E-Business
FinTech Marketers Invested $3B Globally on User Acquisition in 2020 – AppsFlyer

AppsFlyer, the global marketing measurement leader, yesterday released its 2021 edition of The State of Finance App Marketing report. The COVID-19 pandemic directly impacted how consumers interact with financial institutions and how the institutions themselves operate.

According to the report, Financial Technology (FinTech) apps are in high demand, experiencing a 132% leap globally in downloads in the last two years. Sub-Saharan Africa saw impressive growth, with installs in Nigeria climbing 160%, up 100% in Kenya and rising by 52% in South Africa.
Commenting on the growth of finance apps across Africa, Daniel Junowicz, RVP EMEA & Strategic Projects, AppsFlyer said: “The COVID-19 pandemic rapidly accelerated the adoption of financial technology globally and in emerging markets especially, finance apps helped millions of consumers and businesses remain connected. This trend is likely to continue and understanding how to best market their apps will be key to African businesses standing out from the crowd and growing their customer base.”
“With this year heading for a record with total spend globally, reaching no less than $1.2 billion in Q1 alone, we believe that combining different types of marketing activities in addition to improving the registration funnel by optimizing and shortening the time from install to registration will give marketers the edge to utilize their 2021 budget to the fullest.”
Key African Insights
. Demand for Finance apps is at an all time high
.Downloads of finance apps have shot up over the last year. With 56% of the population in .Nigeria ‘unbanked’, many are turning to apps to access key financial solutions including:
.Loans: 43.3%
.Financial Services: 35.6%
.Investments: 20.3%
– Nigeria’s Cost Per Install* is up 70% since Q2, leading to a spike in spend, especially in Q1 2021 when budgets almost tripled.
– While each of the three key regions have experienced growth in marketing activity in the last year, Kenya’s overall growth in the last two years has fallen.
Key Global Insights
– Digital banking installs up 45%, while traditional banks gain 22% in 2021. Finance app installs increased 20% overall, but financial services and traditional banking app installs saw only a 15% increase between Q1 2020 and Q1 2021. However, only in the first quarter of 2021, traditional banks picked up speed with a 22% rise in installs.
– 3.3x growth in the number of remarketing conversions between Q1 2020 and Q1 2021. Following a 32% drop in spend in Q2 of 2020, efforts rebounded in Q3 and with rising user acquisition costs, marketers increased activity in remarketing, which soared 3x by Q1 2021. Overall, the growth path of non-organic installs continued upward, hitting 172% growth between 2019 and now.
– Demand for Finance apps is rising across the globe. 29 of the top 40 finance markets (by app installs) enjoyed a growth of at least 20% YoY, however it was the developing markets that dominated the number of installs.
The average number of downloads in developing markets was 70% higher than the average in developed markets, with India, Brazil and Indonesia making up almost half of the global number of downloads.
“FinTech experienced rapid digital transformation over the last year, with the pandemic leading to a shift in mindset even for those that have been slow to adapt,” said Shani Rosenfelder, Head of Content & Mobile Insight, AppsFlyer.
“Marketers should strive for efficiency with their spend by following the rising Cost Per Install trend and focusing on user acquisition to meet new demand. Marketers should also explore more affordable remarketing campaigns to keep their brand top of mind amid rising market competition.”
Methodology
The State of Finance App Marketing from AppsFlyer is an anonymous aggregate of proprietary global data collected from 4.7 billion finance app installs.
E-Business
Weebly Websites to Shut Down for Nigeria, 66 Other Countries from September

Weebly, US-based free, beginner-friendly, drag-and-drop website builder and eCommerce service, will no longer be available for customers in 67 countries, including Nigeria, after September 2026, according to an email seen by Nigeria CommunicationsWeek.

Weebly said it is “winding down” services in different nations “due to changes in regulation and to simplify our global operations”.
The firm released a timeline of gradual changes, to help existing users access their data before the site shuts down.
Starting June 29, customers of 67 countries were no longer able to publish any new pages.
September 27, 2026: Weebly websites will be unpublished.
Before this date, users should download site content and data. Follow these steps:
Go to Account Settings, click on My Data, and select Download My Data.
This will help you migrate your content to another website provider, or retain it.
Concerned about privacy? Ask Weebly to delete your data, through the Erase Data and Forget Me option under the My Data tab on your account page.
December 26, 2026: Last date of accessing Weebly account.
Until this date, you will have access to the account, although sites will be unpublished.
This period helps users move their site, domains, and data to another service.
Domain names can be moved to another registrar only after 60 days from the registration date.
According to the Weebly website, users must make sure that they do not make changes to your registrant contact information (email, phone number, first/last name), as this will lead to a 60-day registrar lock and prevent you from transferring your domain name.
Note that domain name transfers work differently for country-specific domains; users must contact Weebly’s support team for assistance.
How to unlock, transfer domain name
From your Weebly Dashboard, go to websites, and click on Domains, then select Manage Domain.
Disable registrar lock, get EPP authorisation code, and copy the full code.
Disabling registrar lock will also disable privacy protection. It is important to set privacy protection once again with the new registrar.
Follow the instructions for the newly chosen registrar as the rest of the transfer process will be managed by them
Why is Weebly winding down?
While the firm attributed it to “a change in regulation,” online users have argued that Square, which acquired Weebly in 2018, is pushing its platform ‘Square Online’.
Square is originally a US-based payment processor, and the firm says it has since evolved into the “largest business tech platform”.
It calls Square Online a “free online store” but clarifies that those who do not sell online can also use it to build their websites.
In an earlier support update for the Weebly Website Builder, Square Online was consistently referred to as a better alternative, although at the time, it was said that Square “has no plans to discontinue the Weebly website builder”.
Which countries will Weebly no longer be available in? Albania, Algeria, Andorra, Armenia, Aruba, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbadoa, Belarus, Benin and Bosnia and Herzegovina.
Others are: Cambodia, Cameroon, Chile, Colombia, Congo, Costa Rica, and Côte d’Ivoire.
Also affected are: Ecuador, Egypt, Ethiopia, French Polynesia, Gabon, Georgia, Ghana, Guinea, Iceland, Jordan, Kazakhstan, Kenya, Laos, Malaysia, Mauritius, Moldova, Montenegro, Morocco, Nepal and New Caledonia.
The rest are: Nigeria, Oman, Pakistan, Palau, Paraguay, Peru, Russia, Saudi Arabia, Senegal, Serbia, Sierra Leone, Singapore, South Korea, Suriname, Taiwan, Tajikistan, Tanzania, Thailand, Turkey, Uganda, Ukraine, United Arab Emirates, Uruguay, Uzbekistan, Vietnam, Zambia and Zimbabwe.
E-Business
NOTAP to Commercialise University Research, Expands Patent Drive

National Office for Technology Acquisition and Transfer (NOTAP), has commenced the process of patenting and commercialisation of research works by universities and other research institutions in the country.

Dr. Obiageli Amadiobi, director general of NOTAP
Dr. Obiageli Amadiobi, director general of NOTAP, stated this in Abuja, during an interaction with journalists on her achievements since assuming office.
Speaking on the theme, “Strengthening Indigenous Capacity: NOTAP’s Drive for Technology Transfer, Local Content Development, and Innovative activities,” Amadiobi said the agency had involved both the academia and industry so that researchers can work on topics brought forward for commercialisation purpose.
“My minister is very intentional about this– very intentional about commercialisation of research results, which we have already submitted to him. They are meaningful researches, which we need to commercialise.
“We have established 69 intellectual property technology transfer offices in 69 universities that we are still counting. We have informed the vice chancellors of Nigerian universities to set up such offices and we will come and educate them on intellectual property and technology transfers.
“As we are doing this, we are also taking record of all the researchers of these universities and research centres and documenting them in a compendium.
“So, we have compendiums from the universities to us and we put them in a database. If you will recall, recently, the ministry, our supervising ministry, which is the Federal Ministry of Innovation, Science, and Technology, launched a programme titled Energise Commercialisation. This entirely was for commercialisation of all R&Ds,” she said.
On research Institutions carrying out research on areas of industry needs, she said, “NOTAP is bridging the gap between research and development with industry needs, “it is on our programme called the NITDF, NOTAP Industry Technology Transfer Fellowship. By this programme, we engage the universities and the industries, in what we call the triple helix. We liaise with the universities and the industries to sponsor, the industries will sponsor a Ph.D candidate in a Nigerian university to conduct relevant researches.
“They will provide the topics that they want researches for and such students will research on that with the assistance of the industries, because they wear the shoes, so they know where it pinches them. But usually, there are Ph.D candidates already established. This year alone, we certified about 15 of them to enter into this programme and they have gone into the various universities.
“And we are still looking for people to update some of the projects; the research topics we already have. But we are not getting enough persons to do the researches. So, we are going to do further advertisement to see if other candidates will come up.
E-Business
FG Unveils Digital Postcode System for MDAs

Federal government has launched a drive to standardise operations across all Ministries, Departments, and Agencies (MDAs) through the nationwide adoption of the new National Digital Alphanumeric Postcode System.

Dr Bosun Tijani, minister of Communications, Innovation and Digital Economy, launched the initiative at a high-level stakeholder workshop on Thursday in Abuja.
The conference, themed “Embedding the Nigerian Digital Postcode in Public Service Delivery,” brought together key stakeholders to discuss the adoption of the system across government institutions.
Represented by Nadungu Gagare, permanent secretary of the Ministry, declared that the initiative was a critical pillar for the country’s economic and security framework.
“The Nigerian Digital Postcode represents far more than an improvement to postal services. It is a strategic national asset. Without accurate location intelligence, governments struggle to plan effectively, emergency responders lose valuable time, and financial institutions face verification challenges,” he said.
Tijani said the Alphanumeric digital postcode system was a pathway and a defining moment for Nigeria’s digital transformation under the Renewed Hope Agenda of President Bola Tinubu.
He said an accurate national addressing system would enable government agencies to plan better, improve emergency response, support credible census and elections, expand financial inclusion and ensure citizens were not excluded from essential services because of poor location data.
The Minister commended NIPOST for leading the initiative and urged MDAs and state governments to integrate the system into their operations, stressing that its success would depend on collaboration, interoperability, and nationwide adoption.
Omotola Odeyemi, postmaster general and chief executive officer, Nigerian Postal Service (NIPOST), explained that the digital postcode system creates a “common language of location” for the entire government.
She urged federal and subnational entities to integrate the infrastructure into their daily operations to maximise its value.
“Just as digital identity has helped to establish who a citizen is, this National Digital Postcode helps us to determine where services, opportunities, and interventions should be delivered. Its success will not be measured by the number of postcodes that we generate but by the lives that we improve,” the NIPOST boss explained.
Mrs Didi Esther Walson-Jack, head of the Civil Service of the Federation, represented by Dr Abdul Sule Garba, permanent Secretary of the Service Welfare Office, pledged full administrative backing for the rollout.
She noted that the civil service would be properly equipped to adapt to the data-driven system.
“The operationalisation of the Nigerian digital postcode is a strategic initiative that has the potential to significantly improve public administration, service delivery, and digital governance across the country,” Mrs Walson-Jack added.
The workshop featured live demonstrations and technical panel sessions focused on linking the new digital postcode system directly into national healthcare, social protection, education, and electoral planning.
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