Broadcasting
The Great Redeployment: How to Build a Workforce for the Agentic Era

By Ursula Fear, Senior Talent Program Manager at Salesforce
The conversation about AI and the workforce has been dominated by one word: replacement. However, the true story of this technological revolution isn’t about replacement, but about redeployment – a fundamental shift in how we orchestrate human talent and intelligent technology.

At a time when organisations face rising expectations and increased complexity, we are entering the era of the agentic enterprise: where humans and AI agents collaborate seamlessly as a single, intelligent workforce.
These AI agents are not mere assistants; they are autonomous partners that can reason, decide, and act, freeing human teams from routine work to focus on what they do best: strategy, innovation, and building deep customer relationships.
This collaboration marks the beginning of the great redeployment, a once-in-a-generation opportunity to elevate the nature of work itself.
Salesforce research indicates that 81% of HR leaders plan to reskill employees for better job opportunities in the digital labour era.
Success, however, is not guaranteed. It requires a deliberate two-pronged approach: transforming our teams’ skills and cultivating an agentic mindset across the organisation.
From task-based to outcome-driven roles
For decades, we’ve defined jobs by the tasks they entail. The great redeployment demands we shift this focus to outcomes. As AI agents take on more automatable tasks – from data analysis to code generation – the most valuable human skills will be those that AI cannot replicate.
The UN’s AI Impact Quadrant confirms what leaders must now accept: reskilling, upskilling, and cross-skilling are the most critical imperatives for building a future-proof workforce.
We must equip employees in roles susceptible to automation with entirely new capabilities. But more importantly, we must uniquely enhance human skills across the entire workforce. Critical thinking, strategic oversight, and empathetic leadership are no longer “soft skills”; they are the core drivers of value in an agentic enterprise.
According to the World Economic Forum’s Future of Jobs Report for 2025, resilience, flexibility, and agility; resource management; and programming and technological literacy will differentiate growing from declining jobs.
The crucial differentiator for talent will be the ability to distinguish between a job (the strategic “why”) and its associated tasks (the tactical “how”). The most successful professionals will own the outcome of their job, maintaining full accountability while skillfully deploying AI agents to execute the necessary tasks with speed and precision. This is the new benchmark for performance.
Cultivating the agentic mindset
Skills are only half the equation. Without a culture that embraces change, even the best-skilled workforce will falter.
The latest Slack Workforce Index reveals that employees who actively use AI are not only 64% more productive but also 81% more satisfied with their jobs. This isn’t just a productivity hack; it’s a leading indicator of a cultural shift.
Fostering this mindset begins with leadership. Leaders must champion a culture of continuous learning and psychological safety, where curiosity is encouraged and experimentation is rewarded.
This means starting with small, manageable AI integrations to build confidence and demonstrating the value of human-agent collaboration through clear communication and inclusive engagement. When teams feel supported and see the purpose behind the technology, they are empowered to innovate.
The goal of the great redeployment is not to build a workforce of AI operators, but a workforce of innovators, strategists, and relationship-builders, amplified by AI.
By focusing on both skills and mindset, we can unlock the limitless potential of this new era and build enterprises that are not just more efficient, but more human.
Broadcasting
NFVCB Boss Urges Stronger Distribution Channels @ Coal City Film Festival 2026

Dr.Shaibu Husseini, the Executive Director/Chief Executive Officer of the National Film and Video Censors Board (NFVCB), has called for stronger distribution frameworks within Nigeria’s film industry to ensure that locally produced content achieves global visibility.

He urged film festivals across the country to evolve beyond networking platforms into active marketplaces where filmmakers could secure distribution deals. He stressed that festivals must attract distributors, exhibitors, streaming platforms, and marketers to create tangible opportunities for filmmakers.
Husseini made this call while delivering the keynote address at the opening ceremony of the 2026 edition of the Coal City Film Festival held in Enugu.
“Film festivals must become gateways to distribution where filmmakers leave not just with applause, but with real opportunities,” he said.
Husseini expressed personal delight at hosting the event in Enugu, his birth state, noting the city’s rich cultural heritage and longstanding contribution to Nigeria’s creative landscape.
He commended the festival organisers, particularly the Festival Director, Uche Agbo, for their resilience and commitment in sustaining the
initiative. According to him, the Coal City Film Festival has grown into a significant cultural platform and a must-attend cinematic event in South East Nigeria.
Speaking on the festival’s theme, “Local Stories, Global Screens,” Husseini emphasised the importance of authenticity in storytelling. He noted that films rooted in local realities, languages, and cultural truth often resonate more strongly with global audiences.
He cited notable Nigerian productions such as King of Boys by Kemi Adetiba, The Wedding Party by Mo Abudu, Anikulapo by Kunle Afolayan,
“Black Book” by Editi Effiong, and “Lionheart” by Genevieve Nnaji as examples of culturally grounded stories that have gained international recognition on platforms such as Netflix and at global film festivals.
While acknowledging the growth in film production across Nigeria, the NFVCB boss identified distribution as a major bottleneck in the industry. He observed that many high-quality films struggle to reach audiences both locally and internationally due to limited distribution channels.
Reaffirming the Board’s commitment to industry development, Husseini stated that the NFVCB has continued to reposition itself as a partner in progress by engaging stakeholders, improving classification processes, and promoting a balance between creative freedom and social responsibility.
However, he raised concerns over increasing non-compliance with regulatory requirements, noting that some filmmakers bypass the Board by releasing unclassified films or operating without proper licensing.
He said all films and video works must be submitted to the NFVCB for classification and registration before being released on any platform, including digital platforms such as YouTube.
“This is a legal obligation, and the Board will not hesitate to take decisive action against defaulters,” he warned, adding that regulation is essential for protecting the industry, audiences, and national values.
Looking ahead, Husseini assured stakeholders of the Board’s continued collaboration with filmmakers and festival organisers to build a structured, sustainable, and globally competitive Nigerian film industry.
He concluded by commending the organisers of the Coal City Film Festival for their vision and contribution to Nigeria’s cultural economy, urging filmmakers to continue telling authentic stories that can resonate across global screens.
Broadcasting
NBC Boss Urges Content Ceators to Participate in DSO

Mr. Charles Ebuebu, director General of the National Broadcasting Commission (NBC), has called on Nigerian content creators to actively participate in the country’s Digital Switchover (DSO), describing the transition as a major opportunity for visibility, revenue growth, and industry collaboration.

Mr. Charles Ebuebu, DG, NBC
Speaking as Special Guest of Honour at the induction ceremony of the Electronic Media Content Owners Association of Nigeria (EMCOAN) in Lagos, Ebuebu stressed that the success of the DSO depends on engaging content to populate the nation’s new digital channels.
“Without content, the DSO’s success would be incomplete. We are urging content owners to collaborate with the Commission to ensure Nigeria’s digital future is rich, diverse, and sustainable,” he said.
The NBC boss highlighted that the upcoming FreeTV Direct-to-Home (DTH) platform, along with its mobile applications, would provide content creators with nationwide reach, advanced analytics, and brand partnership opportunities.
Nigeria’s DSO, which marks the shift from analogue to digital broadcasting, is being implemented by the NBC using the Nigcomsat satellite infrastructure. The programme aims to deliver over 100 nationwide channels and expand access to Nigerians in remote areas via hybrid decoders, addressing long-standing infrastructure and funding challenges. The project, which has experienced delays since 2012, now has strong government backing and is scheduled for launch in April 2026.
Ebuebu commended EMCOAN members for their contributions to strengthening Nigeria’s creative economy and encouraged them to leverage the opportunities offered by the DSO to promote local stories, culture, and creativity on both national and global stages.
During the ceremony, EMCOAN honoured its distinguished members, naming Wale Adenuga, MFR, as Grand Patron and Mr. Yinka Adebayo as Patron.
Prominent figures in the broadcasting content industry, including Wale Adenuga, Opa Williams, Agatha Amata, Jibe Ologeh, High Chief Emeka Ossai, Debbie Odetayo, Amina Mohammed, and Frank Elaboya, attended the event.
Representing the NBC at the event was Mr. Ralph Akpan, director of the Lagos Zone, while EMCOAN president, Mr. Adeniji Omirin, MD of ADNOM Media, urged members to fully engage in the digital switchover.
Broadcasting
Canal+ to Cut Jobs as Part Sweeping Restructuring

Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.
The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.
The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.
MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.
The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.
Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.
By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.
The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.
However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.
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