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Iroegbu Gives Essential Tips for Increasing Email Open Rates

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Are your email response rates dropping? Are your open rates getting worrisome? If you’re feeling discouraged, don’t be.

Kanu Iroegbu , certified digital marketing consultant sets good news podium teaching practical steps one can take to improve his open rates.

Here are ten tips to try:
1. Set the Right Expectations
Nothing will harm your email marketing open rates faster than failing to deliver what you promised. If you tell your blog readers that your email newsletter will provide behind-the-scenes info, then behind-the-scenes info better be what you give.
 This is what they’ll be expecting, and this is why they agreed to subscribe in the first place. Use your site’s Subscribe page to clearly explain what your newsletters offer. This way, the people who sign up will be interested in what you provide, and thus they’ll be more likely to click through to the emails that come.

2. Make Your Subject Line Short
Ideally, your email subject line should be short-easy enough to be read at a glance. Different email providers will display different lengths of text, so longer subject lines have a higher chance of being cut off. To ensure the greatest number of readers see your subject, aim to keep it under 50 characters or so.

3. Make Your Subject Line Intriguing
Assuming you have an engaged audience that is interested in what you have to say, the next best step to achieving better response rates is good subject lines.
The subject line is what appears in a recipient’s inbox, inviting him or her to click. It gets a few seconds of attention before being opened or deleted. So that’s why the best subject lines offer something of value, for minimum risk.
They give the recipient a sense that clicking through to the actual email newsletter will deliver something worthwhile.
What are some examples of intriguing newsletter titles? To put it simply, readers like subject lines that identify your brand, hint at the content inside, and have something to offer them.
For readers who want to stay updated with your company, for example, consider the following examples, written for the (fictional) company Good Deals: October Update on Good Deals; Good Deals October 2013 Newsletter; Good Deals Newsletter #15: October 2013 Edition;Good Deals Invites You to Our Grand Opening!; Upcoming Events at Good Deals; Good Deals Fall Updates; and 20% Off Good Deals Merchandise Now

In every example, the subject line tells the reader what the email is about, identifies the content as from Good Deals, and gives a reason to click.

4. Don’t Be Overly Promotional
According to Constant Contact, it’s a good idea to balance your newsletter content to be 90% educational and 10% promotional.
This means that, sure, you want to tell your audience about your new product or feature, but don’t let that be all you do.
Your newsletter should be more than a sales brochure-it should be an interesting resource. Ask yourself what you can give your readers beyond a catalog, and work that into your content.

5. Send It at the Best Time
You know what they say: “Timing is everything.” The timing of when you send your newsletter may affect how readers respond to it.
Test different schedules to see how your audience responds-while this may differ for various industries, according to the Whole Whale blog, there is evidence that “weekdays outperform weekends, with Tuesday-Thursdays performing the best.”

6. Be Honest about Email Content
Just like your Subscribe page should accurately describe your email content, so should your newsletter subject line.
If a reader clicks the “Big Company News October 2013” email only to find a story from last month, he or she might not click through the next month’s letter. Or worse, he or she might unsubscribe.

7. Avoid Spam Signals Like ALL CAPS and Exclamation Marks!!!
Everybody’s got spam radar these days. Who hasn’t received an email from an overseas prince asking for money?
Because of this, readers are more cynical-and this means they’re looking at your email newsletter with caution, at least the first time they see it. To help build credibility and keep yourself from looking like a spammer, avoid spam giveaways like writing in all capital letters or using multiple exclamation marks.

8. Avoid Salesy Language
Words like “exciting,” “leading,” and “ultimate” tend to sound salesy. Readers see them and think advertising.
So to keep from getting deleted, make your subject lines benefit-driven rather than sales-focused.

9. Consider a Negative Subject Line
“People will always work harder to keep something they have rather than try to gain something that they want,” says Sean Platt at Copyblogger.
 That’s why negative headlines can be so powerful-they alert your readers to potential problems they could protect themselves against. Here are a few examples: Five Reasons You Won’t Want to Miss This Weekend Sale; Good Deals Update: Are You Making These Shopping Mistakes?

4 Things You Might Be Missing on Our New Blog

10. Optimize for Mobile Devices
A large percentage of your readers will receive your email newsletter while they’re on their mobile devices.
Consider how your email newsletter will appear on a mobile device. Before sending it out to your entire list, send a test version to your own email. Check for display problems, broken links, and so on.


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Samsung Launches the Incredible Crystal UHD TV

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TV has become a massive part of our lives from those must-watch series to the sports matches that have us glued to the screen. World-renowned for pioneering innovation in this popular category of technology, Samsung has now launched Crystal UHD TV.

Featuring Samsung’s cutting-edge Crystal Display, the new Crystal UHD TV will bring high-resolution content to life in a whole new way, delivering a viewing experience like never before in a mainstream UHD TV.

Controling all function with Voice Assistant and enjoying multiple contents on one screen with Multi View are just some of the welcome advancements on this incredible TV.

“Samsung TV has been constantly paving the path for technological innovations by offering consumers a new TV experience and a future for global TV industry. This is the core driving force that makes Samsung No. 1 TV for 14 consecutive years. Crystal UHD builds on this success in ways that people will truly love.” said Dudu Mokholo, Chief Marketing Officer at Samsung Central Africa.

Crystal UHD is the purest form of picture quality with 1 billion rich and vibrant colours with guaranteed crisp and vivid images time over time. Its features include:

Real 4K UHD Resolution – 4K UHD TV goes beyond regular FHD with 4x more pixels, offering your eyes the sharp and crisp images they deserve. See it like you’re really in the scene.

Lifelike colour expression – Immerse yourself in the picture with a wider range of colour. Dynamic Crystal Display delivers lifelike variations so you can see every subtlety.

Crystal Processor 4K – Experience picture quality that moves you, made possible by a single chip that orchestrates colour, optimises high contrast ratio, and masters HDR.

See the picture, not the TV – A sleek and elegant design that draws you to the purest picture. Crafted with an effortless minimalistic style from every angle and a boundless that sets new standards. You will see only the most immersive cinematic experience ever.

Get what you want just by speaking up – Everything is so much easier with voice control. Now you can quickly access favourite content, get answers, and even control your TV and other connected devices around your home. Just tell it what you want.

See multiple contents at the same time – Multi View splits your TV screen in two, putting the content you’re watching on one side, and mirroring your mobile screen on the other. This means you don’t have to look away from the TV screen to glance at your phone anymore.

Get gaming faster – Get into the game faster with Game Enhancer, which optimises your screen so you have more control with barely noticeable input lag. Experience smooth gaming in its most impressive form without motion blur and judder.

Decorate your space with your favourite photos  – When you project your favourite photos onto the TV screen, the TV itself blends into your décor elegantly. You can lay out multiple photos in a beautiful collage or place them in a slide show for to keep the visual fresh and on point.

Clean up the clutter – Samsung UHD offers a neat solution for keeping all your TV cables tidy, hiding them away right in the stand. This helps you reduce your clutter so you can fully enjoy your TV’s beautiful design.

Samsung Crystal UHD clearly does what many TVs cannot, in the most amazing ways.

The Crystal UHD TV is now available at various retailer stores and retailer online pages. For extra peace of mind, Crystal UHD TV comes with a 24 month warranty.


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FG to Boost Artificial Intelligence

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Federal government on Tuesday announced that it has developed initiatives for the adoption of Artificial Intelligence technology in Nigeria.

FG to Boost Artificial Intelligence

 

The establishment of a Centre for Artificial Intelligence and Robotics in Nigeria (CFAIR) is also expected soon.

The National Information Technology Development Agency (NITDA) said that AI applications enable innovative solutions, improve risk assessment, better planning, and faster knowledge-sharing.

Abdullahi Usman Gambo, director of IT Infrastructure Solution, NITDA, spoke at a workshop in commemoration of International Day for Universal Access to Information (IDUAI) organised by the United Nations Educational, Scientific, and Cultural Organisation (UNESCO).

He noted that AI would open up opportunities for access to information and also help to achieve the Sustainable Development Goals (SDGs) set by the United Nations (UN) in the 2030 Agenda.

Gambo said: “Artificial Intelligence is poised to revolutionize the way we go about our daily lives – from governance to business, legislation to medicine to defence, etc. We can all agree that AI is humanity’s new frontier.

“We have developed initiatives for adoption of emerging technologies such as AI, strengthen cybersecurity, digital skills for digitally excluded citizens while enhancing the regulatory and market environment to increase access to ICTs, and promote seamless access to information.

“We believe AI and associated emerging technologies will completely enhance the speed, efficiency and effectiveness of information gathering during the exchange of data or the ways of communication,” he said.

Delivering his paper, Yushau Shuaib, publisher of PRNigeria, described access to information as the right of the citizens to accurate, transparent, and timely facts and figures.

The former National Emergency Management Agency (NEMA) spokesman stated that governments at all levels have obligations to communicate with people, while the public has the right to know and criticize authorities through constructive engagement.

The media executive, however, appealed to Nigerians not to use social media platforms for fake news dissemination.

“The merits of new media on affordability, accessibility and instant delivery are occasionally marred by the fact that social media is sometimes used to spread fake news”, he said.

Shuaib called for collaboration of stakeholders in ensuring appropriate legislation through public awareness campaigns in order to improve access to universal information.


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Samsung Unveils Technologically Advanced 2020 Consumer Products

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Samsung Electronics Nigeria has unveiled its 2020 consumer products range. The launch which held in Victoria Island, Lagos showcased the latest in its revolutionary and innovative QLED and Crystal UHD Television Series  along with Wind Free Air Conditioners, Side by Side Refrigerators and Drum Washing Machines.

Keeping with its resolve to utilize its transformative ideas and technologies to shape the future and inspire the whole world, Samsung has once again demonstrated its determination to continuously redefine the living space and entertainment of its customers.

According to Mr. Caden Chiyeon Yu, Managing Director, Samsung Electronics Nigeria, “QLED uses exceptional and revolutionary technology which offers an unparalleled visual and auditory adventure from the comfort of your living room. QLED series is available in 4K or 8K and from 58″ to 98”, and was designed with options to fit any space and budget”. For Crystal UHD Television, Mr. Yu said, with cutting-edge Crystal Display, the new Crystal UHD TV will bring high-resolution content to life in a whole new way, delivering a viewing experience like never before in a mainstream UHD TV.

Also showcased at the launch were the new Windfree Air Conditioner, Drum Washing Machines and Side by Side refrigerators. The Windfree Air Conditioner is designed specially with the latest technology to provide coolness in quick time while ensuring that users don’t experience any chills through out its use. It also has an in-built digital inverter which reduces energy consumption by 73 percent. .

The newly introduced drum washing machine of 2020 from Samsung is very efficient and is built with eco bubble technolgy which allows it to provide cleaning of very dirty garments or clothes without the use of water.  Futhermore, the new Side by Side Refrigetor was built with Spacemax technology which has enabled  Samsung to offer more spacious interior without increasing the external dimentions or compromising energy efficiency.

Also speaking at the event, Mrs. Oluwaremilekun Adesola-Ogunsan, Head, Consumer Electronics, Samsung Nigeria stated that “Samsung understands the economic diffulties currently being experienced in the country and has consistently produced pocket friendly premium consumer products. We are very consistent in our approach as we understand that our customers like the good things of life and we have provided that without compromising our standards”. “So I can say boldy that there is a Samsung for everybody regardless of your income stream” She added.

In 2019, the Samsung consumer range of products received universal praise for its innovative quality and design and numerous pioneering features. This year Samsung has added even more beneficial features which its customers will appreciate in great deal.

 


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