Broadcasting
How SHAREit Lite is Reshaping File Management and Sharing Process on Mobiles for Young Nigerians
Mobile devices across the world have become a major tool for carrying out a wide range of functions such as storing images, documents, songs, movies, moments, the list goes on.
According to data by Rescue TIME, more than 5 billion people have mobile devices globally and they spend an average of 3 hours daily on their phones.
From sending official emails, filling online surveys, executing to-do lists, setting calendar reminders for important meetings to staying updated with news, and sharing activities with families and friends, smartphones have become a necessity in human lives, and their use has extended beyond trivial activities.
Despite the growing dependency on mobile devices for various activities , working with them often comes at the cost of mixing up files or losing them among hundreds of other stored content. Also, there’s a tendency to encounter difficulties while transferring files from one device to the other.
When massive information stored on phones gets cluttered up, it’s very complicated to segment files into usable folders and easily find specific documents amongst myriads of other digital files.
The absence of a good file management system makes working on mobile hectic and sometimes rigorous. For mobile users to stay organised, a file management application, capable of proper grouping, sorting and file separation is essential.
Global file-sharing app, SHAREit Lite has highlighted this as a critical problem among the young digital-savvy population in Nigeria, and aims to mitigate the challenge through its mobile app. According to Marvin Umebiye, Regional Marketing Director, SHAREit Lite, Nigeria,
“Storing and arranging files properly on mobile devices can save tremendous time and remove the frustration of endless file searches.
“SHAREit Lite has explored different use cases for its app management feature, such as those who need to urgently upload files for registration on their mobile phones, entrepreneurs who need to easily access their pitch decks when pitching to investors, or students who need to share assignments cross-departments.
“These are critical moments when anxiety builds up and users run out of time, but such situations can be easily averted with proper file management which our app offers to all mobile users.
“The inability to access documents promptly when needed can sometimes cost more than is bargained for, and that’s the story of many mobile users today. It underscores why organizing files, music, images, etc., makes our lives more productive and easy”
Having a multi-purpose app on your device can change how you and your team operates and it can help increase productivity in the workplace while preventing the loss of important data.
Through its multi-purpose and simple interface, SHAREit Lite is designed to empower every Nigerian mobile user with an app, capable of handling multiple functions, beyond sharing of files on devices.
Currently, users in Nigeria are finding diverse use cases for the app beyond file sharing and management. They include high-speed transmission, transfer without internet connection, cross-playlist access from the mobile, junk cleaning etc.
This is one of the reasons the app is recognized as one of the easiest to use in its category. SHAREit Lite also manages information with proper permission granted by users while harmonising information from other inter-linked apps, and granting absolute visibility to the primary user.
Nigerian Copyright Commission (NCC) has warned disc jockeys (DJs) against publicly playing music without proper authorization or a valid license.
NAN reports that John Asein, NCC director-general, gave the warning in an advisory issued in Abuja.
He said the commission’s attention had been drawn to the growing practice of DJs playing music in public spaces without obtaining copyright licences from their approved collective management organisations (CMOs).
Asein said under sections 9 and 12 of the Copyright Act, 2022, only the owner of copyright in a musical work or sound recording has the exclusive right to reproduce, perform, or communicate it to the public.
The NCC threatened to prosecute defaulters in a case that could lead to a N1 million fine or a 5-year jail term upon conviction.
“Engaging in any of these acts without the owner’s authorisation constitutes an infringement under the Act,” he said.
“Such infringement may constitute a civil wrong or a criminal offence under section 44 (7), punishable upon conviction by a fine of not less than N1 million or imprisonment for a term of not less than five years or to both.”
Asein advised DJs to obtain the necessary licences and pay royalties to the approved CMO before performing music publicly.
The NCC director-general added that the commission will arrest and prosecute anyone found violating the law.
“For the avoidance of doubt, the approved CMO for musical works and sound recordings in Nigeria is the Musical Copyright Society, Nigeria (MCSN),” he said.
“The Commission is aware that the Disc Jockey’s Association of Nigeria (DJAN), as the umbrella body representing DJs in Nigeria, has entered into a Memorandum of Understanding with MCSN.
“Under the arrangement, DJAN is authorised to work with MCSN to facilitate the payment of royalties by DJs nationwide, based on the tariff that DJAN had negotiated with MCSN.”
Netflix has increased its subscription fees in Nigeria for the third time since 2024, with the Premium Plan rising by 21.43%, from ₦7,000 to ₦8,500 per month.
This marks the streaming platform’s first price adjustment in 2025.
Other subscription tiers have also been affected.
The Standard Plan now costs ₦6,500, up from ₦5,500—a hike of 18.18%.
The Basic Plan has increased from ₦3,500 to ₦4,000, while the Mobile Plan moved from ₦2,200 to ₦2,500, reflecting increases of 14.29% and 13.64% respectively.
The latest adjustment aligns with Netflix’s broader global pricing strategy, which the company has linked to its ongoing investment in content and platform development. In a previous communication to investors, Netflix stated, “As we invest in and improve Netflix, we’ll occasionally ask our members to pay a little extra to reflect those improvements. Which in turn helps drive the positive flywheel of additional investment to further improve and grow our service.”
While the company did not explicitly cite inflation in its most recent update, its website indicates that local economic factors influence its pricing structure.
“Price changes are made to respond to local market changes, such as changes to local taxes or inflation,” the statement read.
The move mirrors similar pricing shifts among other major digital and entertainment services in Nigeria.
Companies including Google, DSTV, GOtv, and Microsoft have also raised subscription rates, attributing their decisions to continued inflationary pressures and a weakening naira.
National Broadcasting Commission (NBC) and Nigerian Communications Satellite Limited (NIGCOMSAT) have jointly introduced “The Big Picture’, a flagship initiative under Nigeria’s renewed Digital Switchover (DSO) project.
Under the project, Nigerian households will for the first time, gain access to high-quality digital broadcasts via affordable satellite dishes, hybrid devices, and internet-enabled set-top boxes.
Backed by President Bola Ahmed Tinubu and in line with his Renewed Hope Agenda, this strategic shift marks a significant step toward transforming Nigeria’s broadcasting landscape by leveraging the country’s sovereign satellite infrastructure.
At the heart of the initiative is NigComSat-1R, Nigeria’s only communications satellite in orbit, which will play a critical role in delivering Direct-to-Home (DTH) broadcasts across the entire Nigerian territory.
This satellite-first approach eliminates the traditional dependence on terrestrial transmission towers, accelerating the nationwide rollout of digital broadcasting by over 65%.
It also offers a scalable, cost-effective, and future-ready model for expanding digital access and promoting national storytelling.
Key figures, including: Charles Ebuebu, director-general, NBC; and Jane Nkechi Egerton-Idehen, managing director, Nigcomsat, have welcomed this forward-thinking strategy, emphasising its importance in maximising the use of national satellite assets and ensuring inclusive access to digital content.
An estimated 10 million homes equipped with DVB-S2-compatible televisions or decoders will have immediate access to free-to-air channels, while others will benefit from next-generation hybrid devices that combine satellite feeds with online streaming capabilities.
These new branded devices are designed with the country’s youth-dominated demographic in mind over 60% of the population is under the age of 25.
They will feature pre-installed apps, voice search functionality, parental controls, and seamless integration with NigComSat’s Electronic Programme Guide (EPG), offering an intuitive and engaging user experience.
In a data-driven upgrade to Nigeria’s broadcasting ecosystem, NBC is also partnering with global analytics firm GARB to introduce real-time audience measurement technology.
This will enable broadcasters, advertisers and content creators to analyse viewership trends across regions and devices, helping to tailor content more effectively and drive higher audience engagement. The introduction of this system is expected to boost advertising revenue by as much as 300% by 2026.
The success of “The Big Picture” will rely on robust collaboration between public and private stakeholders.
The Broadcasting Organisation of Nigeria (BON) and other content partners are expected to supply 60% of programming for the new 120-channel platform, using both original and repurposed content.
Meanwhile, local manufacturers will contribute by producing around 5 million compliant devices annually, a move projected to create over 20,000 jobs in assembly plants nationwide.
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