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Rethink Your Online Strategies for 2014

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Starting the New Year 2014 perhaps it is important for you to start thinking about your online strategies for the year 2014. What you are doing is not working.

Maybe it’s your outdated website. Maybe it’s because you don’t show up when someone searches. Or maybe it’s just time that you rethink your online strategy.

Do not rethink because you want your website to look different or rank higher. Not directly anyway. You should rethink because you want your phone to ring. You want new clients lined up outside of your door. You want to break sales records.

Or maybe you just want to keep your doors open another year. If you aren’t already realizing your goals, than doing more of what you are currently doing is not going to get you any closer than you are right now.

You need a different strategy. The next step is to educate you on online strategies you need to rethink of adopting.

Revisiting Your SEO Techniques

Having a website won’t mean that your customers can find it. But only “search engine optimization and positioning” strategies that are designed to give search engines what they want and need in order to find your site among your competitors and other sites related to your category.

Search engine optimization and positioning is challenging at best. It’s not a simple matter of adding a few tags that contain your important keywords. It is an art-and a science-since it is applying creative techniques to an in-depth study of the search engines and directories.
 
There are three steps to selling anything. The first step is getting traffic: You have to get human bodies, eyes, and ears, to sell to. The next step is conversion: You have to convince the person that what you have is going to solve their problem. The final step is economics: You have to give them something that’s valuable and get their money.

Traffic, Conversion, and Economics Govern Online Sales and Marketing

In order to sell something, you have to get traffic; then you have to convert the traffic. Economics means you have to make some money on what you sell. That’s why you’re in business.

When you make a profit, you can re-invest it in getting more traffic and converting the traffic and further improving your economics. And so it goes, clockwise in a circle. It’s a spiral of never-ending traffic, conversion, and economics. That’s the essence of marketing.

Let’s say you come to me and say, “I’ve developed this cool new invention, and it’s going to make millions. How do I sell it?” Before we talk about buying clicks or writing emails or infomercials or any other technique, you need to answer four questions:

1.      Who would buy this? (that’s traffic)

2.      What can you say to persuade them to buy? (that’s conversion)

3.      Can you reach them affordably? (that’s economics)

4.      Can they give you money? (that’s economics, too)

The thing I want you to know about the Triangle is: You need to go counterclockwise to decide how to sell something. Which means the primary skill you must master in marketing is thinking backward.

To build a sales funnel, you begin with the end in mind. You start from the end, and you work your way to the beginning. Then traffic comes into the funnel at the beginning and goes clockwise to the economic end.

You should know there’s a Power Triangle inside each element of the Triangle. Let’s say that your traffic is Search Engine Optimisation, your conversion is a website sales page, and your economics is that you sell shoes.

Inside those Search Engine Optimisation is another Triangle. Let’s say your visitors land on a page that offers a white paper in exchange for their name, company, and email address. There’s a Power Triangle there:

Traffic = people who land on your page

Conversion = people who opt in and the reasons they did. They want the cheat sheet or price quote; they want to take the quiz, or they want the free software download.

Economics = what they get in exchange for their email address and the value of that address to you

The economic value of an email address is huge. Even with social media, blogs, Twitter, and everything else, email is still the center of the marketing universe. The number-one function of your website is to collect an email address from your visitor before he leaves.

Someone searches for your service on google and see you (traffic) and lands on your opt-in page (conversion) and gives you their email address (economics). Later you send them an email (traffic), and now they’re on your sales page (conversion) and you’re asking them to buy something (economics).

Great marketers and sales gurus have said traffic + conversion = profits, and it’s true, but it’s incomplete. Economics speaks to the importance of value, and as you consider this, you’ll see it’s really the most important thing of all. Economics drives everything else.

 
TOBI ASEHINDE,  is the founder and chief executive officer, Vibe Web Solutions Limited, a company poised to providing web solutions to meet web related needs of businesses and helping businesses grow using ground-breaking web and marketing technologies.
Vibe Web Solutions Limited has clients based within and outside Nigeria servicing both business and governmental organisations. He can be contacted via: [email protected]


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E-Business

Kaduna, Google Launch First AI Training in Hausa Language

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Kaduna State Government, in partnership with Google and Data Science Nigeria (DSN), introduced the inaugural “AI for Beginners in Hausa,” marking the first instance of artificial intelligence (AI) training in a local language.

In Northern Nigeria, various challenges can impact access to tech education and career opportunities. These include diverse socio-cultural dynamics, infrastructural limitations, and language barriers. Photo: @Gov Uba Sani X handle

Sen. Uba Sani, Kaduna State governor, expressed profound gratitude to the partners for building support for women to use technology in harnessing the socio- economic development of the state and the country as a whole.

Represented by Dr Hadiza Balarabe, deputy governor, at the launch of Arewa Ladies for Tech and the mural unveiling of the AI for Beginners Learning Video series, Sani, said AI is not just the future; it’s the present.

According to him, Google pledged a $1.5 million grant to empower 20,000 Nigerian women and youths from underserved communities with essential 21st-century skills. This includes a plan to train 5,000 women and girls in areas such as data science and artificial intelligence through the Arewa Tech4Ladies initiative.

Mr. Olumide Balogun, director of Google in West Africa, said in his welcome address that Google’s mission was to organise the world’s information and make it universally accessible and useful.

Balogun said that this initiative was a commitment to enhance the representation and inclusion of women in the tech sector.

Dr Bayo Adekanmbi, chief executive officer of DNS, explained that by making AI education accessible in Hausa, the partnership was creating opportunities for innovation, entrepreneurship, and social impact.

Presenting a paper tagged, “AI in Education”, Dr Kashifu Inuwa, director-general of the National Information Technology Development Agency (NITDA), said a lot had been missed because AI was not being taught in the local language.

The DG was represented by Dr. Ahmed Tambuwal, head of the Digital Literacy and Capacity Building Department of NITDA.

 

 

 


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Chowdeck Secures $2.5M Seed Funding to Optimize On-demand Food Delivery in Nigeria

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Chowdeck, Nigeria’s on-demand delivery service, has secured $2.5 million in seed funding to optimize its operations and support expansion into more cities across the country.

The seed funding round included investment from YCombinator, Goodwater Capital, FounderX Ventures, Hoaq Fund, Levare Ventures, True Culture Funds and Haleakala Ventures. Simon Borrero and Juan Pablo Ortega (co-founders of Rappi – Latin America’s largest online delivery platform), Shola Akinlade and Ezra Olubi (co-founders of Paystack – one of Africa’s leading fintech companies. Acquired by Stripe for $200m), Sudeep Ramani (Sportybet), Ayo Arikawe (Thrive Agric) and Karthik Ramakrishnan (Amazon) also participated as angels.

Since launching in October 2021 after the COVID-19 lockdown in Lagos, Chowdeck has acquired more than 500,000 users and more than 3,000 riders (typically earning the same as senior civil servants in Nigeria) that serve 8 Nigerian cities (Lagos, Abuja, Ibadan, Port-Harcourt, Ilorin, Benin City, Abeokuta and Asaba).

This new funding will enable Chowdeck to double down on its market leadership in these cities and lay the groundwork for further expansion into other Nigerian cities.

Driven by a combination of increased smartphone and internet penetration, improved payment systems, evolving consumer preferences and a range of other factors, there has been a significant growth in on-demand delivery services in Nigeria in recent years.

For example, heavy traffic in major cities makes it challenging for people to shop for groceries, meals, or other goods, increasing the attractiveness of delivery services that can save time.

This growth trajectory is poised to continue as many of the challenges that hampered previous attempts at providing on-demand delivery services are fixed.

Chowdeck is the fastest delivery service operating out of Africa today, allowing consumers to buy food and have it delivered to their doorstep in 30 minutes, on average.

The startup has built an effective logistics operation that food vendors can leverage to seamlessly deliver meals to customers while also providing consumers with an easy platform to order meals from their favourite restaurants in their city.

The startup has also partnered with a wide range of leading quick-service restaurants such as Chicken Republic, Burger King, Bukka Hut and more to drive sales, provide logistics infrastructure and other services to enable enhanced customer experiences.

Femi Aluko, CEO and co-founder of Chowdeck, said, “We know that Nigerians love good food, and we just want to make it as easy as possible for them to access the food they desire.

Chowdeck was birthed to fulfil this purpose and we are committed to delivering truly excellent experiences for our customers, vendors and riders. We are pleased with the success we have achieved to date and excited to have raised these funds that will enable us to replicate that success in more parts of Nigeria, and add value to our customers, vendors, and riders in as many ways as we can.”

Shola Akinlade, CEO and co-founder of Paystack said, “Chowdeck is not only addressing the crucial need for an efficient and reliable on-demand delivery service in Nigeria, the team embodies innovation and a commitment to excellence.

It is a privilege to be part of their journey and I look forward to celebrating more success with them in months and years to come.

Apart from investing financially into the company, our experience with building Paystack puts us in a great position to provide a lot of practical support and I am excited to see what it is to come from the Chowdeck team.”

June Angelides, Partner at Levare Ventures, said “Chowdeck has quickly become a household name across Nigeria, priding itself on very high standards of execution. They are addressing a large and complicated problem, especially in Africa, delivering goods at record speed.

I am excited that they have proven that the opportunity is there beyond restaurants and supermarkets. The team have secured landmark partnerships with Shoprite, Chicken Republic and KFC, a sign of their grit. Their customers love them, their riders love them. There’s so much more to come and I’m excited to be with them on the journey”.


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Konga Launches Tech Month with Incredible Discounts

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Konga, Leading e-commerce giant has announced its highly anticipated Konga Tech Month starting from Wednesday, May 1, until Friday, May 31, 2024. This good news is not only for tech enthusiasts and bargain hunters but also for home appliance lovers, as this year’s edition goes beyond gadgets to feature home, office and lifestyle essentials.

Konga Tech Month has become a major event in the Nigerian shopping calendar. This annual sales extravaganza is widely regarded as one of the biggest gadget sales in the country. It offers a treasure trove of tech devices at unbeatable prices, attracting a massive audience eager to snag incredible deals on a wide range of products.

This year’s Konga Tech Month boasts an impressive selection of devices across various categories. Whether you need a reliable laptop, phone or a professional upgrade to your office and household with authentic appliances, Konga Tech Month has something to suit every need.

Throughout May, Konga’s customers will stand the chance to take advantage of special discounts on original printers, dependable power solutions and generators from companies like iTEC and iPower Inverters, mobile phones, refrigerators, inverters, and much more at up to half the price. Many freebies and deals will also be on offer for the fastest fingers in the Konga Flash Sale.

“Konga Tech Month is a testament to our commitment to providing Nigerians with access to high-quality yet affordable tech products,” said Mr Nnamdi Ekeh, CEO of Konga. “This year’s event promises to be even bigger and better than last year, so we are thrilled to get started. Thanks to Konga Tech Month, we can accomplish our mission of making cutting-edge technology available to everyone no matter their budget.”

The competitive pricing and special deals offered during Konga Tech Month are available for students, institutions, and organizations. Whether it’s outfitting a computer lab, updating office technology, or providing students with affordable laptops, Konga Tech Month offers a cost-effective solution.

A satisfied shopper from the last edition shared her excitement saying, “The Konga Tech event last year was incredible! I was able to get the high-performance laptop I’d been eyeing for months and at a price I couldn’t believe. The discounts were amazing, and the selection was huge. Plus, being able to choose between online shopping or visiting a Konga store was convenient and made shopping easier. I’m looking forward to Tech Week this year. I’ve been eyeing a new microwave and phone, and I know Konga will have the finest deals in town.”

Konga Tech Month offers a smooth shopping experience for everyone. Customers can browse the extensive selection of discounted tech products online at the Konga website (https://www.konga.com/) or visit any Konga retail outlets nationwide to experience the deals firsthand.

 


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