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Iroegbu Gives Essential Tips for Increasing Email Open Rates

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Are your email response rates dropping? Are your open rates getting worrisome? If you’re feeling discouraged, don’t be.

Kanu Iroegbu , certified digital marketing consultant sets good news podium teaching practical steps one can take to improve his open rates.

Here are ten tips to try:
1. Set the Right Expectations
Nothing will harm your email marketing open rates faster than failing to deliver what you promised. If you tell your blog readers that your email newsletter will provide behind-the-scenes info, then behind-the-scenes info better be what you give.
 This is what they’ll be expecting, and this is why they agreed to subscribe in the first place. Use your site’s Subscribe page to clearly explain what your newsletters offer. This way, the people who sign up will be interested in what you provide, and thus they’ll be more likely to click through to the emails that come.

2. Make Your Subject Line Short
Ideally, your email subject line should be short-easy enough to be read at a glance. Different email providers will display different lengths of text, so longer subject lines have a higher chance of being cut off. To ensure the greatest number of readers see your subject, aim to keep it under 50 characters or so.

3. Make Your Subject Line Intriguing
Assuming you have an engaged audience that is interested in what you have to say, the next best step to achieving better response rates is good subject lines.
The subject line is what appears in a recipient’s inbox, inviting him or her to click. It gets a few seconds of attention before being opened or deleted. So that’s why the best subject lines offer something of value, for minimum risk.
They give the recipient a sense that clicking through to the actual email newsletter will deliver something worthwhile.
What are some examples of intriguing newsletter titles? To put it simply, readers like subject lines that identify your brand, hint at the content inside, and have something to offer them.
For readers who want to stay updated with your company, for example, consider the following examples, written for the (fictional) company Good Deals: October Update on Good Deals; Good Deals October 2013 Newsletter; Good Deals Newsletter #15: October 2013 Edition;Good Deals Invites You to Our Grand Opening!; Upcoming Events at Good Deals; Good Deals Fall Updates; and 20% Off Good Deals Merchandise Now

In every example, the subject line tells the reader what the email is about, identifies the content as from Good Deals, and gives a reason to click.

4. Don’t Be Overly Promotional
According to Constant Contact, it’s a good idea to balance your newsletter content to be 90% educational and 10% promotional.
This means that, sure, you want to tell your audience about your new product or feature, but don’t let that be all you do.
Your newsletter should be more than a sales brochure-it should be an interesting resource. Ask yourself what you can give your readers beyond a catalog, and work that into your content.

5. Send It at the Best Time
You know what they say: “Timing is everything.” The timing of when you send your newsletter may affect how readers respond to it.
Test different schedules to see how your audience responds-while this may differ for various industries, according to the Whole Whale blog, there is evidence that “weekdays outperform weekends, with Tuesday-Thursdays performing the best.”

6. Be Honest about Email Content
Just like your Subscribe page should accurately describe your email content, so should your newsletter subject line.
If a reader clicks the “Big Company News October 2013” email only to find a story from last month, he or she might not click through the next month’s letter. Or worse, he or she might unsubscribe.

7. Avoid Spam Signals Like ALL CAPS and Exclamation Marks!!!
Everybody’s got spam radar these days. Who hasn’t received an email from an overseas prince asking for money?
Because of this, readers are more cynical-and this means they’re looking at your email newsletter with caution, at least the first time they see it. To help build credibility and keep yourself from looking like a spammer, avoid spam giveaways like writing in all capital letters or using multiple exclamation marks.

8. Avoid Salesy Language
Words like “exciting,” “leading,” and “ultimate” tend to sound salesy. Readers see them and think advertising.
So to keep from getting deleted, make your subject lines benefit-driven rather than sales-focused.

9. Consider a Negative Subject Line
“People will always work harder to keep something they have rather than try to gain something that they want,” says Sean Platt at Copyblogger.
 That’s why negative headlines can be so powerful-they alert your readers to potential problems they could protect themselves against. Here are a few examples: Five Reasons You Won’t Want to Miss This Weekend Sale; Good Deals Update: Are You Making These Shopping Mistakes?

4 Things You Might Be Missing on Our New Blog

10. Optimize for Mobile Devices
A large percentage of your readers will receive your email newsletter while they’re on their mobile devices.
Consider how your email newsletter will appear on a mobile device. Before sending it out to your entire list, send a test version to your own email. Check for display problems, broken links, and so on.


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E-Business

NITDA, NIMC Partner for Seamless Data Exchange Capabilities

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National Information Technology Development Agency (NITDA) and the National Identity Management Commission (NIMC) have announced a collaboration on National Public Key Infrastructure (PKI) and Digital Public Infrastructure (DPI) to enhance synergy between digital identity, payment ecosystems and secure seamless data exchange capabilities for Nigeria.

NITDA, NIMC Partner for Seamless Data Exchange Capabilities

l-r: Kashifu Inuwa, Director General of NITDA, and Bisoye Coker-Odusote,  Director General of NIMC, during the meeting at the NIMC headquarters in Abuja..

NITDA, which made the announcement on its X handle, said that the collaboration was to further strengthen Nigeria’s digital economy in line with President Bola Tinubu’s Renewed Hope Agenda,

During the meeting, Kashifu Inuwa, director general of NITDA, and Bisoye Coker-Odusote, director general of NIMC, with some management staff of both organisations, discussed various initiatives, which include building DPI stacks for a secured and seamless data exchange and forming partnerships to transform the national identity system.

This collaboration also aims to harness the potential of the innovative ecosystem and emphasise the use of public-key infrastructure (PKI) to drive digital transformation in Nigeria.

To ensure a smooth implementation, a 12-man committee was set up.

This committee will play a crucial role in kickstarting and harmonising the initiatives and is expected to deliver a comprehensive implementation report within the next 4 weeks.

 

 


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Expert Urges FG to Harmonise NIN, BVN to Tackle Crimes

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Noble Ajuonu, head, Sydani Technologies Ltd., has urged the Federal Government to harmonise National Identification Number (NIN) and Bank Verification Number (BVN) to tackle crimes and insecurity in the country.

Expert Urges FG to Harmonise NIN, BVN to Tackle Crimes

Ajuonu made the call at a media roundtable, organised by Sydani Group in Abuja.

The News Agency of Nigeria (NAN) reports that the roundtable focuses on driving sustainability through a comprehensive analysis of Nigeria’s key development areas.

Ajuonu said that Nigeria could overcome its security challenges and pave the way for a safer, more secure future for all Nigerians by embracing technology and implementing practical solutions,

“We need to harmonise data, prioritise seamless integration of databases like NIN, BVN, and security agency records, establish clear protocols for data sharing and access, with robust safeguards against misuse,’’ expert said.

According to him, the unified data pool will empower intelligence gathering and targeted operations.

He also called for investments in smart surveillance, intelligent video analytics software, training of personnel in data analysis, interpretation of data in real-time to combat crimes.

“There is need to implement a legal framework for call interception in criminal investigations, with strict oversight to prevent abuse, encourage community cohesion, training of tech savvy security personnel with tech-enabled tools.’’

Ajuonu also urged the government to address infrastructure deficit in technology, saying that technology was all encompassing to address insecurity.

“According to the National Identity Management Commission (NIMC), as of December 2023, only 104.2 million Nigerians had been enrolled for the National Identity Number (NIN).’’

Ajuonu added that over 122.2 million citizens left uncaptured for NIN were people in rural areas where enrolment centres, digital services were limited.

“Most crimes are being perpetuated from rural communities and this lack of comprehensive identification creates a gap where elements not captured in the national database can constitute public nuisance, crimes.

“There is the inadequacy in the integration of NIN, BVN and Voters Identification Number (VIN).

“Advanced call interception and analysis tools, used successfully in other countries, could provide invaluable insights into criminal networks and operations but infrastructure is lacking,’’ he said.

Also, Mr Godfrey Petgrave, the Agricultural Expert, Sydani Group, called for empowerment of smallholder farmers with access to finance and training to enhance productivity.

According to Petgrave, Nigeria requires policy reform and institutional strengthening to improve agricultural practices and embrace digital agriculture solutions to address food insecurity.

Mr Akolade Jimoh, another expert of the group on health, advocated for expanded community-based health insurance programmes for rural and underserved areas.

Jimoh added that the country needed to encourage Public Private Partnership to revolutionise products design and quality improvement on health services.


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Konga launches Infinix Brand Week with Incredible Deals

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Konga, Nigeria’s leading composite e-commerce group, is thrilled to announce the launch of amazing deals at its Infinix Brand Week. Infinix, a leading global smartphone brand known for its innovative products and cutting-edge technology promises exclusive discounts and special offers on select smartphones, marking an exciting milestone in the realm of online shopping.

Shoppers can expect nothing short of extraordinary deals on a wide range of Infinix products, all available exclusively on the Konga online platform. With discounts of up to 30% off, this partnership between Konga and Infinix aims to redefine the shopping experience for tech enthusiasts across Nigeria.

Konga Brand Week has become synonymous with excitement and unbeatable deals, and this year’s edition is no exception. In addition to exclusive discounts on Infinix smartphones, shoppers can explore a diverse array of products across various categories, including electronics, fashion, home essentials, and more.

“At Konga, we are dedicated to providing our customers with the best shopping experience possible,” said Rita Ohaedoghasi, VP Marketing at Konga. “The Infinix Week during Konga Brand Week allows us to continue delivering on that promise by offering incredible discounts and special offers on some of the most sought-after smartphones in the market.”

To stay updated on the latest developments and exclusive deals during Konga Brand Week, shoppers are encouraged to connect with Konga across all platforms, including social media and the Konga website. Don’t miss out on this opportunity to score big savings and elevate your tech game with Infinix and Konga.


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