Broadcasting
Ericsson Report: 50% TV Viewing Will Be On Mobile In 2020

By peter oluka
Ericsson unveils the eighth edition of its annual ConsumerLab TV and Media report, which details the massive growth in TV and video viewing and the ongoing shift in the way consumers watch content.
Supported by eight years of extensive media insights, Ericsson ConsumerLab predicts that the growth of on-demand viewing will continue to soar through to 2020, making up almost half of total viewing.
By the report, 50 percent of all TV and video viewing will take place on a mobile screen (tablets, smartphones and laptops), an increase of 85 percent since 2010, with the smartphone alone accounting for almost one quarter (an increase of nearly 160 percent since 2010).
Additionally, VR will be on the road to becoming mainstream, with 1 in 3 consumers becoming VR users by 2020.
According to the seventh edition of the annual ConsumerLab TV & Media Report released in 2016, 48% of all active viewing in South Africa was on-demand. Consumers spend most of their viewing time watching downloaded TV and video content, followed by streamed on-demand content, TV series and movies, as well as recorded TV and movies.
Live and Linear TV and video viewing was fueled by TV series and movies, while live sports only made up 6% of the total weekly active viewing time.
The average South African TV viewer will spend 1,1 years of their life searching the TV guide for something to watch. When it comes to using multiple on-demand services across several devices, millennials are the most interested group at 46 percent, while 58 percent of South Africans showed the highest interest levels for such capabilities.
Anders Erlandsson, Senior Advisor, Ericsson ConsumerLab, said: “We can see that consumers are not only watching more video but also changing how and when they do so.
“This is also shown through the continued growth of mobile viewing, which has been a booming trend since 2010. This year also marks the first time that we have explored the level of consumer interest in VR in conjunction with media consumption, and the findings have been fascinating. VR has the potential to bring together people from all over the world and create deeper, more personalized, and more complementary media experiences. As consumer expectations for on-demand, mobile and immersive viewing continues to increase, the TV and media industry must focus on delivering highly personalized services in the very best possible quality available.”
TV and video viewing is on the rise; but how, when and where we watch content is changing
Time spent watching TV and video content has reached an all-time high of 30 hours a week, including active viewing of scheduled linear TV, live and on-demand internet services, downloaded and recorded content, as well as DVD and Blu-ray.
However, close to 60 percent of viewers now prefer on-demand viewing over scheduled linear TV viewing, an increase of around 50 percent since 2010.
The average number of used on-demand services has increased from 1.6 in 2012 to 3.8 services in 2017 per person; 2 in 5 consumers already pay for on-demand TV and video services today and nearly a third (32 percent) say they will increase their on-demand spending in the next 6-12 months.
Portability is also becoming increasingly important factor, with more than a third of consumers wanting access to content when abroad.
Smartphone viewing also continues to gain ground; approximately 70 percent of consumers now watch videos on a smartphone – double the amount from 2012 – making up a fifth of total TV and video viewing.
16-19-year-olds watch the most content each week (33 hours), an increase of almost 10 hours a week since 2010.
However, more than half of this demographic spend their time watching content on-demand, with more than 60 percent of their TV and video viewing hours spent on a mobile device screen.
Content discovery challenges persist
The findings also show that while consumers have more access to TV and video services than ever before, the average time spent on searching for content has increased to almost one hour per day, an increase of 13 percent since last year.
In fact, 1 in 8 consumers believe that they will get lost in the vast amount of available content in the future.
With the user experience becoming ever more fragmented, 6 in 10 consumers now rank content discovery as “very important” when subscribing to a new service, while 70 percent want ‘universal search for all TV and video’.
Experiences matter
The social and immersive quality of VR technology is helping to add a new and valuable dimension to the viewing experience.
With a third of consumers projected to be VR users by 2020, the technology is expected to play an essential role in the future of TV and video.
However, if consumer interest in VR is to increase, several things will need to change. Close to 55 percent of consumers planning to get VR devices would prefer it if the headsets were cheaper, and almost half think there should be more immersive content available.
A third would be more interested in VR if they could get a VR bundle from their TV and video provider.
Consumers also value high quality viewing experiences as well as immersive experiences. Close to a quarter of the surveyed consumers say they already have access to a 4K UHD TV screen and another third plan to get one.
Broadcasting
ESUT Workers Get N82,000 Minimum Wage as Enugu Approves Fresh Salary Increase

Enugu State Government has approved an increase in the minimum wage for workers of the Enugu State University of Science and Technology (ESUT) from N32,000 to N82,000 monthly, effective Sept. 1, 2026.

The approval was contained in a letter dated Aug. 11, 2026, signed by the Secretary to the Enugu State Government, Prof. Chidiebere Onyia, and addressed to the Accountant-General of the state.
According to the letter, the decision followed a report submitted by the Joint Action Committee on Trade Union (JACTU) at ESUT on issues surrounding a one-month strike ultimatum issued by the university’s unions.
The state government also approved an across-the-board salary increase of N50,000 for all other categories of staff at the university.
Onyia directed the Accountant-General to fully implement the approval of Gov. Peter Ndubuisi Mbah.
The directive referenced an earlier Government House letter dated Aug. 7, 2026.
A copy of the approval was also forwarded to the Vice-Chancellor of ESUT, Prof. Aloysius-Michaels Okolie, for information and necessary action.
Speaking on the development at the 278th Regular Meeting of the University Senate on Wednesday, Okolie said the university was continuing discussions with the state government to secure improved welfare for its workforce.
He disclosed that governors in the South-East had agreed to provide at least a 20 per cent salary increase for workers in state-owned universities across the region.
The vice-chancellor, however, noted that individual governors could approve salary increases above the regional benchmark.
Okolie thanked Gov. Mbah for implementing the N80,000 minimum wage and for his interventions in infrastructure and academic development at the university.
He also appealed to union leaders to allow the university management to conclude its ongoing negotiations with the state government on staff welfare.
The vice-chancellor said continued engagement between the university management, government and labour unions remained important to resolving outstanding welfare issues and sustaining industrial harmony at ESUT.
Broadcasting
Davido Bets $1m in Hit-for-Hit Battle with Colleagues

David Adeleke, popularly known as Davido, has declared that no Nigerian artiste has more hit songs than him, challenging his peers to a hit-for-hit contest with $1 million at stake.

The Afrobeats superstar, made the declaration during a recent online interaction with streamer Davrel, where he expressed confidence in the strength of his music catalogue.
Key Highlights:
- Davido says he is ready to stake $1 million in a hit-for-hit battle.
- The singer claims no Nigerian artiste has more hit songs than him.
- His challenge could reignite comparisons with Wizkid, Burna Boy and Olamide.
- No major artiste mentioned in the debate had accepted the challenge as of the time of filing.
“I will put up a $1M on the table. I will do it versus anybody. A million dollars cash, nobody has more hits than me,” Davido said.
The declaration is likely to renew the long-running debate among Afrobeats fans over which Nigerian artiste has the strongest catalogue of commercially successful songs.
Davido, whose career spans more than a decade, has recorded several commercially successful songs, including Fall, If, FIA, Risky, Blow My Mind, Unavailable, Assurance and Feel.
His claim could set up a potential catalogue battle with some of Nigeria’s biggest music stars, including Wizkid, Burna Boy, Olamide, Runtown and Tekno.
The statement also recalls the hit-for-hit debate involving Burna Boy during the COVID-19 lockdown in 2020.
Burna Boy had called for a competitive song battle, while former Mavin Records artiste Reekado Banks reportedly expressed interest. Burna Boy, however, rejected him as an opponent.
Six years later, Davido’s $1 million challenge has brought the idea back into the spotlight.
As of the time of filing, none of the major artistes indirectly referenced by Davido had publicly accepted the challenge.
Whether the proposed contest becomes reality remains uncertain.
For now, Davido has made his position clear and is willing to attach $1 million to his claim that no contemporary Nigerian artiste has a stronger catalogue of hit songs.
Broadcasting
Affordable, Flexible Streaming Platforms May Kill PAYtv – Report

Nigeria’s pay-TV industry is facing one of its toughest periods in years as consumers increasingly migrate from conventional antenna and decoder-based television services to cheaper, more flexible and on-demand streaming platforms

The shift is putting pressure on established operators, such as MultiChoice, owners of DStv and GOtv; StarTimes and other traditional pay-TV providers, whose business models have long depended on recurring monthly subscriptions as per report by Business Hallmark.
According to Business Hallmark, the changing consumer behaviour is being driven by a combination of factors, including demographic transition, rising subscription costs, declining household purchasing power, improved internet access and the growing popularity of streaming services that allow viewers to pay for specific content or watch programmes at their convenience.
Streaming platforms are steadily expanding their appeal, offering consumers access to movies, sports (especially football matches and wrestling bouts), local content and international programs through smartphones, smart televisions and other internet-enabled devices.
Also, the proliferation of affordable data packages and connected devices has lowered the barrier to entry, allowing consumers to bypass traditional decoders altogether and consume content directly online.
Three of the major factors behind the changing behaviour of Nigerian television consumers are growing internet access, economic squeeze and changing demography.
Pay-TV subscriptions, once regarded by many households as a relatively affordable source of entertainment, are now competing with several other demands on disposable income.
For instance, entertainment spending are increasingly being subjected to tougher scrutiny with household budgets under pressure from food, tuition, transportation, electricity, housing and other essential costs.
Business Hallmark checks revealed that frequent price reviews by MultiChoice Nigeria’s have pushed the firm’s products beyond the reach of many Nigerians.
One of its products, GOtv, initially designed for average Nigerians, has six packages, namely GOtv Supa Plus, GOtv Supa, Gotv Max, GOtv Jolli, GOtv Jinja and GOtv Smallie.
GOtv Supa Plus with over 85+ channels currently goes for a monthly subscription fee of N16,800; GOtv Supa N11,400; Gotv Max N8,500; GOtv Jolli N5,800; GOtv Jinja N3,900, while GOtv Smallie subscribers choose between the N1,900/monthly, N5,100/quarterly and N15,000/annually options.
Similarly, following multiple tariff reviews, DStv Premium currently goes for N44,500 monthly; DStv Compact Plus N30,000; DStv Compact N19,000; DStv Confam N11,000; DStv Yanga N6,000 and DStv Padi N4,400.
On the other hand, StarTimes, which serves its customers through antenna signal transmission and satellite transmission, has only three bouquets, Nova, Basic, and Classic.
While Classic, the most expensive bouquet on the StarTimes’ shelf currently cost N6,000 monthly, Basic costs N4,000, while Nova costs N2,100.
While speaking to our correspondent on the major shift, some consumers explained that the choice is no longer between different pay-TV providers but between maintaining a television subscription and cancelling it altogether.
Eighty-two Nigerians, representing 68% of the 120 Pay-TV subscribers, who participated in an online survey conducted by Business Hallmark, said they opted for less expensive and more flexible alternatives, including YouTube and a growing range of streaming platforms, using smartphones, laptops, smart televisions and other internet-enabled devices to access entertainment.Geographic Reference
According to the respondents, the shift towards streaming lies partly in its flexibility. Instead of waiting for a program to be broadcast at a scheduled time, viewers now search for specific films, series, sporting events or other contents, which can be watched immediately, or downloaded to be watched or listened to later.
“I now watch contents when I want, across multiple devices, without necessarily being tied to the traditional channel and time-based television experience”, said Tolu Olamiti, an accountant in an audit firm in Lagos.
Another factor that is fueling the exodus from pay-TV model is the growing youth population. Checks revealed that online streaming is particularly attractive to phone-savvy younger viewers, whose television consumption habits are markedly different from those of previous generations.
While underage children watch cartoons and educational programs mostly from their parents or older siblings internet-enabled gadgets, teenagers and adults now watch news, sports programs and films through live streaming or download preferred programs to be watched later.
“With N200 data, I can download several new films to be watched at my convenience, instead of the old films, which providers always repeat on their channels. I also listen to music through out the day without worrying about electricity as my phone can go 2 days after full charge”, said Chukwuemeka Ibe, a student of Lagos State University (LASU).
In the same vein, access to fast and cheap internet plans is helping to drive the streaming surge. For instance, a subscriber can get a daily 1G data plan on the MTN Nigeria platform for just N200. This data plan can be used to download up to 1,000MB movies, or for streaming several hours of music online.
According to official statistics from the Nigerian Communications Commission (NCC), internet consumption in Nigeria reached 13.2 million terabytes in 2025, representing a 35 per cent increase from 2024, while average monthly data usage per active subscriber increased from 3.3 gigabytes in January 2023 to 7.4 gigabytes by May 2025.Geographic Reference
The NCC data indicates growing reliance on mobile internet services and digital platforms across the country with active internet subscriptions rising from 169.3 million in January 2025 to 182.2 million by January 2026.
Also, active internet subscriptions also surpassed 142 million.
Before the advent of internet, traditional pay-TV operators had ruled the television viewing industry largely through channel packages, exclusive content and decoder penetration. However, the rise of streaming has fundamentally altered the competitive landscape of Nigeria’s entertainment industry.
Fueled by the spread of smart devices and improved internet connectivity, streaming companies have been able to compete with traditional TV and radio providers through original programming, on-demand access, convenient timing and increased personalized viewing experiences.
A subscriber, who previously needed a satellite dish or digital terrestrial television decoder to access premium entertainment, can now use a smartphone or smart television and an internet connection.
The proliferation of affordable smartphones has further accelerated the process. Mobile phones have become entertainment devices for millions of Nigerians, particularly younger consumers, who spend more time watching short-form videos, movies and online programs than conventional television.
Also, social media platforms have become important competitors for consumers’ limited attention. YouTube, Facebook, Instagram, TikTok and other digital platforms provide enormous volumes of free or relatively inexpensive video content, forcing traditional broadcasters to compete not only for subscribers but also for viewers’ time.
Several pay-TV subscribers, who spoke to our correspondent on the matter, said providers can no longer justify the traditional model of paying a fixed monthly fee for hundreds of channels they rarely watch.
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