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Building Trust: 6 Ways to Create a Credible eCommerce Website

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Kanu Iroegbu, a certified digital marketing consultant
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Ecommerce or internet commerce is becoming efficient day by day. There are more than 5 billion online shopping portals and this count is elevating everyday, stressed Kanu Iroegbu, a Certified Digital Marketing Consultant.

According to him, one of the most important ingredients for an ecommerce site is its design. “The website design should be adorable and at the same time, understandable. A stunning website exerts a pull on the visitors at their first sight.

“The website design is an important aspect for intensifying the traffic to the site. If the website has all the essential elements that are requisite, then the time a visitor stays on the website also increases.

“As we are moving with time the numbers of online users are continuously increasing. This rising trend of ecommerce serves as good opportunities to gain maximum profit for online retailers on the other hand it also help in facilitating users. The below article give a brief overview of an insight to the online retailers that help business owner in carrying out the business at right direction,” he said.    

Although eCommerce is seeing exponential growth, Iroegbu said that, users are becoming careful when making purchases online. With so many helpful guides available, people can determine very quickly, often within a split second, whether a website is authentic or not. So, what can you do to provide customers with piece of mind?

Thus, he identified the six (6) factors which can help eCommerce websites demonstrate their legitimacy online.

1. Real Reviews from Real People

A great way to establish that you are running a legitimate business with great products is to ask your customers for reviews. Although this may be hard to believe, humans tend to trust each other and believe it when others say that a certain product is great. In fact, it’s better to feature reviews of other people on your website than slick marketing copy. According to a great infographic from PeopleClaim, after search, ratings and reviews are the second most important site feature and 71% of customers agree that reviews make them more comfortable that they are buying the right product.

In the age of social media, it’s quite important that reviews are validated; so, it’s a good idea to link it to the reviewers Twitter or Facebook profiles. A tweet or post from a Twitter or Facebook fan will lend credibility to your brand, more than an anonymous post ever could. Despite all the positives, reviews can and will often be bad. It doesn’t matter if a small minority of your customers don’t like your products. What matters is how you handle these customers. Don’t ignore their comments or feedback, provide positive assurances, and you may even turn an angry customer into a loyal one.

2. Celebrity Endorsements

Similarly, you can also request famous influencers to write a few words about your product. If a potential visitor sees a review of your product from a celebrity, they will immediately associate your product with a trusted face. Skin care brand Proactiv has a page dedicated to celebrity endorsements. Although you may feel as though the testimonials on this page are paid for (and they probably were), these are still famous people who are willing to entrust an important asset (their skin) to Proactiv.

3. Press Mentions

Being recognized by your customers is great for validation, but it’s also useful to highlight any media coverage you get. Simply putting logos of the websites that have featured you is an effective way of telling visitors that your product has been reviewed by professionals. Tictail does a great job of this by providing small images to all the blogs and newspapers it has been featured in, as well as picking out choice quotes.

4. Social Engagement

Since the prevalence of social media, nothing is more powerful for a brand than an army of vocal followers. Facebook’s “Facepile” plugin is an aesthetically pleasing way of showing all your product’s fans. The “faces” on the plugin aren’t chosen at random; if the visitor is logged into their Facebook account, the faces are usually of their friends. A familiar face can go a long way in providing legitimacy on a website.

The number of Facebook fans or Twitter followers you have should not be the only barometer of your brand’s success, but it offers visitors an unbiased, quantitative metric as to the authenticity of your site. If you only have a few hundred followers it could be that your brand is new or not enough people care about it. In contrast, if you have thousands of followers it’s clear that a lot of people find your products useful.

5. Putting a Face to your Brand

Highlighting the different people in your team is important in building trust. If your employees are using social media and have their own personal web presence it will add legitimacy to your website. It’s also going to make it highly unlikely that such a user is a scam artist. Displaying the team members in a prominent manner also demonstrates that the company is being transparent. In contrast, scammers will usually obscure their identity, hiding behind layers of anonymity.

6. Social Proofing your Products

Social proofing is an important concept in both offline and online retail. If a potential customer is shown how others have contributed, they will be provided with a cue on how to act. In offline retail, store owners may suggest that their stock is almost sold out, indicating popularity for a particular item. Similarly, in an online context, eCommerce websites can use tactics to point potential customers in the direction of popular products.

 


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E-Business

NITDA Expands iHATCH Initiative to Drive Job Creation, Economic Diversification

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By Oluwole Alao

In total alignment with the presidential priority area of Reforming the Economy for Sustained Inclusive Growth and Accelerating Diversification through Industrialisation and Digitisation, the Director General of the National Information Technology Development Agency (NITDA), Kashifu Inuwa CCIE, has announced the nationwide expansion of the Hub Managers training programme in harnessing technological innovation to improve the lives of Nigerians, create jobs and foster economic diversification.

The DG made this known at the iHatch Cohort 4 -Onsite Training for Hub Managers, which was organised by the agency in partnership with the Japan International Cooperation Agency (JICA) and Office for Nigerian Digital Innovation (ONDI) at the Hotel De Horizon, Wuse 2, Abuja.

The on-site training programme, which had 37 hub managers from the 36 states of the federation, including the FCT, will empower hubs to build robust incubation systems to support startups locally, develop strong regional ecosystems through partnerships and engagement, enhance their operational and mentorship capacity and provide access to international exchange programmes towards the adoption of best global practices.

While emphasising the current administration’s commitment to reforming the economy for sustained and inclusive growth, Inuwa highlighted that the key to achieving this goal lies in leveraging digital technology at the grassroots level to solve local problems across various sectors, including agriculture and small-scale trade.

“We don’t want technological innovation to be concentrated only in Lagos and Abuja. We want to take it to the grassroots and use it to solve real-life problems. That is why we designed the iHatch initiative,” he noted.

Inuwa disclosed that the pilot phase of the iHatch, which was conducted in Abuja, successfully trained 50 startups, which led to the creation of 179 direct jobs and over 1,500 indirect jobs, Inuwa stated that the expansion of the initiative to accommodate all the 37 states will create 740 direct jobs and 7,400 indirect jobs before the end of the year.

He said, “this initiative will domesticate innovation in states and enable start-ups solve real-life problems in areas of agriculture, healthcare, transportation and other sectors, that are peculiar to their different states”.

While stressing that innovation thrives in clusters where critical stakeholders can exchange ideas and incubate solutions, the NITDA DG underscored the importance of collaboration, networking and ecosystem development in driving innovation.

“To sustain this initiative, we must build a strong community where startups, entrepreneurs, and stakeholders can continuously share ideas and collaborate. We don’t want startups to just pass through the programme; we want them to remain within the iHatch ecosystem because we want this initiative to expand to all the 774 local governments of the country.” Inuwa explained.

He noted that in addition to job creation and ecosystem building, the initiative aligns with the Nigeria Startup Act, which aims to provide legal backing and incentives for startups.

Inuwa therefore urged the participants in the iHatch programme to act as champions in their respective states, spreading awareness about the Act and encouraging other startups to register and benefit from its provisions.

“In line with the president’s mandate, our ultimate goal is to see every Nigerian digitally literate, using technology to access government and private sector services. We also want our market women to leverage technology to expand their businesses,” he added.

He stated that the iHatch model ensures investment in local capacity where national potentials can be unleashed, he said “we at NITDA are proud to walk this journey with you. Let’s keep building, let’s keep innovating, and let’s continue to shape the future of Nigeria, one innovation at a time.”


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MyLagos App Unavailable despite Launch with Fanfare

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“MyLagos App,” which was launched with fanfare by the Lagos State Government in collaboration with MTN Nigeria has remained  unavailable for download on app stores, raising questions about its immediate accessibility.

MyLagos App Unavailable despite Launch with Fanfare

Hours after its official introduction on March 13, a search on Google PlayStore for the app returned the message, “No results for MyLagos App.”

Similarly, attempts to locate it on the Apple Store yielded no results, prompting concerns over the rollout’s status.

The digital platform was introduced as a comprehensive solution to enhance city navigation and improve the overall experience for Lagos residents.

It was touted to provide essential features, including real-time traffic updates, personalized navigation, emergency services, utility payments, business listings, and tourism information.

This reporter’s attempt to download the app proved unsuccessful. Furthermore, tests by Lagos-based individuals mirrored these findings, suggesting the app may not yet be publicly accessible.

The absence of the app has sparked speculation: could it be a work in progress, or was its availability restricted post-launch for undisclosed reasons?

Dr. Obafemi Hamzat, Lagos State Deputy Governor, described the app as a revolutionary tool aimed at improving governance and service delivery.

“Technology has evolved from being a luxury to a necessity. In our fast-paced world, effectively utilising technology can significantly enhance governance, improve service delivery, and simplify the lives of every resident in this vibrant state.

“With the launch of the MyLagos App, Lagos State is poised to remain at the forefront of digital transformation, not just in Nigeria but across Africa,” he said.

Abdulhakeem Giwa, manager of Digital Channel Management, MTN Nigeria, echoed this sentiment, highlighting the app’s potential to transform urban living and enhance navigation for residents.

While the app’s unavailability casts doubt on its immediate implementation, stakeholders remain optimistic about its promised benefits once fully operational. Whether technical challenges or strategic decisions have delayed its rollout remains unclear.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


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Millions of Nigerians @ Risk as NASIMS Leaks over 23m FG Records

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National Social Investment Management System (NASIMS) has leaked millions of federal government records in a major system oversight  which could be exploited by cyber criminals.

Millions of Nigerians @ Risk as NASIMS Leaks over 23m FG Records

NASIMS is the central management platform for the administration and coordination of Social Investment Programmes under the Federal Ministry of Humanitarian Affairs, Disaster Management and Social Development

The major leak exposed everything from home addresses to work backgrounds of  tens of millions of Nigerians

According to the Cybernews research team, the exposed AWS S3 bucket stored over 23 million files, including passports, birth certificates, educational certificates, and N-Power-submitted applications.

N-Power is a social welfare scheme to combat youth unemployment. N-Power applicants use the NASIMS platform to apply to take part in the program.

“The implications of exposing 23 million application-related documents of N-Power candidates could be severe for the affected individuals. Identity theft, fraud, and targeted phishing attacks are the most likely risks for the leaks’ victims,” Cybernews research team said.

According to Cybernews research team, “Worryingly, the instance remains open to the public, even after multiple attempts to reach NASIMS administrators and relevant authorities in Nigeria. We have also reached out to the ministry behind NASIMS for a comment and will update the article once we receive a reply”

What data leaked, and why is it dangerous?

Documents stored on the exposed instance include different sets of citizens’ data. However, the team surmised that the leak revealed:

Full names

Dates of birth

Places of birth

National Identification Number (NIN)

Email addresses

Phone numbers

Home addresses

Work background

Education background

Exposing sensitive and personal data poses numerous threats to the individuals involved.

Most pressingly, attackers might utilize the information for identity theft and various fraud schemes. For one, malicious actors could try opening fraudulent bank accounts or use stolen identities for illicit activities, masking their own IDs.

“Another way attackers can exploit similar data sets is by exploiting the identities to access financial services or execute unauthorized transactions, potentially causing long-term financial damage to the victims,” Cybernews research team said.

Cybercrooks could also exploit the leak to carry out targeted phishing and social engineering attacks.

For example, malicious actors could attempt to masquerade as legitimate organizations in order to deceive individuals into providing even more sensitive data – such as login credentials – or downloading malware.

“The implications of exposing 23 million application-related documents of N-Power candidates could be severe for the affected individuals. Identity theft, fraud, and targeted phishing attacks are the most likely risks for the leaks’ victims.”

The leaks’ nature empowers attackers to craft spear-phishing attacks custom-made for each individual or group of individuals. Such attacks are hard to distinguish, as they often include targets’ personal details and other data points meant to lure in unsuspecting victims.

 

“Criminals could use the exposed data to offer fake job opportunities or promise assistance with the N-Power application process in exchange for payments or additional personal information, exploiting the candidates’ vulnerabilities,” the team explained.

Additional attack vectors involve risks to victims’ physical safety. For example, criminals could exploit leaked data to locate and target victims for various malicious purposes, such as stalking, harassment, or even burglary.

To avoid similar leaks in the future, Cybernews research team advised:

Change the access controls to restrict public access and secure the bucket. Update permissions to ensure that only authorized users or services have the necessary access.

Monitor retrospectively access logs to assess whether the bucket has been accessed by unauthorized actors.

Enable server-side encryption to protect data at rest.

Use AWS Key Management Service (KMS) to manage encryption keys securely.

Implement SSL/TLS for data in transit to ensure secure communication.

Consider implementing security’s best practices, such as regular audits, automated security checks, and employee training.

 

 

 

 

 

 

 

 

 

 

 

 


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