Telecom
MTN’s New Year Campaign: Inspiring Change, One Move at a Time
In a vibrant start to the new year, MTN Nigeria has rolled out a campaign with a powerful message: ‘Go Make A Difference (Go M.A.D)’.
Launched at an intimate event on January 22, 2025, at MTN Plaza in Lagos, this bold initiative serves as a rallying cry for Nigerians to take strategic actions that inspire change and foster community development.
Tunde Onakoya, a Nigerian chess grandmaster and founder of Chess in Slums Africa is the face of the campaign. Tunde, renowned for his innovative use of chess to uplift children in underserved communities, has been unveiled as the campaign’s ambassador. His story—from humble beginnings to becoming a global changemaker—mirrors the essence of Go M.A.D: Dream big, push hard, and, above all, make a difference.
“Being a part of Go M.A.D. is deeply personal for me,” My story is a very interesting journey, i grew up in a small coomunity and at the age of 10, i couldn’t go to school anymore and was at home for a couple of years and it was at that time when i found chess. Tunde said during the launch event. “Chess taught me strategy, discipline and gave me my own identity, but more importantly, it showed me the impact of sharing knowledge and creating opportunities for others and a way to fight for my own place in this world. I’m excited to work with MTN to inspire Nigerians that it is not enough to gain mastery, but use that knowledge and take bold steps toward making a difference.”
One of the highlights of the event was a live chess game between Tunde and several MTNers. “At MTN, we believe in driving progress, giving our customers the power to rise above challenges and create something extraordinary. This is the very essence of the Go M.A.D campaign. It is premise on the idea that the MTN data gives you the power to take on the world, to do the extraordinary, and make a meaningful difference in your communities, families, and in your place of work. It is MTN’s way of saying; we see you, support you and are here to make your journey better.” said Onyinye Ikenna-Emeka, Chief Marketing Officer of MTN Nigeria. “Tunde’s story characterized by setbacks, determination and success exemplifies the very essence of the Go M.A.D campaign, and we are proud to have him as part of this campaign.”
The matches were friendly yet symbolic, showcasing the strategic thinking, intentionality, and collaboration needed to create lasting impact—qualities central to the Go M.A.D. campaign. The chessboard served as a metaphor for life, reinforcing that every move matters when pursuing meaningful change.
Beyond the initial fanfare, the telco aims to sustain the campaign’s momentum through community engagement. Tunde Onakoya’s journey, paired with MTN’s reach, creates a compelling call to action for Nigerians of all backgrounds.
For many, the campaign’s true power lies in its simplicity. Whether it’s mentoring a child, organizing a community cleanup, or advocating for a cause, Go M.A.D. reminds us that every effort counts. Just as in chess, small, deliberate moves can lead to extraordinary outcomes.
As the campaign unfolds, one thing is clear: The Go M.A.D. initiative is more than a campaign. It’s a movement, a challenge, and a promise—to inspire Nigerians to make a difference, one move at a time.
In the true spirit of the festive season, Globacom has introduced “Glo Take a Guess,” a new value-added service designed to entertain, engage, and reward subscribers across Nigeria.
The interactive trivia game lets customers test their knowledge of everyday topics and lifestyle trends for a chance to win airtime, data, and exciting cash prizes.
According to Globacom, subscribers can join the fun by dialing 209992# and choosing from daily, weekly, or monthly plans. Once subscribed, they’ll receive an SMS confirmation with a link to play.
“Participants stand a chance to win fantastic rewards, including airtime, data, and cash prizes, when they answer trivia questions correctly,” the company explained. “It’s a fun and rewarding experience for everyone.”
Subscription costs ₦100 per day, ₦300 per week, or ₦500 per month — with corresponding rewards of ₦10,000 daily, ₦100,000 weekly, and up to ₦1 million monthly. The more subscribers play, the greater their chances of winning.
Globacom added that “Glo Take a Guess” is more than just a game — it’s a lighthearted way to stay entertained and earn rewards while easing the pressures of rising living costs.
It was a display of brilliance and composure as young Nigerians, aged 9 to 15, showcased their spelling prowess in the Enugu regional final of the MTN mPulse Spelling Bee on Saturday, November 1, 2025, held at the International Conference Centre, Enugu. After an electrifying one-hour showdown among 20 contestants, seven young spellers earned the right to compete in the grand finale in Lagos.
These excited champions, Nelson Ede Chidubem, Praise Ihionu, Emeka Nwaokocha Samuel, Treasure Oyibosu, Michelle Atanu Ufedo, Munachimso Onyemaechi, and Oyingba Douglas-Naingba, have been presented with their tags for the grand finale and will advance to Lagos, where they will join other regional winners to contend for the national title.
As part of the event, gift vouchers were presented to children and parents through questions and answers, adding a festive touch to the competition.
In his remarks, Honourable Emeka Nelson Nwagbo, Senior Special Adviser on Youth Mobilisation, Enugu West, said, “This initiative has not only encouraged academic excellence but also inspired our young leaders to pursue knowledge with confidence and pride. To the organisers, teachers, parents, and participants, thank you for making this event a success. Your dedication and support have truly made today memorable.
Once again, we say a big thank you to MTN Nigeria. We are happy that the brand is working in line with the vision of the Governor concerning smart schools. We look forward to more collaborations that will continue to empower our kids and youths,” he concluded.
Honourable Paul Ogbewe Okechukwu, Senior Special Adviser to the Governor on Youth Mobilisation, Enugu East, also commended MTN for fostering literacy and healthy competition among teens, and for hosting the first physical regional finals in Enugu.
Addressing the participants, Temilolu Salako, Senior Manager, Segment Marketing, Youth, Women, & Teen, MTN Nigeria, said, “At MTN, we believe in the power of connectivity and technology to transform lives and build a brighter future for everyone. My team and I are here to inspire, support, and guide you on your journey to success. Together, we can achieve great things and make a lasting impact.”
With the seven winners from the Enugu regional final now advancing to the grand finale in Lagos, attention shifts to the next rounds of the MTN mPulse Spelling Bee regional finals, scheduled to hold in Abuja on November 8 and Ibadan on November 15, 2025.
Telecommunications giant, Globacom, has launched an exciting new lottery service — Glo Play Up — designed to blend fun, anticipation, and the prospect of life-changing rewards for its subscribers.
Glo Play Up offers Nigerians a simple yet thrilling opportunity to turn small predictions into multi-million-naira wins. The game invites subscribers to pick a lucky number between 1 and 9 for a chance to strike gold.
To participate, Glo customers simply dial *400# or send their chosen number via SMS to 400. Each entry costs just ₦100, and players can either subscribe daily or play on demand — whenever inspiration strikes.
In a statement issued in Lagos, Globacom described the initiative as more than just a game of chance, but a celebration of hope and possibility.
“We understand the optimism and adventurous spirit of Nigerians,” the company explained. “People love to dream, play, and believe in the power of that one big win. Glo Play Up makes that dream more attainable — it’s easy to play, affordable, and truly rewarding.”
Every Friday at 4 p.m., a weekly draw will take place at Glo’s Head Office, where ten lucky subscribers will each receive ₦1 million. In addition, a grand prize winner will be announced monthly, walking away with an impressive ₦10 million. Winners will be hosted at their nearest Glo Regional Office, and all cash prizes will be credited directly into their MoneyMaster Wallet accounts.
With Glo Play Up, entertainment meets empowerment — reinforcing Globacom’s commitment to innovation, connection, and customer delight. The service not only promises excitement but also the possibility of transforming lives through rewarding experiences.
For more information, visit https://www.gloworld.com/ng/glo-play-up-lottery
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