Broadcasting
Heineken Named Beer of the Decade
Heineken, world’s premium beer brand, has won a Medal of Gold as Outstanding Premium Lager Brand of the Decade. This decoration is courtesy respected Nigerian business magazine Marketing Edge.
L-R: Aboyowa Ikpobe, Brand Manager, Heineken Lager Beer, Nigerian Breweries Plc; Dr. Ayo Teriba, MD/CEO, Economics Associate; Wasiu Abiola, Head Media, PR, Digital & Sponsorship, Nigerian Breweries Plc, at The Marketing Edge Awards Presentation For Heineken as Lager Brand of the Decade in Lagos last weekend
Heineken is the only Nigerian beer brand so honoured, during an elite event in Lagos on Friday, August 27, 2021.
John Ajayi, publisher, Marketing Edge, said, the award is ‘‘in recognition of the brand’s cumulative strategic initiatives over the years, alongside its unmatched consumer trend forecasting in the country.’’
The bulk of Heineken’s popularity stems from its unique blend of excellent ingredients that impart a distinct flavor, providing beer drinkers across the country with a premium experience. Beyond the sensory pleasure it delivers; it extends its impact on consumers’ lives through its groundbreaking initiatives.
Heineken asserts a claim to superiority, as evidenced by its campaigns in the last decade, from dominating the lifestyle sector by rebranding the annual Lagos Fashion Week.
The fashion exhibition founded by Omoyemi Akerele showcases the best creatives in Nigeria’s fashion industry and has served as a conduit between local creators and international fashion brands, breathing life into their creative processes through mentoring and masterclasses. One of such initiatives has plunged Heineken into a household name in the fashion world.
The worldwide beer brand didn’t stop at the Lagos Fashion Week; it also signed a ten-year sponsorship deal with the Union of European Football Associations (UEFA).
As a matter of fact, the Heineken-UEFA relationship was birthed in 1994 and its presence in over 190 markets around the world, continues to imprint its impact on the football community.
Kindling the kindred spirit of football lovers in Nigeria, it launched the #NeverWatchingAlone campaign to encourage communal viewing of football matches. For the 2021 UEFA Champions League finals, it convened football lovers in Abuja, with special appearances from Nancy Isime, Uti Nwachukwu, and Samantha Walsh.
Likewise, its UEFA Champions League Trophy Tour, helps fans experience the trophy; touring over 35 cities across the world, including a recent tour to Lagos, Nigeria in April 2019.
Heineken’s topnotch business practices are not left out of its merit for the Beer of the Decade Award as guided by the Heineken Code of Business Conduct (Heicode), positioning it as an unrivaled consumer-focused brand, which at its core is driven by innovation, creativity, and connectivity.
Seeing Heineken initiatives are uniquely tailored to enrich consumers’ lifestyles and uplift values, Heineken’s partnership with the United Nations Industrial Development Organisation (UNIDO) is one of its sustainability initiatives focused on increased water conservation, clean energy production, and local material sourcing, to benefit the immediate community of its operations.
The campaign which commenced in 2015 in the Ibadan region of the Ogun-Oshun catchment area, has had a tremendous impact spanning thousands of homes, local businesses, and communities across the years.
The Heineken brand truly has a midas touch as it has become a symbol of excellence and community in all fields, including sports, fashion, entertainment, environmental sustainability and so much more.
Cheers to a decade of impact!
Nigerian Institute of Public Relations (NIPR) has announced the postponement of its maiden annual Public Relations, Reputation, Ideas, Concepts and Excellence (PRICE) Awards and Prizes to January 25, 2026.
NIPR
The event, earlier scheduled for December 7, 2025, was deferred to accommodate stakeholders whose observance of Christmas festivities had commenced earlier than expected.
Chairman of the Organising Committee, Mr. Israel Opayemi, urged stakeholders to note the new date and prepare to participate in the ceremony.
He said the awards would motivate professionals, practitioners and scholars, while enhancing Nigeria’s global competitiveness in the public relations ecosystem and strengthening brand equity for all stakeholders.
Opayemi reaffirmed the Committee’s commitment to delivering a best-in-class award administration and ceremony, describing the PRICE Awards as a credible and enduring platform to identify, celebrate and elevate outstanding individuals, campaigns and organisations shaping the public relations landscape across sectors.
The development of the PRICE Awards peaked in September 2025 when the NIPR President and Chairman, Council, Dr. Ike Neliaku, inaugurated a 12-man committee to organise the maiden edition. The inauguration followed the Council’s adoption of the report of a technical team tasked with establishing the awards.
Netflix has announced a landmark agreement to acquire Warner Bros. and HBO Max in a transaction valued at $82.7 billion, a move analysts say will reshape the global entertainment industry.
Netflix
The deal, which includes Warner Bros.’ film and television studios, HBO, HBO Max, and Warner Bros. Games, was unanimously approved by the boards of both companies. Under the terms, Warner Bros. Discovery (WBD) shareholders will receive $23.25 in cash and $4.50 in Netflix shares for each WBD share.
Netflix co-CEO Ted Sarandos described the acquisition as “a defining moment” for the streaming giant, noting that the company intends to maintain Warner Bros.’ current operations while expanding its production capacity.
“By combining Warner Bros.’ incredible library of shows and movies with Netflix’s culture-defining titles, we can give audiences more of what they love and help define the next century of storytelling,” Sarandos said.
The transaction is expected to close within 12 to 18 months, following the planned spin-off of WBD’s TV networks division, Discovery Global, in 2026. Netflix projects annual cost savings of $2–3 billion by the third year after completion and expects the deal to be accretive to earnings per share by year two.
Industry groups, including the Directors Guild of America and Cinema United, have raised concerns about the impact on movie theaters, while regulators are expected to scrutinize the deal over antitrust issues. Netflix has pledged to continue supporting theatrical releases, with Warner Bros.’ cinema commitments running through 2029.
Warner Bros. Discovery CEO David Zaslav hailed the agreement, saying it “combines two of the greatest storytelling companies in the world to bring to even more people the entertainment they love.”
Observers note that the acquisition comes 15 years after former Time Warner chief Jeff Bewkes dismissed Netflix as “the Albanian army,” underscoring the dramatic shift in the entertainment landscape.
A major shake‑up rocks viewers and subscribers of DSTV/GOTV as many channels are set to shut down and be removed on January 1, 2026.
The trigger for the upcoming shut‑down is a breakdown in negotiations between the owners of multiple global channels and the pay‑TV operator.
As of December 2025, the deal between Warner Bros. Discovery (WBD) and DStv/GOtv has expired and the two parties have not reached a renewal agreement.
Without a new carriage/distribution agreement, the channels belonging to WBD risk being pulled off the DStv/GOtv line‑up.
This is the most significant content cutback the service has seen in years.
The affected channels are:
Discovery Channel
TLC
Cartoonito
Cartoon Network
CNN International
Food Network
The Travel Channel
TNT
Investigation Discovery
Real Time
HGTV
Discovery Family
Lagos Launches Tele-Vet, Nigeria’s First Veterinary Call Centre
NiDCOM Launches Diaspora Startup Challenge to Boost Nigerian Talent
PromoPrint Rekindles Nigerian Resilience @ 25th Anniversary
Nigeria Lacks AI-Ready Data Centres, Trails in Capacity – Nnamani
Anambra Leads Southeast in Digital Governance Under Soludo’s ICT Agenda
Kaspersky Introduces Cyber Pathways to Support Career Development in Cybersecurity
NITDA DG Tasks Youths to Drive Africa’s Digital Transformation
Firm Urges Organizations to Check Protection of their Websites Amid Search Engine Optimisation Attack Schemes
Hackers Breach Phones of Dangote and Otedola, Demand Ransom
FCCPC Sets Deadline for Digital Lending Regulatory Compliance
General News2 days agoManufacturers Block More Ransomware, But Data Theft Surges – Sophos Report
Telecom2 days agoMTN Nigeria Launches Y’ello Data Gifting Campaign as Digital Connectivity Shapes Festive Celebrations
News2 days agoPAPSS Cowry to Benefit Manufacturers, SMEs
E-Financial2 days agoCBN’s New Cash Policy: A Welcome Liberalisation or a Risky Retreat?
E-Financial2 days agoAccess Bank’s Digital Innovation Earns Top Financial Inclusion Award
Telecom2 days agoAfrica Must Build Its Own Cybersecurity Intelligence, Says Tizel CEO At AfriTech 5.0
Telecom2 days agoMTN Partners with SMEDAN to Drive Digital Growth and Job Creation Nationwide
News2 days agoAfrilearn Expands Drive to Make Quality Education Attainable for African Children