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General News

AppsFlyer Acquires oolo to Transform AI-Driven Decision-Making

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AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced its acquisition of oolo, a leading AI-powered user acquisition and monetization decision-making platform.

The acquisition strengthens AppsFlyer’s portfolio of products and services as the company introduces holistic solutions crafted for the interconnected needs of modern marketing, growth and monetization teams, and will see oolo operate as “oolo by AppsFlyer.”

AppsFlyer’s acquisition of oolo comes as a part of the company’s continuing mission to empower brands with the most comprehensive decision-making platform in the constantly evolving digital ecosystem.

As marketing, growth and monetization teams expand their responsibilities and strategies for acquiring, engaging, and monetizing customers, the need for informed decisions made in real-time, at scale, significantly increases.

Responding to these challenges, oolo harnesses AI’s full capabilities to enhance growth strategies – from full-funnel acquisition, monetization, and retention – providing immediate actionable insights and time-sensitive alerts to instantly optimise return on ad spend (ROAS), media revenue, and retention. By continuously monitoring entire datasets, the crucial insights and predictions delivered by oolo’s powerful AI would otherwise remain hidden or require weeks of work by teams of data analysts to uncover.

Now part of AppsFlyer, oolo will also be integrated into AppsFlyer’s growing Privacy Cloud Marketplace, pioneering how AI products can address the primary issue of signal loss and utilise the data within customers’ Data Clean Rooms to deliver additional value through data collaboration with a privacy-by-design approach.

“Adapting to the ever-changing digital ecosystem requires innovative solutions that can offer privacy-centric, actionable insights for optimal decision-making,” said Oren Kaniel, CEO and co-Founder at AppsFlyer. “oolo’s unique technology, team and expertise will play a key role in our continual pursuit to build a holistic platform that accommodates the shifting expectations, roles and challenges of modern marketing teams.

“The combination of oolo’s innovative technology with AppsFlyer’s industry leading measurement platform offers brands new opportunities to harness AI’s full capabilities to optimise their growth and monetization strategies.

“We believe the future of data-driven decisions is in smart AI rather than the static tools which are common today, and oolo’s cutting-edge AI technology enables us to better serve the increasing demands of our customers and meet their evolving needs.”

AppsFlyer’s strategic move with the acquisition of oolo aligns with the increasing integration of AI technologies in diverse markets worldwide, particularly in regions like Africa, where AI adoption is gaining momentum.

According to a recent report from Policy Center, AI tech is growing across Africa, with over 2,400 companies specialising in AI, 41% of which are startups, and estimates indicate that the technology could contribute $1.2 billion to the continent’s GDP by 2030. With the African continent experiencing rapid digital transformation, businesses are seeking innovative AI-driven solutions to optimize decision-making and drive growth.

AI’s role in Africa’s business landscape presents immense opportunities for AppsFlyer. Leveraging oolo’s advanced AI-powered capabilities, AppsFlyer aims to assist businesses across Africa in navigating the complexities of marketing, growth, and monetization strategies. By tapping into the power of AI, AppsFlyer can offer tailored solutions that address the unique challenges and opportunities within the African market, empowering businesses to make data-driven decisions, maximise ROI, and unlock their full growth potential.

“We are thrilled to announce oolo’s strategic acquisition, bringing cutting-edge AI tools to the African region. Africa is one of the fastest-growing regions in the global app market, presenting a huge opportunity for marketers and developers alike.

This move is poised to revolutionise operations, allowing marketers to efficiently manage their time and concentrate on previously challenging tasks.

The impact extends beyond operational enhancements, fostering innovation and growth. With a significant increase in ROI expected, we are committed to driving positive change and economic growth in the region through the deployment of advanced AI solutions” says Michael Zaitsev, Managing Director for Africa & CIS at AppsFlyer.

oolo delivers a constantly updated alert system that makes it easy to detect anomalies, identify immediate growth opportunities, prevent and correct inefficiencies that help solve the daily optimization challenges growth marketers face. By using data from marketing campaigns to train itself to understand what’s normal and what’s not, oolo surfaces and prioritises the most urgent, important and granular insights so marketing, growth and monetization teams are able to gain a competitive advantage and achieve better results with less effort.

AppsFlyer’s acquisition of oolo is the company’s second this year, following its recent acquisition of devtodev, a full-cycle data analytics solution for game and app developers. oolo and devtodev will be among the first applications within AppsFlyer’s recently launched Privacy Cloud Marketplace, and will enable all data, analytics and AI providers to build their products using AppsFlyer’s APIs and seamlessly integrate their services without moving or sharing user data with external parties.

“It’s an exciting time for us at oolo,” said Yuval Brener, CEO of oolo. “This acquisition is set to blaze a trail in the data analytics space as we join forces with AppsFlyer to provide state-of-the-art data monitoring technologies for brands around the world. With AppsFlyer’s proven track-record, large client base, and privacy-preserving architecture, our customers will benefit from an integrated approach to growth decision-making unlike anything seen before.”

 


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General News

NITDA Advocates Strategic Partnership in Research to Unlock Nigeria’s Digital Potential

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Kashifu Inuwa, CCIE, the Director General of the National Information Technology Development Agency (NITDA), has emphasized the critical need for robust collaboration among academia, industry, and government.

This call was made during a working visit by a delegation from Lancaster University, United Kingdom, led by Professor Kirk Semple, Director of International Research, to NITDA’s corporate headquarters in Abuja.

The visit centred on exploring avenues for strategic collaboration under the Research and Innovation Partnership for Entrepreneurship (RIPE) programme, an initiative aimed at leveraging academic research and innovation to spur entrepreneurial development and economic transformation.

Addressing the delegation, Inuwa noted that Nigeria and Africa broadly face a significant research investment gap that continues to hinder the continent’s progress toward building knowledge-based economies. “For us to build a robust and sustainable economy, we need to invest in research. That is where we have a huge gap in Nigeria and Africa at large, we don’t invest in research,” he said.

Using agriculture as a case in point, Inuwa observed that many Nigerian farmers lack access to critical data and digital tools that could revolutionise productivity and resource efficiency. He stressed that research and development (R&D) are foundational to solving such sector-specific challenges and to informing policies and regulations that can accelerate digital transformation.

Inuwa further outlined NITDA’s focus on emerging technologies such as Artificial Intelligence (AI), Internet of Things (IoT), unmanned aerial vehicles (UAVs), blockchain, robotics, and additive manufacturing, noting that these technologies hold vast potential for solving local problems and creating new economic opportunities.

“The goal is to create a vibrant technology-research ecosystem that unites academia, industry, government, entrepreneurs, and risk capital,” he stated.

He further emphasised the need to align university curricula with real world industry demands, encouraging institutions to develop talent capable of addressing practical challenges through innovation. Inuwa also called for better coordination among stakeholders, warning against the inefficiencies of duplicative efforts.

Inuwa also referenced the eight strategic pillars identified by the Federal Government as drivers of national development. These include Reforming the economy for inclusive and sustainable growth, strengthening national security for peace and prosperity, boosting agriculture to achieve food security, unlocking energy and natural resources, enhancing infrastructure and transportation, focusing on education, health, and social investment, accelerating diversification through industrialisation and innovation, Improving governance and service delivery.

To support these priorities, Inuwa further highlighted NITDA’s Strategic Roadmap and Action Plan 2.0 (SRAP 2024–2027), which is structured around eight complementary pillars. These include Foster Digital Literacy and Cultivate Talents, build a Robust Technology Research Ecosystem, Strengthen Policy Implementation and Legal Framework, Promote Inclusive Access to Digital Infrastructure and Services, Strengthen Cybersecurity and Enhance Digital Trust, Nurture an Innovative and Entrepreneurial Ecosystem, Forge Strategic Partnerships and Collaboration, and Cultivate a Vibrant Organisational Culture and an Agile Workforce in NITDA.

“We place a strong emphasis on research because without it, you can not develop effective policies or regulations that drive real change in the ecosystem,” Inuwa added.

The meeting marked a significant step forward in NITDA’s commitment to international collaboration, aligning with the broader objectives of President Tinubu’s Renewed Hope Agenda, and positioning Nigeria to take a leadership role in the global digital economy through research-led innovation, DG stated.

In his earlier remarks, Professor Kirk Semple highlighted Lancaster University’s global research reputation and its commitment to strategic collaborations that deliver societal value. He described the (RIPE) programme as a vehicle for knowledge mobilisation moving beyond academic theory to practical application.

“Universities today are under pressure to demonstrate value beyond knowledge creation. Strategic partnerships like this with NITDA helps ensure research informed policy, supports innovation, and drives meaningful change in communities,” Semple said.

He also underscored the role of innovation in bridging the gap between academia and society, noting that universities serve as critical hubs for organisations especially those lacking R&D capabilities to access expertise and resources necessary for solving global issues like climate change, public health, and technological inequality.

Professor Semple concluded by affirming the importance of creating diverse, long-term networks that foster cooperation across sectors, emphasizing that the true measure of success lies in sustained impact rather than accolades.

 


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Lagos Slush’D 2025 To Promote Creativity among Start-ups

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L-r: Oluseye Soyode-Johnson, Strategic Partnership at Bvndle Loyalty & Programs and Content Lead; Dolapo Taiwo, Partner Unotech Media and Communications Lead; Rasheka Scott, CEO of Scott & Co. And Legal Consultant and Kolawole Okuboyejo, Director all of Lagos Slush’D during pre-event media parley held in Lagos yesterday
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The median edition of Lagos Slush’D 2025, an innovation-driven, founder-focused startup conference begins today. The two-day event holding at The Podium, Lekki, Lagos, is part of the global Slush’D movement under the world-renowned Slush Helsinki brand.

Lagos Slush’D 2025 will showcase Nigeria’s fast-growing start-up ecosystem and spotlight the creativity, resilience, and ambition of Nigerian founders.

Mr. Kolawole Okuboyejo, Director, Lagos Slush’D, said the event will also connect local startups with global innovation networks, particularly the Nordics (Finland, Denmark, Sweden, Norway, and Iceland), known for world-leading innovation, sustainability, and impact entrepreneurship.

“It will facilitate meaningful partnerships between start-ups, investors, corporates, accelerators, and policymakers to drive funding, market access, and knowledge exchange.

“Promote inclusive and scalable innovation that tackles Africa’s biggest challenges — from food security and digital inclusion to climate adaptation and affordable healthcare. Strengthen the Nigeria-Nordics connection, building long-term bridges between ecosystems that believe in entrepreneurship as a driver of societal and economic progress.

“Lagos Slush’D is where ambition meets opportunity — a space for start-ups to pitch bold ideas, meet future partners, and accelerate their journey from local to global impact,” he said.

He noted that Lagos Slush’D place a special emphasis on the Nigeria-Nordics connection, drawing from the Nordics’ strengths in clean technologies, impact investing, sustainability, and start-up innovation, while tapping into Nigeria’s fast-growing, opportunity-rich market.

“Nigeria boasts a young, tech-savvy, urban population, a growing middle class, and rapidly expanding mobile and internet connectivity — all fueling digital innovation.

“Nigeria is home to Africa’s largest economy and most vibrant start-up scene. Over 600 active tech hubs across Africa. African start-ups raised over $5 billion in funding in 2023, with projections for a fivefold increase by 2030.

Africa’s combined GDP is projected to reach $3.2 trillion by 2030. The African Continental Free Trade Area (AfCFTA) will become the world’s largest free trade zone, unlocking massive cross-border opportunities.


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Jumia Expands Delivery Service to Nigeria

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Jumia, pan-African e-commerce platform, has announced the expansion of its logistics service, Jumia Delivery, to Nigeria. Building on its successful operations in Côte d’Ivoire, Jumia Delivery offers individuals and businesses a fast, secure, and cost-effective parcel delivery service across the country.

With one of the largest delivery fleets and a distribution network spanning over hundreds of cities, Jumia Delivery is set to revolutionize logistics and enhance shipping convenience for all. Customers can now send parcels with ease, benefiting from Jumia’s reliable logistics infrastructure and extensive partnerships with third-party logistics providers.

“Africa’s growing digital economy demands robust and efficient delivery services, and we are excited to introduce Jumia Delivery as a reliable solution to improve last-mile logistics. The introduction of Jumia Delivery in Nigeria, following our success in Côte d’Ivoire, is a major step forward in addressing logistics challenges and meeting the evolving needs of both individuals and businesses,” said Francis Dufay, CEO of Jumia.

Following its rollout in Nigeria, Jumia plans to expand Jumia Delivery to other key markets including Kenya, Ghana and Senegal, further extending its logistics capabilities across the continent.

With a customer-centric approach, Jumia continues to innovate and expand its logistics infrastructure, reinforcing its role as a key enabler of Africa’s e-commerce ecosystem.


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