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AppsFlyer Acquires oolo to Transform AI-Driven Decision-Making

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AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced its acquisition of oolo, a leading AI-powered user acquisition and monetization decision-making platform.

The acquisition strengthens AppsFlyer’s portfolio of products and services as the company introduces holistic solutions crafted for the interconnected needs of modern marketing, growth and monetization teams, and will see oolo operate as “oolo by AppsFlyer.”

AppsFlyer’s acquisition of oolo comes as a part of the company’s continuing mission to empower brands with the most comprehensive decision-making platform in the constantly evolving digital ecosystem.

As marketing, growth and monetization teams expand their responsibilities and strategies for acquiring, engaging, and monetizing customers, the need for informed decisions made in real-time, at scale, significantly increases.

Responding to these challenges, oolo harnesses AI’s full capabilities to enhance growth strategies – from full-funnel acquisition, monetization, and retention – providing immediate actionable insights and time-sensitive alerts to instantly optimise return on ad spend (ROAS), media revenue, and retention. By continuously monitoring entire datasets, the crucial insights and predictions delivered by oolo’s powerful AI would otherwise remain hidden or require weeks of work by teams of data analysts to uncover.

Now part of AppsFlyer, oolo will also be integrated into AppsFlyer’s growing Privacy Cloud Marketplace, pioneering how AI products can address the primary issue of signal loss and utilise the data within customers’ Data Clean Rooms to deliver additional value through data collaboration with a privacy-by-design approach.

“Adapting to the ever-changing digital ecosystem requires innovative solutions that can offer privacy-centric, actionable insights for optimal decision-making,” said Oren Kaniel, CEO and co-Founder at AppsFlyer. “oolo’s unique technology, team and expertise will play a key role in our continual pursuit to build a holistic platform that accommodates the shifting expectations, roles and challenges of modern marketing teams.

“The combination of oolo’s innovative technology with AppsFlyer’s industry leading measurement platform offers brands new opportunities to harness AI’s full capabilities to optimise their growth and monetization strategies.

“We believe the future of data-driven decisions is in smart AI rather than the static tools which are common today, and oolo’s cutting-edge AI technology enables us to better serve the increasing demands of our customers and meet their evolving needs.”

AppsFlyer’s strategic move with the acquisition of oolo aligns with the increasing integration of AI technologies in diverse markets worldwide, particularly in regions like Africa, where AI adoption is gaining momentum.

According to a recent report from Policy Center, AI tech is growing across Africa, with over 2,400 companies specialising in AI, 41% of which are startups, and estimates indicate that the technology could contribute $1.2 billion to the continent’s GDP by 2030. With the African continent experiencing rapid digital transformation, businesses are seeking innovative AI-driven solutions to optimize decision-making and drive growth.

AI’s role in Africa’s business landscape presents immense opportunities for AppsFlyer. Leveraging oolo’s advanced AI-powered capabilities, AppsFlyer aims to assist businesses across Africa in navigating the complexities of marketing, growth, and monetization strategies. By tapping into the power of AI, AppsFlyer can offer tailored solutions that address the unique challenges and opportunities within the African market, empowering businesses to make data-driven decisions, maximise ROI, and unlock their full growth potential.

“We are thrilled to announce oolo’s strategic acquisition, bringing cutting-edge AI tools to the African region. Africa is one of the fastest-growing regions in the global app market, presenting a huge opportunity for marketers and developers alike.

This move is poised to revolutionise operations, allowing marketers to efficiently manage their time and concentrate on previously challenging tasks.

The impact extends beyond operational enhancements, fostering innovation and growth. With a significant increase in ROI expected, we are committed to driving positive change and economic growth in the region through the deployment of advanced AI solutions” says Michael Zaitsev, Managing Director for Africa & CIS at AppsFlyer.

oolo delivers a constantly updated alert system that makes it easy to detect anomalies, identify immediate growth opportunities, prevent and correct inefficiencies that help solve the daily optimization challenges growth marketers face. By using data from marketing campaigns to train itself to understand what’s normal and what’s not, oolo surfaces and prioritises the most urgent, important and granular insights so marketing, growth and monetization teams are able to gain a competitive advantage and achieve better results with less effort.

AppsFlyer’s acquisition of oolo is the company’s second this year, following its recent acquisition of devtodev, a full-cycle data analytics solution for game and app developers. oolo and devtodev will be among the first applications within AppsFlyer’s recently launched Privacy Cloud Marketplace, and will enable all data, analytics and AI providers to build their products using AppsFlyer’s APIs and seamlessly integrate their services without moving or sharing user data with external parties.

“It’s an exciting time for us at oolo,” said Yuval Brener, CEO of oolo. “This acquisition is set to blaze a trail in the data analytics space as we join forces with AppsFlyer to provide state-of-the-art data monitoring technologies for brands around the world. With AppsFlyer’s proven track-record, large client base, and privacy-preserving architecture, our customers will benefit from an integrated approach to growth decision-making unlike anything seen before.”

 


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General News

Fidelity Bank to Host Virtual Masterclass on New Tax Law

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Fidelity Bank Plc, a leading financial institution, will host a free virtual training on the Nigeria Tax Act 2025 (NTA) as part of its commitment to helping small businesses prepare for the upcoming legislation.

Fidelity Bank to Host Virtual Masterclass on New Tax Law

Fidelity Bank

The masterclass is scheduled for 10:00 AM (Nigerian time) on Friday, 12 December 2025. It will provide participants with clear insights into changes in the tax framework, the impact on income and business operations, and practical steps to avoid penalties in 2026.

Attendees will also learn strategies to stay ahead in an evolving regulatory environment.

The Nigerian government enacted major tax reforms on 26 June 2025 when President Bola Ahmed Tinubu signed four tax bills into law.

These Acts will take effect on 1 January 2026 and represent a significant overhaul of the country’s tax system.

The reforms aim to modernize and harmonize Nigeria’s tax framework, improve revenue generation, broaden the tax base, and create clearer rules for individuals, businesses, and government agencies.

“Our decision to host this masterclass reflects our commitment to empowering businesses with the right information ahead of the commencement of the new tax regime.

“Information is money and a well-informed business owner is already steps ahead in the race to success.

“This is why we are bringing experts to provide accurate details and demystify the tax act,” said Osita Ede, Divisional Head, Product Development, Fidelity Bank Plc.

Interested participants can register via https://bit.ly/2026TaxLawMasterclass .


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PalmPay MD Seeks Deeper Financial Inclusion @ CeBIH Annual Conference 2025

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L-r: Chika Reginald Nwosu, Managing Director, PalmPay; Tunde Ogundipe, Co-Founder & Chief Executive Officer, E-Doc Online; Emezino Afigbe, Head, Gender Center for Excellence, Enhancing Financial Innovation and Access (EFInA); Ronke Kuye, CeBIH Advisory Council; Dr. Badamasi Lawal, CEO National Social Investment Program; Uche Uzoebo, Chief Executive Officer, Shared Agent Network Expansion Facilities (SANEF); Dominic Wadongo, Chief Risk Officer, SmartCash Payment Service Bank, Nigeria, at the CeBIH Annual Conference recently.
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PalmPay, Nigeria’s leading digital banking platform, has renewed its commitment to deepening financial inclusion across the country. At the CeBIH Annual Conference 2025, themed “Reimagining Financial Inclusion through Cultural Shifts in Consumer Credit,” PalmPay’s Managing Director, Chika Nwosu, urged industry players to deepen financial inclusion by embracing community-aligned solutions and customer-centric innovations that can better serve Nigeria’s underserved and unbanked populations.

Speaking during a panel session titled “Social Inclusion, A Veritable Tool for Financial Inclusion,” Chika Nwosu joined other industry leaders to share insights on strengthening participation among women, rural dwellers, low-income earners, and other financially excluded groups.

Chika Nwosu highlighted PalmPay’s commitment to inclusive finance through its 500,000-strong agent network, which enables seamless cash-in/cash-out services for unbanked users across Nigeria. He also emphasised the importance of PalmPay’s USSD platform, 861#, which allows users with basic phones or limited internet access to perform essential financial transactions.

“Financial inclusion goes beyond access; it must be equitable and tailored to real-life needs,” Chika Nwosu said. He shared how PalmPay leverages behavioural insights to design impactful services, including affordable health insurance, reliable bill payments, merchant solutions, and automated savings features that support financial discipline among users.

The session further examined the role of grassroots agents and community touchpoints in driving last-mile adoption. Chika Nwosu noted that PalmPay’s widespread community presence continues to build trust and encourage excluded populations to embrace digital financial tools.

The session was moderated by Ronke Kuye of the CeBIH Advisory Council and featured representatives from E-Doc Online, SmartCash Payment Service Bank, SANEF, and EFINA.

PalmPay reaffirmed its commitment to driving accessible, secure, and inclusive financial services for all Nigerians. PalmPay is a leading digital banking platform driving financial inclusion and economic empowerment in underserved emerging markets. Through its secure, user-friendly, and inclusive suite of financial services, PalmPay empowers individuals and businesses with tools to manage and grow their money.

PalmPay offers a comprehensive range of products, including mobile payments, savings, and micro-insurance via its app and mobile money agent network.

Since launching in Nigeria in 2019 under a Mobile Money Operator license, the platform has grown to over 35 million app users. PalmPay has operations in Nigeria, Ghana, Tanzania, and Bangladesh.


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AI-Powered Fraud Drives Global Race for Deepfake Defenses

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Reality Defender and 1Kosmos have announced a strategic partnership that will see the deepfake detection firm integrate its real-time deepfake defenses into 1Kosmos’ blockchain-based biometric authentication platform.

AI-Powered Fraud Drives Global Race for Deepfake Defenses

Deepfake

A release says the integration enhances the platform’s existing PAD capabilities with new signals on both live and pre-recorded AI-generated image and video impersonations: “multimodal deepfake detection” that “enhances ISO/IEC 30107-3 PAD Level 2 performance to counter the growing share of synthetic-media attacks.”

“Deepfake attacks are evolving faster than most organizations can adapt, and detecting them requires specialized, continuously updated models,” says Ben Colman, CEO of Reality Defender. Reality Defender’s models keep pace with regulatory changes like the EU AI Act and upcoming ISO 25456 standards, to ensure seamless compliance.

“Advances in AI-generated impersonations are rewriting the rules of identity assurance and ratcheting up fraud losses,” says Mike Engle, chief strategy officer for 1Kosmos. “By adding Reality Defender as an embedded detection layer, we’re enabling enterprises to verify identity with greater certainty and stop AI-driven impersonation attacks before they result in financial loss, brand damage, or regulatory consequences.”

The product deploys without friction, integrating natively into existing 1Kosmos workflows, identity stacks, and user experiences with no new licenses, retraining or rearchitecture.

Resemble AI heads straight to market with new funding
Resemble AI has raised 13 million dollars in strategic funding to accelerate development on its voice generation and deepfake detection products. An announcement says the investment round includes Google’s AI Future Fund, Okta Ventures, Taiwania Capital, Gentree Fund, IAG Capital Partners, Berkeley Frontier Fund and KDDI – partnerships, the firm says, that “create immediate paths to market distribution and embed our technology within key identity and security ecosystems.”

The company says its deepfake detection model achieves 98 percent accuracy across more than 40 languages with multimodal threat detection across audio, video, images and text, and enhanced explainability for content analysis. It intends to use the investment to “fuel our global expansion and accelerate the development of our AI detection platform.”

FARx releases new multimodal deepfake detection tool
FARx, which bills itself as “the world’s only fused-biometrics company,” has announced the launch of FARx 2.0, its new generation of biometric software which fuses speaker, speech and face recognition for added capabilities in synthetic and cloned voice detection. The software can be integrated into browsers, apps and communication systems, and operates in the background to provide continuous multi-factor authentication without disruption.

A post on the firm’s LinkedIn page says FARx 2.0 “identifies not just what is being said but who is speaking, enabling it to detect and block attempts to spoof someone’s identity using synthetic voices, deepfakes, or cloned audio and video.” Trained on some 55,000 synthetic voices from real telephony environments, it can “reliably distinguish between real and AI-generated voices.”

The Malvern Gazette quotes Clive Summerfield, CEO of the Worcestershire, UK-based firm, who says the new product aims to deliver “an even more sophisticated, flexible biometric multi-factor authentication technology to users across a broad range of industries and applications.”

“Legacy voice biometrics and traditional MFA systems are simply no longer enough to outsmart the new era of AI-powered threats.”

The launch follows a recent investment of 250,000 pounds (about US$337,00) through the Seed Enterprise Investment Scheme (SEIS).

Grant funds deepfake tool tailored to South Korea, Singapore
A team from Singapore Management University (SMU) has won a grant to develop a deepfake detection tool. A release says the project will be “the first multilingual deepfake data set that includes dialectal variants such as Singlish and Korean dialects.”

“Many existing tools don’t perform well on Asian languages, accents, or content,” says Professor He Shengfeng, who leads the team. “We’re focused on building something that fits the specific needs of our region.”

Understanding different linguistic, socio-cultural and environmental characteristics was a key requirement for the grant, which comes from AI Singapore (AISG) and South Korea’s Institute for Information & Communication Technology Planning & Evaluation (IITP).

The team has dubbed its tool DeepShield, which its proposal paper calls “the first unified interpretable detection system capable of handling diverse and multi-modal manipulations – including object insertions, lighting alterations, background swaps, and voice dubbing – within a single, explainable pipeline.”

Overall, DeepShield wants to position itself as “not merely a detection tool, but a next-generation AI governance layer for digital media integrity – setting it apart from commercial offerings in both ambition and design.” The ultimate goal is a spin-off startup that He imagines licensing services such as deepfake forensics, media authenticity verification, enterprise compliance and digital governance to public and private enterprise.

Work commences in January 2026 with the scouring of large-scale, publicly available datasets such as the YouTube8M dataset.

Ant International’s winning deepfake detector looks to eliminate bias
Ant International has won first place at the NeurIPS Competition of Fairness in AI Face Detection. A release from the company says its entry trumped over 2,100 submissions from 162 teams globally.

The deepfake detection contest challenged participants to develop AI models that “not only achieve high-utility performance but also demonstrate fairness across demographic subgroups such as gender, age, and skin tone.”

“A biased AI is an insecure AI,” says Dr. Tianyi Zhang, general manager of risk management and cybersecurity at Ant International. “Our model’s fairness prevents exploitation from deepfakes and ensures reliable identity verification for all users, supporting our mission to deliver secure and inclusive financial services worldwide.”


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