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How Businesses Can Leverage Jumia’s Ecosystem Model to Drive Business Growth

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By Adeniyi Ogunfowoke,

Organisations are not established for charity purposes. Over time, they must grow and become profitable. As such, businesses are always searching for ways to boom. One of such ways that some organisations are yet to explore is the ecosystem model. Jumia, Africa’s only e-commerce unicorn has proven over the years that the ecosystem model works.

Jumia started out as an ecommerce startup where you can only order for household items. Presently, the business has gone beyond buying household items. Shoppers can now book hotels & flights, order food and even pay for their orders within the Jumia ecosystem. In fact, it has gotten to the extent there is now Jumia One where you can get almost every service you desire from paying for your subscription to recharging your phone and even reading the news. It is all about keeping the customers within the ecosystem.

Companies in the ecommerce sector that are not looking at adopting this model are either being sold off or liquidated. This said we shall discuss some of the ways the ecosystem model can boost business growth.

Higher chances of attracting investments

Investors are interested in companies that have a solid lifespan. So, when it comes to attracting investment from investors, it has a higher chance of attracting them. Importantly, not just any kind of investor but one that is ready to strive and dive with the business to ensure that it grows and become profitable.

Reduce costs

One of the ways to reduce cost is by adopting the ecosystem model. This is because when processes are efficient, they take less time to execute, can have fewer steps, and can make wasteful activities more obvious and therefore easier to eliminate. So, if you are offering products in different verticals, you will try as much as possible to guarantee quality and efficiency by preventing wastages and ensuring that the right numbers of people are doing the job.

Improve customer experience and revenue

Effective processes on the revenue side of the business drive sales success and improve pricing accuracy and product development. Structured processes mean you can measure and understand what customers want and create a consistently excellent customer experience that the salespeople can use to sell and retain customers. This allows sales managers to actively manage the sales process without clashing with other verticals, improve sell-through rates and control pricing and discounts.

Reduce risk

The risk of running a business ecosystem is reasonably low as long as you have the right people running the different verticals. Simply, ensure that there is a clear line of reporting as well as check and balance. Since rigorous processes make it easier to identify root causes, they reduce the risk of issues existing in your operations for very long.

Make the business easier to manage

Over time, an ecosystem model will become very easy to manage. This is because processes can now be measured and this means that you can put those processes into systems, measure them and know their outputs without needing to directly observe them. This means that good processes allow executives and managers to manage the business without needing to be involved with every operational detail.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

E-Business

Kaspersky Reports Show Every Third Cyber Incident was Due to Ransomware

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Ahead of International Anti-Ransomware Day on May 12, Kaspersky’s latest research reveals a concerning trend in the global cybersecurity landscape, with ransomware attacks accounting for every third cyber incident in 2023.

The report sheds light on the escalating threat of targeted ransomware groups, which have seen a Kaspersky30% increase globally compared to 2022, along with a 71% surge in known victims.

Kaspersky’s research, covering 2022 and 2023, revealed a worrisome escalation in targeted ransomware groups. The data indicated a staggering 30% global increase in the number of these groups compared to 2022, accompanied by a 71% surge in known victims of their attacks.

Unlike random assaults, these targeted groups set their sights on government agencies, prominent organisations, and specific individuals within enterprises. As cybercriminals continue to orchestrate sophisticated and extensive attacks, the threat to cybersecurity grows ever more pronounced.

In 2023, Lockbit 3.0 emerged as the most prevalent ransomware, leveraging a builder leak in 2022 to spawn custom variants targeting organisations worldwide. BlackCat/ALPHV ranked second, until December 2023, when a collaborative effort by the FBI and other agencies disrupted its operations.

However, BlackCat quickly rebounded, underscoring the resilience of ransomware groups. Third on the list was Cl0p, which breached the managed file transfer system MOVEIt, impacting over 2.5 thousand organisations by December 2023, according to New Zealand security firm Emsisoft.

In its 2023 State of Ransomware report, Kaspersky also identified several noteworthy ransomware families, including BlackHunt, Rhysida, Akira, Mallox, and 3AM. Moreover, as the ransomware landscape evolves, smaller, more elusive groups are emerging, posing new challenges to law enforcement.

According to the research, the rise of Ransomware-as-a-Service (RaaS) platforms further complicated the cybersecurity landscape, emphasising the need for proactive measures.

Kaspersky’s incident response team noted that ransomware incidents accounted for every third cybersecurity incident in 2023. In the research, attacks via contractors and service providers emerged as prominent vectors, facilitating large-scale assaults with alarming efficiency.

Overall, ransomware groups demonstrated a sophisticated understanding of network vulnerabilities, utilising a variety of tools and techniques to achieve their objectives.

They used well-known security tools, and exploited public-facing vulnerabilities and native Windows commands to infiltrate their victims, highlighting the need for robust cybersecurity measures to defend against ransomware attacks and domain takeovers.

“As ransomware-as-a-service proliferates and cybercriminals execute increasingly sophisticated assaults, the threat to cybersecurity becomes more acute. Ransomware strikes persist as a formidable menace, infiltrating critical sectors and preying on small businesses indiscriminately.

“To combat this pervasive threat, it’s imperative for individuals and organisations to fortify their defenses with robust cybersecurity measures. Deploying solutions such as Kaspersky Endpoint Security and embracing Managed Detection and Response (MDR) capabilities are pivotal steps in safeguarding against evolving ransomware threats,” commented Dmitry Galov, head of research center, Kaspersky’s GReAT.

 


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E-Business

Africa Shows ‘Moderate’ Level of Cybersecurity Preparedness

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Anew report finds that Africa has a ‘moderate level’ of readiness in terms of security culture. KnowBe4, a provider of security awareness training and simulated phishing platforms, released its 2024 Security Culture Report for Africa.

The report delves deeply into the complex interplay between security practices and employee behaviours within businesses.

The research, based on surveys conducted across hundreds of businesses globally, provides a five-year comparative view, showing important changes impacting the cybersecurity landscape.

Africa’s cybersecurity landscape in 2023 faced problems such as limited resources, inadequate cyber awareness, and economic restraints, according to the research; nevertheless, the continent’s cybersecurity preparation efforts are now improving.

According to the research, Kenya scored 76 points, Nigeria 75, and Ghana 74, are leading the way in cybersecurity preparation, demonstrating effective measures supported by their governments.

Furthermore, the report claims Ghana’s strong improvement in cybersecurity, as indicated by its rise in the Global Cybersecurity Index, indicates Africa’s dedication to cybersecurity preparedness.

The security culture score is a global metric used to assess businesses’ security approaches, according to Javvad Malik, Lead Security Awareness Advocate at KnowBe4.

Malik notes: “This score reflects how much importance different entities worldwide place on cybersecurity within their organisational culture.”

Anna Collard, SVP of content strategy and evangelist for KnowBe4 Africa, says: “This demonstrates the importance of strengthening cybersecurity readiness, given the critical development requirements.

“In its section on Africa, the report reveals that organisations evaluated across 20 African countries exhibit an average security culture score of 72, consistent with the previous year. This shows a moderate level of readiness in security culture.”

According to KnowBe4, there are notable differences among industries and countries, underlining the importance of tailored efforts to improve cybersecurity resilience.

“The banking sector in Kenya is a standout performer, boasting an impressive average score of 83, attributed to its steadfast commitment to maintaining mature security cultures supported by robust security operations,” says Collard.

“However, industries such as public services, construction, education, and hospitality show lower security culture scores. This shows the importance of developing specific approaches to enhance cybersecurity awareness and practices in these sectors.”

Malik adds: “In today’s interconnected world, where a mobile device in a remote area can access sensitive accounts, working in isolation on security is no longer effective.”

He continues: “Collaboration between governments and regulators is essential, not just for creating laws, but also for demonstrating practical ways to strengthen security culture. Organisations need to prioritise the human element of cybersecurity by focusing on continuous awareness and training efforts rather than relying solely on technological solutions.”


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E-Business

Konga and Starlink Partnership: A Blessing for Nigeria – Dr. A U Babatunde

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In recent years, partnerships between e-commerce platforms and tech companies have been instrumental in driving innovation and progress in various sectors. One such partnership that has garnered significant attention is the collaboration between Konga, Nigeria’s composite e-commerce group, and Starlink, the satellite internet service provided by SpaceX.

This groundbreaking partnership is poised to revolutionize internet accessibility in the country, bringing about a myriad of benefits for businesses, individuals, and the nation as a whole. For example, educational institutions, business and houses can access internet services anywhere in the country with their enterprise kit.

One of the biggest obstacles to widespread internet adoption in Nigeria has been the country’s vast and diverse geography, which has made it difficult and costly to establish traditional terrestrial infrastructure. Starlink’s satellite-based internet service offers a game-changing solution by beaming high-speed internet directly from space, effectively bypassing the need for extensive ground-based infrastructure. Partnering with Konga has made it easier than ever for Nigerians to access this cutting-edge technology. Those living in remote or underserved areas can now enjoy seamless internet connectivity, eliminating the digital divide that has long plagued the nation.

I am very excited about this partnership because it shows that American companies still have confidence in companies like Konga and in the Nigerian economy. Konga, the exclusive shop in shop ecommerce partner for Apple, Samsung, L’Oreal, and many more has continued to boost the domestic economy with the inflow of foreign direct investments from these global brands with the potential to catalyse economic growth. With this, a lot more deals, I hope, will flow in to ensure a robust and productive market for consumers.

According to a report by the World Bank, a 10% increase in broadband penetration can lead to a 1.38% increase in GDP growth in developing countries. This partnership between Konga and Starlink can open up new opportunities for entrepreneurs, enabling them scale their operations and compete on a level playing field with their international counterparts.

Furthermore, reliable internet access can facilitate academic research and collaboration. This would encourage innovation domestically and allow Nigerian academics and institutions to participate in the global knowledge economy. So, integrating ICT into education will improve learning outcomes, promote digital literacy, and enhance teacher training. By bridging the digital divide, Konga, through Starlink, empowers Nigerian students and educators, equipping them with the skills and knowledge required to thrive in the 21st century.

Beyond the economic and educational benefits, the Konga-Starlink partnership has the tendency to foster social inclusion and empower communities across Nigeria. With access to high-speed internet, individuals can stay connected with loved ones, access online services, and participate in the digital economy, regardless of location. By bringing affordable and reliable internet to areas with limited access, the Konga-Starlink partnership can help bridge the digital divide and ensure that no Nigerian is left behind in the digital revolution.

The healthcare industry in Nigeria stands to benefit greatly from the collaboration between Konga and Starlink. In places where access to specialized medical treatment is limited, healthcare practitioners can use telemedicine systems to facilitate remote consultations, diagnosis, and even surgery, provided they have dependable internet connectivity. In underserved areas especially, telemedicine has promise for increasing access to healthcare services, cutting costs, and improving care quality.

The partnership between Konga and Starlink represents a significant step forward in bridging the digital divide in Nigeria. By leveraging SpaceX’s innovative satellite-based internet service and offering it at an affordable price point, this collaboration has the potential to transform various sectors. As Nigeria continues to embrace the opportunities this partnership presents, the future looks promising for technological advancement, societal development, and global competitiveness.


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