E-Business
Iroegbu Gives Essential Tips for Increasing Email Open Rates

Are your email response rates dropping? Are your open rates getting worrisome? If you’re feeling discouraged, don’t be.
Kanu Iroegbu , certified digital marketing consultant sets good news podium teaching practical steps one can take to improve his open rates.
Here are ten tips to try:
1. Set the Right Expectations
Nothing will harm your email marketing open rates faster than failing to deliver what you promised. If you tell your blog readers that your email newsletter will provide behind-the-scenes info, then behind-the-scenes info better be what you give.
This is what they’ll be expecting, and this is why they agreed to subscribe in the first place. Use your site’s Subscribe page to clearly explain what your newsletters offer. This way, the people who sign up will be interested in what you provide, and thus they’ll be more likely to click through to the emails that come.
2. Make Your Subject Line Short
Ideally, your email subject line should be short-easy enough to be read at a glance. Different email providers will display different lengths of text, so longer subject lines have a higher chance of being cut off. To ensure the greatest number of readers see your subject, aim to keep it under 50 characters or so.
3. Make Your Subject Line Intriguing
Assuming you have an engaged audience that is interested in what you have to say, the next best step to achieving better response rates is good subject lines.
The subject line is what appears in a recipient’s inbox, inviting him or her to click. It gets a few seconds of attention before being opened or deleted. So that’s why the best subject lines offer something of value, for minimum risk.
They give the recipient a sense that clicking through to the actual email newsletter will deliver something worthwhile.
What are some examples of intriguing newsletter titles? To put it simply, readers like subject lines that identify your brand, hint at the content inside, and have something to offer them.
For readers who want to stay updated with your company, for example, consider the following examples, written for the (fictional) company Good Deals: October Update on Good Deals; Good Deals October 2013 Newsletter; Good Deals Newsletter #15: October 2013 Edition;Good Deals Invites You to Our Grand Opening!; Upcoming Events at Good Deals; Good Deals Fall Updates; and 20% Off Good Deals Merchandise Now
In every example, the subject line tells the reader what the email is about, identifies the content as from Good Deals, and gives a reason to click.
4. Don’t Be Overly Promotional
According to Constant Contact, it’s a good idea to balance your newsletter content to be 90% educational and 10% promotional.
This means that, sure, you want to tell your audience about your new product or feature, but don’t let that be all you do.
Your newsletter should be more than a sales brochure-it should be an interesting resource. Ask yourself what you can give your readers beyond a catalog, and work that into your content.
5. Send It at the Best Time
You know what they say: “Timing is everything.” The timing of when you send your newsletter may affect how readers respond to it.
Test different schedules to see how your audience responds-while this may differ for various industries, according to the Whole Whale blog, there is evidence that “weekdays outperform weekends, with Tuesday-Thursdays performing the best.”
6. Be Honest about Email Content
Just like your Subscribe page should accurately describe your email content, so should your newsletter subject line.
If a reader clicks the “Big Company News October 2013” email only to find a story from last month, he or she might not click through the next month’s letter. Or worse, he or she might unsubscribe.
7. Avoid Spam Signals Like ALL CAPS and Exclamation Marks!!!
Everybody’s got spam radar these days. Who hasn’t received an email from an overseas prince asking for money?
Because of this, readers are more cynical-and this means they’re looking at your email newsletter with caution, at least the first time they see it. To help build credibility and keep yourself from looking like a spammer, avoid spam giveaways like writing in all capital letters or using multiple exclamation marks.
8. Avoid Salesy Language
Words like “exciting,” “leading,” and “ultimate” tend to sound salesy. Readers see them and think advertising.
So to keep from getting deleted, make your subject lines benefit-driven rather than sales-focused.
9. Consider a Negative Subject Line
“People will always work harder to keep something they have rather than try to gain something that they want,” says Sean Platt at Copyblogger.
That’s why negative headlines can be so powerful-they alert your readers to potential problems they could protect themselves against. Here are a few examples: Five Reasons You Won’t Want to Miss This Weekend Sale; Good Deals Update: Are You Making These Shopping Mistakes?
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10. Optimize for Mobile Devices
A large percentage of your readers will receive your email newsletter while they’re on their mobile devices.
Consider how your email newsletter will appear on a mobile device. Before sending it out to your entire list, send a test version to your own email. Check for display problems, broken links, and so on.
E-Business
MyLagos App Unavailable despite Launch with Fanfare

“MyLagos App,” which was launched with fanfare by the Lagos State Government in collaboration with MTN Nigeria has remained unavailable for download on app stores, raising questions about its immediate accessibility.
Hours after its official introduction on March 13, a search on Google PlayStore for the app returned the message, “No results for MyLagos App.”
Similarly, attempts to locate it on the Apple Store yielded no results, prompting concerns over the rollout’s status.
The digital platform was introduced as a comprehensive solution to enhance city navigation and improve the overall experience for Lagos residents.
It was touted to provide essential features, including real-time traffic updates, personalized navigation, emergency services, utility payments, business listings, and tourism information.
This reporter’s attempt to download the app proved unsuccessful. Furthermore, tests by Lagos-based individuals mirrored these findings, suggesting the app may not yet be publicly accessible.
The absence of the app has sparked speculation: could it be a work in progress, or was its availability restricted post-launch for undisclosed reasons?
Dr. Obafemi Hamzat, Lagos State Deputy Governor, described the app as a revolutionary tool aimed at improving governance and service delivery.
“Technology has evolved from being a luxury to a necessity. In our fast-paced world, effectively utilising technology can significantly enhance governance, improve service delivery, and simplify the lives of every resident in this vibrant state.
“With the launch of the MyLagos App, Lagos State is poised to remain at the forefront of digital transformation, not just in Nigeria but across Africa,” he said.
Abdulhakeem Giwa, manager of Digital Channel Management, MTN Nigeria, echoed this sentiment, highlighting the app’s potential to transform urban living and enhance navigation for residents.
While the app’s unavailability casts doubt on its immediate implementation, stakeholders remain optimistic about its promised benefits once fully operational. Whether technical challenges or strategic decisions have delayed its rollout remains unclear.
E-Business
Millions of Nigerians @ Risk as NASIMS Leaks over 23m FG Records

National Social Investment Management System (NASIMS) has leaked millions of federal government records in a major system oversight which could be exploited by cyber criminals.
NASIMS is the central management platform for the administration and coordination of Social Investment Programmes under the Federal Ministry of Humanitarian Affairs, Disaster Management and Social Development
The major leak exposed everything from home addresses to work backgrounds of tens of millions of Nigerians
According to the Cybernews research team, the exposed AWS S3 bucket stored over 23 million files, including passports, birth certificates, educational certificates, and N-Power-submitted applications.
N-Power is a social welfare scheme to combat youth unemployment. N-Power applicants use the NASIMS platform to apply to take part in the program.
“The implications of exposing 23 million application-related documents of N-Power candidates could be severe for the affected individuals. Identity theft, fraud, and targeted phishing attacks are the most likely risks for the leaks’ victims,” Cybernews research team said.
According to Cybernews research team, “Worryingly, the instance remains open to the public, even after multiple attempts to reach NASIMS administrators and relevant authorities in Nigeria. We have also reached out to the ministry behind NASIMS for a comment and will update the article once we receive a reply”
What data leaked, and why is it dangerous?
Documents stored on the exposed instance include different sets of citizens’ data. However, the team surmised that the leak revealed:
Full names
Dates of birth
Places of birth
National Identification Number (NIN)
Email addresses
Phone numbers
Home addresses
Work background
Education background
Exposing sensitive and personal data poses numerous threats to the individuals involved.
Most pressingly, attackers might utilize the information for identity theft and various fraud schemes. For one, malicious actors could try opening fraudulent bank accounts or use stolen identities for illicit activities, masking their own IDs.
“Another way attackers can exploit similar data sets is by exploiting the identities to access financial services or execute unauthorized transactions, potentially causing long-term financial damage to the victims,” Cybernews research team said.
Cybercrooks could also exploit the leak to carry out targeted phishing and social engineering attacks.
For example, malicious actors could attempt to masquerade as legitimate organizations in order to deceive individuals into providing even more sensitive data – such as login credentials – or downloading malware.
“The implications of exposing 23 million application-related documents of N-Power candidates could be severe for the affected individuals. Identity theft, fraud, and targeted phishing attacks are the most likely risks for the leaks’ victims.”
The leaks’ nature empowers attackers to craft spear-phishing attacks custom-made for each individual or group of individuals. Such attacks are hard to distinguish, as they often include targets’ personal details and other data points meant to lure in unsuspecting victims.
“Criminals could use the exposed data to offer fake job opportunities or promise assistance with the N-Power application process in exchange for payments or additional personal information, exploiting the candidates’ vulnerabilities,” the team explained.
Additional attack vectors involve risks to victims’ physical safety. For example, criminals could exploit leaked data to locate and target victims for various malicious purposes, such as stalking, harassment, or even burglary.
To avoid similar leaks in the future, Cybernews research team advised:
Change the access controls to restrict public access and secure the bucket. Update permissions to ensure that only authorized users or services have the necessary access.
Monitor retrospectively access logs to assess whether the bucket has been accessed by unauthorized actors.
Enable server-side encryption to protect data at rest.
Use AWS Key Management Service (KMS) to manage encryption keys securely.
Implement SSL/TLS for data in transit to ensure secure communication.
Consider implementing security’s best practices, such as regular audits, automated security checks, and employee training.
E-Business
MTN, Lagos State Launch ‘MyLagosApp’ to Enhance Productivity, Connectivity

MTN Group, in collaboration with the Lagos State Government (LASG), has launched MyLagosApp, an innovative mobile application designed to improve productivity, enhance connectivity, and transform the lifestyle of Lagos residents.
It also aims to provide a centralised digital hub for accessing essential services, fostering a more efficient and connected Lagos.
Speaking at the official inauguration in Lagos, Karl Toriola, chief executive officer MTN Nigeria, described the app as a one-stop platform for information, services, entertainment, and hospitality.
He highlighted its role in facilitating e-governance and providing essential services to both residents and visitors.
“This app offers access to various services, including restaurant and accommodation reservations, transport options—both land and water—library access, and e-governance solutions. It is designed to simplify life for Lagosians while promoting efficiency and productivity,” Toriola said.
He emphasised that technological innovations like MyLagosApp drive economic growth by increasing productivity and improving societal well-being. He noted that Lagos, classified as a hyper-city with over 20 million residents, has the potential to become Africa’s most important city.
Toriola also revealed that Lagos State’s economy is larger than that of Kenya and reaffirmed MTN’s commitment to deepening investment in Nigeria. He disclosed plans to build a new headquarters in Eko Atlantic City and establish West Africa’s most advanced data centre, addressing the region’s need for large-scale tech infrastructure.
At a Fireside Chat, Oluwaseun Osiyemi, Lagos State Commissioner for Transport, noted that MyLagosApp would support the state’s multimodal transport policy, leveraging user data and feedback to enhance urban mobility.
Aisha Mumuni, chief digital officer, MTN, reiterated the company’s dedication to seamless connectivity despite power challenges, calling for increased collaboration to boost digital literacy.
Tokunbo Wahab, Commissioner for Environment and Water Resources, highlighted Lagos’ daily waste production of 13,000 tonnes and suggested that the app could aid waste management through advocacy, enforcement, and regulation.
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