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Redesigning a Website for Customers’ Attraction

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The design of a company’s website may be holding its business back, said Kanu Iroegbu, Digital marketing Consultant, Netmedia Reach Solutions Ltd.

According to him, when visitors find a website difficult to navigate or use, or they simply think it is ugly, they have no qualms about taking their money and loyalty elsewhere. “A website redesign can help your company gain the competitive edge you desire in order to attract new business – and keep it”.

Iroegbu, thus outlined the most common signs you may need to consider refreshing your website:

1. Static site
If your site doesn’t respond to the growing range of devices beyond laptops or desktops, fix it. Users now access sites on smartphones, desktops and everything in-between.
Update your website frequently to keep up with the influx of new devices and technology.

2. Your website isn’t generating business
If you witness a decline or halt in sales generated by your website, you know you need to redesign.
It’s a daunting experience, but it’s also a chance for your company to see real improvement in its online presence.

3. Long load times.
A website that takes too long to load is a turnoff, especially with the smartphone crowd. It shouldn’t take more than five seconds for your site to load.
4. Visitor loss.
If you’ve noticed that visitors never navigate past your home page, or if they’re declining in numbers, it’s time to revamp your site’s content. This is particularly true if your site holds no SEO clout.

5. An outdated appearance
The website looks old. But it’s only a year old. Why does this happen and what can you do to change it? It is sloppy and viewers cannot spend time on it.
Design evolves with functionality. If your website looks old, it’s a good indicator your website can be improved.

6. Cluttered or obsolete features
It’s better to have a clean site than one with unused features.
Trial and error go a long way in Web design. Some features will be used often while others will go unused from the minute they appear on your site.
If certain features on your website were popular once but are now ignored, get rid of them or improve their functionality.

7. Irrelevant content
“Kill your darlings” is a phrase often used by editors to weed out unnecessary content. It means you should remove needless text and words, even if you still value them.
It takes a critical eye, but we become oblivious to irrelevant content and need to cut old, ineffective text and images in favor of better design or new content.

Iroegbu added that the insane speed at which the Internet moves doesn’t make keeping one’s updated site easy, “but when you stay up to date and reap the rewards of being current you’ll feel the result in accounting and in the bounce rate”.


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FG to Boost Artificial Intelligence

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Federal government on Tuesday announced that it has developed initiatives for the adoption of Artificial Intelligence technology in Nigeria.

FG to Boost Artificial Intelligence

 

The establishment of a Centre for Artificial Intelligence and Robotics in Nigeria (CFAIR) is also expected soon.

The National Information Technology Development Agency (NITDA) said that AI applications enable innovative solutions, improve risk assessment, better planning, and faster knowledge-sharing.

Abdullahi Usman Gambo, director of IT Infrastructure Solution, NITDA, spoke at a workshop in commemoration of International Day for Universal Access to Information (IDUAI) organised by the United Nations Educational, Scientific, and Cultural Organisation (UNESCO).

He noted that AI would open up opportunities for access to information and also help to achieve the Sustainable Development Goals (SDGs) set by the United Nations (UN) in the 2030 Agenda.

Gambo said: “Artificial Intelligence is poised to revolutionize the way we go about our daily lives – from governance to business, legislation to medicine to defence, etc. We can all agree that AI is humanity’s new frontier.

“We have developed initiatives for adoption of emerging technologies such as AI, strengthen cybersecurity, digital skills for digitally excluded citizens while enhancing the regulatory and market environment to increase access to ICTs, and promote seamless access to information.

“We believe AI and associated emerging technologies will completely enhance the speed, efficiency and effectiveness of information gathering during the exchange of data or the ways of communication,” he said.

Delivering his paper, Yushau Shuaib, publisher of PRNigeria, described access to information as the right of the citizens to accurate, transparent, and timely facts and figures.

The former National Emergency Management Agency (NEMA) spokesman stated that governments at all levels have obligations to communicate with people, while the public has the right to know and criticize authorities through constructive engagement.

The media executive, however, appealed to Nigerians not to use social media platforms for fake news dissemination.

“The merits of new media on affordability, accessibility and instant delivery are occasionally marred by the fact that social media is sometimes used to spread fake news”, he said.

Shuaib called for collaboration of stakeholders in ensuring appropriate legislation through public awareness campaigns in order to improve access to universal information.


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Samsung Unveils Technologically Advanced 2020 Consumer Products

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Samsung Electronics Nigeria has unveiled its 2020 consumer products range. The launch which held in Victoria Island, Lagos showcased the latest in its revolutionary and innovative QLED and Crystal UHD Television Series  along with Wind Free Air Conditioners, Side by Side Refrigerators and Drum Washing Machines.

Keeping with its resolve to utilize its transformative ideas and technologies to shape the future and inspire the whole world, Samsung has once again demonstrated its determination to continuously redefine the living space and entertainment of its customers.

According to Mr. Caden Chiyeon Yu, Managing Director, Samsung Electronics Nigeria, “QLED uses exceptional and revolutionary technology which offers an unparalleled visual and auditory adventure from the comfort of your living room. QLED series is available in 4K or 8K and from 58″ to 98”, and was designed with options to fit any space and budget”. For Crystal UHD Television, Mr. Yu said, with cutting-edge Crystal Display, the new Crystal UHD TV will bring high-resolution content to life in a whole new way, delivering a viewing experience like never before in a mainstream UHD TV.

Also showcased at the launch were the new Windfree Air Conditioner, Drum Washing Machines and Side by Side refrigerators. The Windfree Air Conditioner is designed specially with the latest technology to provide coolness in quick time while ensuring that users don’t experience any chills through out its use. It also has an in-built digital inverter which reduces energy consumption by 73 percent. .

The newly introduced drum washing machine of 2020 from Samsung is very efficient and is built with eco bubble technolgy which allows it to provide cleaning of very dirty garments or clothes without the use of water.  Futhermore, the new Side by Side Refrigetor was built with Spacemax technology which has enabled  Samsung to offer more spacious interior without increasing the external dimentions or compromising energy efficiency.

Also speaking at the event, Mrs. Oluwaremilekun Adesola-Ogunsan, Head, Consumer Electronics, Samsung Nigeria stated that “Samsung understands the economic diffulties currently being experienced in the country and has consistently produced pocket friendly premium consumer products. We are very consistent in our approach as we understand that our customers like the good things of life and we have provided that without compromising our standards”. “So I can say boldy that there is a Samsung for everybody regardless of your income stream” She added.

In 2019, the Samsung consumer range of products received universal praise for its innovative quality and design and numerous pioneering features. This year Samsung has added even more beneficial features which its customers will appreciate in great deal.

 


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CWG Plc Empowers Small Businesses in Nigeria with SME Solution

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Pan-African Information and Communications Technology Company, CWG Plc has said the essence of its Enterprise Resource Planning Solution (SMERP) that runs on the cloud is to empower small and medium enterprises in Nigeria and offer them the required tools to manage their entire business.

Mr. Dolapo Orogbemi, Product Manager for SMERP, who disclosed this recently to the media, noted that with SMEs contributing massively to Nigeria’s economy and creating both direct and indirect jobs, SMERP was designed intentionally to help SMEs thrive.

“Since inception, it has been the number one goal for us here at CWG because we have always identified the potential for SMEs once they are provided with the right support.

Thus, SMERP was designed to make available enabling tools for all SMEs across Africa at a relatively affordable price and to also make their business operations lean where they can save more resources to increase profitability,” he said.

Dolapo explained that in support of SMEs, SMERP has provided an effective ERP tailored to the SME market, providing services such as Inventory Management, E-commerce platform, Accounting, Point of Sale and Customer Relationship Management tool.

He argued that one of the major reasons SMEs don’t survive beyond the early stage of their business is due to inadequate funding to scale the business and this has become a default gap in the SME sector.

But with the CWG’s SMERP solution, SMEs can take proper records of their day-to-day business transactions to present to financial institutions as proof of profitability and project business growth for them.

According to him, SMERP’s competitive edge is based on value to the SMEs where they can have access to a complete ERP solution at an affordable price, stressing that the solution enables each SME with special requirements to execute their business needs.

For more information on SMERP kindly visit www.smerp.ng to start a 14-days free trial.


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