can focus on moments that truly matter and are worth your attention.
3. Get others involved
It’s never fun to do things alone. Solitude has its place, but we need each other at every point in time. Imagine how you’d feel if you had no one to share the special moments with. That’s why the opportunity to share your experiences and journeys with others is so invaluable. SHAREit Lite has been continuously rolling out fun activities and different initiatives to help users stay connected. They have also started a Valentine’s day activity where users can share their love by transferring music to others and get a chance to win prizes. The duration of this activity is from 14th – 16th February, 2022. This will give everyone who shares in the moment a memory to always remember, smile, and cheer about.
Overall, maximising the joy of valentine by sharing every moment is worth it. To make the sharing process very enjoyable and easy, use the SHAREit Lite app (available on Android) on the go without your mobile data. There are currently more and more community members in Nigeria who take advantage of this already and they can’t all be wrong. There’s definitely more to sharing than we give credit for. Make the most of this valentine through sharing.
National Broadcasting Commission (NBC) and the Independent National Electoral Commission (INEC) are set to introduce a joint broadcast monitoring framework ahead of the 2027 general elections as part of efforts to curb unethical broadcasting and promote responsible election coverage.
Charles Ebuebu, director-general, NBC, who disclosed the plan recently, said the collaboration would strengthen election monitoring through the deployment of advanced technology and closer coordination between regulatory agencies.
According to him, the increasing influence of digital and online platforms has made it imperative for regulators to work together rather than operate independently.
“We have written to INEC, and we are going to have a joint monitoring outlook over the elections. Gone are the days when agencies work in silos. When we coordinate, we’re able to monitor more effectively,” Ebuebu said.
He explained that the partnership would enable both agencies to jointly identify and address violations of broadcasting regulations during the election period instead of handling such issues separately.
Beyond INEC, Ebuebu said the NBC is also partnering with other key regulators to strengthen oversight of election-related content across digital platforms.
According to him, the commission is finalising agreements with the Nigerian Communications Commission (NCC) and the National Information Technology Development Agency (NITDA) ahead of the polls to reinforce its monitoring capabilities.
“We are calling in other stakeholders to reinforce the election monitoring. We are signing agreements with the Nigerian Communications Commission and the National Information Technology Development Agency before the elections,” he said.
Ebuebu also revealed that the NBC is upgrading its monitoring infrastructure with artificial intelligence (AI)-powered tools to keep pace with the rapidly expanding media landscape.
He noted that the proliferation of online platforms has made traditional monitoring methods inadequate.
“With online platforms, there are thousands of them. You need more than staff; you need AI monitoring facilities,” he said.
The NBC chief added that the commission has significantly improved its monitoring capacity and can currently track nearly 50 broadcast channels from its monitoring centre in Abuja.
He said additional monitoring facilities would be established across the country in line with evolving broadcasting technologies.As part of preparations for the 2027 elections, Ebuebu announced plans for a sensitisation workshop in Ibadan that will bring together broadcasters, INEC officials, security agencies and other stakeholders.
He said the engagement had become necessary as political discussions surrounding elections continue to grow more heated, including on television, stressing the need for broadcasters to adhere to professional standards.
Ebuebu noted that the commission has had to issue several warnings to broadcast stations for violating the broadcasting code during election periods.
“We have had to write several of them because they simply forget what the code says,” he said
Mrs. Clementine Wamba, head, Digital Switch Over (DSO) at the National Broadcasting Commission (NBC), has stressed the need for broadcasting stations and practitioners nationwide to work towards meeting the 2028 global deadline for the switch over.
She made the call in her presentation titled, “DSO Big Picture: Free TV Audience Measurement and the Evolving Media Landscape”, at the 2026 NBC South West Summit held in Ibadan.
Wamba harped on the need for practitioners to adopt DSO in the transmission of news and other programmes in order to meet future challenges, stating that any country that fail to align with the DSO by 2028 will be shut out of practice.
This development, according to her, may result in job losses and other consequences that could hinder the growth of the industry in Nigeria, noting that Free TV is tailored towards the DSO, with provision for many channels in contrast to the age-long analogue system.
According to her, “The Digital Switch Over is a technological improvement on the age-long analogue style of broadcasting in the country. With the adoption of the DSO, practitioners will be in tune with global practice of broadcast journalism.
“Also, its benefits include efficient use of spectrum, changing of industry landscape, more access to national development programmes and better viewing experience.”
National Broadcasting Commission (NBC) has said that Nigerians will no longer pay annual Digital Access Fees under the renewed Digital Switch Over (DSO) project.
Charles Ebuebu, director-general, NBC, disclosed this in an exclusive interview with the News Agency of Nigeria (NAN) on Wednesday in Abuja,
Ebuebu said viewers only need to purchase an approved decoder and satellite dish which cost below N20,000 to enjoy free television permanently.
“Previously, users paid an annual digital access fee of about N1,500, described as an administrative charge.
“The new system removes that annual fee. It provides free access to free-to-air television channels without any payment.
“Premium channels will be introduced later. Viewers who want those additional channels will be able to access them through paid services.
“Nigerian content on free-to-air channels remains free to watch. Unlike Pay TV, this platform does not require monthly subscriptions for its basic service,” he said
Ebuebu said approved decoders for the FreeTV will cost less than N20,000 and authorised sales outlets will soon be announced.
He urged Nigerians to wait for official information on approved dealers for the DSO decoders, warning that unauthorised sellers are exploiting growing public demand.
He reiterated that people only need a free-to-air decoder, along with a satellite dish instead of the old antenna system to receive the DSO signal.
“Once the equipment is installed, viewers can access all available channels across the country without paying any subscription fees,” he stressed
The DG dismissed claims by some retailers that there are different categories of decoders sold at varying prices, stressing that such sellers are not authorised by the commission.
According to him, the NBC will soon publish the list of approved dealers, official prices, and locations where genuine decoder boxes and accessories can be purchased.
The NBC boss said the DSO project is designed not only to improve television broadcasting but also to stimulate economic growth by creating jobs, attracting investment, and opening up opportunities for businesses that support the broadcasting industry.
Ebuebu noted that content producers and broadcasters stand to benefit significantly from the nationwide reach of the DSO platform.
Unlike the previous system, where many stations had limited regional audiences, he said the new platform will make their channels available to viewers across Nigeria.
He added that the introduction of audience measurement technology will provide scientific and reliable data on television viewership.
Ebuebu added that audience measurement technology will give advertisers greater confidence in placing adverts and enable broadcasters to demonstrate the true size and reach of their audiences nationwide.
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