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Elevate Your Business Communication: WhatsApp Business App vs. WhatsApp Business Platform

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George Muhia
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By George Muhia, Industry Lead – Africa Digital Natives at Infobip

In the age of digital transformation, effective communication with customers is the key to success for businesses of all sizes. With 2.7 billion active users per month, WhatsApp has emerged as a powerhouse in the world of messaging apps. To harness its potential for enhancing customer experiences, you have two distinct options: WhatsApp Business App and WhatsApp Business Platform (API).

George Muhia

George Muhia

In this deep dive, we’ll explore the differences between these two tools and shed light on how WhatsApp Business Platform can elevate your customer communications and establish your business as a professional force to be reckoned with.

WhatsApp Business App: A Personal Touch

If you’re a small business owner looking to incorporate WhatsApp into your operations, you have the choice between the WhatsApp Business App and WhatsApp Business Platform. Both these tools offer avenues to enhance customer support, engage your audience, and meet customer needs effectively.

WhatsApp Business App, much like the standard version of WhatsApp we use to chat with friends and family, is free to download on both Android and iPhone. It’s designed for small businesses, offering the convenience of automating, sorting, and responding to messages with ease. This means you can use WhatsApp Business App to share photos and messages, creating a personalised connection with your customers.

But that’s not all; WhatsApp Business App also allows you to create a dedicated business profile, where you can list crucial information about your company, such as your business address, email, and website. This additional layer of professionalism helps in building trust and credibility with your customers.

WhatsApp Business Platform: Powering Your Growth

For medium to large businesses with a strong focus on customer communication and scalability, WhatsApp Business Platform is the ideal choice. This premium service enables you to integrate WhatsApp Business API with your existing systems, including CRMs and chatbots. WhatsApp Business Platform takes your capabilities a step further, offering features such as sending automated messages and creating customer chatbots to engage with your audience.

WhatsApp Business App vs. WhatsApp Business Platform: Choosing Your Path

So, the big question arises: Which WhatsApp solution should you choose? The answer largely depends on your business size and objectives. Are you looking to dip your toes into the world of WhatsApp for business, engage with a smaller customer base, or simply establish a personal connection with your clients? In that case, the free WhatsApp Business App may be the right choice for you.

On the other hand, if your business is on a growth trajectory, aiming for more robust customer communication, and seeking to integrate WhatsApp into a variety of systems from CRMs to AI, then WhatsApp Business Platform is the solution to explore. It’s designed with medium to large businesses and ambitious SMBs in mind, providing the tools and features necessary to take your customer interactions to the next level.

WhatsApp offers a versatile range of tools to suit businesses of all sizes and objectives. Whether you’re looking to nurture personal connections with customers through WhatsApp Business App or scale up your customer communications with WhatsApp Business Platform, the choice is yours. WhatsApp’s vast user base presents an incredible opportunity, and by selecting the right tool for your business, you can unlock its full potential and elevate your customer communication game to new heights.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Glo Unveils Immersive Gaming Experience, Travel Saga

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With the introduction of Travel Saga, a premium, fast-paced gaming experience that is currently live and accessible to customers on its network, Globacom has lifted the bar for mobile entertainment in the country.

Travel Saga is a story-driven, intricately connected role-playing game designed to provide the thrill, complexity, and competitive intensity of some of the most well-known action games in the world.

The game, which has been painstakingly optimized for mobile devices, redefines mobile gaming as a full-fledged digital battlefield by translating a console-grade experience onto data-enabled handsets.

Fundamentally, Travel Saga takes users on quick virtual journeys against recognizable international landscapes. In a dynamic, ever-evolving gaming environment, players are thrown into furious missions, fierce fights, and ever-expanding tales where talent, strategy, and endurance determine who rises through the ranks to become a true war hero.

In addition to the excitement of fighting, users are encouraged to go to various locations, take part in thrilling challenges, and participate in intense competition for in-app rewards like points and victory badges. With each encounter and accomplishment, the immersion increases with each level, maintaining momentum and excitement.

Flexible subscription plans with one-time or auto-renewal choices are available to subscribers for the service, which costs ₦100 per day and ₦250 per week. By dialing *70021#, customers can quickly subscribe and gain instant access to the action.

With Travel Saga, Glo reaffirms its dedication to innovation and high-end digital experiences, making top-notch gaming easily accessible to its customers. The game offers uninterrupted action, adventure, and competition, all smoothly supported by the Glo network.


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SHELT Named in Prestigious 2025 MSSP 250 List for Cybersecurity Excellence

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SHELT, a leading cybersecurity-as-a-service provider, has earned inclusion in the 2025 MSSP 250, the annual ranking of the world’s top 250 Managed Security Service Providers (MSSPs) by MSSP Alert, a CyberRisk Alliance publication.

SHELT Named in Prestigious 2025 MSSP 250 List for Cybersecurity Excellence

SHELT

The list evaluates firms on business performance, service breadth, and industry impact, spotlighting those excelling in growth, operational excellence, and advanced managed security amid rising cyber threats. Selection criteria include annual recurring revenue, profitability, workforce expansion, business growth, and the depth of managed security offerings.

SHELT’s recognition underscores its investments in scalable security operations, threat intelligence, and tailored managed services across multiple regions, enabling clients to navigate complex risk landscapes effectively.

“Being recognised in the MSSP 250 is a meaningful milestone for our team,” stated Youssef Abillama, CEO of SHELT. “It validates our focus on building practical, resilient security services that help organisations manage risk and respond effectively to today’s evolving cyber threats.”

The company hailed the honour as testament to its teams’ dedication and expertise worldwide, reaffirming commitment to enhancing capabilities and delivering trusted cybersecurity solutions.


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Meta Names Ex-Trump Adviser Dina Powell McCormick as President

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Meta Platforms, owner of Facebook, has appointed Dina Powell McCormick, a former adviser to President Donald Trump, as its new president and vice chairman, bolstering its leadership amid aggressive AI and infrastructure expansion.

Meta names ex-Trump adviser Dina Powell McCormick as president

Dina Powell McCormick

The announcement, made on Monday, positions Powell McCormick – who recently stepped down from Meta’s board after eight months – to guide overall strategy, including multi-billion-dollar investments in data centres and global partnerships.

A Goldman Sachs veteran with 16 years in senior roles and prior stints as deputy national security adviser under Trump and in the Bush administration, she brings deep finance and international ties to the role.

Meta CEO Mark Zuckerberg hailed her as “uniquely qualified” for the company’s next growth phase, while President Trump praised the move on Truth Social as a “fantastic choice”.

The hire signals Meta’s efforts to strengthen White House relations, following recent dinners with Trump and U.S. investment pledges worth hundreds of billions


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