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B2B e-commerce as an Enabler of Micro Businesses

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The informal retail space in Nigeria has one of the lowest entry barriers. Most people who are into ‘hustling’ – street parlance for those chasing extra income – play in this space.

Characteristically, the majority of informal retail businesses are largely unstructured despite their huge potential. Nigeria’s informal retail business is estimated at $100 billion.

The food and consumer goods retail market alone is estimated to be worth over $40 billion, and there are millions of operators in that space.

For those that make retailing their daily occupation, they do face some challenges sometimes.

Mrs. Joyce Chukwu (not real name) typifies the problems an average Nigerian micro retailer goes through.

Delivered of twins recently, Mrs. Joyce has found it more tasking to run her grocery store which is about 30 minutes away from her house, and caring for her three-year-old son alongside her newborn twins.

Madam JC, as her customers fondly call her, finds it inconvenient to leave the house very early to beat traffic and get to a popular market where she gets goods for her store. She also moves around in fear of robbery because of cash money she goes to the market with.

These in addition to opportunity costs, dangers of travel, lack of financial advice, inadequate transport for purchased goods are part of the ordeals of women who are engaged in retail business due to Nigeria’s difficult social and economic terrain.

It is noteworthy, however, that the emergence of B2C and B2B e-commerce platforms has and is creating an environment that is more enabling for micro businesses.

With digital technology, retailers no longer have to deal with those issues highlighted above as e-commerce – one of the key gains of digital revolution – continues to impact our daily life, behaviour and choices, which also portend good for micro businesses.

Founder of Alerzo, a leading B2B e-commerce company, Adewale Opaleye, said the beauty of e-commerce platforms lies in their power to leverage technology to create opportunities for businesses including micro retail outlets as well as power them with digital solutions to improve and increase their efficiency.

He stated that with an array of Alerzo’s tech-driven digital solutions, retailers can order and make payment for goods as well as restock online or offline through USSD.

Opaleye stated that e-commerce platforms also provide warehousing and fulfilment solutions to suppliers while also delivering ordered goods at free cost to retailers. For example, Alerzo has been providing free delivery services to retailers for over two years.

“On our Alerzoshop retail app, we have a vast assortment available to our customers to choose from, and we offer free delivery in all the over 13 cities we’re currently operational. We change the landscape for them (retailers) through on time delivery.

‘‘For the past two years, we have delivered to informal retailers at no cost. With our delivery services, retailers save time, energy, and resources that they would have otherwise expended in restocking. These benefits have resulted in 85% of our retailers reducing their two to four times a week restock trips to zero,” he disclosed.

Other areas where B2B e-commerce platforms intervene include providing authentic goods and right pricing to retailers, thereby protecting the end-users from buying adulterated goods and being affected by unreasonable price-hikes especially by unapproved intermediaries.

The interventions also include providing credit facilities and financial literacy to retailers which further eases the way they run their businesses.

For Alerzo boss, supporting informal retailers is even a sort of empowerment initiative because majority of the retailers are women, 70 per cent of whom are primary breadwinners and contributing to Nigeria’s economy and the Gross Domestic Product (GDP).

With more informal retailers taking advantage of B2B e-commerce, and Alerzo and other platforms deepening opportunities on how technology can be further harnessed to empower informal retailers, e-commerce will be helping many businesses grow sustainably and thrive in today’s dynamic environment.


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E-Business

Jumia Expands Nationwide Footprint, Deepens Reach Across Underserved Nigerian Cities

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e-commerce company, Jumia Nigeria, has announced a significant expansion of its logistics and pickup network across Nigeria, extending its reach into underserved regions and strengthening access to e-commerce services for millions of consumers.

The expansion, executed during the first quarter of 2026, marks a deliberate shift toward upcountry growth, with new and expanded operations across Northern Nigeria, including Kebbi, Sokoto, and Kaduna, while also strengthening presence in strategic cities like Zaria. The move is designed to close long-standing coverage gaps in high-potential areas and bring its services closer to more customers.

According to the company, the expansion reflects a convergence of customer demand, infrastructure strategy, and long-term market development, as more Nigerians outside major urban centres seek reliable access to digital retail.

“We are seeing a structural shift in where demand is coming from. What this expansion does is align our infrastructure with that reality. By extending our network deeper into the country, we are not only improving service delivery, but we are also unlocking new demand, enabling more sellers to participate in the digital economy, and building a more inclusive retail ecosystem that reflects the true scale of the Nigerian market,” said Temidayo Ojo, CEO of Jumia Nigeria.

The rollout includes a significant increase in pickup stations and delivery touchpoints across both established and emerging cities. Existing urban centres such as Lagos, Ibadan, Abuja and Port Harcourt have seen network density increase, while new and previously underserved locations are being integrated into Jumia’s logistics grid. This broader footprint is supported by investments towards parcel distribution centres, designed to decentralise inventory flow, reduce delivery time, and optimise operating costs across regions.

As part of the expansion, Jumia has also strengthened its logistics partnerships and delivery capacity, enabling more efficient last-mile fulfilment while creating income opportunities for a growing network of logistics partners and JForce agents. The company notes that these investments are critical to sustaining scale as order volumes increase across a more geographically diverse customer base.

Looking ahead, Jumia plans to extend its expansion into the South-East and South-South regions ahead of the peak retail season, further increasing its national coverage and reinforcing its position as a leading e-commerce platform in Nigeria.


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RHUCE Taps Into Africa’s $3Bn Creator Economy with New Monetisation Platform

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RHUCE, a new social platform designed for African creatives, has officially launched today, introducing a new model for how creators across the continent can turn their skills, learning, and content into income.

RHUCE Taps Into Africa’s $3B Creator Economy with New Monetisation Platform

RHUCE

As Africa’s creator economy, estimated at over $3 billion, continues to grow, millions of young people are building digital skills but struggle to convert them into sustainable opportunities. RHUCE aims to bridge this gap by combining professional identity, creator monetisation, and opportunity discovery in a single ecosystem.

“Across Africa, talent is everywhere, but opportunity is fragmented,” said Simeon Ifeoluwa Adeyanju, CEO of RHUCE Limited. “Creators are learning, building, and sharing their work, but they lack a structured way to turn that into visibility, credibility, and income.”

Unlike traditional platforms that prioritise virality or finished work, RHUCE enables users to document their growth in real time, transforming their learning journey into a living portfolio.

“We believe your journey is your greatest asset,” Adeyanju said. “On RHUCE, your growth becomes your portfolio, your consistency builds your credibility, and opportunities can discover you based on what you’re becoming, not just what you’ve done.”

The platform introduces a shift from application-based hiring to discovery-driven opportunities, where creators are matched with jobs, gigs, and collaborations based on their evolving skills and documented progress.

“Instead of chasing opportunities across WhatsApp groups, DMs, and multiple platforms, we’ve built a system where you can post once and be discovered continuously,” he added.

RHUCE also provides monetisation tools that allow creators to earn through digital products, paid learning content, and brand-sponsored campaigns, unlocking new income streams within Africa’s fast-growing digital economy.

With over 60% of Africa’s population under 25, the platform positions itself as infrastructure for the continent’s next generation of talent.

“RHUCE is not just a platform for finished professionals,” Adeyanju said. “It is for people becoming something. Our goal is simple: help Africans turn learning into opportunity, and opportunity into income.”


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Kaspersky Warns of Digital Medicine Risks on the Occasion of World Health Day

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On World Health Day, Kaspersky warns of risks tied to the digitisation of healthcare and use of telemedicine. Recent incidents show that medical services can be breached, and as a result, medical records may be leaked and then traded on the dark web.

The operations of healthcare services can get disrupted. Another aspect is that healthcare platforms may share user data with third parties that handle it irresponsibly.

Telemedicine has moved from a convenience to a core part of healthcare delivery, but its security model has not kept pace with its adoption, and the risks are not theoretical. Recent incidents highlight how real these risks have become.

In 2023, it was disclosed that Cerebral, a major telehealth provider focused on mental health services, had been sharing sensitive patient data – including mental health assessments, intake information, and personal identifiers – with third-party platforms such as social media and advertising networks. Millions of users were affected over several years.

More broadly, incidents in 2025 illustrate a different but equally critical risk – large-scale disruption of digital healthcare infrastructure. The breach of the ManageMyHealth patient portal exposed sensitive medical records of more than 120,000 patients, while the attack on SimonMed Imaging compromised over a million records and led to ransomware demands. These cases show that both telemedicine platforms and the broader digital healthcare ecosystems are increasingly targeted by attackers.

In parallel, scam campaigns focusing on medical topics are evolving, inviting patients for check-ups or follow-up consultations. Often the domains of the alleged “medical services” websites were created just a few weeks ago, links to the social media accounts on their pages are not working, and the Terms of Use and Privacy Policy pages are absent.

At the same time, these pages request users’ personal information, including photos of documents and even photos of parts of the body that need medical attention. Such websites often try to convince users with branding, fake doctor profiles, and urgent calls to action.

Users risk submitting sensitive personal data that can be either sold on the dark web, be used for identity theft, or subsequently used in more sophisticated attacks in the future that are targeted specifically at them for further data extortion.

To safeguard sensitive data, use a reliable security solution with an AI-powered anti-phishing component which prevents clicking on malicious links.

“The digital healthcare experience is transforming access to care, but it is also expanding the attack surface in ways many users underestimate. Medical data is highly valuable and actively traded on the dark web, making patients a prime target for fraud and targeted phishing.

“At the same time, health-related scams exploit urgency and trust, using fake consultations or discounted offers to trick users into sharing sensitive information. Patients should approach digital healthcare with the same caution as financial services – verifying providers, avoiding unsolicited links, and understanding how their data is used. Security and privacy must become a core part of the digital healthcare experience,” comments Anna Larkina, Web Content and Privacy Analysis Expert at Kaspersky.


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