E-Business
Building Trust: 6 Ways to Create a Credible eCommerce Website

Ecommerce or internet commerce is becoming efficient day by day. There are more than 5 billion online shopping portals and this count is elevating everyday, stressed Kanu Iroegbu, a Certified Digital Marketing Consultant.
According to him, one of the most important ingredients for an ecommerce site is its design. “The website design should be adorable and at the same time, understandable. A stunning website exerts a pull on the visitors at their first sight.
“The website design is an important aspect for intensifying the traffic to the site. If the website has all the essential elements that are requisite, then the time a visitor stays on the website also increases.
“As we are moving with time the numbers of online users are continuously increasing. This rising trend of ecommerce serves as good opportunities to gain maximum profit for online retailers on the other hand it also help in facilitating users. The below article give a brief overview of an insight to the online retailers that help business owner in carrying out the business at right direction,” he said.
Although eCommerce is seeing exponential growth, Iroegbu said that, users are becoming careful when making purchases online. With so many helpful guides available, people can determine very quickly, often within a split second, whether a website is authentic or not. So, what can you do to provide customers with piece of mind?
Thus, he identified the six (6) factors which can help eCommerce websites demonstrate their legitimacy online.
1. Real Reviews from Real People
A great way to establish that you are running a legitimate business with great products is to ask your customers for reviews. Although this may be hard to believe, humans tend to trust each other and believe it when others say that a certain product is great. In fact, it’s better to feature reviews of other people on your website than slick marketing copy. According to a great infographic from PeopleClaim, after search, ratings and reviews are the second most important site feature and 71% of customers agree that reviews make them more comfortable that they are buying the right product.
In the age of social media, it’s quite important that reviews are validated; so, it’s a good idea to link it to the reviewers Twitter or Facebook profiles. A tweet or post from a Twitter or Facebook fan will lend credibility to your brand, more than an anonymous post ever could. Despite all the positives, reviews can and will often be bad. It doesn’t matter if a small minority of your customers don’t like your products. What matters is how you handle these customers. Don’t ignore their comments or feedback, provide positive assurances, and you may even turn an angry customer into a loyal one.
2. Celebrity Endorsements
Similarly, you can also request famous influencers to write a few words about your product. If a potential visitor sees a review of your product from a celebrity, they will immediately associate your product with a trusted face. Skin care brand Proactiv has a page dedicated to celebrity endorsements. Although you may feel as though the testimonials on this page are paid for (and they probably were), these are still famous people who are willing to entrust an important asset (their skin) to Proactiv.
3. Press Mentions
Being recognized by your customers is great for validation, but it’s also useful to highlight any media coverage you get. Simply putting logos of the websites that have featured you is an effective way of telling visitors that your product has been reviewed by professionals. Tictail does a great job of this by providing small images to all the blogs and newspapers it has been featured in, as well as picking out choice quotes.
4. Social Engagement
Since the prevalence of social media, nothing is more powerful for a brand than an army of vocal followers. Facebook’s “Facepile” plugin is an aesthetically pleasing way of showing all your product’s fans. The “faces” on the plugin aren’t chosen at random; if the visitor is logged into their Facebook account, the faces are usually of their friends. A familiar face can go a long way in providing legitimacy on a website.
The number of Facebook fans or Twitter followers you have should not be the only barometer of your brand’s success, but it offers visitors an unbiased, quantitative metric as to the authenticity of your site. If you only have a few hundred followers it could be that your brand is new or not enough people care about it. In contrast, if you have thousands of followers it’s clear that a lot of people find your products useful.
5. Putting a Face to your Brand
Highlighting the different people in your team is important in building trust. If your employees are using social media and have their own personal web presence it will add legitimacy to your website. It’s also going to make it highly unlikely that such a user is a scam artist. Displaying the team members in a prominent manner also demonstrates that the company is being transparent. In contrast, scammers will usually obscure their identity, hiding behind layers of anonymity.
6. Social Proofing your Products
Social proofing is an important concept in both offline and online retail. If a potential customer is shown how others have contributed, they will be provided with a cue on how to act. In offline retail, store owners may suggest that their stock is almost sold out, indicating popularity for a particular item. Similarly, in an online context, eCommerce websites can use tactics to point potential customers in the direction of popular products.
E-Business
NITDA Introduces Cloud Certification Boost Data Localisation Compliance

National Information Technology Development Agency (NITDA) has introduced so-called Nigeria’s Certified Cloud Register, regulatory framework developed under the agency’s National Sovereign Cloud Initiative to determine which cloud providers are authorized to handle sensitive data, such as banking records.

In effect, from October, NITDA requires banks, fintech companies and other regulated organisations to source cloud infrastructure providers from a national register of certified firms approved to host sensitive financial and government data.
The Certified Cloud Register, is expected to strengthen data sovereignty, improve regulatory oversight and support the implementation of the Central Bank of Nigeria’s (CBN) data localisation policy, which takes effect on January 1, 2027.
Under the framework, banks, fintechs, government institutions and other regulated entities will be able to verify whether cloud service providers, data centre operators, managed service providers and Artificial Intelligence (AI) infrastructure companies have met NITDA’s certification requirements before entrusting them with critical digital workloads.
The initiative is expected to provide regulated institutions with a standardised process for selecting cloud infrastructure providers that satisfy Nigeria’s technical, security and regulatory requirements.
According to NITDA, the framework establishes “a common national standard, an independent assessment process and a public register of approved providers that banks, fintechs and government institutions can rely on when selecting cloud infrastructure partners.”
The register is expected to become a key compliance tool ahead of the CBN’s directive, which requires all payment transaction data generated within Nigeria to be stored and processed locally, effective from January 1, 2027.
The policy applies to deposit money banks, microfinance banks, mobile money operators, payment service providers, switching companies and other financial institutions.
The certification regime is also expected to reshape Nigeria’s cloud computing ecosystem, making regulatory approval a major requirement for cloud providers seeking to handle sensitive data for regulated industries.
Figures cited by NITDA showed that Nigeria’s 10 largest banks spent about N177.91 billion on information technology in the first quarter of 2026, representing a 31 per cent increase over the corresponding period last year.
A sizeable portion of the investment currently supports cloud infrastructure hosted outside Nigeria, a trend the new certification framework is expected to address by encouraging greater utilisation of compliant local infrastructure.
NITDA said the certification programme will apply the same technical and regulatory standards to indigenous cloud providers and international hyperscale operators, creating a level playing field for all companies seeking to provide cloud services to regulated sectors.
The agency also disclosed that more than 85 per cent of Nigerian businesses currently rely on cloud services, with the majority using infrastructure hosted outside the country.
It said the new framework is aimed at improving confidence in Nigeria’s digital infrastructure while promoting local capacity and enhancing oversight of critical national data.
Speaking on the objective of the initiative, Kashifu Inuwa Abdullahi, director-general of NITDA, said the programme is designed to strengthen Nigeria’s position in the global digital economy rather than exclude foreign technology companies.
According to him, the initiative is intended “to redefine the terms under which Nigeria participates in the global digital economy rather than isolate the country from international technology providers.”
The Certified Cloud Register forms part of broader efforts by the Federal Government to deepen digital trust, strengthen cybersecurity and ensure that critical financial and public sector data are managed in line with Nigeria’s evolving data governance and sovereignty objectives.
E-Business
Firm Advocates Healthy IT Habits to Strengthen Cyber Resilience

At the recent Cyber Security Weekend 2026 conference, Kaspersky shared the findings from its survey titled “Cybersecurity in the workplace: Employee knowledge and behaviour” which was conducted among employees from the Middle East, Turkiye and Africa (META) region.

The study highlights that everyday IT habits, including decluttering computers and reducing digital fatigue, can have a direct and often underestimated impact on an organisation’s cyber resilience.
The Kaspersky survey points to a growing challenge of digital fatigue in the workplace. 13.5% of employees surveyed in the META region confirmed that they made IT-related mistakes due to a lack of cybersecurity knowledge – a figure that shows the critical importance of continuous cybersecurity training and awareness programmes.
Among other reasons behind IT mistakes, respondents cited being in a hurry (30%), oversight (14%), being tired or stressed (12.9%) and having too many notifications (10%). The constant barrage of alerts, messages, and on-screen clutter is becoming an acute problem that can lead to costly IT errors, overlooked social engineering attacks, and even to cyber breaches.
The survey also examined employees’ digital workspace habits. An overwhelming 44.5% of respondents in the META region reported having between 10 and 20 icons on their desktop, while 30% admitted to having even more – with half to a full screen covered in them.
Meanwhile, 33% of respondents also keep more than 10 tabs open in their browser at any given time. Excessive icons and open tabs do more than distract attention and fuel procrastination – they can slow device performance and, in the case of unused applications, quietly collect data.
Interestingly, most employees regularly disinfect their keyboards and phone surfaces (21.5% have adopted this habit since the COVID pandemic). However, digital cleanliness has not kept pace: 55% of respondents remove needless files once a month or more often; the rest perform digital clean-ups far less frequently – once a quarter, or even once a year.
Managing digital noise is key to staying alert: only essential notifications should remain active, especially during periods of deep focus on critical project deliverables. Regular breaks are just as vital for maintaining both well-being and cyber vigilance.
According to the survey, 78% of respondents spend their work breaks eating or drinking, while 58% chat with friends and colleagues. However, stretching and physical exercise is a more effective way to relieve stress and recharge focus – a habit adopted by only 14% of employees.
“It is important to recognise that digital fatigue is a real and growing stress factor: the constant stream of notifications, cluttered screens, and information overload gradually erode focus and make employees far more susceptible to mistakes and social engineering attacks. Simplifying your digital environment is not just a productivity tip, it is a cybersecurity measure”, says Brandon Muller, senior security consultant for the META region at Kaspersky.
E-Business
Extremist Groups Are Using Social Media to Recruit African Youth, New Report Warns

Pan-African digital rights organisation Paradigm Initiative (PIN) has warned that violent extremist groups are increasingly exploiting digital platforms to recruit, radicalise and manipulate young people across the Sahel region.

The organisation raised the concern in a new policy brief titled “Digital Frontlines: Countering Online Radicalisation and Violent Extremist Narratives in the Sahel.”
According to the publication, extremist groups are shifting from traditional recruitment methods to digital platforms, including social media, encrypted messaging applications, short-form video platforms and online financial incentives, to target vulnerable populations.
PIN noted that unemployed youths and people facing insecurity and limited economic opportunities are particularly susceptible to online recruitment campaigns.
The organisation said that although governments have intensified efforts to combat violent extremism, responses to the digital dimension of the threat have failed to keep pace with rapidly evolving online tactics.
It argued that addressing online radicalisation requires more than surveillance and restrictive measures, recommending investments in digital literacy, stronger community resilience, improved early-warning systems and credible counter-narratives.
PIN also urged governments to work closely with technology companies and civil society organisations to disrupt extremist recruitment while protecting citizens’ digital rights.
The report further highlighted the growing convergence between organised crime and violent extremist groups, noting that online propaganda increasingly promises financial rewards, belonging and purpose to vulnerable young people.
According to the organisation, this trend underscores the need for policymakers to prioritise prevention alongside conventional security responses.
Speaking on the findings, Moussa Waly SENE, Programmes Officer for Francophone Africa at Paradigm Initiative, described the digital space as a new frontline in the fight against violent extremism.
“As more young Africans come online, stakeholders must ensure that digital platforms remain spaces for opportunity, innovation and civic participation, not recruitment grounds for violent extremist groups. Protecting digital rights and protecting vulnerable communities should be mutually reinforcing objectives,” he said.
Among its recommendations, the policy brief called for stronger regional cooperation to tackle cross-border online extremist networks, rights-respecting content moderation and greater accountability by digital platforms.
It also advocated expanded digital literacy programmes to strengthen resilience against online manipulation and community-led initiatives that empower young people to identify and reject extremist narratives.
The organisation further urged policymakers to develop security measures that balance national security objectives with the protection of privacy, freedom of expression and access to information.
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