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Samsung, iPhone & Huawei lead Worldwide Smartphone Shipment Market

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International Data Corporation (IDC’s) Worldwide Quarterly Mobile Phone Tracker shows that smartphone vendors shipped a total of 334.3 million units during the first quarter of 2018 (1Q18), resulting in a 2.9% decline when compared to the 344.4 million units shipped in the first quarter of 2017.

 

The China market was the biggest driver of this decline with shipment volumes dipping below 100 million in the quarter, which hasn’t happened since the third quarter of 2013.

 

Melissa Chau, associate research director with IDC’s Worldwide Mobile Device Trackers, said “Globally, as well as in China, a key bellwether, smartphone consumers are trading up to more premium devices, but there are no longer as many new smartphone converts, resulting in shipments dropping,”

 

“When we look at it from a dollar value perspective, the smartphone market is still climbing and will continue to grow over the years to come as consumers are increasingly reliant on these devices for the bulk of their computing needs.”

 

Anthony Scarsella, research manager with IDC’s Worldwide Quarterly Mobile Phone Tracker said, “Despite new flagships from the likes of Samsung and Huawei, along with the first full quarter of iPhone X shipments, consumers looked unwilling to shell out big money for the latest and greatest devices on the market,”

 

“The abundance of ultra-high-end flagships with big price tags released over the past 12-18 months has most likely halted the upgrade cycle in the near term.

 

“It now looks as if consumers are not willing to shell out this kind of money for a new device that brings minimal upgrades over their current device.

 

“Looking forward, more affordable premium devices might be the solution the market needs in the second half of the year to drive shipments back in a positive direction.”

 

Smartphone Company Highlights shows that Samsung remained the leader in the worldwide smartphone market grabbing 23.4% share despite experiencing a 2.4% decline from Q1 2017.

 

The new S9 and S9+ led the way as the new flagships launched a quarter early for the Korean giant compared to last year’s S8/S8+.

 

Although the new flagships shipped late in the quarter, brisk initial sales of the new devices kept the overall yearly decline at a minimum as the bulk of the positive impact is expected to arrive in Q2 2018.

 

Despite the late launch, the high-priced devices should significantly boost average selling prices (ASPs) in the quarter for Samsung.

 

Outside of the new flagships, the A series and J series continued to drive most of the key volume in both developed and emerging markets.

 

Apple’s first quarter saw the iPhone maker move 52.2 million iPhones representing a modest 2.8% year-over-year increase from the 50.8 million units shipped last year.

 

Despite rumors of an underperforming iPhone X in the quarter, Apple stated that the iPhone X was the most popular model each week in the March quarter.

 

The success of the more expensive iPhone X combined with healthy sales of the iPhone 8 and 8 Plus helped grow ASPs 11.1% to $728, up from $655 last year.

 

Rumors of three new bezel-less iPhones arriving this September are expected to bring new features such as a larger AMOLED display model, a more affordable mid-tier model, and increased performance and imaging capabilities across the board.

 

Huawei climbed to a new market share high of 11.8% even as it remained in third overall.

 

Huawei has toed the line between maintaining a strong domestic position while slowly upscaling its brand image in international markets with dividends paying off as it beat the average global growth rate, reaching 13.8% year over year.

 

While it’s high-end smartphones are popular in China, the bulk of its shipments are of the more affordable class of smartphones, and it also introduced a few new models in the low-end and mid-range segments.

 

 

Outside of China, Huawei is growing and gaining market share across the Western Europe region, an otherwise declining market, and is particularly strong in Spain, Germany, and Italy.

 

In these markets, the Lite versions continue to be the company’s bestselling devices, but the P10 and the Mate 10 range are in a much better position compared to predecessors P9 and Mate 9.

 

The share of the midrange and ultra-high-end devices improved substantially year over year.

 

Huawei is in a strong position to compete at the higher end of the smartphone arena with the opportunity to grow its share in Europe.

 

Huawei also reintroduced its Honor brand in a couple of markets in Southeast Asia, where the high-end P series and Mate series are less popular.

 

Xiaomi’s strong performance has no doubt been due to its strong growth outside of China with 1Q18 the first quarter that less than half of its shipments were domestic, a transition that very few Chinese companies have reached.

 

Xiaomi continues its retail expansion in India and Southeast Asia; however online channels remain the key contributor in India, its second largest market.

 

Its low-end Redmi 5A made up almost two-fifths of its volume in India.

 

In its commitment to the “Make in India” campaign, Xiaomi also recently announced PCB assembly in India, becoming the second vendor after Samsung to do so.

 

OPPO held the fifth position with its year-over-year decline of 7.5% more a result of the China slowdown than of its performance overseas, as both share and shipment volumes abroad increased in the first quarter.

 

OPPO has also pruned some of its retail partnerships to focus on those with higher contribution to sales.

 

To counter Xiaomi’s strong growth in the India market, OPPO has also shifted some focus to online channels where it had been solely focused on offline channels in the past.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Terra Moves to Expand in African Drone Sector, Secures $22m Funding

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Olugbenga Agboola, Flutterwave CEO has joined a $22 million funding extension for Nigerian defensetech start-up Terra Industries as Africa’s fast-growing drone and security technology sector begins to attract capital far beyond traditional venture circles.

The round was led by Lux Capital, with participation from Agboola through Resilience17 Capital and returning investors including 8VC and Nova Global.

It follows an $11.75 million raise just weeks earlier, bringing Terra’s total funding to $34 million as the company accelerates expansion into high-risk security markets.

Terra, founded in 2024 by 24-year-old chief engineer Maxwell Maduka and CEO Nathan Nwachuku, builds autonomous drones and surveillance systems designed to protect critical infrastructure such as energy facilities, logistics corridors and industrial sites. The startup says it is already safeguarding assets worth billions of dollars while securing early federal and commercial contracts.

Agboola’s involvement highlights a broader shift in African tech investment patterns. While fintech has long dominated venture flows, escalating infrastructure sabotage and terrorism threats have elevated demand for locally developed security hardware.

“Nigeria’s drone ecosystem is rapidly evolving from hobbyist and mapping use cases toward industrial monitoring, border surveillance and energy protection, areas increasingly seen as foundational to economic stability.

“This is about backing infrastructure security at scale. Africa’s growth depends on resilient systems that protect critical assets,” said Agboola.

Terra CEO Nwachuku is adamant that locally engineered systems are better suited to African operating conditions. “We are building tools designed for the realities on the ground. Security technology should not always be imported when local innovation can respond faster and more effectively,” he stated.

Lux Capital partner Brandon Reeves underlined that the investor appetite, which has drawn fintech heavyweight interest such as Agboola, reflects rising cross-sector confidence in African defense technology as a commercial category. “Security is a prerequisite for economic growth,” he said.

“As Terra ramps production and expands regionally, its funding milestone illustrates a wider transformation. Drone and autonomous security platforms are no longer peripheral experiments but emerging pillars in Africa’s technology landscape, where fintech leaders and venture capital converge around safeguarding the infrastructure powering the continent’s next growth phase,” said Reeves

 


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Temu Assures Compliance Amid Nigeria Data Privacy Probe

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Temu, the global e-commerce platform expanding in Nigeria, has officially addressed an inquiry from the Nigeria Data Protection Commission (NDPC) over alleged data privacy violations, confirming its commitment to compliance with the Nigeria Data Protection Act (NDPA) 2023.

Temu Assures Compliance Amid Nigeria Data Privacy Probe

Temu

The company’s response follows NDPC’s investigation into Temu’s data processing practices.

In a statement to Nigeria CommunicationsWeek, Temu stressed its dedication to local and international data protection standards, noting ongoing communication with the regulator. “At Temu, protecting user privacy and data security is a top priority. We are committed to complying with applicable laws and regulations in our data practices,” the statement read.

Temu further affirmed: “We can confirm that Temu has received the inquiry and is engaging with the Commission. We will continue to engage in open and constructive dialogue with the NDPC to address any questions or concerns.”

Under Dr. Vincent Olatunji’s leadership, NDPC has ramped up scrutiny of foreign digital platforms to safeguard Nigerian citizens’ personal data—from contact details to financial information—ensuring transparent and secure handling. For e-commerce giants like Temu, managing vast consumer data volumes demands strict regulatory alignment to sustain operations and trust in Africa’s biggest economy.

Industry observers view Temu’s proactive stance as a savvy bid to ease tensions, mirroring Nigeria’s firm handling of platforms like X (formerly Twitter) and fintechs. This engagement underscores NDPC’s rising clout, compelling investors and foreign entrants to prioritise data compliance costs.

Nigeria CommunicationsWeek sees Temu’s approach as a model for global retailers eyeing Nigeria’s booming digital retail sector through 2026.


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Nigeria has Capacity for Real-Time Electronic Transmission – Telcos

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Engr. Gbenga Adebayo, chairman of the Association of Licensed Telecom Operators of Nigeria (ALTON), has said Nigeria possesses adequate telecom infrastructure to support real-time electronic transmission of election results.

Nigeria has capacity for Real-Time electronic transmission – Telcos

Telcos

Speaking on concerns raised about the country’s readiness, Adebayo insisted that any assessment of telecom coverage not issued by the Nigerian Communications Commission (NCC) should be treated with caution.

“On what survey or data is the Senate basing its claim of inadequate telecom infrastructure?” he asked. “Currently, more than 70 percent of the country is covered by 3G and 4G networks. 5G coverage stands at about 11 percent, while the remaining areas are served by 2G.”

He added that even 2G networks are capable of supporting electronic transmission of results.

“I don’t know the source of the Senate’s information, but imposing a blanket ban on electronic transmission based on incomplete or inaccurate claims about infrastructure and investment is not justified,” he said.

Adebayo acknowledged that security challenges in about two states have made it risky for telecom operators to maintain facilities in certain locations.

However, he stressed that such issues could be addressed collectively by relevant stakeholders rather than concluding that the entire country is unprepared for electronic transmission.

His position aligns with that of the Independent National Electoral Commission (INEC), which in 2022 dismissed similar concerns.

INEC had explained that in areas with temporary network challenges, results uploaded to its iREV portal would automatically transmit once the devices entered locations with network coverage.

 

 

 


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