Broadcasting
How to Make the Most of Valentine through Sharing

What comes to your mind when you think about “Valentine”? Gifting? Outing? Resting? Partying? Whatever it is, there isn’t a right or wrong response.

The season of Valentine means different things to different people – usually its purpose is exaggerated and taken beyond the context. Other times, it’s so streamlined and isn’t maximised enough. But there is more to this season of love that meets the eye.
Speaking on the essence of Valentine season, Marvin Umebiye, Regional Marketing Director, SHAREit Lite, Nigeria says “We can’t rule out the festivities that accompany Valentine’s day, but we can be so lost in its allure, and unintentionally overlook the moments we are meant to experience and share.
“It’s a delicate scale which we often find difficult to balance. However, if everyone takes some time to share love with each other, memories formed will contain immeasurable values that will be cherished for a lifetime. That’s why we’ve taken it upon ourselves to help people go a notch higher this season”.
As a global file sharing app, SHAREit Lite has highlighted ways through which everyone can make the most of the Valentine season and have memories that last beyond a day:
1. Exchange & Redefine Moments
Moments define the very essence of our existence as human beings. Birthdays, family celebrations, work anniversaries and valentine seasons are some of the moments we celebrate. One of the methods of exchanging the joys that come with such moments is through pictures and videos.
Pictures are said to be worth a thousand words, yet videos are worth a million more than pictures. Today, the rate of mobile-captured videos have tremendously increased and caused a simultaneous growth in the peer-to-peer file sharing landscape. With a data-free app like SHAREit Lite, it’s much easier to share real-time moments with families and friends. This aligns with SHAREit Lite’s commitment to enable users to go unreserved with capturing their moments, and sharing them instantly with others at a very fast speed. This valentine, embrace the gift of exchanging and redefining moments through sharing.
2. Document and organise for easy future reference
Capturing moments is beautiful and creating unforgettable memories through documenting and organising is very important. You don’t want to miss out or forget certain events that have made your time remarkable during this valentine. An app like SHAREit Lite enables you to easily document, compile and organise your files for future reference.
Instead of getting lost in the moment and forgetting to document your stories, SHAREit Lite helps to better arrange your files in folders. Also, the app improves the efficiency of your device by sorting files, clearing junk files, ensuring that you can focus on moments that truly matter and are worth your attention.
3. Get others involved
It’s never fun to do things alone. Solitude has its place, but we need each other at every point in time. Imagine how you’d feel if you had no one to share the special moments with. That’s why the opportunity to share your experiences and journeys with others is so invaluable. SHAREit Lite has been continuously rolling out fun activities and different initiatives to help users stay connected. They have also started a Valentine’s day activity where users can share their love by transferring music to others and get a chance to win prizes. The duration of this activity is from 14th – 16th February, 2022. This will give everyone who shares in the moment a memory to always remember, smile, and cheer about.
Overall, maximising the joy of valentine by sharing every moment is worth it. To make the sharing process very enjoyable and easy, use the SHAREit Lite app (available on Android) on the go without your mobile data. There are currently more and more community members in Nigeria who take advantage of this already and they can’t all be wrong. There’s definitely more to sharing than we give credit for. Make the most of this valentine through sharing.
Broadcasting
NFVCB Boss Urges Stronger Distribution Channels @ Coal City Film Festival 2026

Dr.Shaibu Husseini, the Executive Director/Chief Executive Officer of the National Film and Video Censors Board (NFVCB), has called for stronger distribution frameworks within Nigeria’s film industry to ensure that locally produced content achieves global visibility.

He urged film festivals across the country to evolve beyond networking platforms into active marketplaces where filmmakers could secure distribution deals. He stressed that festivals must attract distributors, exhibitors, streaming platforms, and marketers to create tangible opportunities for filmmakers.
Husseini made this call while delivering the keynote address at the opening ceremony of the 2026 edition of the Coal City Film Festival held in Enugu.
“Film festivals must become gateways to distribution where filmmakers leave not just with applause, but with real opportunities,” he said.
Husseini expressed personal delight at hosting the event in Enugu, his birth state, noting the city’s rich cultural heritage and longstanding contribution to Nigeria’s creative landscape.
He commended the festival organisers, particularly the Festival Director, Uche Agbo, for their resilience and commitment in sustaining the
initiative. According to him, the Coal City Film Festival has grown into a significant cultural platform and a must-attend cinematic event in South East Nigeria.
Speaking on the festival’s theme, “Local Stories, Global Screens,” Husseini emphasised the importance of authenticity in storytelling. He noted that films rooted in local realities, languages, and cultural truth often resonate more strongly with global audiences.
He cited notable Nigerian productions such as King of Boys by Kemi Adetiba, The Wedding Party by Mo Abudu, Anikulapo by Kunle Afolayan,
“Black Book” by Editi Effiong, and “Lionheart” by Genevieve Nnaji as examples of culturally grounded stories that have gained international recognition on platforms such as Netflix and at global film festivals.
While acknowledging the growth in film production across Nigeria, the NFVCB boss identified distribution as a major bottleneck in the industry. He observed that many high-quality films struggle to reach audiences both locally and internationally due to limited distribution channels.
Reaffirming the Board’s commitment to industry development, Husseini stated that the NFVCB has continued to reposition itself as a partner in progress by engaging stakeholders, improving classification processes, and promoting a balance between creative freedom and social responsibility.
However, he raised concerns over increasing non-compliance with regulatory requirements, noting that some filmmakers bypass the Board by releasing unclassified films or operating without proper licensing.
He said all films and video works must be submitted to the NFVCB for classification and registration before being released on any platform, including digital platforms such as YouTube.
“This is a legal obligation, and the Board will not hesitate to take decisive action against defaulters,” he warned, adding that regulation is essential for protecting the industry, audiences, and national values.
Looking ahead, Husseini assured stakeholders of the Board’s continued collaboration with filmmakers and festival organisers to build a structured, sustainable, and globally competitive Nigerian film industry.
He concluded by commending the organisers of the Coal City Film Festival for their vision and contribution to Nigeria’s cultural economy, urging filmmakers to continue telling authentic stories that can resonate across global screens.
Broadcasting
NBC Boss Urges Content Ceators to Participate in DSO

Mr. Charles Ebuebu, director General of the National Broadcasting Commission (NBC), has called on Nigerian content creators to actively participate in the country’s Digital Switchover (DSO), describing the transition as a major opportunity for visibility, revenue growth, and industry collaboration.

Mr. Charles Ebuebu, DG, NBC
Speaking as Special Guest of Honour at the induction ceremony of the Electronic Media Content Owners Association of Nigeria (EMCOAN) in Lagos, Ebuebu stressed that the success of the DSO depends on engaging content to populate the nation’s new digital channels.
“Without content, the DSO’s success would be incomplete. We are urging content owners to collaborate with the Commission to ensure Nigeria’s digital future is rich, diverse, and sustainable,” he said.
The NBC boss highlighted that the upcoming FreeTV Direct-to-Home (DTH) platform, along with its mobile applications, would provide content creators with nationwide reach, advanced analytics, and brand partnership opportunities.
Nigeria’s DSO, which marks the shift from analogue to digital broadcasting, is being implemented by the NBC using the Nigcomsat satellite infrastructure. The programme aims to deliver over 100 nationwide channels and expand access to Nigerians in remote areas via hybrid decoders, addressing long-standing infrastructure and funding challenges. The project, which has experienced delays since 2012, now has strong government backing and is scheduled for launch in April 2026.
Ebuebu commended EMCOAN members for their contributions to strengthening Nigeria’s creative economy and encouraged them to leverage the opportunities offered by the DSO to promote local stories, culture, and creativity on both national and global stages.
During the ceremony, EMCOAN honoured its distinguished members, naming Wale Adenuga, MFR, as Grand Patron and Mr. Yinka Adebayo as Patron.
Prominent figures in the broadcasting content industry, including Wale Adenuga, Opa Williams, Agatha Amata, Jibe Ologeh, High Chief Emeka Ossai, Debbie Odetayo, Amina Mohammed, and Frank Elaboya, attended the event.
Representing the NBC at the event was Mr. Ralph Akpan, director of the Lagos Zone, while EMCOAN president, Mr. Adeniji Omirin, MD of ADNOM Media, urged members to fully engage in the digital switchover.
Broadcasting
Canal+ to Cut Jobs as Part Sweeping Restructuring

Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.
The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.
The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.
MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.
The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.
Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.
By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.
The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.
However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.
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