News
“33” Export Unveils 2018 edition of ‘City of Friends’ to Celebrate World Friendship Day

Nigeria’s No. 1 friendship beer, “33” Export on Tuesday unveiled plans for the 2018 edition of its signature friendship event tagged “City of Friends” at a media briefing at the Nigerian Breweries Headquarters at Iganmu Lagos.
The event which is in commemoration of the United Nations’ World Friendship Day is in line with “33” Export’s brand positioning as Nigeria’s foremost friendship beer.
Widely reputed for its strong friendship credentials, “33” Export has consistently deepened friendship across the nation by organizing several consumer activities that seeks to promote the culture and spirit of friendship and conviviality.
The premium beer brand has taken great pride in creating unique friendship experiences for consumers across the country.
Addressing journalists on the plans in place for the event, Mr. Franco Maria Maggi, Marketing Director, Nigerian Breweries, makers of “33” Export and other premium beer brands, said “The “33” Export brand is dedicated to building friendship moments.
“We believe that Friendship should be celebrated every day. Hence, all our brand activities are geared towards celebrating friendship.
“To this end, the “33” Export brand, is poised to continually participate in activities that will unite us along these lines.
“33” Export celebrated World Friendship Day for the first time in Nigeria in 2016.
“2017 was no different as we celebrated the event in a grand style with our Friendship beer.
“Our plan is to surpass our own best efforts in 2018! Come July 30th, 2018, we will join the World again to celebrate friendship in a grand style.
“I say grand because this time we are taking the celebration to the grassroots”.
He noted that this year’s edition of “City of Friends” will, among other notable events, see the brand extend its value proposition and introduce a writing competition tagged “PenDown For Friendship” which will reward winners with training grants to study at a media and communications school in Nigeria.
The writing competition which is only open to Nigerian Journalists and Bloggers based in Nigeria has started accepting entries already.
Entries must be published works on any media platform both online and print. Also, entries are required to be in English with a minimum of 500 words and maximum of 1,000 words.
Mr Emmanuel Agu. Portfolio Manager Mainstream Lager and Stout Brands Nigerian Breweries, said “While we are delighted in bringing the best in music and entertainment to Nigerians, we recognise the need to celebrate creative writing amongst our media partners.
“We want the stories submitted to reflect the “Friendship” theme along with considerable mention of “33” Export Lager Beer, though participants have the liberty to choose the type of story they want to write.”
The write-ups will be judged by jury of 3 acclaimed writers – Anthony Kan, Pelu Awofeso and Olabisi Deji-Folutile.
In addition to this, there will also be the City of Friends party in Lagos and Calabar which will be an enclosed funfair, and pilgrimage of sorts for friends where great memories will be shared.
There, friends will be entertained as the brand hopes to be a part of the beautiful friendship memories that will be created on that day.
Maggi, stated also that this year’s city of friend will feature a consumer engagement activity tagged “That One Friend”.
He called on all “33” Export consumers to also share their Friendship memories.
These can be in pictures, text or videos and will be published on their social media page – Facebook, Twitter and Instagram, tagging the “33” Export brand.
The Top 10 consumers with the most shared (and liked) posts will get high-end mobile phones at the venue in Lagos or Calabar.
The 2018 edition of the “City of Friends” is set to be the brand’s most ambitious yet, and “33” Export is proud to share this excitement with consumers across the country.
The “City of Friends” parties in Calabar and Lagos will hold on July 28th – 29th and August 3rd – 4th respectively. The Calabar venue is Municipal Gardens while the Lagos venue is Eagles’ Club Surulere. And everybody is invited.
News
Tech Executives Double Down on AI, Talent and Adaptive Strategies to Lead in the Intelligence Age

KPMG’s Global Tech Report 2026 reveals that organisations worldwide are moving beyond pilots and seeking to embed AI into core workflows and offerings, striving to scale investments. The new report identifies that while expectations are high and adoption is rapid; scaling can introduce additional complexity and returns vary widely.

- 68 percent of organisations surveyed aim to reach the highest level of AI maturity by the end of 2026, yet only 24 percent are there today.
- 88 percent are investing in building agentic AI into their systems.
- 74 percent say their AI use cases are delivering business value, but only 24 percent achieve ROI across multiple use cases.
- 90 percent plan to grow partnerships and tech ecosystems over the next year, yet 53 percent still lack the talent needed to bring their digital transformation plans to life.
- 78 percent agree they must take more risks on emerging technologies to stay relevant.
The report asks: Can ambition match reality, and can organisations keep one eye on the next wave of innovation while delivering on today’s agenda?
“The future belongs to leaders who turn intelligence into advantage. Our research shows organisations are pushing past the early phase of ‘AI roulette’, placing scattered bets on multiple technologies, and are now increasingly focused on delivering value. When ambition meets disciplined execution, value compounds.
“Our 2026 Global Tech Report provides a synopsis of the critical things that high performers are doing better than most; a checklist for tech leaders looking to improve their organisational performance, emulate the high performers, and deliver higher ROI”. – Guy Holland, Global Leader, CIO Center of Excellence, KPMG International
”As Africa enters the Intelligence Age, the differentiator is no longer access to technology, but the ability to build the skills, governance, and operating models required to scale it responsibly. While organisations are accelerating AI adoption to drive productivity and growth, the real determinant of value lies in workforce readiness, executive alignment, and disciplined execution.
Those that invest early in digital skills, human-AI collaboration, and adaptive leadership will be best positioned to translate innovation into sustainable commercial and economic impact.” – Marshal Luusa, Partner: Technology & Innovation Lead, KPMG One Africa
Key findings from the report
Tech maturity accelerates: Leaders set their sights on the top
Half (50 percent) of global tech leaders surveyed expect to reach the highest level of technology maturity in 2026, compared to only 11 percent today. This surge in optimism is fuelled by a move from isolated experiments to integrating AI and advanced technologies into core systems and scaling their impact.
High performers, those organisations leading in technology maturity, process maturity and value, are already reaping the rewards, reporting an average ROI of 4.5x, more than double the industry average of 2x. These leading organisations have progressed beyond pilot programs, prioritising the scaling of innovation and continually adapting to maintain a competitive edge in a fast-evolving environment.
Other organisations reporting higher ROI include smaller firms (3.6x), those with fewer cost pressures (2.6x), and transformation‑focused organisations (3.2x). The ROI pattern is equally nuanced: rather than a single investment ‘sweet spot’, clear ROI ‘zones’ emerge, from early quick wins to accelerating, enterprise‑wide value as maturity increases.
The age of agentic: AI adoption surges but innovation drives real business value
AI is now seen as a strategic necessity, not just industry hype. Sixty-eight percent of respondents are aiming for the highest level of AI maturity in their organisations. Eighty-eight percent of companies are already investing in agentic AI – autonomous digital agents transforming operations and decision-making. Seventy-four percent of respondents report that their AI initiatives are creating measurable business value, such as improved efficiency and reduced risk.
However, only 24 percent say they are scaling AI and achieving ROI across multiple use cases. This highlights the need for organisations to evolve KPIs beyond traditional financial and productivity metrics and build enterprise-wide alignment to fully realise AI’s potential.
The shift from AI experimentation to large-scale deployment is underway, with leaders working to embed AI into products, services, and value delivery.
Talent and agility power success: Human potential remains central
Human expertise remains central to digital transformation initiatives. Organisations are making significant investments in upskilling their workforce, building adaptive teams, and fostering cultures that embrace change.
Despite the rapid adoption of agentic AI, organisations still expect 42 percent of their tech workforce to remain permanent human staff by 2027 – only a five‑point drop from 2025.
High-performing companies plan to retain even more permanent human talent, with 50 percent remaining in place by 2027, revealing the continued importance of human expertise alongside AI. Despite these efforts, 53 percent of organisations report they still lack the talent needed to realise their digital transformation strategies.
Ninety-two percent of organisations surveyed anticipate that managing AI agents will become a critical skill within five years. The most successful organisations prioritise both technological advancements and people, empowering employees to innovate and adapt.
Strategic partnerships fuel growth: Ecosystems expand for the future
To overcome challenges and accelerate learning, 90 percent of organisations plan to grow partnerships and tech ecosystems over the next year. Strategic alliances are enabling access to specialised expertise, rapid innovation, and shared best practices.
As agentic AI and other advanced technologies become mainstream, organisations recognise the importance of building robust ecosystems that foster co-creation and continuous improvement. Nearly one-third of tech executives are planning to increase investment in centers of excellence, supporting cross-functional teams and controlled experimentation.
Preparing for tomorrow’s breakthroughs: Leaders embrace bold risks
The future is arriving fast, with quantum computing and Artificial Superintelligence (ASI) on the horizon. Leaders are already preparing for these breakthroughs, with 78 percent of organisations agreeing they must take more risks on emerging technologies to stay relevant.
The report urges organisations to maintain strategic foresight, invest in ethical frameworks, and build resilient, future-ready workforces. By balancing ambition with rational thinking and disciplined execution, tech executives are positioning their organisations to turn disruption into durable, compounding value.
News
LIRS to Invoke NTAA to Recover Unpaid Taxes from Bank Accounts, Others

Lagos Internal Revenue Service (LIRS) pursuant to Section 60 of the Nigeria Tax Administration Act (NTAA), plans to ask Nigerian banks to debit bank accounts of employers who failed to remit tax liability.

This was disclosed in a recent notice on Sunday.
LIRS stressed that the move was in line with the implementation of the country’s NTAA and other new tax laws, which took effect on January 1, 2026.
“Where a taxpayer fails, neglects, or refuses to settle any established outstanding tax liability when due, LIRS may exercise its power under Section 60 to direct any of the following persons to pay the amount owed by the taxpayer:
“Banks and other financial institutions; Employers; tenants, debtors, or customers of the taxpayer; Agents, business partners, and any person holding money on behalf of the taxpayer; Any person owing money to the taxpayer, whether presently due or accruing. Once a substitution notice is issued, the person served is statutorily required to remit to LIRS the amount. Specified in the notice from funds belonging to, or payable to, the defaulting taxpayer,” the LIRS notice partly read.
Meanwhile, Taiwo Oyedele, chairman of the Presidential Committee on Fiscal Policy and Tax Reforms, weeks ago ruled out claims that the government would debit personal accounts over tax remittances.
News
Anambra Cuts Monday Pay to Kill Sit-at-Home

Anambra State will implement pro-rata salary payments for civil servants starting February 2026, targeting chronic Monday absenteeism from the long-running sit-at-home order, Information Commissioner Dr. Law Mefor announced Saturday.

Soludo
Speaking at an Awka briefing after the Executive Council’s end-of-tenure retreat, Mefor said improved security and transport have eliminated excuses for the four-year disruption, which cost the state trillions in lost revenue. “Workers enjoyed full pay despite staying away; now, no work means no pay for that day, calculated over 24 working days,” he stated.
Compliance measures include mandatory Monday clock-in forms, with markets urged to reopen fully amid bolstered security. This builds on a January 22 executive order docking 20% pay from teachers absent on Mondays.
Mefor warned that lost Mondays cripple revenue collection and productivity, rejecting alternatives like Saturday shifts as capitulation to agitators.
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