Telecom
Etisalat Takes Easyblaze Campaign to Abuja, PH
Etisalat, has ignited Port Harcourt and Abuja with an experiential campaign of its 3.75G High Speed Packet Access (HSPA) broadband service known as Easyblaze.
The tour, billed for 24 states of Nigeria serves as an enlightenment and engagement scheme for existing and potential customers, in line with Etisalat’s customer-centric profile to provide them an opportunity to experience the Easyblaze broadband service on a variety of internet-enabled mobile devices including Smartphones, tablets, laptops, and MiFi hotspots.
The Easyblaze 3.75G offers high speed data of up to 42mbps, allowing Etisalat customers to enjoy quick and uninterrupted internet access, with faster file downloads, video streaming and other web-based activities.
Commenting on the engagement and enlightenment campaign, Oluwole Rawa, director, Consumer Segment, Etisalat Nigeria, explained that his company opted for the road show as part of efforts to showcase its superfast, high quality data services to customers. “This campaign he explained, “will afford both current and prospective customers the opportunity of firsthand experience of the network’s 3.75G Easyblaze.”
According to Rawa, “this road show is to give our customers the opportunity to experience our 3.75G Easyblaze network built on Next Generation HSPA+ network with dual carrier technology capable of downloading speed of up to 42 Megabytes per second (Mbps).
The experiential lounge buses which will tour the cities of Abuja and Port Harcourt throughout August will be positioned at prominent, high foot-traffic areas in a bid to engage with both cities’ residents. Etisalat advisors will be on hand on the tour to demonstrate the best ways to enjoy the full potential of the EasyBlaze package, using internet-enabled devices.
Commenting at one of the venues of the tour, Sule Yerima, a customer expressed satisfaction using the Etisalat Easyblaze modem. His words: “I am pleased with the performance. Anytime I connect the modem with my laptop, I get fast downloads. Even when other networks’ internet services around me are having challenges, my Etisalat modem has never failed me. I ensure that my Etisalat modem is always in my laptop bag anywhere I go and it’s been worth it,” he said.
Another customer, described Easyblaze as affordable data plan that works seamlessly.
“One of the reasons why I prefer to use the Etisalat modem is because of its affordability. I can subscribe for data plans with as low as N500 and still get very fast internet access anytime, which makes me comfortable with the network. I get value for money whenever I use the Easyblaze modem,” he stated.
Telecom
TikTok, Instagram Blamed in US Youth Suicide Lawsuit

Major social media giants Meta Platforms, TikTok and Alphabet’s YouTube will face a landmark jury trial this week in Los Angeles County Superior Court over allegations that their addictive designs have fuelled a youth mental health crisis, marking the first such case to reach this stage.

Social Media
The pivotal personal injury lawsuit centres on a 19-year-old Californian woman identified as K.G.M., who claims her childhood immersion in Instagram, Facebook, YouTube and TikTok—engineered with endless scrolls, autoplay videos, notifications and algorithms—sparked severe anxiety, depression and suicidal thoughts.
Dozens of similar suits have surged since 2022 from families, schools and states, accusing the firms of burying internal research on teen harms while prioritising ad revenue through youth-targeted engagement hooks, despite Section 230 protections for user content.
Plaintiffs seek damages and design overhauls, arguing platforms bypassed parents and preyed on vulnerable kids; defendants counter there’s no clinical “social media addiction” diagnosis, no proven causation—kids with issues often use less—and they’ve added safeguards like parental controls and time limits.
Echoing Australia’s under-16 bans, the trial will scrutinise thousands of internal documents, expert testimonies and K.G.M.’s story, potentially expanding tech liability amid debates where studies show complex links, not direct causation, between screen time and disorders like eating issues or self-harm.
A win could mandate warning labels, age gates or algorithm tweaks, reshaping global platforms as U.S. Surgeon General advisories and global scrutiny intensify pressure on Big Tech to prioritise child safety over profits.
Telecom
Meta Tests Paid Subscriptions Across Instagram, Facebook, WhatsApp

Meta is gearing up to trial paid subscription services on Instagram, Facebook, and WhatsApp, aiming to diversify revenue streams beyond advertising while maintaining free core access for all users.

Meta
The subscriptions will offer enhanced tools tailored for everyday users, creators, and businesses, including advanced content creation, sharing, and workflow features distinct from the existing Meta Verified verification program. Unlike a uniform rollout, Meta plans varied testing formats per app to match diverse audiences, experimenting with feature bundles based on user feedback to refine the model.
A key element involves integrating Manus, the autonomous agent firm Meta acquired for $2 billion in December, into these apps alongside its enterprise sales. Manus enables complex task automation with minimal input, with early signs like Instagram shortcuts already spotted by reverse engineer Alessandro Paluzzi.
Video tools feature prominently: Meta’s Vibes short-form video generator in the Meta AI app shifts to freemium, where paid tiers unlock higher monthly creation limits beyond the free baseline. On Instagram, subscriptions could enable unlimited audience lists, non-follower tracking, and anonymous Story views, though specifics for Facebook and WhatsApp remain under wraps.
Drawing from Meta Verified’s 2023 launch—which provides badges, support, and protection mainly for creators—these broader plans target wider appeal amid industry shifts. Ad growth slows against TikTok competition, while Snapchat+ boasts 16 million subscribers at $3.99 monthly, proving demand for value-driven paid perks despite subscription fatigue risks from streaming and storage fees.
Meta will phase tests gradually, prioritizing feedback to shape long-term viability without alienating free users.
Telecom
New Investment Fund Targets Acceleration of Emerging Technology in Nigeria

The International Rescue Committee (IRC) has announced the formation of Airbel Ventures, a new humanitarian impact investing fund aimed at accelerating the introduction and scaling of breakthrough technologies in crisis-affected communities.

The fund will invest in companies whose ideas have the potential to change humanitarian response, including digital infrastructure for frontline health systems and climate-resilient agriculture.
The launch of Airbel Ventures follows a period of rapid innovation at the IRC, despite the humanitarian sector facing record funding cuts.
In the past year, the IRC’s Airbel Impact Lab has advanced more than twenty Artificial Intelligence (AI) and technology initiatives—from anticipatory action tools powered by climate and vulnerability data, to frontline service delivery using safe, orchestrated AI systems, to breakthrough diagnostic tools for emerging diseases.
Airbel Ventures’ first impact investment is in Signalytic, a company delivering solar-powered computing devices that ensure reliable electricity and connectivity for remote health facilities.
Following the investment, the IRC will pilot Signalytic’s technology with its Nigeria Health team, demonstrating the viability of next-generation digital infrastructure in humanitarian settings.
“We know breakthrough solutions already exist—what’s missing is the path to scale in humanitarian contexts,” said Dr. Jeannie Annan, Senior Vice President for Research & Innovation at the IRC and head of the Airbel Impact Lab.
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