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Across the Generational Divide, Businesses Can Win with Generative AI that’s Safe, Accurate, and Easy-to-Use

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Zuko Mdwaba, Salesforce Area VP / Africa Executive & South Africa Country Leader

Generation Z will determine the extent to which generative AI will truly advance how we live and work.

Photography for SAS in April 2017 by Jeremy Glyn.

Born into a world of smartphones, virtual assistants, and the Internet, the level of comfort among ‘digital natives’ with the pace of technological change and its impact on society will be a driving force behind AI’s widespread adoption.

Global research released by Salesforce – Generative AI Snapshot Research: The AI Divide – shows that over one-third of current users are “super-users,” tapping generative AI daily and planning to use it even more. The data also shows that half of all consumers have never used the technology and claim their knowledge of generative AI is limited or non-existent.

Specifically among Gen Z, Salesforce research shows that 70% of Gen Z uses the technology – compared to only 23% of Baby Boomers – and almost half believe they are on their way to mastering it.

However, Gen Z’s ability to trust generative AI is just as important as its ability to make everyone’s life easier. Perhaps more than any other generation, they demand technology with a conscience. They want to understand how generative AI works and ensure it is secure or safe. They want to be confident, for example, that their information won’t be used elsewhere without their consent.

There’s good news for businesses worried about consumers who self-report as non-adopters, unfamiliar with generative AI and unclear how the technology will impact their life. Nearly half say they would use generative AI if it was easier to use or integrated into technology they already have. 51% say things might change if companies were more transparent about how they were using it.

There are three steps leaders can take as they explore, build, and implement successful AI platforms.

1) Bridge the gap between how Gen Z uses AI and how they want to use it

Despite the hype around how it can make our lives easier, 38% of generative AI users are only using it for fun.

That being said, Gen Z is keen to leverage AI in the workplace to help streamline their productivity. They also want it integrated into the tools they’re already using. As organisations build and implement AI, focusing on tools that make workers more productive can increase adoption and decrease resistance, accelerating a company into the future.

2) Embed transparent and ethical AI practices

In order to address the ethical concerns of Gen Z, including issues like bias, privacy, and data transparency, and to uphold their trust, it’s important that leaders guarantee that AI tools and platforms offer transparent explanations for their actions. In specific instances, it may be necessary to involve a human in the process to rectify any issues or errors.

3) Foster collaboration amongst those that are comfortable with generative AI, and those who make those business decisions

The employees responsible for the everyday decisions that drive a company forward are the ones that, according to the research, do not currently leverage generative AI and don’t fully comprehend it. This knowledge gap leads to differing opinions on where resources should go and technology funding priorities.

If companies fail to bridge the divide between AI proponents and those who are resistant to it, they are likely to encounter challenges in effectively harnessing the potential of this emerging technology.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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MTN Launches One TV with Free-to-View, Pay-as-You-Go

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MTN Group has begun rolling out MTN One TV, a new entertainment proposition designed to make digital video content more accessible, relevant, and flexible for customers across African markets.

MTN Launches One TV with Free-to-View, Pay-as-You-Go

Introduced in line with MTN’s Ambition 2030 strategy, MTN One TV brings together local storytelling, live channels, international programming, and market-specific viewing options tailored to how customers across the continent access and pay for digital entertainment.

The proposition is designed to give customers greater choice in how they watch content, with viewing models that may vary by market and can include free-to-view content, advertising-funded experiences, pay-as-you-watch access, and subscription offerings.

Depending on local availability, customers may also be able to pay through airtime, Mobile Money, and other locally supported payment methods, helping to reduce common barriers to streaming access.

Beyond enhancing customer experiences, MTN One TV creates new opportunities for African creators, broadcasters, advertisers, and ecosystem partners by helping connect content to wider audiences through MTN’s scale across connectivity, payments, and digital services.

By bringing together a broad mix of content experiences under a single proposition, MTN aims to support greater content discovery, broader audience reach, and sustainable growth across Africa’s digital entertainment ecosystem.

Anchored in MTN’s strategic platforms of Connectivity, Fintech, and Digital Infrastructure, MTN One TV forms part of the Group’s broader ambition to build digital experiences that create value for customers while enabling participation and growth across Africa’s digital economy.

“Entertainment is increasingly becoming an important gateway to digital participation,” said Selorm Adadevoh, MTN group chief commercial, strategy and transformation officer.

“Through MTN One TV, we are leveraging the scale of our connectivity, fintech, and digital capabilities to make relevant content more accessible while creating new opportunities for Africa’s creative and digital economies. This is aligned with our ambition to deliver digital solutions for Africa’s progress.”

MTN One TV is being introduced progressively across MTN markets through a phased rollout approach that reflects local market needs, existing services, and partnership opportunities.

Over time, MTN will bring together a combination of video capabilities, content partnerships, and customer experiences under the MTN One TV brand to create a more consistent and scalable entertainment proposition across its footprint.

Through MTN One TV, MTN continues to extend its role beyond connectivity by combining entertainment, payments, and digital services to deliver experiences tailored to the needs of African consumers.

The rollout supports MTN’s Ambition 2030 vision of leading digital solutions for Africa’s progress while expanding access to digital entertainment across the continent.

 


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IATA Drops Bombshell: Nigeria Among World’s Most Expensive Countries to Run an Airline

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International Air Transport Association (IATA) has identified Nigeria as one of the most expensive countries in the world for airline operations, citing high taxes, charges and operational costs that continue to weigh heavily on local carriers.

IATA Drops Bombshell: Nigeria Among World's Most Expensive Countries to Run an Airline

IATA’s Regional Vice President for Africa and the Middle East, Kamil Al-Awadhi, disclosed this during the association’s Annual General Meeting held in Rio de Janeiro.

Al-Awadhi said that although Nigeria’s Minister of Aviation and Aerospace Development, Festus Keyamo, had been pursuing reforms aimed at improving the aviation sector, airlines operating in the country still faced enormous cost pressures.

According to him, the high-cost operating environment has continued to affect the profitability and competitiveness of Nigerian airlines, making it difficult for the industry to realise its full potential.

He noted that excessive taxes, regulatory charges and other operating expenses remained major obstacles to airline growth across the region, with Nigeria ranking among the most challenging markets from a cost perspective.

Al-Awadhi urged member states of the Economic Community of West African States to adopt a proposed 25 per cent reduction in aviation taxes and charges to ease the burden on airlines and passengers.

According to him, lowering taxes and charges would reduce airfares, stimulate passenger traffic and strengthen the competitiveness of carriers operating within West Africa.

He stressed that a more supportive policy environment was critical to unlocking the economic benefits of aviation, including increased trade, tourism and regional integration.

Industry stakeholders have consistently advocated lower taxes and regulatory fees, arguing that the current cost structure makes air travel less affordable and limits the growth of the sector.

IATA’s latest remarks add to calls for governments in West Africa to implement policies that will promote a more sustainable and competitive aviation industry across the region.


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NASENI Trains 50 Women in Kano on Renewable Energy Technologies Under She-Powers Initiative

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The National Agency for Science and Engineering Infrastructure (NASENI), under the leadership of its Executive Vice Chairman/CEO, Khalil Suleiman Halilu, has trained 50 women in Kano State on inverter and battery technologies through its She-Powers Energy Initiative.

NASENI Trains 50 Women in Kano on Renewable Energy Technologies Under She-Powers Initiative

The three-day programme, held at the Technology Incubation Centre, Farm Centre, Kano which ended yesterday, was designed to equip participants with practical renewable energy skills, promote women-led enterprises, and enhance sustainable livelihoods.

 The initiative forms part of NASENI’s broader commitment to empowering women, creating economic opportunities, and expanding participation in Nigeria’s growing clean energy sector. It also aligns with the Renewed Hope Agenda of President Bola Ahmed Tinubu by supporting job creation, entrepreneurship, and inclusive economic development.

 Through targeted interventions such as the She-Powers Energy Initiative, NASENI continues to demonstrate its commitment to leveraging technology and innovation to improve lives and drive sustainable development across the country.

Photos: Participants at the She-Powers Energy Initiative training organised by the National Agency for Science and Engineering Infrastructure (NASENI) held at the the Technology Incubation Centre, Farm Centre, Kano yesterday.


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