General News
Mobile Internet Drives Online Marketing in Nigeria- Spalazzi

Massimiliano Spalazzi is the managing director of Kaymu Nigeria.
Prior to joining Kaymu, Spalazzi was an Entrepreneur in Residence at Zanui.com.au, a Rocket Internet based in Australia and co-founded an online venture in Italy.
He also worked with the Jumia founding team before Kaymu and believes in Nigeria’s online market potentials
Spalazzi spoke to peter ugwu on how Kaymu wants to help other online entreprenuers in Nigeria to to monetize their ventures.
Why Kaymu.com is Nigeria’s Safest Online Market Place
Kaymu is Nigeria’s safest online market place where buyers and sellers meet to perfect transactions on the Internet.
Everyone can be on the platform to sell his or her product; both new and used products. So, is a business focused platform where everyone has equal opportunity to reach out to the wide range of potential buyers and can be reached too to make purchases.
A student might need to sell, a staff might need to sell or buy products ranging from Fashion, Electronics, Jewelry, Accessories, Books and millions more.
The interesting part of it is that when buying or selling at Kaymu, you deal with people from your City and from all over Nigeria.
To do that is very easy; just register and join thousands of people who successfully sell items on Kaymu.
Kaymu’s Level of Patronage
Number of users across Africa has been growing by the day. The adoption rate is increasing tremendously thanks to internet provisioning in Africa.
It is a proof to us that the business model is such that people appreciate as well. What we are doing is providing tools for people to maximize sells and reduce costs as well.
This platform is such that lure people to the online space.
Virtually, everybody has something to sell or buy.
Presently in Nigeria, we are in Lagos, covering the very important market. We have a plan to start nationwide and cover as many cities as we can.
Unique Selling Point
For clarification purpose, we do not sell products rather provide platform for others to market or sell their products.
It starts with what the seller has to sell and how much he or she puts it. If you have quality product and fair price, of course, Kaymu.com is the right avenue to make your sells.
We are different from others due to the unique services and safety.
Marketing & Safety
When it comes to safety we check everything via email and telephone numbers and confirm that the seller is really the person we are dealing with.
We are always cross-checking to ascertain the authenticity of anything we allow to be put up on the site.
Aside that, our sales team is concerned with inserting the price, images, and other factors, that will aid the seller and the buyer. Everything is managed by our team.
Infrastructural Challenges
It is true that internet penetration in the country is not at the top when it comes to laptop or desktop, but it is a different case when you talk about the mobile.
The mobile internet penetration in Nigeria is very significant and drives e-commerce presently. In fact, it is growing at a very fast rate.
The question will be: can we cope with the growth level? The answer is yes; that is why we are here, trying to find means of utilizing the growing trend.
Facebook, for instance, has maintained constant growth in the last two years and that is a good measure of, not just the growth in internet penetration but how people have been active on the web.
Mobile Adverting for Online Marketing
Like I advocated during the mobile West Africa conference held recently in Lagos, it is important and given the opportunity we have, especially the telecommunications networks, it is a good and efficient way of doing business by using the channels to reach out to as many customers as possible.
Nigerians have their mobile devices on their hands and we can explore such means to reach them.
Kaymu Referral Scheme
We launched the scheme to enable sellers on the network and individuals earn money without selling a single product. What they do is to refer their friends and family who sell a wide variety of products ranging from household products to fashion items and gadget.
Kaymu provides independent sellers or small to medium scale business owners a platform to market to a large homogeneous client base while providing buyers with a central location to purchase a wide variety of products at competitive prices.
Therefore, as the referred sellers climb the seller pathway, a performance reward rating system that helps sellers improve conversion rate, the referees earn money on Kaymu without making a single sale. The pathway enables sellers to improve performance by increasing the number of successful orders, improve delivery time and ensure all transactions are completed effectively.
Then, the improved performance ensures the seller moves up the ladder from bronze, through silver and gold to become platinum sellers.
For each step of the pathway, sellers get additional benefits including increased visibility on the website, competitor analysis as well as visibility on the facebook ads and newsletters.
Are You Targeting Any Age Bracket?
No, it is for everyone. It is for students in the universities and could serve sellers in the various markets. It is very simple to recommend a seller; get your friends and family to successfully list products on Kaymu and require them to mention your name as referee or comment on the facebook page listing the details of the sellers you are referring and you will be contacted.
Affiliate Programme
Yes, we looked at online shopping in Nigeria has caught on like wild fire, with proliferation of e-commerce platforms operating different business models. Kaymu is a product of this revolution.
We launched the affiliate program in line with our mission of empowering Nigerian entrepreneurs. The program allows 3rd parties to place ads on their platforms and get rewarded. We have said it over time, Kaymu is committed to provide a safe and convenient platform for Nigerians to sell and buy products. However those with nothing to sell, have the opportunity to join those smiling to the Bank through the affiliate program.
For instance, bloggers and anyone who is active online are given the opportunity to promote what we are doing and generate traffic. The traffic generated by anyone shall be rewarded, especially as the traffic is productive.
Building Technology Entrepreneurship
Certificate, usually, should correspond to skills. But skills most times are based on something we focus on often times. That is the reason we should help people discover themselves. In Kaymu, this is very important to us.
The drive for online entrepreneurship spurred a workshop we organized corps members in Lagos with 2000 in attendance.
We are committed to contribute towards the growth of small and medium scale businesses. We made them understand the importance of maintaining an online presence in this age where internet interaction has empowered young entrepreneurs and the global community.
Nigeria, as we know, has emerged one of the fastest growing countries in global information technology access surpassing the United Kingdom in ranking.
A recent report released by digitXplus, the digital unit of Mediareach OMD Nigeria, puts the country has recorded a 200% growth in internet users between 2009 and 2013.
NYSC Empowerment Programme
The statistics has indicated that Nigeria which tied at 55 million internet users with the UK in 2012 took a 14% leap with about 62.4 million users above the United Kingdom’s 57million users in 2013.
With the statistics, it is evident that to capture the online consumers it is imperative for any business that wants to maximize its exposure to maintain an online platform.
Our team specifically, told them that, Nigerian youths are entrepreneurial by nature. So, they need not slack back. Right from the university they have engaged in one trade or the other via BBM, WhatsApp and social media.
We even seek to provide a better and more structured platform for them to make more sales and have a wider reach.
Gone are the days you come looking for white collar jobs; you have to be creative and remove yourself from the queue of job seekers. So, we saw the National Youth Service Scheme (NYSC), which was originally created in a bid to reconstruct, reconcile and rebuild the country after the Nigerian Civil war through the youths; there are more to it now. The country can leverage the Scheme to build a robust online entrepreneurship NYSC was established to provide the proper encouragement and development of common ties among the youths of Nigeria and the promotion of national unity.
e-Commerce & Digital Divide in Africa
We see e-commerce as very essential in the quest to bridge the existing digital divide between African and rest of the world.
That is why you see a lot of incentives out there to attract peoples’ interests. If I register my presence online and it benefits me, of course, I will share the success story around and others will be willing to join.
Through that means, Africa can grow its contents and the rest of the world will appreciate more the ingenuity of the people here.
Challenges of e-Commerce
Education is very important in the passage of information and assimilating or appreciating it. It is important for people to understand the basic aspects of the internet for them to make up their minds on the way forward; that is to sell or buy.
General News
Akara Business Can Pay More than Bank Jobs – Governor Aide

Ossai Ovie Success, special assistant on Media to the Governor of Delta State, has defended First Lady Senator Oluremi Tinubu over the backlash trailing her recent advice encouraging Nigerians to embrace small-scale businesses.

Ossai Ovie Success, special assistant on Media to the Governor of Delta State
The controversy followed a viral video in which the First Lady urged unemployed Nigerians, particularly women, to consider starting businesses such as frying akara, roasting corn and producing kuli-kuli, noting that such ventures require little start-up capital.
Her remarks sparked widespread criticism on social media, with many Nigerians arguing that government officials should focus on creating jobs rather than encouraging citizens to take up petty trading.
Reacting to the criticism in a post shared on his official Facebook page on Sunday, Ossai said he was surprised that many people looked down on the akara business, insisting it can generate more income than some white-collar jobs.
According to him, an akara seller operating in a strategic location can earn substantial profits with just a few hours of work daily.
“Akara business is better than a bank job sometimes. If you fry akara in a good location, after all costs, you make N20 per akara and sell 500 pieces every day,” he wrote.
Ossai estimated that such a business could generate about N10,000 daily, translating to approximately N60,000 weekly and N240,000 monthly, while noting that some operators earn well above N1 million every month.
“How much again is a bank job? Ask yourself,” he said.
The Delta governor’s aide also argued that the business is not as demanding as many people assume, saying it typically requires only a few hours of work each day.
“Before I forget, know that akara business is not a 6-to-6 job. It’s about three hours daily.
“I am disappointed in those looking down on akara business,” he added.
The remarks add to the growing debate sparked by the First Lady’s comments, with supporters describing entrepreneurship as a practical means of livelihood, while critics argue that the government should prioritise policies that create sustainable employment opportunities for Nigerians.
General News
EVC NCC, Aminu Maida, to Lead Speakers @ Business Journal Fintech & Financial Inclusion Roundtable 2026

Dr. Aminu Maida, Executive Vice-Chairman/CEO, Nigerian Communications Commission (NCC) would be the Special Guest of Honour at the 3rd Business Journal Fintech & Financial Inclusion Roundtable 2026 scheduled for Friday, July 31, 2026 at Oriental Hotel, Lekki Road, Victoria Island, Lagos.

The theme of the Roundtable is: Fintech: Driving the Future of Digital Financial Ecosystem in Nigeria.
Dr. Aminu Maida was appointed the Executive Vice Chairman/Chief Executive Officer of the Nigerian Communications Commission (NCC) by President Bola Tinubu on Wednesday, October 11, 2023.
Maida holds an MEng in Information Systems Engineering from Imperial College, London in 2002 and in 2006, he bagged a PhD in Electrical & Electronic Engineering from the University of Bath, United Kingdom.
Between 2018 and 2019, Maida completed a Post Graduate Diploma in Entrepreneurship (FinTech Pathway) program at the Cambridge Judge Business School, University of Cambridge, United Kingdom.
Until his appointment by the President, Dr. Maida was the Executive Director, Technology and operations at Nigeria Inter-Bank Settlement System Plc (NIBSS), the country’s central switch company owned by the Central Bank of Nigeria (CBN) and all licensed Deposit Money Banks (DMBs) in Nigeria.
At NIBSS, Maida was responsible for holistically spearheading the technical and operational standardisation of all devices deployed in the financial system in Nigeria for interoperability.
Maida led a dynamic team that ensured that all terminals used in the e-payment industry and all devices deployed in Nigeria would accept all cards issued by banks and other licensed card schemes without discrimination.
Prior to his appointment at NIBSS, Maida was the Chief Technical Officer (CTO) at the Nigerian-based FinTech Arca Payments Network and Senior Manager at Cisco Systems, United Kingdom.
As a seasoned technical professional with over 15 years of multi-functional and international experience in FinTech & Telecoms & Enterprise Technology, Maida between 2010 and 2014, worked as a Network Design Consultant at EE, part of BT Group, and one of the largest mobile communications companies in the UK.
He was also at some point (2006-2010) a System Engineer at Ubiquisys, a leading company in intelligent 3G and LTE small cells, which is now part of Cisco.
Maida, a professional par excellence, combines a broad range of experiences, making him technically strong and commercially sound.
Reacting, the Publisher/Editor-in-Chief of Business Journal Media Group, Prince Cookey said:
“Dr. Aminu Maida came to the NCC at a time Nigeria needed strategic repositioning of the digital economy landscape and telecom regulation in the country. He has positioned NCC as a leading voice in the digital space and telecom regulation in Africa and around the world.
Accordingly, stakeholders attending the 3rd Business Journal Fintech & Financial Inclusion Roundtable 2026 would be looking forward to a robust conversation on the State of the digital economy, fintech market and the numbers on financial inclusion today and tomorrow.”
Cookey added that Mr. Olusegun Omosehin, Commissioner for Insurance/CEO, National Insurance Commission (NAICOM) will also be on board as Special Guest of Honour while Alhaji (Dr.) Umaru Kwairanga, Group Chairman, Nigerian Exchange Group (NGX) will Chair the event.
Mr. Emmanuel Ovaga, Managing Director/CEO, PufferPay Limited will deliver the keynote paper at the Roundtable while Mrs. Ekeoma Ezeibe, President/Chairman of Council of NCRIB is Guest of Honour.
Distinguished members of the Panel include:
- Dr. Muda Yusuf, CEO, Centre for the Promotion of Private Enterprise (CPPE)
- Mrs. Idu Okeahialam, Group Managing Director/CEO, Royal Exchange Plc
- Mr. Jide Orimolade, Managing Director/CEO, Stanbic IBTC Insurance Limited
- Dr. Obioha Oti, President, Association of Mobile Money and Bank Agents in Nigeria (AMMBAN)
- Mr. Sarafadeen Fasasi, President, Association of Financial Inclusion Agents of Nigeria (AFIAN)
The revolutionary success story of Moniepoint, Opay, PalmPay, Flutterwave and others in the digital payment system in Nigeria represents a positive expansion of the financial services sector in the country.
With millions of Nigerians and businesses lacking access to basic financial services, the importance of Fintechs remain sacrosanct in achieving substantial level of Financial Inclusion and expanding the frontiers of the industry.
According to AI Overview, Fintechs in Nigeria have revolutionised the financial landscape by dramatically increasing access to banking services, driving, for example, a 20% increase in financial inclusion and helping to bring the banked population to roughly 63%. These firms have introduced faster, affordable digital payments, lending, and investment services, forcing traditional banks to adopt digital transformation.
On investment, AI Overview stated: “Fintechs in Nigeria dominate the tech landscape, securing 35% of total tech funding ($2 billion total) in 2024, with over 430 companies attracting roughly 36% of all African fintech investment. Despite global challenges, the sector remains highly resilient, driven by high demand, with significant deals including Moniepoint’s $110 million series C.”
The 3rd Business Journal Fintech & Financial Inclusion Roundtable 2026 aims to underscore the positive contribution of Fintechs in deepening Financial Inclusion, expanding access to financial services and contributing to economic growth in the country.
Expected participants at the Roundtable include regulators, operators from key sectors of the economy, media and members of the public.
General News
LASTMA Launches 3367 Toll-Free Hotline for Emergency Response, Traffic Management

(LASTMA) has launched a new toll-free short-code hotline, 3367, to improve emergency response, enhance traffic managemestrengthen accountability across Lagos State.

The new platform replaces the agency’s previous long-service code and provides a simpler and more accessible channel for residents to report traffic-related incidents. The service is available at no cost to subscribers on MTN, Glo and Etisalat (T2) networks.
Motorists and other road users can use the hotline to report vehicle breakdowns, road crashes, disabled trucks, stranded tankers, traffic obstructions and other emergencies requiring immediate intervention.
The platform also allows members of the public to report the conduct and professionalism of LASTMA personnel, a move aimed at promoting transparency and accountability within the agency.
To ensure wider accessibility, callers can communicate with hotline operators in English, Yoruba or Pidgin English, helping to eliminate language barriers and encourage greater public participation.
Speaking on the initiative, Mr. Olalekan Bakare-Oki, general manager, LASTMA, described the launch as a major milestone in the agency’s efforts to build a safer, more efficient and technology-driven traffic management system.
He said the hotline reflects LASTMA’s commitment to leveraging digital solutions to tackle transportation challenges while strengthening collaboration with residents.
According to Bakare-Oki, the 3367 hotline provides Lagos residents with a direct, convenient and free channel to report incidents requiring urgent attention, noting that the growing complexity of Lagos as a major African megacity demands a proactive and technology-enabled approach to traffic management.
He assured residents that all reports received through the platform would be handled professionally and confidentially before being forwarded to the appropriate operational units for prompt action
Bakare-Oki urged the public to make effective use of the hotline to support road safety, improve accountability and contribute to a more efficient and sustainable transportation system across the state.
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