Broadcasting
Challenges Ahead for TV Producers, Broadcasters
The challenges facing broadcasters and producers in Nigeria today are numerous, but what is emerging is a strong base upon which to build and grow the exciting possibilities of the future. We need to keep our focus on what viewers want to watch and listen to in this age of consumerism.
Consumer choice and convenience make the consumer the king as he is completely in charge these days concerning what he watches and where he watches it. For these very reasons those of us in the media who spend most of our lives producing content need to be glad and excited at the prospects.
Not only do we need to now start developing new models for our business, we need to start understanding even more what the consumer wants, and where he wants to get it. This obviously is not as easy as it sounds. Walking the talk can be expensive, moreso when we look at changing technology and the requirements of producing multi formatted content. There are many issues to be resolved such as multicasting, the role of the Internet, compensation for content, protection of intellectual property and so many other parameters.
However, playing defensive will leave you behind. Attack is the best form of defense and our future as broadcasters and producers will depend on our creative skills and abilities to exploit every opportunity and technology on every platform available from Satellite and cable to mobile and gaming.
Its no longer debatable that content is king. However, key considerations as we propel ourselves on this journey would also have to include distribution.
The ability to provide and distribute content on multi channel platforms will be key and significant if Nigerian Producers and broadcasters want to get ahead of the game and key in to the significant revenue streams available. Our content would have to meet international production standards and must be available everywhere and on any type of device. We need to incorporate and work with Telcos, broadcasters, content aggregators and media distribution agents. Our future is all about distributing signals to every device available and producing the content that fits the device.
We must start to look closer at new devices and what they mean to our business model and revenue prospects. New devices are potentially users of the content TV producers provide, and new stream of programmes are potential revenue streams. Planning ahead is key, and staying abreast of technology led solutions even more important because really we need to provide content on every new device, even those waiting to be created.
There are issues of course, which we all know, copyright, business models, technology adaptations; however what is most important is how we adapt to the changes and embrace the future.
For broadcasters the challenges are even more daunting, if they hope to be in business many years from now they must start to chart a new course and develop business models that guarantee viewers and advertisers value.
Their scheduling and programming must offer compelling content, and they must start to understand that they must open up revenue sharing options with partners and producers as they build enduring brands that have resonance in the market place.
Broadcasters must be able to take advantage of the digital platform and the great opportunities it offers. If they cannot show consumers the exciting possibilities, how on earth will advertisers and sponsors get on board the digital jet plane! Many Nigerians today, even those in the industry do not even have any iota of an idea what the digital realm offers. Their minds are numb; they don’t even know where to start.
As Producers and broadcaster, it is our responsibility to start providing some of these answers to consumers, advertisers and professionals alike. We must start to show our consumers and viewers that the exciting possibilities are quite within our grasp; that we have a plan to move from where we are today and build an enduring production and broadcast sector that truly provides great entertainment, first class information and an enduring educational platform that has commercial viability through the provision of compelling content distributed to the many digital devices available today.
Ogunpitan doubles up as managing director of Storm Vision Limited, Nigeria’s premier TV production company and IBST Limited, a media company that provides technology led solutions for the TV production and broadcast industry.
Mr. Tim Akano, New Horizons Chief Executive Officer, took centre stage at the Nigerian Information Technology Reporters’ Association (NITRA) annual end-of-year meeting on Thursday, December 18, 2025, recounting the company’s remarkable growth and reaffirming free IT training for journalists.
Tim Akano, New Horizons Chief Executive Officer, in a group photograph with NITRA Members
Speaking directly to IT media members at the company’s training facility in Lagos, Akano acknowledged the critical role journalists played in supporting New Horizons during its formative years two decades ago.
He detailed how the firm evolved from a handful of staff to one of Africa’s leading ICT skills training organisations, now employing about 500 staff across multiple training centres nationwide.
Akano Spotlights Youth Training, University Partnerships
Akano highlighted that New Horizons has trained over 500,000 youths, particularly tertiary institution students, equipping them with practical IT skills essential for Nigeria’s digital economy.
He announced recent partnerships with universities, including a new agreement with Afe Babalola University, to scale hands-on training programmes for students.
“This growth would not have been possible without the media’s support in documenting our journey,” Akano stated, pledging continued free IT skills training for media members to remain competitive in the evolving digital landscape.
Reciprocal Support Defines Long-Standing Partnership
The venue hosting the NITRA meeting underscored Akano’s generosity; NITRA Secretary Chidiebere Nwankwo secured the free facility after contacting him—a gesture consistent with New Horizons hosting multiple association events and training IT journalists since its inception 20 years ago.
Participants shared personal testimonies of Akano’s support, including veteran journalist Aaron Ukodie, whose daughter—an Accounting graduate from the University of Johannesburg—received NYSC placement and IT scholarship at New Horizons.
The Guardian’s Yemi Adeyemi recounted Akano accommodating his editor’s child for mandatory IT training after other firms declined.
Members praised Akano’s commitment to human capital development as evidence of deep appreciation for the media community that chronicled New Horizons’ success over two decades.
National Identity Management Commission (NIMC) has launched the NIMC Pre-Enrolment Portal to revolutionise the National Identification Number (NIN) enrolment process, enabling applicants within Nigeria and in the Diaspora to capture biodata online prior to biometric verification at enrolment centres.
NIMC
Accessible via penrol.nimc.gov.ng, the platform allows users to fill enrolment forms, schedule appointments, upload supporting documents securely, and manage personal details directly, thereby slashing congestion, minimising wait times, boosting data accuracy and enhancing overall service efficiency at centres nationwide.
NIMC Director-General and CEO, Engr. (Dr) Abisoye Coker-Odusote, spearheaded the initiative as part of the Commission’s technology-driven strategy to fortify institutional performance, aligning with President Bola Ahmed Tinubu’s Renewed Hope Agenda that emphasises digital transformation, efficient public service delivery and inclusive national development.
Dr Kayode Adegoke, Head of Corporate Communications, highlighted key benefits including simplified biodata handling, confidential data protection through robust security measures, reduced physical centre visits and heightened operational effectiveness, urging all prospective enrollees to adopt the portal for a faster, citizen-friendly experience.[conversation_history]
The move underscores NIMC’s mandate under the NIMC Act No. 23 of 2007 to manage the National Identity Database, issue NINs and foster a reliable digital identity ecosystem vital for national planning, with users advised to complete pre-enrolment online before heading to selected centres for biometrics.
MultiChoice Talent Factory (MTF), a Pan-African film and television training institution, has announced the opening of applications for its 2026 intake.
MultiChoice
The fully funded programme is open to African graduates aspiring to become directors, filmmakers, scriptwriters, producers and storytellers.
According to MultiChoice, the nine-month accredited curriculum combines online learning with intensive in-person training, and is designed to balance theoretical knowledge with practical immersion.
MTF academies are located in Kenya, Nigeria and Zambia, and serve aspiring filmmakers from 14 African countries. Since its inception in 2018, the initiative has trained 296 filmmakers, with graduates producing more than 42 movies aired on DStv, GOtv and Showmax platforms.
Organisers said alumni of the programme have gone on to establish over 50 production companies, while many continue to work within the MultiChoice ecosystem.
Graduates have also won accolades at the Africa Magic Viewers’ Choice Awards, Kalasha Awards, Uganda Film Festival and Women in Film Awards.
Applications for the 2026 intake close on Feb. 27, 2026. Interested candidates can visit https://apo-opa.co/3XW53oE for programme requirements.
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