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Jumia Explains Its Black Friday Concept

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If you didn’t know any better you would think Black Friday was a national worldwide holiday. Such is the level of global excitement and anticipation channelled towards it by enthusiastic shoppers who know that on that faithful day, they have the rare opportunity of grabbing a wide range of top quality products for just a fraction of their standard market price.

According to Jumia Nigeria, “Black Friday has grown to become a worldwide craze with last year providing us with some staggering figures”.

With reference to the United States of America alone recorded 141 million shoppers on Black Friday who spent a whopping $57.4 billion buying their desired products at markdown prices.

That is almost all of Bill Gates money spent up in just 24 hours.

In the UK, individuals spent an average of 15.3 hours shopping online during Black Friday. You begin to wonder how they managed to fit in work, sleep, and eating into the remaining 8.7 hours of their day.

In Canada, shops and malls opened as early as 12am in a bid to cater for and reduce the teeming numbers of customers who had camped outside their stores looking to secure the best deals. News even made the rounds that some people had taken to travelling (by road, water or air) to neighboring countries with the aim of grabbing bargains they knew they could not get in their country. Talk about International Trade!

Last year in Nigeria, the whole nation was left in a state of frenzy with the news that Nigeria would be embarking on its first ever online Black Friday sale.

The sale which was organized by Nigeria’s number one retailer, Jumia.com afforded Nigerians the opportunity to experience deals and discounts that even their online counterparts in the US and elsewhere would be envious of.

According to Jumia, it witnessed an unprecedented amount of web traffic with thousands of unique visitors storming to their website during the course of the day.

“The IT department was left cursing their luck as they had their hands full soliciting for and engaging their back up servers to help accommodate the heavy traffic. This year it would not be farfetched to hear that the number of visitors had quadrupled,” the leading online retailer said in a statement.

Black Friday can best be described as a blessing; some have gone as far as describing it as the Christmas before Christmas.

This year Nigerians have the chance once again to stock up their homes, offices, places of worships, schools and more with much needed merchandises for just a fraction of their initial budget. People who have been saving up for Christmas will realize they have the chance to splurge and still save a lot all thanks to this significant day.

Nigerians who participated in the sale last year went on social media websites like Facebook and Twitter bragging about the bargains they had snagged.

Talk like “I didn’t believe Jumia would really sell such an outstanding phone for such an outrageous price”, “I almost could not believe my eyes when I logged on to Jumia this morning”, and many other testimonies of such littered the cyber world during that period.

Other lesser known online retail stores in Nigeria also jumped on the trend with promised deals that customers later accused of being hoaxes with a few of these websites crashing to the dismay of anticipating shoppers.

Aminat Abdul, one of the Jumia Black Friday 2013 shoppers described her experience by saying ‘It is one of my best shopping experiences ever.

“The prices were unbelievable and for a second I considered calling Jumia to inform them that they seemed to have put up wrong prices then I remembered it was Black Friday; I bought a lot more than I thought I would and still didn’t go over my budget. I was very impressed. Now for me, Black Friday has become the day I look forward to the most all year round’.

Tunde Ogunyomi, a Jumia supplier said, “It was almost too good to be true. On that single day I was able to rake in the type of profit I could only expect to make for the duration of a full month. I even had problems taking account of the amount of stock I supplied on that day. The influx of orders was overwhelming. This year I am very much prepared. For the first time ever I have counted all my chickens before they have hatched *laughs*.

 


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E-Business

Study Reveals 88.5% of Phishing Attacks Focus on Stealing Account Credentials

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Kaspersky analysed phishing and scam campaigns observed from January through September 2025 and found that 88.5% of attacks globally sought credentials for various online accounts.

Another 9.5% targeted personal data such as names, addresses, and dates of birth, while 2% focused on bank card details.

According to data from Kaspersky, over 38 million phishing links were clicked in Africa in the previous year (from November 2024 to October 2025) – all of which were detected and blocked by Kaspersky solutions.

Not everyone uses protective solutions on their devices however, and phishing remains one of the most prevalent cyber threats, with attackers luring users to fake websites where they unwittingly surrender their login credentials, personal information, or bank card details.

Kaspersky research shows that most phishing pages transmit stolen information via email, Telegram bots, or attacker-controlled panels, before it enters underground resale channels.

Data stolen through phishing is rarely used only once: credentials from multiple campaigns are consolidated into data dumps and sold on dark web markets, in some cases for as little as $50. Buyers sort and verify the data to check whether accounts remain active and reusable across different services.

According to Kaspersky Digital Footprint Intelligence, average 2025 prices ranged from $0.90 for global Internet portals to $105 for crypto platforms and $350 for online banking access. Personal documents such as passports or ID cards sold for about $15 on average, with pricing influenced by account age, balance, linked payment methods, and security settings.

As datasets are enriched and combined, attackers can build detailed digital profiles that may later support targeted attacks on executives, finance staff, IT-administrators or individuals with valuable assets or personal documents.

“Our analysis shows that credentials account for nearly 90% of phishing attempts. Once collected, logins, passwords, phone numbers, and personal details are aggregated, checked, and resold, sometimes years after the initial theft.

Combined with new information, even old credentials can enable account takeovers and targeted attacks against both individuals and organisations.

By leveraging open-source intelligence and old breach data, attackers can craft highly personalised scams, turning one-time victims into long-term targets for identity theft, blackmail, or financial fraud,” said Olga Altukhova, senior web content analyst at Kaspersky.


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Study Reveals Majority of IT Professionals Show Openness to Cyber Immunity

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The cybersecurity landscape is evolving rapidly, with organisations seeking more robust ways to protect their digital assets. A recent global study conducted by Kaspersky reveals a growing shift toward proactive security strategies, particularly the adoption of Secure by Design development and Cyber Immunity – an innovative approach that embeds resilience directly into system architecture.

The study highlights that 90% of cybersecurity professionals surveyed in the Middle East, Turkiye and Africa (META) region are familiar with Secure by Design development. This methodology integrates security into the very fabric of a system from its inception, rather than treating it as an afterthought.

Such an approach is already employed in high-stakes industries like aerospace, where security cannot be bolted on later – it must be intrinsic. Despite its advantages, however, adoption has been slow due to challenges related to standardisation and cost.

Cyber Immunity is the next frontier in cybersecurity

Building on Secure by Design principles, Cyber Immunity takes cybersecurity a step further by creating systems that inherently resist attacks without the need for constant patching or additional security layers. The study reveals that most experts are familiar with Cyber Immunity but interpret it differently.

When asked what they associate with the term, 64% of respondents in the META region linked it to Secure by Design systems that remain resilient under attack, while 56% viewed it as a combination of technology and policy measures that block cybercriminal access. Another 48% connected it to highly skilled cybersecurity teams, indicating that while awareness is high, a unified understanding is still developing.

The growing demand for proactive security

One of the most striking findings is the optimism surrounding inherently secure systems. Over half of respondents in the META region (63%) believe it is already possible or definitely achievable to design systems capable of withstanding cyberattacks without relying on additional security solutions.

Another 32% think it might be possible, reflecting openness to this idea despite some uncertainty. This shift in mindset aligns with a broader industry trend: traditional reactive security measures are no longer sufficient.

With AI-powered threats and increasingly sophisticated attacks, organisations need solutions that do more than just detect breaches—they must prevent them by design.

Integrating Cyber Immunity into security strategies

The study emphasises that resilience, expertise, and flexibility will define the next generation of cybersecurity. While Secure by Design provides the methodology, Cyber Immunity represents the ultimate goal—systems so robust that they minimise reliance on external defences.

“For companies looking ahead, Cyber Immunity offers more than just protection — it brings clear business benefits. When systems are built to be secure from the ground up, there’s less need for constant updates, patches, and extra security tools. That means fewer costs, less strain on IT teams, and stronger, more reliable protection over time,” said Dmitry Lukiyan, Head of KasperskyOS Business Unit.

Most importantly in today’s threat landscape, Cyber Immunity offers robust protection against next-generation challenges — including AI-driven attacks capable of outmaneuvering traditional security measures.

When security becomes an intrinsic property of system architecture rather than an external addition, businesses gain more than just protection—they secure a competitive market advantage.

This proactive approach future-proofs critical infrastructure, enabling organisations to operate confidently even as threats evolve. It transforms cybersecurity from a defensive necessity into a strategic differentiator that accelerates digital transformation while mitigating risk.

As the cybersecurity environment becomes more complex, Cyber Immunity is emerging as a vital strategy. Organisations that adopt it now will not only enhance their protection but also position themselves ahead of the curve in an increasingly volatile digital world.

 


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Konga launches Jara sales with 25% discount on Starlink kits, free delivery

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Konga, Nigeria’s leading composite e-commerce platform, has launched its inaugural 2026 shopping campaign, Konga Jara, offering 25 per cent discount on Starlink internet kits alongside free nationwide delivery.

Konga launches Jara sales with 25% discount on Starlink kits, free delivery

Konga

The campaign, drawing from the Nigerian concept of “jara” — the extra value traders add to purchases — aims to deliver exceptional deals across categories, helping shoppers turn new year aspirations into reality through affordable technology and value-driven shopping.

To qualify for the Starlink discount, customers must purchase kits on Konga.com, activate them at starlink.com/activate, and email activation details to [email protected] for verification against Starlink’s records. Discounts are subject to terms and conditions.

Konga said spotlighting Starlink underscores reliable internet’s role in Nigeria’s digital economy, supporting work, learning, entrepreneurship and communication for households and businesses.

Mr Onochie Melvin, Head of Commercial Planning at Konga, said: “We listened carefully to what Nigerians said they needed to truly kickstart 2026 on the right footing. Reliable internet connectivity emerged as the foundation upon which other aspirations depend.”

He added: “Students need it for online learning, entrepreneurs need it to scale digital businesses, and professionals rely on it for remote work. This Starlink offer is not just about selling products; it is about removing barriers that prevent Nigerians from fully participating in the digital economy.”

Beyond connectivity, Konga Jara provides genuine products from original equipment manufacturers (OEMs) with transparent pricing, warranties and authenticity guarantees.

As a composite e-commerce ecosystem, Konga integrates shopping, payments and logistics for seamless nationwide access, with exclusive deals shared via its social media channels throughout the campaign.

Shoppers can explore offers at www.konga.com and follow Konga’s official pages for updates across the Konga Group.


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