E-Business
E-Commerce for All: Jumia’s Role in Bridging the Digital Divide

E-commerce today has become as pervasive as universal languages and global trends. Yet, as far-reaching as this commercial phenomenon is, there remains a segment of society that has not experienced the thrill of shopping virtually and fast home delivery services. This segment is largely situated in rural communities, locations that are not yet immersed in the global digital economy.
While inhabitants of these rural communities are still largely underserved when it comes to e-commerce, Jumia — Africa’s leading online marketplace — has been making inroads into these regions, taking e-commerce and its advantages to the doorsteps of people who were previously overlooked.
Localising E-commerce
The digital divide refers to the gap between those who have access to modern information and communication technologies, particularly the internet, and those who do not. It’s a divide that extends beyond mere connectivity; it encompasses disparities in digital literacy, access to devices, and opportunities for economic participation. While the world has witnessed exponential growth in internet penetration, vast segments of the population, particularly in emerging economies, remain excluded from the digital revolution. The digital economy offers a plethora of opportunities, from e-commerce to remote work, providing individuals with the means to participate in the global marketplace. By enabling access to digital platforms, economies can thrive, creating a more equitable distribution of wealth.
In 2o23, Jumia released its “E-commerce in Rural Areas” report — a document that details Jumia’s efforts in making e-commerce easily accessible to everyone, regardless of geographical location and purchasing power. According to this report, one tactic Jumia leverages so effectively is one most Nigerians have experienced at some point — grassroots activations or in Jumia terminologies, the JForce.
Launched in 2016, JForce is a network of over 40,000 independent sales consultants that help thousands of Nigerians in rural communities surmount the digital divide. Through the Force, Jumia leverages a communal, offline marketing approach that enables individuals without access to the internet to access Jumia’s sprawling catalogue of products.
Eliminating Logistic Barriers
Supplying the other half of the e-commerce equation, Jumia also established pick-up stations and forged partnerships to surmount logistic challenges to rural communities. More specifically, the online marketplace brand set up 250+ pick-up stations and established alliances with several third-party logistic partners to facilitate product delivery to secondary cities and rural areas.
The strategic placement of pick-up stations across various towns ensures that inhabitants of even the most remote corners of Nigeria are not relegated. This initiative has been a viable pathway to help rural communities overcome geographical limitations and tap into the global economy, effectively enriching these communities.
Investing in the Local Economy
Further underscoring Jumia’s drive for accessibility and inclusivity, Jumia has invested in training local entrepreneurs as agents to bolster their income through its commission structure. Through this tactic, the company has created many jobs and business opportunities for rural entrepreneurs, fostering economic growth within these communities. As a testament to the impact of this strategy, Jumia has thousands of individuals signed up as JForce agents in these regions that were once cut off from global commerce — bolstering both the economic powers of denizens and the targeted communities as a whole.
According to the “E-commerce in Rural Areas” report, Jumia’s efforts at bridging the existing digital divide have been felt not only by rural entrepreneurs but also by families. The report reveals that about half of orders made on the Jumia marketplace platform, and delivered through its impressive network of pick-up stations and logistic services, are bound for either rural areas or secondary cities (23% rural areas, 22% secondary cities in 2023). Families in these regions are taking advantage of Jumia’s extensive catalogue of over 50 million products and on-ground agents, saving themselves time and money while ordering essential items either directly to their doorsteps or nearby pick-up stations.
Jumia’s strategies have undoubtedly had a far-reaching impact. Since launching its aggressive crusade to take e-commerce to underserved communities, people who had limited to no digital literacy have had opportunities to participate in the global digital ecosystem. Now, more individuals can learn and harness skills such as online shopping, online payments, and navigating e-commerce platforms that have proven not only useful for personal interests but also for increasing their incomes and purchasing power. By promoting digital inclusion and literacy, Jumia helps bridge the digital divide and enables communities to fully participate in the benefits of the digital age.
E-Business
Olatunji, NDPC Boss Calls for Integrated Strategy on Data Privacy, Cyber-Security

Dr Vincent Olatunji, national commissioner, Nigerian Data Protection Commission (NDPC), has emphasized that data privacy, protection, and cybersecurity are “inseparable pillars of the digital age” and must be prioritized in Nigeria’s digital transformation journey.

Dr Vincent Olatunji, national commissioner, NDPC
Dr. Olatunji made this assertion during his keynote address titled “Data Privacy and Protection: Nigeria’s Roadmap to Compliance” at the ongoing National Cybersecurity Conference in Abuja.
He underscored that while data protection focuses on safeguarding personal information from misuse, cybersecurity protects the systems that store this data. “Data privacy is a basic human right that empowers individuals to control how their personal information is collected, used, and shared,” he said.
“Strong cybersecurity is essential to maintain the confidentiality, integrity, and availability of personal data. Conversely, robust data protection frameworks help guide effective cybersecurity practices and foster a culture of privacy.”
Highlighting Nigeria’s progress, Dr. Olatunji noted the country’s recent Tier 3 (“establishing”) ranking in the 2024 Global Cybersecurity Index and its top position in Africa particularly in the area of data protection. He traced the evolution of Nigeria’s data protection journey, culminating in the signing of the Nigeria Data Protection Act (NDP Act) 2023 by President Bola Ahmed Tinubu (GCFR).
He described the NDP Act as the cornerstone of the country’s data governance framework. “The Act regulates the processing of personal data in Nigeria and guarantees the privacy rights of individuals,” he explained.
It applies to both local and international data controllers and processors handling data of Nigerian subjects and provides clear guidelines on data collection, storage, consent, data subject rights, and penalties for non-compliance.
Dr. Olatunji cited the recent ₦766.2 million fine imposed on MultiChoice for non-compliance as an example of the Commission’s enforcement capacity. He also revealed that the NDPC has generated over ₦2 billion in the last two years, with the data protection sector now valued at ₦16.2 billion alongside the creation of numerous job opportunities.
He further highlighted ecosystem growth, citing the certification of 455 Data Protection Officers (DPOs) under the National Certification Program and verification of 3,343 Data Protection Compliance Organizations (DPCOs) by 2025.
While celebrating progress, Dr. Olatunji also pointed to key areas for improvement, including building institutional capacity, enhancing data literacy and workforce development, and strengthening collaboration across sectors.
In conclusion, he urged stakeholders to “embrace a culture of data protection, implement robust cybersecurity practices, and stay attuned to the evolving regulatory landscape” in order to reduce risks, protect assets, and support long-term national growth.
E-Business
Kaspersky Experts Warn of the Risks Hidden Behind QR Codes

In today’s digital world, QR codes are placed on almost everything – from yogurt containers and restaurant menus to museum exhibits, and even utility bills and parking lots.
People use them to open websites, download apps, collect loyalty programme points, make payments and transfer money, and even for charity donations. The accessible and practical technology is convenient for many, including cybercriminals, who have already rolled out a variety of QR-based schemes.
Kaspersky experts have identified the top security risks when scanning QR codes:
- Phishing and redirection to malicious sites: QR codes can direct users to fraudulent websites designed to steal personal or financial information, such as passwords and credit card numbers. Attackers can impersonate legitimate sites, such as banks or streaming services, and trick users into entering their credentials.
- Malware download: Some QR codes can trigger the download of malicious applications that compromise the security of the user’s device, especially if it is not protected against unauthorised installation.
- Payment fraud: During special events or sales periods like holiday sales, a fake QR code can redirect users to make payments to fraudulent accounts.
- Unsafe automatic connections: A QR code can also automatically connect the user to Wi-Fi networks controlled by cyber attackers, allowing them to intercept their communications.
“QR codes are a fertile ground for potential manipulation, especially as they appear in various everyday contexts such as receipts, flyers, and signage. Attackers have nearly endless possibilities to exploit them.
“As these codes have already become an integral part of our daily lives, it is essential for users to know how to use them safely and responsibly,” says Seifallah Jedidi, Head of Consumer Channel for META at Kaspersky.
In order to not fall for a scam when scanning a QR code, Kaspersky experts recommend:
- Verify the source: Scan QR codes only from trusted and known sources. Avoid scanning codes in public places that may have been tampered with.
- Check the URL: If you really need to scan a publicly available code, verify that the web address it directed you to is legitimate before taking any action on this website.
- Don’t share personal information: Avoid entering sensitive information if you’re not completely sure of the origin of the QR code.
- Protect your digital life: Install a cybersecurity solution with anti-phishing and anti-fraud protection, such as Kaspersky Premium, on all your devices; it will alert you to any danger timely.
E-Business
Firm Highlights Top Risks of Quantum Computing

Kaspersky is addressing one of the most debatable technological challenges of the coming decade: the rise of quantum computing and its potential impact on digital security.
In this context, experts have identified the main quantum threats that demand immediate action from the cybersecurity community.
As classical computers approach their physical limits, their performance growth is slowing — constraining progress in areas that depend on complex computation.
At the same time, quantum computers offer the potential to solve specific problems far faster than classical systems. For now, however, their practical use remains limited to narrow and experimental domains.
Nevertheless, experts estimate that we may see a fully fault-tolerant quantum computer within the next decade — a development that could unlock significant advances, but also unleash a new era of cybersecurity threats.
Supporting this urgency, Deloitte’s 2024 Global Future of Cyber Survey reports that 83% of organizations are already assessing or taking steps to address quantum computing risks, demonstrating growing awareness and proactive strategies in the private sector.
To better understand the scope of the evolving threat, Kaspersky has identified three of the most urgent quantum-related risks that demand action from the cybersecurity community:
The top three risks:
Quantum computers could be used to compromise the traditional encryption methods that currently protect data in countless digital systems — posing a direct threat to global cybersecurity infrastructures.
Threats include the interception and decoding of sensitive diplomatic, military, and financial communications, as well as the real-time decryption of private negotiations – something quantum systems could handle much faster than classical machines, turning secure conversations into open books.
- Store now, decrypt later: the key threat of the coming years
Threat actors are already harvesting encrypted data today, with the intention of decrypting it in the future once quantum capabilities advance. This “store now, decrypt later” tactic could expose sensitive information years after it was originally transmitted — including diplomatic exchanges, financial transactions, and private communications.
- Sabotage in blockchain and cryptocurrency
Blockchain networks are not immune to quantum threats. Bitcoin’s Elliptic Curve Digital Signature Algorithm (ECDSA), which relies on elliptic curve cryptography (ECC), is especially vulnerable.
Potential risks include forging digital signatures, which threatens Bitcoin, Ethereum, and other cryptocurrencies; attacks on ECDSA that secure crypto wallets; and tampering with blockchain transaction history, undermining trust and integrity.
- Quantum-resistant ransomware: a new front
Looking ahead, developers and operators of advanced ransomware may begin adopting post-quantum cryptography to protect their own malicious payloads. So-called “quantum-resistant” ransomware would be designed to resist decryption by both classical and quantum computers — potentially making recovery without paying a ransom nearly impossible.
At present, quantum computing does not offer a way to decrypt files locked by current ransomware. Data protection and recovery still rely on traditional security solutions and collaboration among law enforcement agencies, quantum researchers, and international organisations.
Building quantum-safe defenses
Quantum computers are not yet a direct threat — but by the time they are, it may be too late to respond. Transitioning to post-quantum cryptography will take years. Preparations must begin today.
The cybersecurity community, IT companies, and governments must coordinate to address the risks ahead. Policymakers should develop clear strategies to migrate to post-quantum algorithms. Businesses and researchers need to begin implementing new security standards now.
“The most critical risk lies not really in the future, but in the present: encrypted data with long-term value is already at risk from future decryption. The security decisions we make today will define the resilience of our digital infrastructure for decades.
“Governments, businesses, and infrastructure providers must begin adapting now, or risk systemic vulnerabilities that cannot be retroactively fixed,” states Sergey Lozhkin, Head of Kaspersky Global Research & Analysis Team for META and APAC.
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