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Iroegbu Gives Essential Tips for Increasing Email Open Rates

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Kanu Iroegbu, a certified digital marketing consultant
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Are your email response rates dropping? Are your open rates getting worrisome? If you’re feeling discouraged, don’t be.

Kanu Iroegbu , certified digital marketing consultant sets good news podium teaching practical steps one can take to improve his open rates.

Here are ten tips to try:
1. Set the Right Expectations
Nothing will harm your email marketing open rates faster than failing to deliver what you promised. If you tell your blog readers that your email newsletter will provide behind-the-scenes info, then behind-the-scenes info better be what you give.
 This is what they’ll be expecting, and this is why they agreed to subscribe in the first place. Use your site’s Subscribe page to clearly explain what your newsletters offer. This way, the people who sign up will be interested in what you provide, and thus they’ll be more likely to click through to the emails that come.

2. Make Your Subject Line Short
Ideally, your email subject line should be short-easy enough to be read at a glance. Different email providers will display different lengths of text, so longer subject lines have a higher chance of being cut off. To ensure the greatest number of readers see your subject, aim to keep it under 50 characters or so.

3. Make Your Subject Line Intriguing
Assuming you have an engaged audience that is interested in what you have to say, the next best step to achieving better response rates is good subject lines.
The subject line is what appears in a recipient’s inbox, inviting him or her to click. It gets a few seconds of attention before being opened or deleted. So that’s why the best subject lines offer something of value, for minimum risk.
They give the recipient a sense that clicking through to the actual email newsletter will deliver something worthwhile.
What are some examples of intriguing newsletter titles? To put it simply, readers like subject lines that identify your brand, hint at the content inside, and have something to offer them.
For readers who want to stay updated with your company, for example, consider the following examples, written for the (fictional) company Good Deals: October Update on Good Deals; Good Deals October 2013 Newsletter; Good Deals Newsletter #15: October 2013 Edition;Good Deals Invites You to Our Grand Opening!; Upcoming Events at Good Deals; Good Deals Fall Updates; and 20% Off Good Deals Merchandise Now

In every example, the subject line tells the reader what the email is about, identifies the content as from Good Deals, and gives a reason to click.

4. Don’t Be Overly Promotional
According to Constant Contact, it’s a good idea to balance your newsletter content to be 90% educational and 10% promotional.
This means that, sure, you want to tell your audience about your new product or feature, but don’t let that be all you do.
Your newsletter should be more than a sales brochure-it should be an interesting resource. Ask yourself what you can give your readers beyond a catalog, and work that into your content.

5. Send It at the Best Time
You know what they say: “Timing is everything.” The timing of when you send your newsletter may affect how readers respond to it.
Test different schedules to see how your audience responds-while this may differ for various industries, according to the Whole Whale blog, there is evidence that “weekdays outperform weekends, with Tuesday-Thursdays performing the best.”

6. Be Honest about Email Content
Just like your Subscribe page should accurately describe your email content, so should your newsletter subject line.
If a reader clicks the “Big Company News October 2013” email only to find a story from last month, he or she might not click through the next month’s letter. Or worse, he or she might unsubscribe.

7. Avoid Spam Signals Like ALL CAPS and Exclamation Marks!!!
Everybody’s got spam radar these days. Who hasn’t received an email from an overseas prince asking for money?
Because of this, readers are more cynical-and this means they’re looking at your email newsletter with caution, at least the first time they see it. To help build credibility and keep yourself from looking like a spammer, avoid spam giveaways like writing in all capital letters or using multiple exclamation marks.

8. Avoid Salesy Language
Words like “exciting,” “leading,” and “ultimate” tend to sound salesy. Readers see them and think advertising.
So to keep from getting deleted, make your subject lines benefit-driven rather than sales-focused.

9. Consider a Negative Subject Line
“People will always work harder to keep something they have rather than try to gain something that they want,” says Sean Platt at Copyblogger.
 That’s why negative headlines can be so powerful-they alert your readers to potential problems they could protect themselves against. Here are a few examples: Five Reasons You Won’t Want to Miss This Weekend Sale; Good Deals Update: Are You Making These Shopping Mistakes?

4 Things You Might Be Missing on Our New Blog

10. Optimize for Mobile Devices
A large percentage of your readers will receive your email newsletter while they’re on their mobile devices.
Consider how your email newsletter will appear on a mobile device. Before sending it out to your entire list, send a test version to your own email. Check for display problems, broken links, and so on.


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E-Business

Privacy Crisis May Undermine Local Hosting of Data by Banks, Fintechs

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Nigeria’s weak data protection guardrails may undermine the recent directive by Central Bank of Nigeria (CBN) to banks, fintech firms, and other payment service providers to store payment transaction data generated within the country  local servers.

Privacy Crisis May Undermine Local Hosting of Data by Banks, Fintechs

CBN said that the new rule will start from January 1, 2027, as part of new measures to strengthen oversight of the fast-growing digital payments ecosystem.

This will also provide the country greater control over critical data infrastructure, allowing authorities to easily access records, conduct audits, enforce compliance, and investigate, especially in cases where criminal offenses are involved, reducing delays often caused by intermediation between local and foreign entities.

Apart from data sovereignty, the CBN added that moving transaction records from foreign servers will help drive investments in local data centers and cloud storage capacity.

Though reliable estimates are hard to come by, it is believed that Nigeria loses over N60 billion in hosting data in foreign servers.

But a coalition of civil society organizations (CSOs), has raised concerns over safety measures in place to protect data of Nigerians, despite having data protection laws in place.

The coalition, comprising Media Rights Agenda, Paradigm Initiative, Digital Rights Lawyers Initiative, and Accountability Lab Nigeria, among others, released the “Protected From the State, Not By It: Nigeria’s Data Protection Crisis Is a Crisis of Implementation,” where they criticized regulators’ failure to effectively enforce data protection laws, which led to rising cases of digital fraud and rampant illegal sale of sensitive information.

There have been leaks of sensitive voter, financial, and personal records.

For instance, there was alleged unauthorized access to the Continuous Voter Registration (CVR) database of the Independent National Electoral Commission (INEC) during a nationwide CVR exercise.

INEC earlier released the preliminary findings of its investigation into the matter, saying that it found no external breach of its systems and that the personal information of over 90 million registered voters was not compromised.

Despite this, CSOs argued that the incident underscored the lack of oversight, adding that it showed that while data privacy laws are in place, sensitive information can be easily moved from a secure government database and into the hands of private political entities.

The coalition also pointed out regulators’ failure to conduct human rights impact assessments on public surveillance systems before related programs were deployed, urging the government to act on these issues by subjecting public institutions to the same compliance requirements as private organizations.

“This is the asymmetry at the heart of the crisis: citizens are under-protected from data abuse and over-exposed to state monitoring and punishment,” the CSOs stated.

 

Additional report by coingeek

 

 


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AI-Powered Scams are Biggest Payment Fraud Threat -Visa Report

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Visa, a multinational firm into payment card services says Artificial intelligence enabled scams have emerged as the fastest-growing source of consumer payment fraud globally as cybercriminals increasingly target people.

AI-Powered Scams are Biggest Payment Fraud Threat -Visa Report

Visa stated this in its Mid-year 2026 Biannual Threats Report released on Wednesday in Lagos.

The report said scammers were increasingly using AI tools and social engineering tactics to manipulate consumers into authorising fraudulent payments themselves.Premier League Fixtures

It indicated that from July to December 2025, Visa identified nearly one billion dollars in scam-related activity, making scams the largest category of consumer payment fraud.

According to the report, fraudsters now impersonate trusted brands and institutions, create a sense of urgency and deceive victims into completing seemingly legitimate transactions.

The report said stronger network-level security had reduced opportunities for direct system compromises, forcing criminals to shift their focus to exploiting human trust.

It revealed that fraud involving device tokens declined by 9.6 per cent between July and December 2025, compared with the same period in 2024.

The report identified accelerating scams, growing use of AI in fraud, migration of attacks from technology to people, and evolving ransomware trends as key developments shaping payment security.

It stated that global ransomware activity rose by 26 per cent during the review period compared with the corresponding period in 2024.

However, only 23 per cent of ransomware victims paid ransoms, the lowest level on record, reflecting improved resilience and recovery capabilities, according to the report.

Commenting, Mr Paul Fabara, chief Risk and Client Services officer, Visa, said that payments at network level continued to get safer, but threats were evolving faster than ever

Fabara said criminals were increasingly using deception, urgency and AI-enabled tools to exploit trust, requiring stronger collaboration across the payments ecosystem.

Also, Andrew Uaboi, vice president and Cluster head, Visa West Africa, said AI had significantly lowered the barriers to entry for fraudsters.

“What once required deep technical skill can now be executed with a prompt,” Uaboi said.

He said intelligence-driven defence and coordinated action across the ecosystem were becoming increasingly critical to protecting consumers from emerging threats.

 

 


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How to Build a Safer Cyberworld for People, Business, and Society

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Kaspersky has released its Sustainability Report for 2024–2025, outlining how the company is working toward a safer and more resilient digital future.

The report reflects Kaspersky’s broader commitment to responsible business — protecting people and organisations from cyberthreats, supporting law enforcement cooperation, investing in secure technologies, and helping strengthen the digital resilience of societies and economies.

In 2024-2025, the company continued advancing digital sustainability and strengthening global cyber resilience, reducing thedisruption, financial losses and social risks caused by cyber incidents, and enabling safer and more stable conditions for digital adoption across economies and societies.

Over the period, the number of detected advanced persistent threat (APT) groups and operations has increased significantly — by 74% compared to 2023, supported by intelligence gathered through five dedicated Expertise Centers.

Building a safer cyberworld

A significant part of Kaspersky’s social impact comes from the company’s cooperation with global law enforcement agencies. During the reporting period, the company contributed to joint operations with INTERPOL and AFRIPOL that resulted in the arrest of more than 2,600 suspected cybercriminals.

From a sustainability perspective, this shrinks the opportunities attackers can exploit — making digital environments safer for governments, businesses and individuals, and lowering the long-term economic and social costs associated with cyber incidents.

During the reporting period, Kaspersky formalised its collaborations with AFRIPOL, signing a five-year cooperation agreement, and delivered cybersecurity training to law enforcement representatives from 23 African countries, covering the fundamentals of Security Operations Center (SOC) operations and advanced threat hunting techniques.

This capacity-building work has a compounding effect: as local teams become more capable of independently detecting and responding to threats, the overall resilience of the digital ecosystem increases, while the cost and duration of cyber incidents decrease over time.

Implementing future tech

To effectively protect people, businesses and public institutions from evolving cyberthreats, Kaspersky constantly improves its security solutions and conducts cybersecurity research to stay one step ahead of attackers.

In 2024–2025 the company was granted 155 patents, including 135 AI-related ones. Its global R&D team of around 3,000 employees also produced 373 research publications. Together, these efforts help advance the baseline of secure technologies available to the market.

This reduces systemic vulnerability in digital infrastructure and supports more stable technological adoption at scale.

Responsible innovation frameworks further reinforce this effect. By joining the European Commission’s AI Pact and supporting the UN Global Digital Compact, Kaspersky has aligned its development practices with emerging global governance standards.

This contributes to sustainability by helping reduce the risks of unsafe AI deployment, such as misuse, bias or system exploitation, which could otherwise undermine trust in digital transformation.

The company’s Cyber Immunity approach, implemented through KasperskyOS, adds another layer of long-term sustainability impact by shifting security from reactive protection to architectural resilience.

Instead of repeatedly patching vulnerabilities, systems are designed to be inherently resistant to compromise, which reduces maintenance overhead, lifecycle risk and resource inefficiency in securing digital environments.

Among the new product launches, the Kaspersky eSIM Store expanded the company’s offering beyond cybersecurity into mobile connectivity. By reducing reliance on physical SIM cards and making global mobile access more seamless, the solution supports more sustainable travel and digital lifestyles.

Together with that, Kaspersky also released Kaspersky Cloud Workload Security for protecting cloud workloads wherever they reside: on servers or virtual machines, or in private, public, or hybrid clouds, etc.

“At Kaspersky, we see cybersecurity not only as a technology issue, but as a social one. Every day, people rely on digital services to work, communicate, study, receive services and manage their lives and they need to be able to do this safely.

“That is why our sustainability agenda starts with our core expertise: protecting people, organisations and critical systems from cyberthreats. But it also goes further — through responsible innovation, transparency, partnerships and support for communities.

“This report shows how our technologies, research and cooperation with partners translate into practical impact: fewer risks, stronger resilience and a safer digital environment for everyone,” said Maria Losyukova, Head of ESG & Sustainability at Kaspersky.


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