Broadcasting
Coca-Cola Bags Three Excellence Awards at the Marketing Edge Awards

Coca-Cola Nigeria Limited along with its bottling partner, Nigerian Bottling Company, has won three awards at the eighth edition of the Marketing Edge Annual National Marketing Summit of Brands & Advertising Excellence Awards which was held at D’Podium International Event Center, Lagos on Friday, August 27th.

Nwamaka Onyemelukwe, Director, Public Affairs, Communications & Sustainability
According to John Ajayi, Publisher and CEO of Marketing Edge, the Marketing Edge Summit & Awards was conceived to create a platform that will unite all industry practitioners for networking and knowledge-sharing, in a bid to “enhance further growth and development of the brand marketing ecosystem in Nigeria”.
With nominations in three categories, Coca-Cola and its bottling partner, Nigerian Bottling Company (NBC), emerged winners of the ‘Leadership Award in CSR’, the ‘Outstanding FMCG Corporate Brand of the Decade Award’, and the ‘Outstanding Table Water Brand of the Decade Award’ which was presented to the leading table water brand under the Coca-Cola portfolio, Eva Water.
Speaking on the development, Nwamaka Onyemelukwe, Director, Public Affairs, Communications & Sustainability, expressed her delight at the recognition of Coca-Cola’s efforts, reiterating the company’s commitment to championing sustainability initiatives in the country through local partnerships.
“As always, we are committed to refreshing the world and making a difference in the lives of members of our immediate communities.
“These efforts are made with an unwavering dedication to fostering a better-shared future for Nigerians. These awards are an indication of the impact of this commitment and we are grateful to Marketing Edge for this recognition”, she explained.
Recognised for its extensive CSR footprint, Coca-Cola Nigeria, along with its bottling partner, Nigerian Bottling Company, has been at the forefront of investing in areas that are particularly relevant to the common good. Through its key sustainability pillars focused on Women, Water, Waste and Wellbeing, the company has initiated and established partnerships with numerous local NGOs to address key stress areas within the country.
In March 2021, Coca-Cola, through its philanthropic arm, The Coca-Cola Foundation (TCCF) awarded a total of N303million in grants to eight local non-governmental organisations in Nigeria to support community-based projects.
Five of these projects, including Waste in the City, Waste to Strap, Mission Zero Plastic, Waste to Wealth, and Project DORI were established to combat the current plastic waste challenge in Nigeria.
The other projects include the Climate Smart Shea Processing Facility, which was set up in Oyo State to ensure the economic recovery of 1,500 shea nut farmers, pickers and processors largely affected by the COVID-19 pandemic; the Tech-Relevant Teacher Programme, which provided digital teacher training support and technologies for virtual learning across 200 low and middle-cost schools in a bid to improve the learning experience in primary schools, and the Youth Information Communication and Technology Skills Acquisition Project (YISAP), which has impacted the lives of over 600 youths, including persons living with disabilities, with vocational and entrepreneurial training.
Coca-Cola’s multiple awards follow successive recognitions of the company for its sustainability initiatives, including the ‘Best Company in Social Enterprise’ and ‘Best Company in Innovation’ at the Sustainability, Enterprise and Responsibility Awards held in 2020.
Broadcasting
Showmax Unlocks Easier Payments for Nigerian Subscribers via Baxi

Showmax, Africa’s leading streaming service, has expanded its payment options in Nigeria through a partnership with Baxi by Onafriq, giving customers an easier and more convenient way to subscribe and stay connected to world-class streaming entertainment.

Started Monday, 22 December 2025, existing Showmax customers can log into the Baxi by Onafriq app, select and pay for any of Showmax plans including: Showmax Entertainment Mobile, Showmax Entertainment (All Devices), Showmax Premier League Mobile, Showmax Entertainment (All Devices) + Premier League Mobile, Showmax Entertainment Mobile + Premier League Mobile.
This update allows customers to complete their entire subscription process within the Baxi app, delivering a more efficient payment experience.
Alternatively, existing customers with verified mobile numbers can top up their Baxi by Onafriq app or through its Baxi POS agent device to load funds directly into their Showmax account. These funds can then be used to pay for a Showmax plan.
For new customers, subscribing is also seamless. After creating a Showmax account on their mobile device, they will receive an OTP via SMS or WhatsApp, which allows them to verify their mobile number and immediately return to the app to top up and activate their subscription.
Speaking on the announcement, Tope Oshunkeye, Executive Head of Marketing, West Africa, MultiChoice, said: “With these new payment options from Baxi by Onafriq, we are making streaming on Showmax more accessible, allowing our customers to pay quickly and securely through a trusted financial service provider. This is a significant step forward in our mission to deliver world-class streaming experiences for our customers”.
“This launch is about making entertainment access seamless,” said Mxolisi Msutwana, Managing Director, Anglophone West Africa, Onafriq. “By automating the renewal process, we are not only providing greater convenience for customers but also helping to drive the adoption of digital payments across Nigeria.”
With more people turning to digital services, Showmax is doubling down on its commitment to make it affordable and effortless for customers to access and stream the stories they love. By partnering with Baxi by Onafriq, a popular agent and digital payment network, Showmax is meeting subscribers where they already are.
Showmax, launched in 2015 and available in more than 40 markets across the continent, is a leading African streaming service. It offers a unique combination of original African content, first and exclusive international series, popular movies, premium documentaries and the best kids’ shows, plus a mobile-only product to watch the Premier League.
Onafriq is an omnichannel network of networks, making borders matter less by providing our partners with a single pathway to unlock the full power of cross-border and cross-platform payment solutions. With a network spanning 43 African markets, Onafriq connects over 1 billion mobile money wallets, 500 million bank accounts, and over 400,000 agents in Nigeria, enabling domestic and cross-border disbursements and collections, card issuing and processing, agency banking, and treasury services.
In Nigeria, Onafriq operates as a B2B payments enabler with an extensive agency banking network through its flagship product, Baxi. Baxi connects over 400,000 agents nationwide, offering essential financial services such as bill payments, airtime and data purchases, funds transfers, cash-in and cash-out transactions, and more, driving financial inclusion and providing seamless access to digital financial services for millions.
Broadcasting
DStv Offers Instant Package Upgrade for Customers from January to February

DStv has launched a new campaign tagged “We Got You”, aimed at giving customers more entertainment value at the start of the year without additional cost.

DStv
The campaign, which runs from January 1 to February 28, 2026, allows subscribers who pay for their current package in full to enjoy an automatic upgrade to the next DStv package.
The initiative is designed to ease the pressure that often comes with January, a period marked by school resumption, tighter budgets and increased household demands.
Through the offer, DStv is rewarding customer loyalty by unlocking more channels, stories, sports, children’s content, local productions and international programmes at no extra charge.
Speaking on the campaign, Tope Oshunkeye, Executive Head of Marketing, West Africa, MultiChoice, said, “We want our customers to step into the year feeling valued.
“When you buy your package, we upgrade you because you deserve more. This is our way of bringing extra excitement, choice and convenience into your home.”
According to DStv, the offer is open to existing subscribers who remain active during the promotion period, customers who reconnect their decoders, and new subscribers who join between January 1 and February 28.
Under the offer, subscribers who pay for DStv Yanga will be upgraded to DStv Confam, Confam customers will receive DStv Compact, Compact subscribers will be upgraded to Compact Plus, while Compact Plus customers will enjoy access to DStv Premium.
The upgrade applies only to decoder viewing, and subscribers will revert to their original packages at the end of the promotion period.
Broadcasting
FIRS Transforms into NRS as Nigeria Ushers in New Tax Era

Federal Inland Revenue Service (FIRS) has officially given way to the Nigeria Revenue Service (NRS), signalling a pivotal shift in the country’s revenue administration framework as the Nigeria Revenue Service Establishment Act 2025 takes full effect from January 1, 2026.

NRS
President Bola Ahmed Tinubu signed the landmark legislation in June 2025, alongside a comprehensive package of tax reforms designed to streamline compliance, expand the tax net and bolster federal revenue for critical infrastructure and social services.
At a colourful ceremony in Abuja on December 30, 2025, NRS Executive Chairman, Dr Zacch Adedeji, unveiled the agency’s new logo and corporate identity, describing it as a beacon of modernisation and efficiency.
Adedeji, who doubles as the pioneer helmsman, stated that the fresh branding embodies “a renewed commitment to a unified, service-driven revenue system” in line with global standards and Nigeria’s economic aspirations.
“The new identity underscores continuity in mandate, enhanced capacity and proactive taxpayer support, fostering trust and shared prosperity,” he added, according to a statement by his Special Adviser on Media, Mr Dare Adekanmbi.
The NRS emergence caps decades of advocacy for tax overhaul, repealing the FIRS (Establishment) Act 2007 and vesting the new body with broader powers for revenue assessment, collection and accountability.
Judicial hurdles were cleared when an FCT High Court dismissed suits seeking to stall implementation, paving the way for the four key Acts — Nigeria Revenue Service, Tax Administration, Nigeria Tax and Joint Revenue Board — to roll out seamlessly.
Despite pockets of controversy, including claims of bill alterations, the Budget Office affirmed the laws’ authenticity, prioritising fiscal stability and investor confidence.
For ordinary Nigerians and enterprises, the NRS promises simplified processes, digital innovations and reduced red tape to ease compliance burdens while curbing evasion.
Technical Assistant on Broadcast Media to the Chairman, Mrs Aderonke Atoyebi, reassured that core values of integrity, fairness and professionalism persist, with staff nationwide driving the transition.
Industry watchers anticipate a surge in non-oil revenue, crucial as Nigeria navigates global headwinds, with the NRS positioned to elevate the tax-to-GDP ratio through transparent engagement.
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