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The Quadrant Company Launches Qlichy.com, New Business Portal

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Bolaji Okusaga, managing director, The Quadrant Company
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The Quadrant Company, Nigeria’s first full service public relations consultancy, has launched an innovative business portal to link people searching for up-to-date information on businesses and organizations in Nigeria.

The portal called Qlichy.com, seeks to expand opportunities for organizations, by maximizing their digital presence while reaching consumers, stakeholders and other businesses in a unique and cost effective way. Qlichy.com will also serve as a platform for business and industry leaders to lead thoughts in their various sectors, public discussions on current issues and publicizing ofnews and events on brands in Nigeria.

The business portal serves as a Business Intelligence solution which will revolutionize the Public Relations industry and take full advantage of the potential of the cyberspace in Nigeria.

Mr. Bolaji Okusaga, managing director, The Quadrant Company, said that the Qlichy Business Portal is the first in a line of business intelligence solutions that will change the face of business in Nigeria.

The Qlichy portal will afford anyone looking for current information on businesses to get what they need fast and easy.

It also provides a thought leadership platform through which brands and corporate bodies can talk about industry issues and ideas.

“Qlichy is a cross between a social network, a business directory and an E-commerce platform”, He said.

Okusaga also noted that the changing dynamics of media in Nigeria is one of the factors that necessitated the development of the platform.

According to him, “the world is going digital even though traditional media is still relevant at the moment, the future lies in the online media.”

“About 10 years ago, the Television was the most consumed medium in the world but today, the internet has dethroned the Television in terms of media consumption. Today we have internet television on demand, youtube, internet radio, social networks and so much more”, He said.

According to him, the opportunities for business are evident and as an industry leader, his company is keying into these prospects.

Apart from the business directory, the portal also features a social forum, news and events segment and a platform for thought leadership.
 
The portal is currently in the beta testing phase and will be fully operational in 2013.


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E-Business

Attackers Target Employees with Fake HR Updates

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Kaspersky has identified an advanced phishing campaign targeting employees with personalised emails and attached documents disguised as HR policy updates.

This campaign marks a significant escalation in phishing tactics, with attackers tailoring not only the email body, but also the attachments by addressing individual recipients, showcasing an unprecedented level of customisation. The goal was to lure the victim into entering their corporate email credentials.

The attackers likely prepared by parsing employee names to make the campaign targeted and more convincing.

The emails feature a deceptive body: a fraudulent “verified sender” badge to build trust, the recipient’s name, and an invitation to open the attached file to review remote work protocols, benefits administration and security standards. However, the whole email body is in reality just an image with no real text in it; this is done to bypass email filters.

The attached document, posing as an updated “Employee Handbook,” does not contain any actual guidelines – only a title page, a table of contents with the items that have supposedly been changed highlighted in red, a page with a QR code, supposedly for going to the full document and common instructions on how to read QR codes using a phone. The document features the victim’s name multiple times to convince that this document was created specifically for them.

If the victim scans the QR code and follows the link, they land on a fraudulent page where they are asked to enter their corporate credentials, which is what the attackers are hunting for.

“This campaign demonstrates a new level of sophistication in phishing attacks, and we may be seeing a new mailing automation mechanism that generates a separate attached document and a separate image for the email body for each recipient.

“This tactic allows to scale the attack and at the same time possibly evade traditional defenses. Organisations must prioritise advanced security measures and employee education to stay ahead of these threats,” comments Roman Dedenok, Anti-Spam Expert at Kaspersky.

 


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Temu Joins INTA to Combat Counterfeits and Elevate IP Standards Worldwide

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Temu, the global online marketplace, has joined the International Trademark Association (INTA) as a corporate member and serves on its Anti-Counterfeiting Committee.

INTA is a global association that brings together more than 6,700 organizations, representing over 37,000 trademark professionals and brand owners across 181 countries. By joining INTA, Temu deepens its commitment to building a trusted online marketplace and advancing global IP protection through broader, cross-industry collaboration.

“INTA welcomes TEMU’s willingness to engage in anticounterfeiting initiatives, including in the Association’s annual Anticounterfeiting Workshop and Online Takedown Certificate Program which serve to share best practices and connect stakeholders,” said Alastair Gray, Director of Anti-Counterfeiting, INTA. “Constructive collaboration with these efforts can contribute to the protection of intellectual property rights for INTA members and support the removal of counterfeit products from the platform which ultimately protects consumers.”

At the 2025 INTA Annual Meeting held in San Diego in May, Temu participated in the Anti-Counterfeiting Committee Roundtable, serving as a moderator to facilitate discussions among brand owners, online platforms, and government officials on emerging technologies, best practices for collaboration, and strategies to strengthen global anti-counterfeiting efforts.

“Joining INTA and serving on its Anti-Counterfeiting Committee reflects Temu’s ongoing commitment to ensuring a trustworthy online shopping experience,” said a Temu spokesperson. “We value collaboration with industry peers and stakeholders and are dedicated to advancing collective efforts in intellectual property protection.”

Temu also participates in INTA-led online workshops, including the Online Platform Notice and Takedown Certification Program, which outlines the latest procedures and best practices used by e-commerce platforms and social media companies. These workshops aim to enhance the quality and accuracy of rights-holder notices, promoting more effective takedown processes and content moderation.

Since launching in 2022, Temu has made significant investments in IP enforcement. Its measures include comprehensive seller vetting and compliance training, 24/7 algorithmic monitoring with manual review, a dedicated IP protection portal and brand registry to streamline takedown submissions, and an internal enforcement team that handles claims with speed and accuracy.


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Huawei Unveils AI Computing System to Challenge Nvidia’s Flagship Product

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China’s Huawei Technologies unveiled an AI computing system on Saturday that an industry expert said rivals Nvidia’s most advanced product, as the company aims to expand its footprint in the country’s booming AI sector.

Huawei Unveils AI Computing System to Challenge Nvidia’s Flagship Product

The CloudMatrix 384 system made its public debut at the World Artificial Intelligence Conference (WAIC), a three-day event in Shanghai, attracting a large crowd to Huawei’s booth with its showcase of cutting-edge AI innovations.

The system has attracted significant interest from the global AI community since Huawei (HWT.UL) first introduced it in April. Industry analysts see it as a direct challenger to Nvidia’s GB200 NVL72, the most advanced system-level offering currently available from the U.S. chipmaker.

In an April article, Dylan Patel, founder of semiconductor research firm SemiAnalysis, stated that Huawei now possesses AI system capabilities that could surpass those of Nvidia.

Huawei staff at its WAIC booth declined to comment when asked to introduce the CloudMatrix 384 system.

A spokesperson for Huawei did not respond to questions.

Huawei has become widely regarded as China’s most promising domestic supplier of chips essential for AI development, even though the company faces U.S. export restrictions.

Nvidia CEO, Jensen Huang told Bloomberg in May that Huawei had been “moving quite fast” and named the CloudMatrix as an example.

The CloudMatrix 384 system features 384 of Huawei’s latest 910C chips and, according to SemiAnalysis, surpasses Nvidia’s GB200 NVL72 in certain performance metrics, despite the latter using 72 B200 chips.

SemiAnalysis attributes this performance advantage to Huawei’s strong system design, which offsets the lower power of individual chips by leveraging a greater number of them and incorporating system-level innovations.

Huawei describes the system as utilizing a “supernode” architecture that enables ultra-high-speed interconnectivity between chips.

In June, Zhang Pingan, CEO, Huawei Cloud confirmed that the CloudMatrix 384 was already operational on Huawei’s cloud platform.


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