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Consolidation Must Happen in Telecom —Turshir

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Turshir Maheshwari is the chief commercial officer of Starcomms Plc, a Code Division Multiple Access (CDMA) operator, he has helped in making the company a preferred brand with his several years of experience having worked with telecommunications companies in India and Uganda. He spoke on issues around building the brand and other industry issues.

Coping with low ARPU in the industry
Although this is a challenging time in the business of telecommunications in the country, but we have being succeeding where others are failing because we see the consumer as the centre of our business. In whatever thing we do, we look at it from the consumer perspective before doing it.
For instance, if you look at mobile phone, ordinarily it is a device that makes life convenient, for us we are looking at how we can make life much more convenient with the device. This goes beyond voice that is my philosophy. That is the reason why we have launched new value added services such as the one that allows the subscribers to listen to Bible or Quran on their phone, you can access your facebook account on the phone. These are services which we have launched. As long as you provide the customer with what he or she wants and you do it well, I think the rest is easy. However, during recession one need to manage cost which is one aspect, but one thing which we actually focus on is superior service delivery and innovation. We try to make things very easy for the consumer, for instance before now if our subscribers want to recharge their data service they have to go our shops and do it, but now, we came out with innovation that allows subscribers to recharge their modems online or through short message service (SMS) . If a subscriber wants to know his or her balance on the modem, all he or she needs to do is to pick a Starcomms phone send an SMS to a number and his or her balance will be sent to him or her phone. These are small things we have been doing that dear us to the customer. Customer queries and feedbacks are taken very seriously in the company, whatever thing the customer said we try to respond to it quickly.
Maintaining this standard
We have key performance indicators for every department in Starcomms, outside that everybody in Starcomms is customer centric. There are various ways through which we get feedback from the customers, we do carry out research where customers are asked how they feel about us and how they feel about other operators we use it to bench mark our service and give the customer a new experience. In addition, we get feedback from our call centres, we also get feedback from our page on facebook all these are monitored and actions are taken along this line. It is all about getting the right feedback from the customer, and acting quickly on it.
Having pioneered the self care portal as a means for our customers to interface with our network without recourse to Starcomms shops nationwide, we are mindful of the need for continuous interaction with them so that we can determine how to bring innovation to bear on their needs. With the survey, we seek to discover areas that Starcomms customers would like us to improve and identify new innovations for the Nigerian market. As a responsive network, the total satisfaction of our customers is a priority with us. So, this survey helps us get there.
About Starcomms survey which is a further step towards excellence in customer relations which has become the hallmark of the company. For months now, Starcomms customers have been having the rare opportunity of relating directly with the company’s CEO to lodge complaints or to make one enquiry or the other about Starcomms products and services through an email address: [email protected]
The company took this step in recognition of challenges that telecommunication customers face in an attempt to resolve issues on the services they are receiving.
Another thing about standard is that we don’t only look at standard within telecommunications industry; we believe that as we are in the service industry, our focus is to be the most admired brand in the service industry, which means that we benchmark ourselves on everything we do against banks, airlines and hotels. This is one of the reasons why we launched Interactive Voice Response (IVR) service, which are in Yoruba, Hausa, Igbo and Pigin. Customers can do a lot of self service through this service.
Recent Awards
Our most recent award is the Superbrand award which is an internationally recognized award for most preferred brands especially in Nigeria. It is something great. This award got to us by a pleasant surprise. One day we received a letter from Superbrand Nigeria that we have been awarded this award. None of us in the company knew that we are going to win it. They look at various parameters which included conducting survey among consumers on the brands they identify with. It is the consumers that selected Starcomms as their most preferred brand.
What does awards means to you?
Awards beckons on us that we need to work harder for us to remain on top as well as raises the bar of performance. It also means that we need to improve on the standard which has been set for you through the award that is more commitment in order not to loose it to competition. The customers have put their trust on us; we can not afford to fail them. This means that we cannot relax thinking that we have arrived; we need to be moving in all directions in terms of service, network, customer care and in terms of value for money. These are something which we have been doing which I believe earned us these awards.
Focus on data occasioned by your subscribing to MainOne cable
Quality is an ongoing process and the whole world is changing what you would perhaps not think of doing on the internet some five to six years back, today you are doing it. In the data service space, what the customer wants is reliability and speed. About the coming of MainOne, before now, the internet pipe was actually choked; there were not much bandwidth available. It was becoming an issue for someone like us, but with the cable, we will be able to improve our services much better especially broadband.
Delivering Broadband services outside Lagos
Our broadband service is available in several other areas where we have rolled out voice service, they include Lagos, Abuja, Port Harcourt, Calabar, Warri, Ibadan, Benin, Kaduna, Kano, Ilorin, Jos among few others. These are the cities where we are providing broadband services and we are not going to stop there because we know that providing broadband service in rural areas or up country town will enhance business activities. In developed countries were broadband services are available in rural areas, farmers are able to get better price for their produce, simply because they are able to get what the price of such commodity is in the city sitting down in the village. This is made possible by the availability of broadband internet service. We acknowledge all these and plan to extend our coverage beyond the cities I mentioned earlier even in the villages.
Customers expectation from the Company in near future
 Our customers should look forward to a very high level of service, excellent service in all respect, be it data or voice as we focus on quality across our services. When I say quality all across I mean all aspect, be it network, customer care or even the terminal switch which we are selling.
Subscribers are eager to experience better quality of products and services, if you provide them quality they will grab it up. For instance, we recently launched a phone which is a high sense phone that cost N9, 999. It comes with a quality key pad, it is data enabled with clour screen, and the phone is just selling without any advertisement. What customers should expect is better quality of service, better terminal equipment and above all innovation in all these areas.
Consolidation in the industry
It is difficult to predict now what will happen in the industry in terms buying over other operators, all I can say is that consolidation will be there. I think consolidation is something that is bound to happen in this sector.
Outsourcing in the sector
Outsourcing is good for the industry. The point is if you outsource, somebody else is managing the service for you. I think that we and other service providers need to focus on the service which we provide to the customer. We should be managing the brand, distribution network and finance which are the heart of the business. Outsourcing is a good thing to do, we are evaluating it. However, some other companies have outsourced virtual everything, they have outsourced IT, network, and call centre. What the operators are managing is their brand, finance and distribution network. It allows the operator to focus on the key strength which it has got for efficient service delivery.

 

 


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Sunil Bharti Mittal Conferred GSMA Lifetime Achievement Award for Transforming Global Telecommunications

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The GSMA has conferred a rare Lifetime Achievement Award on Sunil Bharti Mittal, Founder and Chairman of Bharti Enterprises, recognising his role in reshaping the global telecommunications landscape and expanding connectivity across operators, governments, businesses and billions of consumers worldwide.

Bestowed on only a handful of industry leaders in the GSMA’s history, the honour recognises contributions that have left an enduring and defining mark on the global communications ecosystem.

The award was presented at Mobile World Congress in Barcelona in the distinguished presence of His Majesty Felipe VI, the Prime Minister of Spain, Pedro Sanchez, the President of Catalonia, Salvador Illa, and global industry leaders.

A visionary in the telecom sector, Sunil Bharti Mittal has built Bharti Airtel into one of the world’s leading mobile operators, with operations across India and Africa, ranking among the top three globally and serving over half a billion customers.

He pioneered the expansion of mobile services across emerging markets and served as Chairman of the GSMA from 2017 to 2018, where he championed policies that encouraged investment and innovation while strengthening the industry’s commitment to connecting the unconnected and advancing digital inclusion.

He was previously honoured with the GSMA Chairman’s Award in 2008 and again in 2016 for his outstanding contribution to the growth and development of the global mobile industry and was felicitated at Mobile World Congress in February 2019 in recognition of his Chairmanship.

On receiving the award, Sunil Bharti Mittal said, “I am deeply honoured to receive this recognition and sincerely thank the GSMA for this award. I accept it not only as a personal milestone, but as a tribute to India’s telecom journey, the collective spirit of Bharti, and the rise of Indian telecom companies on the global stage.

Equally the award reflects the progress of an industry that has connected billions and belongs to the customers we serve, the teams who built our institutions, and the partners who believe in the transformative power of connectivity.

Telecommunication is a force that expands opportunity, places essential services in the palm of every individual and unlocks human potential. Helping shape its evolution into a powerful accelerator of modern progress has been a privileged responsibility. As innovation accelerates, we will continue to work with our partners & stakeholders to ensure that growth advances equity and creates lasting opportunity for generations to come.”

The Lifetime Achievement Award is a rare honour, bestowed only on select individuals whose leadership and innovation have left an enduring mark on the industry.

 


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Why Digital Trust Matters: Secure, Responsible AI for African SMEs?

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By Kehinde Ogundare, Country Head, Zoho Nigeria

For years, security for SMEs across sub-Saharan Africa meant metal grilles and alarm systems. Today, the most significant risks are invisible and growing faster than most businesses realise.

Why Digital Trust Matters: Secure, Responsible AI for African SMEs?

Kehinde Ogundare

Artificial Intelligence has quietly embedded itself into everyday operations. The chatbot responding to customers at midnight, the system forecasting inventory requirements, and the software identifying unusual transactions are no longer experimental technologies. They are becoming standard features of modern business tools.

Last month’s observance of Safer Internet Day on February 10, themed ‘Smart tech, safe choices’, marked a pivotal moment. As AI adoption accelerates, the conversation must shift from whether businesses should use AI to how they deploy it responsibly. For SMEs across Africa, digital trust is no longer a technical consideration. It is a strategic business imperative.

The evolving threat landscape

Cybersecurity threats facing sub-Saharan African SMEs have moved well beyond basic phishing emails. Globally, cybercrime costs are projected to reach $10.5 trillion this year, fuelled by generative AI and increasingly sophisticated social engineering techniques. Ransomware attacks now paralyse entire operations, while others threats quietly extract sensitive customer data over extended periods.

The regional impact is equally significant. More than 70% of South African SMEs report experiencing at least one attempted cyberattack, Nigeria faces an average of 3,759 cyberattacks per week on its businesses, Kenya recorded 2.54 billion cyber threat incidents in the first quarter of 2025 alone, whilst Africa loses approximately 10% of its GDP to cyberattacks annually.

The hidden risk of fragmentation

A common but often overlooked vulnerability lies in digital fragmentation.

In the early stages of growth, SMEs understandably prioritise affordability and agility. Over time, this can result in a patchwork of disconnected applications, each with separate logins, security standards, and privacy policies. What begins as flexibility can involve into operational complexity.

According to IBM Security’s Cost of a Data Breach Report, companies with highly fragmented security environments experienced average breach costs of $4.88 million in 2024.

Fragmented systems create blind spots, each additional data transfer between applications increases exposure. Inconsistent security protocols make governance harder to enforce. Limited visibility reduces the ability to detect anomalies early. In practical terms, complexity increases risk.

Privacy-first AI as a competitive differentiator

As AI capabilities become embedded in business software, SMEs face a choice about how they approach these powerful tools. The risks are not merely theoretical.

Consumers across Africa are becoming more aware of data rights and willing to walk away from businesses that cannot demonstrate trustworthiness. According to KPMG’s Trust in AI report, approximately 70% of adults do not trust companies to use AI responsibly, and 81% expect misuse. Meanwhile, studies also show that 71% of consumers would stop doing business with a company that mishandles information.

Trust, once lost, is difficult to rebuild. In the digital age, a single data leak can destroy a reputation that took ten years to build. When customers share their payment details or purchase history, they extend trust. How you handle that trust, particularly when AI processes their data, determines whether they return or take their business elsewhere.

Privacy-first, responsible AI design means building intelligence into business systems with data protection, transparency and ethical use embedded from the outset. It involves collecting only necessary information, storing it securely, being transparent about how AI makes decisions, and ensuring algorithms work without compromising customer privacy. For SMEs, this might mean choosing inventory software where predictive AI runs on your own data without sending it externally, or customer service platforms that analyse patterns without exposing individual records. When AI is built responsibly into unified platforms, it becomes a competitive advantage: you gain operational efficiency whilst demonstrating that customer data is protected, not exploited.

Unified platforms and operational resilience

The solution lies in rethinking digital infrastructure. Rather than accumulating disparate tools, businesses need unified platforms that integrate core functions whilst maintaining consistent security protocols.

A unified approach means choosing cloud-based platforms where functions share common security standards and data flows seamlessly. For a manufacturing SME, this means inventory management, order processing and financial reporting operate within a single security framework.

When everything operates cohesively, security gaps diminish and the attack surface shrinks. And the benefits extend beyond risk reduction: employees spend less time on administrative friction, customer data stays consistent, and platforms enable secure collaboration without traditional infrastructure costs.

Safer Internet Day reminds us that the digital world requires active stewardship. For SMEs across the African continent who are navigating complex threats whilst harnessing AI’s potential, digital trust is foundational to sustainable growth. Security, privacy and responsible AI are essential characteristics of any technology infrastructure worth building upon. Businesses that embrace unified, privacy-first platforms will be more resilient against cyber threats and better positioned to earn and maintain trust. In a market where trust is currency, that advantage is everything.


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Dimension Data Nigeria Secures ₦20Billion Funding to Strengthen Digital Infrastructure

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Dimension Data Nigeria has raised ₦20 billion (approximately $13.7 million) through a bond programme under Dimension Data SPV Funding Plc, following approval from the Securities and Exchange Commission of Nigeria.

This initiative aims to strengthen Nigeria’s digital infrastructure by addressing gaps in fibre coverage, limited enterprise connectivity, and increasing demand for cloud, fintech, digital services, and Artificial Intelligence.

The integrated IT solutions provider stated that the capital will be used to fund long-term investments in expanding network capacity, enhancing resilience, and supporting carrier-grade and enterprise services as data consumption continues to accelerate nationwide.

Speaking at a documentation and regulatory clearances event in Lagos, managing director, Gbenga Olabiyi, said sustained infrastructure investment is critical to maintaining competitiveness and enabling future growth.

He noted that strategic upgrades would help future-proof operations, reduce service disruptions, and allow the company to scale efficiently as business and consumer demand for cloud, fintech, and other digital services intensifies.

The bond programme is backed by private equity firm Mbavaa Partners Limited, whose managing partner, Shatse Kakwagh, described the transaction as a milestone that unlocks long-term capital for expansion.

He highlighted that strong ratings and an oversubscribed first issuance show investor confidence in Dimension Data’s execution and growth potential.

The fundraising comes as Nigeria confronts persistent infrastructure gaps, including limited metro and last-mile fibre coverage and rising enterprise connectivity needs.

Government intends to deploy 90,000 kilometres of fibre nationwide under Project Bridge aim to expand internet penetration and lower access costs.

 


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