Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Connect with us

E-Business

Iroegbu Gives Essential Tips for Increasing Email Open Rates

Published

on

Kanu Iroegbu, a certified digital marketing consultant
Kindly share this post

Are your email response rates dropping? Are your open rates getting worrisome? If you’re feeling discouraged, don’t be.

Kanu Iroegbu , certified digital marketing consultant sets good news podium teaching practical steps one can take to improve his open rates.

Here are ten tips to try:
1. Set the Right Expectations
Nothing will harm your email marketing open rates faster than failing to deliver what you promised. If you tell your blog readers that your email newsletter will provide behind-the-scenes info, then behind-the-scenes info better be what you give.
 This is what they’ll be expecting, and this is why they agreed to subscribe in the first place. Use your site’s Subscribe page to clearly explain what your newsletters offer. This way, the people who sign up will be interested in what you provide, and thus they’ll be more likely to click through to the emails that come.

2. Make Your Subject Line Short
Ideally, your email subject line should be short-easy enough to be read at a glance. Different email providers will display different lengths of text, so longer subject lines have a higher chance of being cut off. To ensure the greatest number of readers see your subject, aim to keep it under 50 characters or so.

3. Make Your Subject Line Intriguing
Assuming you have an engaged audience that is interested in what you have to say, the next best step to achieving better response rates is good subject lines.
The subject line is what appears in a recipient’s inbox, inviting him or her to click. It gets a few seconds of attention before being opened or deleted. So that’s why the best subject lines offer something of value, for minimum risk.
They give the recipient a sense that clicking through to the actual email newsletter will deliver something worthwhile.
What are some examples of intriguing newsletter titles? To put it simply, readers like subject lines that identify your brand, hint at the content inside, and have something to offer them.
For readers who want to stay updated with your company, for example, consider the following examples, written for the (fictional) company Good Deals: October Update on Good Deals; Good Deals October 2013 Newsletter; Good Deals Newsletter #15: October 2013 Edition;Good Deals Invites You to Our Grand Opening!; Upcoming Events at Good Deals; Good Deals Fall Updates; and 20% Off Good Deals Merchandise Now

In every example, the subject line tells the reader what the email is about, identifies the content as from Good Deals, and gives a reason to click.

4. Don’t Be Overly Promotional
According to Constant Contact, it’s a good idea to balance your newsletter content to be 90% educational and 10% promotional.
This means that, sure, you want to tell your audience about your new product or feature, but don’t let that be all you do.
Your newsletter should be more than a sales brochure-it should be an interesting resource. Ask yourself what you can give your readers beyond a catalog, and work that into your content.

5. Send It at the Best Time
You know what they say: “Timing is everything.” The timing of when you send your newsletter may affect how readers respond to it.
Test different schedules to see how your audience responds-while this may differ for various industries, according to the Whole Whale blog, there is evidence that “weekdays outperform weekends, with Tuesday-Thursdays performing the best.”

6. Be Honest about Email Content
Just like your Subscribe page should accurately describe your email content, so should your newsletter subject line.
If a reader clicks the “Big Company News October 2013” email only to find a story from last month, he or she might not click through the next month’s letter. Or worse, he or she might unsubscribe.

7. Avoid Spam Signals Like ALL CAPS and Exclamation Marks!!!
Everybody’s got spam radar these days. Who hasn’t received an email from an overseas prince asking for money?
Because of this, readers are more cynical-and this means they’re looking at your email newsletter with caution, at least the first time they see it. To help build credibility and keep yourself from looking like a spammer, avoid spam giveaways like writing in all capital letters or using multiple exclamation marks.

8. Avoid Salesy Language
Words like “exciting,” “leading,” and “ultimate” tend to sound salesy. Readers see them and think advertising.
So to keep from getting deleted, make your subject lines benefit-driven rather than sales-focused.

9. Consider a Negative Subject Line
“People will always work harder to keep something they have rather than try to gain something that they want,” says Sean Platt at Copyblogger.
 That’s why negative headlines can be so powerful-they alert your readers to potential problems they could protect themselves against. Here are a few examples: Five Reasons You Won’t Want to Miss This Weekend Sale; Good Deals Update: Are You Making These Shopping Mistakes?

4 Things You Might Be Missing on Our New Blog

10. Optimize for Mobile Devices
A large percentage of your readers will receive your email newsletter while they’re on their mobile devices.
Consider how your email newsletter will appear on a mobile device. Before sending it out to your entire list, send a test version to your own email. Check for display problems, broken links, and so on.


Kindly share this post

Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

E-Business

ChatGPT-mimicking Cyberthreats Surge 115% in Early 2025, SMBs Increasingly Targeted

Published

on

Kindly share this post

In 2025, nearly 8,500 users from small and medium-sized businesses (SMBs) globally faced cyberattacks where malicious or unwanted software was disguised as popular online productivity tools, Kaspersky reports.

Based on the unique malicious and unwanted files observed, the most common lures included Zoom and Microsoft Office, with newer AI-based services like ChatGPT and DeepSeek being increasingly exploited by attackers. Kaspersky has released threat analysis and mitigation strategies to help SMBs respond.

Kaspersky analysts explored how frequently malicious and unwanted software are disguised as legitimate applications commonly used by SMBs, using a sample of 12 online productivity apps. In total, Kaspersky observed more than 4,000 unique malicious and unwanted files disguised as popular apps in 2025. With the growing popularity of AI services, cybercriminals are increasingly disguising malware as AI tools.

The number of cyberthreats mimicking ChatGPT increased by 115% in the first four months of 2025 compared to the same period last year, reaching 177 unique malicious and unwanted files. Another popular AI tool, DeepSeek, accounted for 83 files. This large language model launched in 2025 immediately appeared on the list of impersonated tools.

“Interestingly, threat actors are rather picky in choosing an AI tool as bait. For example, no malicious files mimicking Perplexity were observed. The likelihood that an attacker will use a tool as a disguise for malware or other types of unwanted software directly depends on the service’s popularity and hype around it. The more publicity and conversation there is around a tool, the more likely a user will come across a fake package on the Internet.

To be on the safe side, SMB employees – as well as regular users – should exercise caution when looking for software on the Internet or coming across too-good-to-be-true subscription deals. Always check the correct spelling of the website and links in suspicious emails. In many cases these links may turn out to be phishing or a link that downloads malicious or potentially unwanted software,” says Vasily Kolesnikov, security expert at Kaspersky.

Another cybercriminal tactic to look for in 2025 is the growing use of collaboration platform brands to trick users into downloading or launching malware. The number of malicious and unwanted software files disguised as Zoom increased by nearly 13% in 2025, reaching 1,652, while such names as “Microsoft Teams” and “Google Drive” saw increases of 100% and 12%, respectively, with 206 and 132 cases.

This pattern likely reflects the normalisation of remote work and geographically distributed teams, which has made these platforms integral to business operations across industries.

Among the analysed sample, the highest number of files mimicked Zoom, accounting for nearly 41% of all unique files detected. Microsoft Office applications remained frequent targets for impersonation: Outlook and PowerPoint each accounted for 16%, Excel for nearly 12%, while Word and Teams made up 9% and 5%, respectively.

The top threats targeting small and medium businesses in 2025 included downloaders, trojans and adware.

Phishing and spam

Apart from malware threats, Kaspersky continues to observe a wide range of phishing and scam schemes targeting SMBs. Attackers aim to steal login credentials for various services — from delivery platforms to banking systems — or manipulate victims into sending them money through deceptive tactics. One example is a phishing attempt targeting Google Accounts.

Attackers promise potential victims to increase sales by advertising their company on X, with the ultimate goal being to steal their credentials.

Beyond phishing, SMBs are flooded with spam emails. Not surprisingly, AI has also made its way into the spam folder — for example, with offers for automating various business processes.

In general, Kaspersky observes phishing and spam offers crafted to reflect the typical needs of small businesses, promising attractive deals on email marketing or loans, offering services such as reputation management, content creation, or lead generation, and more.

 


Kindly share this post
Continue Reading

E-Business

NFIU Credits AML/CFT Reforms behind Nigeria’s Nears Exit from FATF Greylist

Published

on

Kindly share this post

Nigerian Financial Intelligence Unit (NFIU) has credited a series of strategic reforms under the national Anti-Money Laundering, Counter-Financing of Terrorism, and Counter-Proliferation Financing (AML/CFT/CPF) framework, behind Nigeria’s significant strides toward exiting the Financial Action Task Force (FATF) greylist, marking a critical milestone in the country’s fight against money laundering, terrorist financing, and financial crimes.

In a statement, Chief Executive Officer of NFIU, Hafsat Bakari, praised the collective efforts of government agencies and stakeholders. “Congratulations and a job well done as Nigeria comes closer to exiting the FATF grey list. The results achieved as part of the strategic reforms must be applauded,” she said.

She said the NFIU, serving as the Secretariat of the Inter-Ministerial Committee on AML/CFT/CPF, spearheaded the development of a comprehensive roadmap to address deficiencies highlighted in Nigeria’s 2021 mutual evaluation report. She explained that the  roadmap was recently reviewed and endorsed at the FATF Plenary in Strasbourg, France, where it was acknowledged that Nigeria has completed the implementation of its Action Plan within the agreed deadline—a rare achievement among listed jurisdictions.

Bakari emphasised the pivotal role of political leadership in this success: “The clear focus and leadership of His Excellency, President Bola Ahmed Tinubu GCFR, provided an enabling environment for the reform processes. His dynamic leadership, alongside the support of the Federal Executive Council and the National Assembly, has been a critical success factor.”

She also highlighted the crucial contributions of the Judiciary, which has demonstrated the effectiveness of Nigeria’s legal framework in combating financial crimes. The Attorney-General of the Federation and Minister of Justice, Minister of Finance and Coordinating Minister of the Economy, and the Minister of Interior, who led the Inter-Ministerial Committee, were credited for providing strategic direction.

“The commitment of these key officials, along with support from the National Security Adviser and various ministers, has been instrumental in driving the reforms forward,” Bakari noted.

A broad coalition of agencies formed the backbone of the national effort, including the Central Bank of Nigeria, Economic and Financial Crimes Commission (EFCC), Federal Inland Revenue Service (FIRS), Nigeria Customs Service, Nigeria Police Force, and many others. Their coordinated efforts have strengthened Nigeria’s defenses against illicit financial activities.

Despite the progress, Bakari cautioned that key steps remain before Nigeria can officially exit the greylist. “A critical upcoming milestone is the onsite assessment by the FATF in the next few weeks. This assessment is an opportunity to demonstrate Nigeria’s highest political commitment to sustaining the reform programme and to showcase the impressive results achieved by both public and private sectors in preventing, detecting, and disrupting serious crimes.”

She reaffirmed the NFIU’s dedication to the ongoing fight: “The NFIU remains committed to supporting and working with all stakeholders in strengthening our collective defenses against money laundering, terrorist financing, and other serious crimes.”


Kindly share this post
Continue Reading

E-Business

AfCFTA Positions Africa to Tap into $712bn Digital Trade Market by 2035

Published

on

Kindly share this post

The African Continental Free Trade Area (AfCFTA) is strategically positioning Africa to tap into a $712 billion digital trade market by 2035, leveraging key partnerships and trade-enabling infrastructure to deepen continental integration and economic sovereignty.

Wamkele Mene, Secretary General of the AfCFTA Secretariat, made this known on Wednesday at the 2025 Afreximbank Annual Meetings (AAM2025) in Abuja.

According to him, the Protocol on Digital Trade is central to AfCFTA’s strategy for unlocking the potential of Africa’s growing digital economy.

“We intend to harness this significant market, which is estimated to be over $712 billion by the year 2035, presenting opportunities for young entrepreneurs, investment in data centres, the commercialisation and movement of data, and the development of digital public infrastructure,” Mene said.

He emphasised the critical role of Afreximbank in providing the financial architecture required to support the AfCFTA’s implementation, especially in reducing and eliminating tariff and non-tariff barriers.

“Without the support of Afreximbank, the AfCFTA will not succeed. It requires trade finance tools, support for industrial development, green trade, and green industrialisation,” he added.

Among the tools introduced in collaboration with Afreximbank is the Pan-African Payment and Settlement System (PAPSS), which enables intra-African payments in local currencies, reducing dependence on the US dollar and lowering transaction costs. Mene stressed that trading in foreign currencies like US dollar between African countries is no longer sustainable.

“We must use our own currencies. We must ensure the economic sovereignty of our continent and guard ourselves against ever-shifting global geopolitical tensions that affect payment systems,” he said.

He also disclosed that $10 billion has been mobilised under the AfCFTA Adjustment Fund to support countries implementing the agreement, with an initial ZIP package of $1 billion. Furthermore, a $1 billion AfCFTA Automotive Fund has been established to support component manufacturers and vehicle assembly on the continent. The sector, if well-supported, could generate $46 billion by 2035.

Additional initiatives include the AfCFTA E-Tariff platform, the Rules of Origin Manual, and the soon-to-be-launched Transit Guarantee System, which are all geared towards simplifying trade procedures and boosting intra-African trade.

“We have moved beyond political aspirations to establishing a functional and legally binding multilateral African trading system. This includes protocols on investment, competition policy, and digital trade,” Mene said.

Despite these milestones, he warned that numerous challenges persist. These include inefficient customs systems, high trade costs that limit SME market entry, political instability, and persistent food insecurity which blocks smallholder farmers from accessing markets. He called for continued collaboration between political leaders and development finance institutions to address these obstacles.

“We should be proud of what we have achieved, but also mindful of the difficult journey ahead. Conflict and instability, particularly in rural regions, continue to prevent millions of farmers from accessing markets. We must tackle these issues with urgency if the full potential of AfCFTA is to be realised,” Mene said.

During a question and answer after the launch of African trade and economic outlook report, Yemi Kale, Group chief economist and managing director of Research and Trade Intelligence at the African Export Import Bank, said between May 2024 and 2025 transaction volume through Pan-African Payment and Settlement System (PAPSS) increased by over 1,000 percent, reflecting increased adoption of the payment system.


Kindly share this post
Continue Reading

Trending