E-Business
Holiday Shopping Season to Look Different for Retailers this Year as Shoppers Take on more Debt

By Zuko Mdwaba, Salesforce Area Vice President & Africa Leader
New Salesforce research shows that 37% of indebted consumers are using their credit cards more today than they were a year ago, while 32% report using alternative credit services like “buy now, pay later” more frequently. What’s more, 43% of consumers are carrying more debt compared to 2023. And this isn’t unique to one income bracket — consumers across all levels are tapping into their credit lines more today than they were last year.

Zuko Mdwaba
But this increased reliance on credit isn’t due to consumers buying more. According to the Salesforce Shopping Index, online order volumes have been falling since 2022 and decreased by 2% year over year in the first quarter of this year. When they do buy, they’re trading down, buying discounted merchandise, and seeking private labels.
Holiday shopping prediction #1: Chinese shopping apps will take market share
As consumers face uncertainty around rising prices, they’re changing shopping habits. Long gone are the pandemic times when the fastest shipping time could win over new business. Now it comes down to price.
Shoppers are looking for the best deal. Two-thirds of global shoppers report that prices dictate where they chose to shop, with less than one-third prioritising quality of the goods. Temu is the clear winner, with 43% of Western shoppers purchasing on this platform within the last six months. But for Gen Zers, Shein is the top destination, with half of this group placing an order recently.
This holiday season, we predict that Chinese shopping applications will capture $160 billion in global ecommerce market share outside of China.
Holiday shopping prediction #2: Middle-mile shipping puts strain on margins
The Houthi attacks in the Red Sea and rising crude oil prices are driving up container costs worldwide, putting strain on the middle-mile infrastructure for the first half of the year. Additionally, last-mile challenges are also stacking up thanks to events like the collapse of the Francis Scott Key Bridge and rising delivery costs – stalling delivery times and adding expenses for retailers.
But retailers shouldn’t push the shipping expenses back on shoppers. Free shipping offers are a top-three reason why consumers choose to make a purchase from a particular brand or retailer. Over half of shoppers say they are more likely to purchase online than in store if delivery is free.
This holiday season we predict brands and retailers will spend an extra $197B in middle-mile expenses, increasing 97% over last year.
Holiday shopping prediction #3: Shoppers embrace AI to search for the perfect gift
Last holiday season, 17% of online purchases were influenced by AI – both predictive and generative. That totalled a whopping $199M of onlines sales worldwide in November and December. This year, consumers will increasingly leverage AI – knowingly or not – to search for the right gift at the right price. In fact, 53% of shoppers surveyed said they are interested in using generative AI for inspiring the perfect present. As retailers increasingly embed AI into search experiences, we predict search will drive a nearly 3x better conversion rate compared to traffic not engaging with site search.
Holiday shopping prediction #4: Black Friday becomes Cyber Friday
Over the years, as online shopping grew in popularity and consumers could shop from anywhere, holiday shopping started earlier and earlier in the month of November. Last year, Black Friday gained back 4% of online holiday sales, establishing itself as the biggest online shopping day of the year.
We’re expecting the same of the upcoming holiday shopping season. Two-thirds of shoppers say they’re holding out on making big purchases until Cyber Week, anticipating better deals. The big news is that Black Friday is going to be the biggest day for digital. Salesforce research predicts online sales will take 7% of in store sales on Black Friday.
Holiday shopping prediction #5: Retailers tap loyal shoppers to avoid skyrocketing digital marketing costs
Customer acquisition continues to be costly for retailers. In the face of a busy election cycles, and as Chinese companies buy up advertising inventory, digital marketing costs continue to get more expensive, and opportunities to get in front of the right audience grow scarce. This means that brands and retailers have to better engage their existing customer base amid this tug of war over digital advertising space.
But there are other opportunities. Shoppers are doubling down on loyalty. According to our Salesforce Shopping Index, the rate of repeat buyers in the first quarter increased by 8% over the last two years. And shoppers are prioritising brands and retailers that offer loyalty programmes. Our research shows 63% of shoppers are making more purchases from stores where they can earn and redeem loyalty points. This holiday season, we predict that 2 out of 5 holiday purchases will be made by a loyal repeat buyer.
E-Business
Weebly Websites to Shut Down for Nigeria, 66 Other Countries from September

Weebly, US-based free, beginner-friendly, drag-and-drop website builder and eCommerce service, will no longer be available for customers in 67 countries, including Nigeria, after September 2026, according to an email seen by Nigeria CommunicationsWeek.

Weebly said it is “winding down” services in different nations “due to changes in regulation and to simplify our global operations”.
The firm released a timeline of gradual changes, to help existing users access their data before the site shuts down.
Starting June 29, customers of 67 countries were no longer able to publish any new pages.
September 27, 2026: Weebly websites will be unpublished.
Before this date, users should download site content and data. Follow these steps:
Go to Account Settings, click on My Data, and select Download My Data.
This will help you migrate your content to another website provider, or retain it.
Concerned about privacy? Ask Weebly to delete your data, through the Erase Data and Forget Me option under the My Data tab on your account page.
December 26, 2026: Last date of accessing Weebly account.
Until this date, you will have access to the account, although sites will be unpublished.
This period helps users move their site, domains, and data to another service.
Domain names can be moved to another registrar only after 60 days from the registration date.
According to the Weebly website, users must make sure that they do not make changes to your registrant contact information (email, phone number, first/last name), as this will lead to a 60-day registrar lock and prevent you from transferring your domain name.
Note that domain name transfers work differently for country-specific domains; users must contact Weebly’s support team for assistance.
How to unlock, transfer domain name
From your Weebly Dashboard, go to websites, and click on Domains, then select Manage Domain.
Disable registrar lock, get EPP authorisation code, and copy the full code.
Disabling registrar lock will also disable privacy protection. It is important to set privacy protection once again with the new registrar.
Follow the instructions for the newly chosen registrar as the rest of the transfer process will be managed by them
Why is Weebly winding down?
While the firm attributed it to “a change in regulation,” online users have argued that Square, which acquired Weebly in 2018, is pushing its platform ‘Square Online’.
Square is originally a US-based payment processor, and the firm says it has since evolved into the “largest business tech platform”.
It calls Square Online a “free online store” but clarifies that those who do not sell online can also use it to build their websites.
In an earlier support update for the Weebly Website Builder, Square Online was consistently referred to as a better alternative, although at the time, it was said that Square “has no plans to discontinue the Weebly website builder”.
Which countries will Weebly no longer be available in? Albania, Algeria, Andorra, Armenia, Aruba, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbadoa, Belarus, Benin and Bosnia and Herzegovina.
Others are: Cambodia, Cameroon, Chile, Colombia, Congo, Costa Rica, and Côte d’Ivoire.
Also affected are: Ecuador, Egypt, Ethiopia, French Polynesia, Gabon, Georgia, Ghana, Guinea, Iceland, Jordan, Kazakhstan, Kenya, Laos, Malaysia, Mauritius, Moldova, Montenegro, Morocco, Nepal and New Caledonia.
The rest are: Nigeria, Oman, Pakistan, Palau, Paraguay, Peru, Russia, Saudi Arabia, Senegal, Serbia, Sierra Leone, Singapore, South Korea, Suriname, Taiwan, Tajikistan, Tanzania, Thailand, Turkey, Uganda, Ukraine, United Arab Emirates, Uruguay, Uzbekistan, Vietnam, Zambia and Zimbabwe.
E-Business
NOTAP to Commercialise University Research, Expands Patent Drive

National Office for Technology Acquisition and Transfer (NOTAP), has commenced the process of patenting and commercialisation of research works by universities and other research institutions in the country.

Dr. Obiageli Amadiobi, director general of NOTAP
Dr. Obiageli Amadiobi, director general of NOTAP, stated this in Abuja, during an interaction with journalists on her achievements since assuming office.
Speaking on the theme, “Strengthening Indigenous Capacity: NOTAP’s Drive for Technology Transfer, Local Content Development, and Innovative activities,” Amadiobi said the agency had involved both the academia and industry so that researchers can work on topics brought forward for commercialisation purpose.
“My minister is very intentional about this– very intentional about commercialisation of research results, which we have already submitted to him. They are meaningful researches, which we need to commercialise.
“We have established 69 intellectual property technology transfer offices in 69 universities that we are still counting. We have informed the vice chancellors of Nigerian universities to set up such offices and we will come and educate them on intellectual property and technology transfers.
“As we are doing this, we are also taking record of all the researchers of these universities and research centres and documenting them in a compendium.
“So, we have compendiums from the universities to us and we put them in a database. If you will recall, recently, the ministry, our supervising ministry, which is the Federal Ministry of Innovation, Science, and Technology, launched a programme titled Energise Commercialisation. This entirely was for commercialisation of all R&Ds,” she said.
On research Institutions carrying out research on areas of industry needs, she said, “NOTAP is bridging the gap between research and development with industry needs, “it is on our programme called the NITDF, NOTAP Industry Technology Transfer Fellowship. By this programme, we engage the universities and the industries, in what we call the triple helix. We liaise with the universities and the industries to sponsor, the industries will sponsor a Ph.D candidate in a Nigerian university to conduct relevant researches.
“They will provide the topics that they want researches for and such students will research on that with the assistance of the industries, because they wear the shoes, so they know where it pinches them. But usually, there are Ph.D candidates already established. This year alone, we certified about 15 of them to enter into this programme and they have gone into the various universities.
“And we are still looking for people to update some of the projects; the research topics we already have. But we are not getting enough persons to do the researches. So, we are going to do further advertisement to see if other candidates will come up.
E-Business
FG Unveils Digital Postcode System for MDAs

Federal government has launched a drive to standardise operations across all Ministries, Departments, and Agencies (MDAs) through the nationwide adoption of the new National Digital Alphanumeric Postcode System.

Dr Bosun Tijani, minister of Communications, Innovation and Digital Economy, launched the initiative at a high-level stakeholder workshop on Thursday in Abuja.
The conference, themed “Embedding the Nigerian Digital Postcode in Public Service Delivery,” brought together key stakeholders to discuss the adoption of the system across government institutions.
Represented by Nadungu Gagare, permanent secretary of the Ministry, declared that the initiative was a critical pillar for the country’s economic and security framework.
“The Nigerian Digital Postcode represents far more than an improvement to postal services. It is a strategic national asset. Without accurate location intelligence, governments struggle to plan effectively, emergency responders lose valuable time, and financial institutions face verification challenges,” he said.
Tijani said the Alphanumeric digital postcode system was a pathway and a defining moment for Nigeria’s digital transformation under the Renewed Hope Agenda of President Bola Tinubu.
He said an accurate national addressing system would enable government agencies to plan better, improve emergency response, support credible census and elections, expand financial inclusion and ensure citizens were not excluded from essential services because of poor location data.
The Minister commended NIPOST for leading the initiative and urged MDAs and state governments to integrate the system into their operations, stressing that its success would depend on collaboration, interoperability, and nationwide adoption.
Omotola Odeyemi, postmaster general and chief executive officer, Nigerian Postal Service (NIPOST), explained that the digital postcode system creates a “common language of location” for the entire government.
She urged federal and subnational entities to integrate the infrastructure into their daily operations to maximise its value.
“Just as digital identity has helped to establish who a citizen is, this National Digital Postcode helps us to determine where services, opportunities, and interventions should be delivered. Its success will not be measured by the number of postcodes that we generate but by the lives that we improve,” the NIPOST boss explained.
Mrs Didi Esther Walson-Jack, head of the Civil Service of the Federation, represented by Dr Abdul Sule Garba, permanent Secretary of the Service Welfare Office, pledged full administrative backing for the rollout.
She noted that the civil service would be properly equipped to adapt to the data-driven system.
“The operationalisation of the Nigerian digital postcode is a strategic initiative that has the potential to significantly improve public administration, service delivery, and digital governance across the country,” Mrs Walson-Jack added.
The workshop featured live demonstrations and technical panel sessions focused on linking the new digital postcode system directly into national healthcare, social protection, education, and electoral planning.
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