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eCommerce As An Enabler for Small Businesses

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By Adeniyi Ogunfowoke,

The internet has changed the world in almost every possible way, and e-commerce has revolutionized how business is being done. However, many small businesses, even knowing this, still haven’t realized just how large a growth spurt they can see by selling their goods and services online.

For the past 6 years, Jumia has empowered and accelerated thousands of small businesses in 15 African countries by creating a platform that connects buyers and sellers. This has been a great achievement for the ‘Alibaba of Africa’. With these small businesses by vendors listing their products and services on Jumia, those who make N100,000 monthly are now guaranteed to make between N500,000 and 1 million within the same period. This is because Jumia supports these businesses with marketing, social media promotion and Search Engine Marketing.

Reach new customers and sell more products online

Selling on an eCommerce platform like Jumia can make a difference in your volume of sales. Many businesses with traditional brick and mortar retail shops are discovering this. There are also the advantages outside of merely extending your customer reach on your own. Through what is known as omnichannel selling, you can tap into an online marketplace like Jumia to expand your consumer base.

Expand further with affiliate programme

One advantage of having an online e-commerce setup is being able to track who and where orders come from. You can create an affiliate program for customers, retail partners and more to promote your products in exchange for a commission. Jumia has this already integrated,  allowing numerous marketers and bloggers to promote your products once listed. This method also works in perfect synergy with blogger outreach, which can grow your presence on social media as well. With many affiliate tracking tools, you can adjust the rate depending on the users. For instance, giving your customers a 5% commission, but 10% for more influential affiliates.

Help in cutting costs of doing business

Without a physical storefront, you won’t incur rental or management costs. Your only costs will be to take a good and quality picture and share them on the Jumia website while ensuring that you do not compromise quality. You can invest the money saved to other parts of the business.  As more and more people come to expect the convenience of shopping online for everything they spend money on, the businesses that cater to this mindset will thrive and flourish. E-commerce is a direct gateway to expanding and creating a more stable and cost-effective sales channel for your small business. You owe it to yourself and your business to explore which options can help take your small business to the next level.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Court Fines Lafarge Africa N2m for Using Ex-Employee’s Name, Details Online after Dismissal

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National Industrial Court of Nigeria in Lagos has ordered Lafarge Africa Plc to pay N2 million in damages to a former employee after finding that the company unlawfully retained and continued using his personal data years after his exit.

Court Fines Lafarge Africa N2m for Using Ex-Employee’s Name, Details Online after Dismissal

In a judgment delivered on February 17, 2026, in Suit No. NICN/LA/60/2022, Justice Ikechi Gerald Nweneka ruled that the cement manufacturer breached the claimant’s right to privacy by listing his name and contact details in official purchase orders long after his employment ended.

Mr. Kehinde Adeniyi Johnson, claimant, had approached the court in February 2022, alleging that although he left the company in November 2019, his name, personal email address and phone number remained attached to Lafarge’s.

He sought multiple declarations and N50 million in general and aggravated damages, arguing that the continued use of his identity amounted to unlawful usage, fraudulent misrepresentation and emotional distress.

According to court filings, Johnson told the court that he kept receiving calls, emails and WhatsApp messages from suppliers and logistics agents regarding consignments intended for Lafarge.

He recounted an incident involving a shipment from India: after being contacted by a dispatcher, he accepted delivery but was denied access to company premises upon arrival.

He later alleged that he was attacked by armed robbers in the aftermath, blaming the exposure created by the company’s continued use of his identity.

Lafarge denied liability, attributing the issue to a system malfunction. The company maintained that it deactivated Johnson’s official email and server access upon his departure and notified relevant suppliers of his disengagement.

It also challenged the court’s jurisdiction, arguing that claims relating to tort and emotional distress fell outside the court’s scope.

In addressing preliminary objections, Justice Nweneka dismissed the company’s challenge to the admissibility of emails and WhatsApp messages tendered as evidence, holding that the communications were not hearsay since they involved the claimant and company representatives.

On jurisdiction, the court held that the dispute stemmed directly from the employment relationship and therefore fell within its competence.

It further clarified that the suit was not brought under the Fundamental Rights Enforcement Procedure Rules, making it properly instituted before the court.

After reviewing the evidence, the judge found that Lafarge continued to use Johnson’s name and telephone number in purchase orders well after his exit, thereby violating the Nigeria Data Protection Act and Section 37 of the 1999 Constitution, which guarantees the right to privacy.

he court also upheld the claim for intentional infliction of emotional distress, describing the company’s conduct as reckless, particularly after it had been formally notified by the claimant’s solicitors.

However, several other claims including those relating to human dignity, tortious interference, indemnification and aggravated damages were dismissed for lack of proof or improper framing.

In awarding N2 million in damages, the judge cited statutory limits under the data protection law and the principle of proportionality.

The court further directed Lafarge to permanently erase the claimant’s personal data from its servers, applications and procurement systems, and to deactivate any pre-generated codes bearing his name.


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WhatsApp Faces Regulatory Obstacles in Africa

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Mark Zuckerberg’s tech empire is once again under regulatory pressure in Africa after competition authorities across 21 markets launched a formal probe into changes affecting WhatsApp’s AI ecosystem.

The Common Market for Eastern and Southern Africa (COMESA) Competition and Consumer Commission has opened an investigation into Meta Platforms over amendments made in October 2025 to the WhatsApp Business Solution Terms.

At the heart of the probe is whether the updated rules unfairly restrict third-party artificial intelligence providers from accessing the WhatsApp Business API, while preserving full integration for Meta’s own AI tools, including Meta AI.

In a notice issued by the regulator, the commission said it has “reasonable cause to suspect” that Meta may hold a dominant position in the common market and that the changes could “substantially lessen competition” by excluding rival AI service providers from what it described as a crucial digital gateway.

The investigation spans 21 member states, including Kenya, Egypt, Ethiopia, Uganda and Zambia. Stakeholders have been invited to submit feedback before 16 March 2026, with regulators emphasising that the move marks the start of a fact-finding process, not a ruling of wrongdoing.

This is not the first time Meta has faced scrutiny in Kenya and East Africa. Kenyan authorities have previously examined major digital platforms over data protection, misinformation and labour practices. In Nigeria, the data protection regulator fined Meta over privacy violations, underscoring growing African oversight of global tech firms.

Globally, the company is also navigating regulatory headwinds. The European Commission and Italy’s competition authority have reviewed Meta’s AI integrations on WhatsApp amid concerns about potential restrictions on rival chatbot providers. In the United States, Meta has faced antitrust litigation over its broader market dominance.

For Africa’s digital economy, the stakes are high as WhatsApp remains one of the continent’s most widely used platforms for communication, commerce and customer engagement. Across COMESA’s 21 markets, millions of small businesses rely on WhatsApp Business to reach customers, while startups are increasingly building AI-driven services on top of the platform.

If regulators determine that access to WhatsApp’s business interface is being restricted in favour of Meta’s own AI tools, there is genuine concern that it could limit opportunities for African developers and startups seeking to innovate in the fast-evolving AI space.

 


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NITDA, Abia Partner on Enterprise Architecture Reform

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In alignment with President Bola Ahmed Tinubu’s priority areas of economic reform, digital innovation, and improved governance, the National Information Technology Development Agency (NITDA) has reiterated its commitment to supporting sub-national governments in building integrated, data-driven systems that enhance service delivery and drive sustainable growth.

This commitment was reinforced at the Future Enterprise & Data Architecture of Abia State workshop themed “One Citizen, One Identity: Unlocking Data-Driven Governance.” The high-level engagement brought together policymakers, technocrats, and development partners to chart a pathway toward a unified digital public sector anchored on interoperability and citizen-centric governance.

The workshop, organised by the state’s Ministry of Budget and Planning and declared open by Governor Alex Otti, who was represented by the Deputy Governor, Engr Ikechukwu Emetu, focused on strengthening interoperability among Ministries, Departments, and Agencies (MDAs) to enhance revenue generation and improve service delivery across the state.

Speaking during a panel session titled “Breaking Silos, Building One Government,” the Director General of NITDA, Kashifu Inuwa CCIE, who was represented by the Agency’s Director of Stakeholder Management and Partnership, Dr Aristotle Onumo, emphasised that collaboration remains the cornerstone of successful digital transformation.

“One thing that is very clear is partnership and collaboration. If you want to take advantage of collective intelligence, then partnership is the key. If you want to succeed in building a unified government system, collaboration is the way to go,” he stated.

He stressed that digital transformation is not merely about deploying technology but about transforming people and culture. According to him, resistance to change and entrenched institutional silos can undermine even the most sophisticated technological frameworks if mindset shifts are not prioritised.

“Digital transformation is as much about people as it is about process and technology. If culture resists change, it can undermine strategy at every level. We must move from control to collaboration, and from isolation to integration,” he added.

Highlighting NITDA’s strategic direction, the DG noted that the Agency’s action plan prioritises digital literacy as a foundational pillar for national development. He disclosed that NITDA is targeting 70 per cent digital literacy nationwide through structured interventions, including training 30 million Nigerians across formal and informal sectors using digital learning platforms deployed through community and institutional partnerships.

He further revealed that digital education is being integrated into school curricula at primary, secondary, and tertiary levels, while civil servants across the federal public service are undergoing digital capacity development programmes to enhance institutional efficiency and readiness for interoperable governance systems.

On interoperability, Inuwa described it as “not optional but a necessity” for achieving data integrity, efficiency, and innovation in governance. He explained that NITDA is developing a national interoperability framework and advancing Enterprise Architecture (EA) initiatives across government institutions to ensure seamless data exchange.

“When we talk about interoperability, we mean that data generated in one agency should be accessible and usable by another in a consistent and secure format, without contradiction or confusion. That is how you build one government, not multiple disconnected systems,” he explained.

He added that a robust interoperability framework would not only improve internal government efficiency but also create a platform for innovation, enabling startups and young innovators to build solutions on structured public datasets.

While commending the state’s leadership for its vision and commission, he said, “If we achieve even 80 per cent of what has been presented here, Abia will not only lead among states, but it will also become a national reference point for digital innovation.”

The workshop concluded with a renewed call for stronger federal–state collaboration, policy alignment, and sustained investment in digital capacity to ensure that the vision of “One Citizen, One Identity” translates into tangible socio-economic impact.

 


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