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Across the Generational Divide, Businesses Can Win with Generative AI that’s Safe, Accurate, and Easy-to-Use

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Zuko Mdwaba, Salesforce Area VP / Africa Executive & South Africa Country Leader

Generation Z will determine the extent to which generative AI will truly advance how we live and work.

Photography for SAS in April 2017 by Jeremy Glyn.

Born into a world of smartphones, virtual assistants, and the Internet, the level of comfort among ‘digital natives’ with the pace of technological change and its impact on society will be a driving force behind AI’s widespread adoption.

Global research released by Salesforce – Generative AI Snapshot Research: The AI Divide – shows that over one-third of current users are “super-users,” tapping generative AI daily and planning to use it even more. The data also shows that half of all consumers have never used the technology and claim their knowledge of generative AI is limited or non-existent.

Specifically among Gen Z, Salesforce research shows that 70% of Gen Z uses the technology – compared to only 23% of Baby Boomers – and almost half believe they are on their way to mastering it.

However, Gen Z’s ability to trust generative AI is just as important as its ability to make everyone’s life easier. Perhaps more than any other generation, they demand technology with a conscience. They want to understand how generative AI works and ensure it is secure or safe. They want to be confident, for example, that their information won’t be used elsewhere without their consent.

There’s good news for businesses worried about consumers who self-report as non-adopters, unfamiliar with generative AI and unclear how the technology will impact their life. Nearly half say they would use generative AI if it was easier to use or integrated into technology they already have. 51% say things might change if companies were more transparent about how they were using it.

There are three steps leaders can take as they explore, build, and implement successful AI platforms.

1) Bridge the gap between how Gen Z uses AI and how they want to use it

Despite the hype around how it can make our lives easier, 38% of generative AI users are only using it for fun.

That being said, Gen Z is keen to leverage AI in the workplace to help streamline their productivity. They also want it integrated into the tools they’re already using. As organisations build and implement AI, focusing on tools that make workers more productive can increase adoption and decrease resistance, accelerating a company into the future.

2) Embed transparent and ethical AI practices

In order to address the ethical concerns of Gen Z, including issues like bias, privacy, and data transparency, and to uphold their trust, it’s important that leaders guarantee that AI tools and platforms offer transparent explanations for their actions. In specific instances, it may be necessary to involve a human in the process to rectify any issues or errors.

3) Foster collaboration amongst those that are comfortable with generative AI, and those who make those business decisions

The employees responsible for the everyday decisions that drive a company forward are the ones that, according to the research, do not currently leverage generative AI and don’t fully comprehend it. This knowledge gap leads to differing opinions on where resources should go and technology funding priorities.

If companies fail to bridge the divide between AI proponents and those who are resistant to it, they are likely to encounter challenges in effectively harnessing the potential of this emerging technology.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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TikTok Deletes over 2m Videos in Nigeria for Policy Violations

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TikTok, social media giant, has reaffirmed its commitment to online safety by removing more than two million videos in Nigeria between July and September 2024 for violating its Community Guidelines.

TikTok Deletes over 2m Videos in Nigeria for Policy Violations

According to its Q3 Community Guidelines Enforcement Report, 99.1 percent of these videos were taken down within 24 hours of being posted.

With millions of videos uploaded daily by its over one billion users worldwide, TikTok has continued to improve its content moderation efforts through advanced technology.

The platform’s proactive detection rate has now reached 98.2 percent globally, allowing it to identify and remove harmful content before it reaches viewers.

 

Between July and September 2024, TikTok removed over 147 million videos worldwide, with 118 million taken down through automation.

In Nigeria, 92.1 percent of all removed videos were taken down before any user reported them, reflecting the platform’s proactive moderation strategy.

The report highlights the most common policy violations that led to content removal in Nigeria.

These include sensitive and mature themes, where 99.4 percent of flagged videos were removed before any user report.

Content related to regulated goods and commercial activities, including scams and the illegal sale of items such as firearms or explosives, accounted for 99.1 percent of removals before user reports.

Additionally, content categorized under mental and behavioral health, which could negatively impact users, particularly younger audiences, saw a 99.9 percent removal rate before any user reports.

TikTok maintains that its mission to inspire creativity and bring joy is built on a foundation of user safety and content integrity.

The platform continues to invest in Trust and Safety professionals who work alongside advanced technology to enforce its Community Guidelines, Terms of Service, and Advertising Policies.

By prioritising a positive and secure digital space, TikTok aims to ensure that users can create, connect, and be entertained without exposure to harmful content.

 


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Nigeria’s Brightest Young Minds to Compete in Spelling Bee Finals

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The highly anticipated finals of the Spellingbee in Nigeria (SpIN) will take place on Saturday, February 15, 2025, at the U.S. Consulate’s Residence in Lagos.

This milestone event will see 64 outstanding finalists from Abuja, Lagos, Osun, and Taraba States competing for the championship title, marking a historic moment as Nigeria makes its debut in the prestigious Scripps National Spelling Bee, USA.

The winner of SpIN ’25 National Finals receives an all-expense-paid trip to represent Nigeria at the 100th edition of the Scripps National Spelling Bee in the United States, a centennial celebration of academic excellence that has shaped young minds for generations.

Beyond crowning a champion, the National Finals underscores SpIN’s core mission: cultivating academic excellence, linguistic mastery, and a commitment to fostering educational and leadership opportunities for young learners.

Speaking on the upcoming event, Eugenia Tachie-Menson, Convener of Spelling Bee in Nigeria, an affiliate of the Scripps National Spelling Bee, USA, emphasized the competition’s transformative impact on young learners.

“This competition is more than just spelling—it builds confidence, public speaking skills, and critical thinking, preparing students for global opportunities.

“We are thrilled by the enthusiasm it has received and the doors it will open for Nigeria’s brightest young minds.”

The event, which is set to attract members of the diplomatic corps, C-Suite executives, high net worth parents and educational leaders, is made possible through the support of key partners: Indomie Noodles (Title Sponsor), Checkers Custard (Co-Sponsor), and partnerships with Lucid Education Initiative, the U.S. Consul-General Lagos, the American Business Council of Nigeria, the Rotary Club of VI East, and AT3 Resources – The Muvmnt Agency (PR Partner).

Spellingbee in Nigeria is a prestigious competition affiliated with the globally renowned Scripps National Spelling Bee, USA. It is dedicated to promoting literacy, vocabulary development, and critical thinking among Nigerian students, equipping them with skills to compete on a global stage.


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Canal+ to Carve, Spin out MultiChoice’s LicenceCo in Aggressive Takeover Bid  

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Canal+ S.A., a French media and telecommunications conglomerate based in Paris, will restructure MultiChoice Group and carve out its broadcasting licence and South African DStv subscribers into “Licence Co” as a new separate entity while the remainder contains its video assets as the MultiChoice Group.

Canal+ to Carve, Spin out MultiChoice's LicenceCo in Aggressive Takeover Bid  

This is in its push for aggressive takeover of MultiChoice through successfully and circumvent the country’s regulations preventing a majority-owned share in local media.

According https://teeveetee.blogspot.com, Canal+ is progressing with its aggressive buyout of R32 billion for MultiChoice although various regulatory hurdles are supposed to prevent foreign ownership of a large South African media company like MultiChoice.

Canal+’s plan for a “post-transaction structure” for MultiChoice is to carve out MultiChoice’s broadcasting licence in South Africa, overseen by the Independent Communications Authority of South Africa (Icasa) and MultiChoice South Africa’s DStv subscribers in South Africa into a new company called Licence Co.

Canal+’s Licence Co will be a new entity, while the remainder of MultiChoice’s video entertainment assets will then remain part of the MultiChoice Group.

The MultiChoice broadcast licence carve out is part of Canal+ plan to circumvent and get around South Africa’s broadcast and ownership regulations.

The dilemma Canal+ and MultiChoice have is that they can’t legally get around a foreign entity owning a South African broadcast licence, in this case for traditional pay-TV.

The plan is now for this “problem-part” preventing Canal+’s MultiChoice takeover from going through – MultiChoice South Africa and its South African broadcasting licence and South African set of DStv subscribers – to be siloed as Licence Co.

Licence Co. in South Africa will literally hold the pay-TV licence and manage the DStv subscribers, while MultiChoice Group will legally-technically no longer be a broadcaster but a video content supplier.

Like a family trust, Licence Co, although an “independent” company, will exist with the express aim to benefit the MultiChoice Group.

Also to note: MultiChoice Group, belonging to French owners and as the so-called “video content hub”, will now mean that Canal+ and MultiChoice’s French owners will now be paying to keep the South African public broadcaster’s SABC News, eMedia’s eNCA and Newzroom Africa’s as South African TV news channels on the air on DStv.

This is, in effect, a French private company paying for and in control of South African TV news, as well as news elsewhere in sub-Saharan Africa.

Canal+ and MultiChoice has to secure approvals for the mega-takeover deal from Icasa, the Takeover Regulation Panel, South Africa’s Competition Tribunal, shareholders, the Financial Surveillance Department and adhere to other requirements like black-economic empowerment (BEE) and with Canal+ not have voting rights of more than 20% as mandated by the Electronic Communications Act.

On paper Licence Co will be a new “independent company” but in real effect work in tandem with MultiChoice Group – as it exists currently containing MultiChoice’s operational structure, technology, staff and content assets.

Licence Co will become/remain the entity dealing with South African DStv subscribers.

Canal+ and MultiChoice plan to spin out Licence Co’s ownership as majority-owned by the current Phuthuma Nathi scheme (27%), as well as two black-owned companies – Identity Partners Itai Consortium with Sonja de Bruyn and Afrifund Investments from the former Telkom CEO Sipho Maseko – as well as a Workers’ Trust (ESOP).

With smart accounting and legal wrangling, Canal+ and MultiChoice are crafting it so that the MultiChoice’s Group’s shareholding in the new Licenco Co will be 49% and 20% on the dot in terms of voting rights – right what the regulators require.

“MultiChoice Group will retain its existing 75% direct interest in MultiChoice South Africa, which will exclude Licence Co. Phuthuma Nathi will similarly retain its existing 25% interest in MultiChoice South Africa,” Canal+ and MultiChoice announced in a takeover update statement on Tuesday.

“The transaction will not lead to any disruption for LicenceCo’’s South African viewers, who will continue to access its services as normal. Licence Co will enter into various commercial agreements with MultiChoice Group subsidiaries in relation to the services currently provided to Licence Co by other MultiChoice Group entities,” they stated.

“These relate to, among other things, the provision of content, technology, subscriber management and support and other functions.”

“Canal+ and MultiChoice are confident that the envisaged structure meets the requirements of all applicable laws, including the restrictions on foreign ownership and control of broadcasting licences contained in the Electronic Communications Act.”

Webber Wentzel and DLA Piper are the joint legal advisors to MultiChoice, while Herbert Smith Freehills and Werksmans are the advisors to MultiChoice on competition and broadcasting matters.

Citigroup Global Markets Limited and Morgan Stanley & Co International plc and the joint financial advisors to MultiChoice, while FTI Consulting are the so-called “strategic communications” advisors to MultiChoice.

Bowmans is the South African legal advisors to Canal+, with Bryan Cave Leighton Paisner LLP repping as the international legal advisors to Canal+, and BofA Securities and J.P. Morgan as Canal+’s joint legal advisors.

The Brunswick Group is the “strategic communications” advisors for Canal+.

In the joint statement, Maxime Saada, Canal+ CEO – and notably having his prepared quote placed first at the top – says “This transaction is an opportunity to create a unique global media company, with a strong presence across Africa, with the scale, expertise and creativity to compete and partner with the largest players within the media sector and beyond”.

 


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