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Digital Direct Opens Shop @ Lekki Phase 1

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Digital Direct, the first fully fledged ICT outlet in Lekki Phase 1, is to open its ultra-modern IT experience store on the highbrow Admiralty Way to ensure a convenient digital lifestyle for the inhabitants of Lekki and its environs.

The bee-hive preparations for a launch have been tailored to serve the tastes and needs of the people who live in Lekki, particularly the Phase 1 Estate.

The imposing two storey building, the aesthetics of the display, the hiring of a professional team, the intense orientation courses, and the entering into partnerships with only reputable original equipment manufacturers – all point to an awareness that the people of Lekki deserve the best. Schools, banks, oil and gas companies, SMEs and homes are expected to be the immediate beneficiaries of the customer-oriented investment.

Digital Direct is coming into Lekki to ensure that the latest laptops, phones, cameras and printers are available within 72 hours of launch anywhere in the world.

Mr. Tolu Ijogun, managing director, Digital Direct said the company has gone into partnerships with Samsung, Dell, HP, Lenovo, D-Link, Huawei, Swift 4G, Luidia, Nokia, Microsoft amongst other credible OEM’s to ensure that preferred brands get to end users at Lekki at affordable prices.

 The store layout and display, he said, has been deliberately designed to achieve an encounter between the product and the consumer resulting in an ultimate shopping experience.

The team has been trained to deliver customer satisfaction beyond the purchase of a prescribed spec but following up to make sure that the spec yields value.

Ijogun revealed that Direct Care is the support arm of the company which is equipped to offer premium after sales service to all brands.

Each OEM would have an Engineer standing by to offer support to customers.

Manufacturers warrantees would overlap deliberately into the Distributors’ warrantees to give customer a longer lease of caring.

Training would be available on products and technology trends as a service to strengthen the capacity of residents to reap the benefits of cutting edge technology.

Ijogun revealed that Direct Care would go the extra mile of delivering goods and services to key clients, and do follow-ups to monitor the usefulness of every supply.

Digital Direct is run by a team of young Nigerian professionals from the United Kingdom; mentored by leading local and international OEMs and ICT distributors.

The company aims at being the preferred source of high quality ICT products and services in Lekki, Lagos Island, Victoria Island, Ikoyi and Ajah.       


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E-Business

Firm Identifies Global Scam Activity Linked to the Release of Avatar 3

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The premiere of Avatar 3 has taken place in several countries and has been accompanied by a noticeable increase in online interest. Amid the heightened attention surrounding the release, Kaspersky experts identified an increase in cyber-scam campaigns that exploit the movie’s launch and users’ desire to watch it online. The fraudulent websites target users across multiple regions, indicating attempts by attackers to reach a global audience.

The scam operates as follows: cybercriminals create suspicious websites that offer online access to the Avatar 3 movie. Attackers place particular emphasis on localisation, publishing the sites in multiple languages to attract users from different countries. However, the translations are often poorly executed and contain grammatical errors and inconsistencies, which may serve as indicators of fraudulent activity.

When users attempt to start the video, they are presented with a fake media player and prompted to register in order to obtain “full” or “unlimited” access to the film. As part of the registration process, users are asked to provide personal information, including an email address and mobile phone number.

At later stages, scammers may request additional data, including payment details, under the guise of activating a “free trial.” This creates risks of credential compromise, particularly if users reuse passwords across multiple services, and may also lead to financial losses.

“Cybercriminals consistently exploit major movie premieres to capture users’ attention and increase the effectiveness of their schemes. We advise accessing films only through official platforms and exercising caution when encountering websites that request personal or payment information. It is also important to use reliable security solutions to protect all devices, including mobiles,” comments Olga Altukhova, Senior web content analyst at Kaspersky.

 


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E-Business

Galaxy Backbone Celebrates the Federal Government’s Paperless Civil Service Milestone

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Galaxy Backbone (GBB) aligns with and celebrates the successful announcement by the Office of the Head of the Civil Service of the Federation on the achievement of a Paperless Civil Service, a significant milestone in Nigeria’s public sector reform and digital transformation agenda.

The milestone was formally highlighted at a press briefing led by the Head of the Civil Service of the Federation, Mrs. Didi Esther Walson-Jack, who commended Galaxy Backbone for its sustained support and contribution throughout the implementation of the programme.

GBB has played a critical role in enabling this transition by providing secure, scalable, and shared digital infrastructure that supports the digitisation of government processes across Ministries, Departments and Agencies (MDAs). Through the 1Government Cloud, MDAs have been empowered to migrate from paper-based workflows to digital platforms, improving efficiency, collaboration, data security, and service delivery across the Federal Civil Service.

In addition, GovMail, GBB’s secure government email platform, has strengthened official communication, enhanced records management, and reinforced cybersecurity standards—key pillars in sustaining a paperless operating environment.

Galaxy Backbone acknowledges the collective efforts of the Office of the Head of the Civil Service of the Federation, Permanent Secretaries, Directors of ICT, consultants, partners, and dedicated public servants whose commitment and collaboration ensured the smooth delivery of this initiative.

The Managing Director/Chief Executive Officer of Galaxy Backbone, Prof. Ibrahim Adeyanju, was represented at the press briefing by Akintayo Bamisaye, Acting Group Head, Research, Digital Innovation and Skills Department (RDIS).

GBB describes the achievement as a strong close to 2025 and reaffirms its commitment to supporting the Federal Government in building a modern, efficient, and digitally enabled public service.


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Jumia CEO says Black Friday Signals Nigeria’s E-Commerce Maturity

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At the close of 2025, Temidayo Ojo, the CEO of Jumia Nigeria, reflected on a year-end shopping season that points to the growing maturity of the country’s e-commerce market. “Black Friday is no longer a single, short-lived spike in activity,” he said.

“It has become a familiar, anticipated moment in the retail calendar, where consumers shop deliberately and with confidence.”

Preliminary KPIs for the two months ended November 30, 2025, show strong year-on-year growth in both orders and Gross Merchandise Value (GMV), with GMV growth outpacing order growth. This indicates that customers are placing fuller, more considered baskets rather than shopping in fragmented transactions. Nigeria ranked among Jumia Group’s better-performing markets, with engagement remaining steady throughout the Black Friday period rather than spiking briefly and tapering off.

A key factor behind this performance is the growing familiarity of consumers with online shopping. Customers are increasingly leveraging platform features such as saved carts, brand stores, and price comparison tools to plan purchases in advance. This trend suggests that digital commerce is becoming embedded in everyday habits rather than being viewed as a one-off event.

Ojo also highlighted the role of Jumia’s JForce network in connecting digital commerce to local communities. “Our agents are critical to ensuring that customers across Nigeria, including secondary cities and smaller communities, have access to variety, consistent pricing, and reliable delivery,” he said. “During peak periods like Black Friday, JForce agents can respond faster, serve more customers efficiently, and build stronger local relationships. This isn’t just a distribution channel—it’s a pathway to sustainable income and inclusion.”

Reflecting on the overall performance, the CEO concluded: “What we’re seeing this year-end is steady engagement across categories, stronger consumer confidence, and partners like our JForce agents benefiting from increased activity.

“It confirms that Nigeria’s e-commerce ecosystem is maturing, growing in a more structured and resilient way. As the December Holiday Sale continues, we expect these patterns of familiarity, trust, and participation to sustain momentum and drive both commerce and community impact across the country.”


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