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Challenges Ahead for TV Producers, Broadcasters

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The challenges facing broadcasters and producers in Nigeria today are numerous, but what is emerging is a strong base upon which to build and grow the exciting possibilities of the future. We need to keep our focus on what viewers want to watch and listen to in this age of consumerism.

Consumer choice and convenience make the consumer the king as he is completely in charge these days concerning what he watches and where he watches it. For these very reasons those of us in the media who spend most of our lives producing content need to be glad and excited at the prospects.

Not only do we need to now start developing new models for our business, we need to start understanding even more what the consumer wants, and where he wants to get it. This obviously is not as easy as it sounds. Walking the talk can be expensive, moreso when we look at changing technology and the requirements of producing multi formatted content. There are many issues to be resolved such as multicasting, the role of the Internet, compensation for content, protection of intellectual property and so many other parameters.

However, playing defensive will leave you behind. Attack is the best form of defense and our future as broadcasters and producers will depend on our creative skills and abilities to exploit every opportunity and technology on every platform available from Satellite and cable to mobile and gaming.

Its no longer debatable that content is king. However, key considerations as we propel ourselves on this journey would also have to include distribution.

The ability to provide and distribute content on multi channel platforms will be key and significant if Nigerian Producers and broadcasters want to get ahead of the game and key in to the significant revenue streams available. Our content would have to meet international production standards and must be available everywhere and on any type of device. We need to incorporate and work with Telcos, broadcasters, content aggregators and media distribution agents. Our future is all about distributing signals to every device available and producing the content that fits the device.

We must start to look closer at new devices and what they mean to our business model and revenue prospects. New devices are potentially users of the content TV producers provide, and new stream of programmes are potential revenue streams. Planning ahead is key, and staying abreast of technology led solutions even more important because really we need to provide content on every new device, even those waiting to be created.

There are issues of course, which we all know, copyright, business models, technology adaptations; however what is most important is how we adapt to the changes and embrace the future.

For broadcasters the challenges are even more daunting, if they hope to be in business many years from now they must start to chart a new course and develop business models that guarantee viewers and advertisers value.

Their scheduling and programming must offer compelling content, and they must start to understand that they must open up revenue sharing options with partners and producers as they build enduring brands that have resonance in the market place.

Broadcasters must be able to take advantage of the digital platform and the great opportunities it offers. If they cannot show consumers the exciting possibilities, how on earth will advertisers and sponsors get on board the digital jet plane! Many Nigerians today, even those in the industry do not even have any iota of an idea what the digital realm offers. Their minds are numb; they don’t even know where to start.

As Producers and broadcaster, it is our responsibility to start providing some of these answers to consumers, advertisers and professionals alike. We must start to show our consumers and viewers that the exciting possibilities are quite within our grasp; that we have a plan to move from where we are today and build an enduring production and broadcast sector that truly provides great entertainment, first class information and an enduring educational platform that has commercial viability through the provision of compelling content distributed to the many digital devices available today.

Ogunpitan doubles up as managing director of Storm Vision Limited, Nigeria’s premier TV production company and IBST Limited, a media company that provides technology led solutions for the TV production and broadcast industry.

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Madonna University Taps Tech Guru Adote for Strategic Board Role

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Technology strategist Rock Adote has been appointed to the Board of Trustees of Madonna University Nigeria, a move expected to strengthen the institution’s push toward digital governance and modern technological systems in higher education.

L-r: Professor Martin Osita Anagboso, deputy vice chancellor, Madaonna University in a handshake with Rock Adote, newly appointed member of the Board of Trustees of the University

Madonna University

Adote, who has built a reputation in cybersecurity, enterprise identity management and digital transformation, brings over a decade of experience in designing secure digital infrastructure and managing identity systems for organizations.

Stakeholders believe his expertise will support the university’s efforts to strengthen data security and modernize its academic and administrative digital frameworks.

The appointment reflects the university’s growing commitment to technology-driven leadership as institutions increasingly rely on digital systems for academic operations, data management and research collaboration.

Universities today manage large volumes of sensitive digital information, including student records, research data and staff credentials, making strong cybersecurity and identity management frameworks essential.

As a member of the Board of Trustees, Adote will participate in providing institutional oversight and guiding strategic policy direction for the university.

The board is responsible for safeguarding academic standards while steering long-term development initiatives and ensuring the institution remains responsive to evolving global trends in education and technology.

Industry observers say Adote’s background in enterprise digital systems positions him to contribute significantly to the university’s digital transformation agenda, particularly in strengthening technological resilience and governance frameworks across its operations.

Other newly appointed members of the board include Sir Nwagwu Aloysius Emeka, Chief Arthur Obi Okafor (SAN), Professor Anagboso Martin Osita, Mrs. Ike Angela Unaoaku, Barrister Augustine Nenwa Obo and Rev. Fr. Stephen Ifeanyichukwu Nwatah.

Speaking on the appointment, Adote expressed appreciation for the opportunity to serve, emphasizing the importance of aligning higher education institutions with emerging technological realities.
According to him,

“Digital transformation will play a crucial role in shaping the future of academic administration, research and learning environments”.

Analysts note that the inclusion of technology leaders in university governance structures signals a growing recognition that digital transformation is becoming central to the competitiveness and sustainability of modern higher education institutions.

With Adote’s appointment, Madonna University is expected to further strengthen its technology strategy and position itself as a forward-looking institution within Nigeria’s higher education landscape.


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Healthcare Under Attack: Why Cybersecurity is Now Critical Care

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By: Kerissa Varma, Microsoft Chief Security Advisor, Africa

Africa’s healthcare sector is facing a silent emergency. Many healthcare operators, facilities and doctors across Africa already grapple with the challenges of under-resourced environments, an uneven distribution of resources and massive demand for services.

Healthcare Under Attack: Why Cybersecurity is Now Critical Care

Kerissa Varma, Microsoft Chief Security Advisor, Africa

Now healthcare administrators must turn their attention to a relatively new and extremely urgent concern. While doctors fight to save lives, cybercriminals are infiltrating hospitals, laboratories, and clinics, turning life-saving environments into digital battlegrounds.

A growing epidemic

World Health Organisation director-general Tedros Adhanom Ghebreyesus noted that the digital transformation of healthcare, combined with the high value of health data, has made the sector a prime target for cybercriminals, commenting that “At best, these attacks cause disruption and financial loss. At worst, they undermine trust in the health systems on which people depend, and even cause patient harm and death.”

Recent attacks have exposed the fragility of Africa’s medical infrastructure. In May 2025, Mediclinic Southern Africa was hit by a cyber extortion attack, compromising sensitive HR data. Later in 2025, Lancet Laboratories faced a regulatory penalty for failing to notify patients about data breaches under South Africa’s POPIA law, while a ransomware strike on the National Health Laboratory Service disrupted blood test processing nationwide, delaying critical care for millions.

M-Tiba, a Kenyan digital health platform managed by CarePay and backed by Safaricom, suffered a significant cyberattack and data breach in late 2025, while earlier this year Pharmacie.ma, a Moroccan pharmaceutical platform, was reportedly the target of an alleged data leak incident that allegedly involved the unauthorised export of a customer database. And recent research indicates that Nigeria’s private healthcare sector is now one of the most targeted on the African continent, with attacks increasing at an alarming rate.

Many incidents also go unreported, as hospitals and healthcare facilities rarely disclose them publicly, yet these incidents are not isolated, with ransomware dominating the threat landscape. Africa’s healthcare sector is heavily targeted by cybercriminals, with healthcare organisations facing an average of 3,575 weekly attacks in 2025, a 38% surge from the previous year, with encryption of patient data, temporary loss of access to hospital systems and the risk of data appearing on the dark web cited as potential impacts.

Why healthcare is a prime target

The healthcare industry in Africa, particularly in the public sector, is working with legacy systems, fragmented infrastructure, and underfunded IT teams, all of which combine to make the sector an easy target for unscrupulous bad actors.

Many medical institutions are adopting open-source AI tools for diagnostics and patient management. While cost-effective, these platforms often lack enterprise-grade security, leaving sensitive data exposed. Combined with fragmented storage of paper and electronic patient records – often unencrypted and scattered across multiple systems – the risk of breaches multiplies.

Hospitals and healthcare facilities cannot afford downtime. Every minute offline risks lives, making them more likely to pay ransoms in an attempt to regain control of their systems. Cyber insurers  indicate that in 2 of 5 cases of a ransom being paid, data and operations still cannot be recovered. Additionally, in instances where some or all of the seized data is recovered after paying a ransom, the attacker goes on to request further payments.

Medical records are also a premium target for cybercriminals. In the USA, researchers found that patient records, insurance details, and research data fetch premium prices on the dark web – up to 10 times higher than financial data, according to cybersecurity analysts. A single stolen medical record can sell for $260–$310, compared to $30–$50 for a credit card, because unlike credit cards, medical records never expire and medical information cannot be easily changed, making it useful for years. Medical records frequently include personal identifiers, insurance details, and sometimes biometric data, enabling identity theft and fraud, while criminals use medical data for fake insurance claims, prescription fraud, and targeted scams. Microsoft believes cybersecurity needs to be embedded into every technology implementation. This should be a key priority, especially with sensitive medical data and operations.

How healthcare can use modern technology safely

As Africa’s healthcare systems digitise and embrace AI, protecting the digital lifeline must become as critical as protecting the physical one. Key steps can secure healthcare organisations and facilities like laboratories and diagnostic services’ systems.

Include cybersecurity in your resilience planning

Medical professionals and healthcare facilities often prioritise the resilience of physical capabilities. Power backups, multiple devices should equipment fail, and a standby roster in the event of a practitioner being unavailable are all practices that save lives. Equally cybersecurity and safeguarding online systems needs to be built into the overall resilience planning of medical facilities and services.

Investing in cybersecurity technology that can quickly identify and contain attacker activity before it leads to system downtime or data theft can save lives. Having a response plan that is practiced and maintained in the event of a cyber breach and ensuring strong data backups could mean the difference between a total failure of health services or a minor incident. Ensuring incident response plans are aligned with local compliance laws such as South Africa’s POPIA, and Kenya and Nigeria’s Data Protection Acts is critical for healthcare providers to meet both their resilience and compliance objectives.

Prepare for AI-driven attacks that are going to increase attacker speed and success

Threat actors are increasingly exploiting the interconnectedness of modern software ecosystems and operational structures to conduct malicious activity, so regular auditing of third-party integrations, especially those involving AI or cloud services, is critical.

Adversaries are using AI to scale and tailor operations, with AI-driven phishing being 4.5x more effective than traditional phishing. However, in equal measure, AI is transforming cyber defence – it automates response and containment, detects threats faster and more accurately, and identifies detection gaps and adapts to attacker behaviour. Healthcare organisations should invest in AI-driven threat detection for faster response and anomaly detection and must also take steps to secure AI models and data pipelines by implementing robust access controls, vulnerability scanning, and regular patching for open-source tools.

Remote and wider access to patient records requires strong identity practices

As both patients and medical professionals start accessing patient records digitally, strong means of identification, verification and authentication are critical. The Microsoft Digital Defense Report 2025 notes that the abuse of valid accounts is a frequent occurrence, with malicious actors gaining access to user credentials (usernames and passwords) and using them to infiltrate systems without triggering traditional security alerts. Therefore, organisations must deploy phishing-resistant multifactor authentication (MFA) and conditional access to strengthen user defences.

Invest in people and skills

People are at the heart of robust cybersecurity measures, so it is vital to train staff against common tactics such as phishing, which is the most common entry point for attackers, and apply role-based access controls for both clinical and research data to prevent privilege misuse.

Cybersecurity is no longer an IT issue – it’s a patient safety issue. Healthcare services and providers must treat digital resilience with the same urgency as infection control. By investing in comprehensive cybersecurity strategies and leveraging AI-powered defences, Africa’s healthcare sector can position itself as a crucial front line against emerging threats and help build stronger, more resilient digital ecosystems.


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South Africa’s Nomzamo Mbatha Appears on Glo-Sponsored African Voices

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Globally recognized South African actress Nomzamo Mbatha will feature on this week’s edition of African Voices Changemakers, the 30 minute show on Cable News Network International (CNN).

In this episode of the Glo-sponsored programme, Mbatha sits down with CNN’s Larry Madowo for an exclusive conversation while filming the final season of the hit television series Shaka iLembe. The interview was recorded at the historic Cradle of Humankind outside Johannesburg, where she reflects on her career and the legacy she hopes to build beyond the screen.

As her international profile continues to rise, Mbatha has appeared in two Hollywood productions and was named to the prestigious TIME100 Next list in 2025, which celebrates emerging global leaders shaping the future. She is also making strides in the beauty industry as the first South African woman to secure endorsement deals with global skincare brand Neutrogena and haircare brand Cream of Nature.

Mbatha also shares the cultural importance of Shaka iLembe, her journey from South Africa to the global stage, and why giving back remains central to the enduring contribution she aims to leave behind.

The programme will air on Saturday at 8.30 a.m., with additional broadcasts at 12.00 p.m. the same day; Sunday at 4.30 a.m. and 6.00 p.m.; Monday at 3.00 a.m. and 5.45 p.m.; and Tuesday at 5.45 p.m. It will also air again on Saturday, March 14 at 7.30 a.m. and 11.00 a.m.; Sunday, March 15 at 3.30 a.m. and 6.00 a.m.; and Monday, March 16 at 3.00 a.m.

 


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