E-Business
Vibe Web Lists 10 Biggest Digital Marketing Pitfalls

Digital marketing as marketing that makes use of electronic devices such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders, applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks, to achieve results.
Similarly, digital marketing can done via non-internet channels like TV, Radio, SMS, etc or through Internet channels like Social Media, E-mails ads, Banner ads, etc.
According to the Digital Marketing Institute, Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses.
However, Mr. Tobi Asehinde, chief executive officer, Vibe Web Solutions Limited, said that as they work with businesses around the world, the Company often see some problems when companies don’t have a plan or a structured process for managing digital marketing.
Some of the pitfalls he noted include:
§ Lack of long-term strategic direction of how to use digital to support growth so you need a more clearly defined digital marketing strategy,
§ You won’t know your online market share and how to defend it.
§ Existing and start-up competitors will gain market share.
§ You don’t have a powerful online value proposition for your brand.
§ You don’t know your online customers or insight well enough.
§ You’re not integrated.
§ Digital doesn’t have enough people/budget given its importance.
§ You’re wasting money and time through duplication.
§ You’re not agile enough to catch up or stay ahead.
§ You’re not optimising so the opportunity of online leads and sales is missed.
Digital marketing, as a term, was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance.
The rapid evolution of digital media has even created new opportunities and avenues for advertising and marketing.
This has been fuelled by the proliferation of devices to access digital media.
E-Business
FG Plans to Make 95 Percent of Nigerians Digitally Literate by 2030

Federal government has announced its plans to achieve 95 per cent digital literacy among Nigerians by 2030, with a specific target of training and empowering at least 30 million citizens by 2027.
The announcement was made on Thursday at the grand finale of the Digital for All Challenge 2.0, an initiative of Tech4Dev funded by the UK Government’s Digital Access Programme and implemented in partnership with the National Information Technology Development Agency (NITDA).
Kashifu Abdullahi, director-general, NITDA, represented by Aristotle Onumo, director of Stakeholder Management at the agency, said that over 30 million Nigerians, particularly in rural areas, are being targeted for training, with digital champions deployed nationwide to facilitate the programme.
“We are integrating digital literacy into school curricula nationwide, from primary to university level, and partnering with the Head of Civil Service to make digital skills a requirement for civil service progression,” Onumo said.
He added that NITDA aims to achieve 70 percent digital literacy by 2027 as a foundation for reaching 95 percent by 2030.
Onumo called on stakeholders to work together, stressing that digital literacy is for everyone — the young, the old, the employed, job seekers, traders, civil servants, and others.
In her welcome remarks, Mrs. Oladiwura Oladepo, Co-Founder of Tech4Dev, described the initiative as a national movement to deepen digital knowledge and inclusion across all levels of society.
She noted that the programme has already impacted over one million Nigerians drawn from all six geopolitical zones.
Oladepo said the Digital for All Challenge 2.0 is not just a competition but a movement to unlock opportunities and close the digital divide for individuals, families, and the nation.
Representing the British High Commission, Mr. Idongesit Udo, Digital Access Programme Adviser, praised the initiative for creating opportunities for young Nigerians to compete globally, enabling civil servants to deliver better services, and helping children begin their digital journey early.
He highlighted the UK’s broader partnership with Nigeria, which includes initiatives in cybersecurity (Africa Cyber Programme), standardization (British Standards Institute), and entrepreneurship (UK-Nigeria Tech Hub), all aimed at fostering a thriving digital economy.
At the event, participants from all six geopolitical zones competed in various categories.
The first prize winner, Miracle Michael, received N15 million. The second prize went to Chinedu Arisa, who received N12.5 million, while Ismail Adam and Uluchi Chibueze received N10 million and N7.5 million respectively.
Nkeiruka Onyejeocha, minister of State for Labour and Employment, who presented the awards, commended the initiative for equipping Nigerian youth with future-ready skills.
She emphasised that digital literacy is vital not only for job creation but also for national development, and encouraged more young people to take part in programmes of this nature.
E-Business
NDPC Raises Alarm on Chrome Vulnerabilities, Urges Nigerians to Secure Devices

Nigeria Data Protection Commission (NDPC) has issued an urgent security advisory, warning Nigerians of critical vulnerabilities in Google Chrome that could expose users to severe cyber threats.
The alert, posted on the Commission’s official X handle, underscores the risks of these flaws and calls for immediate action to safeguard personal devices and data.
According to the NDPC, the vulnerabilities could allow attackers to execute arbitrary code on a user’s system, potentially granting unauthorised access to computers.
This could enable cybercriminals to install malicious programs, view, alter, or delete sensitive data, and even create new user accounts with full administrative rights.
Such breaches could disrupt device functionality, compromise personal information, and lead to significant loss of control over affected systems.
“Multiple vulnerabilities have been discovered in Google Chrome. The most severe of these could allow an attacker to take over a user’s system,” the NDPC stated, emphasising the urgency of addressing the issue.
To mitigate these risks, the Commission has advised Chrome users to apply the latest browser updates immediately.
It also recommends operating devices with standard user rights instead of administrative privileges to limit potential damage. Additionally, the NDPC urged Nigerians to exercise caution by avoiding suspicious links, unsolicited attachments, and untrusted websites.
The advisory comes as part of Nigeria’s broader efforts to strengthen data protection.
E-Business
Microsoft Seizes 340 Websites Linked to Nigerian-based Phishing Subscription Service

Microsoft said on Tuesday that it seized nearly 340 websites tied to a rapidly growing Nigerian-based service that allowed users to carry out phishing operations that stole at least 5,000 Microsoft user credentials.
Microsoft obtained an order from the U.S. District Court in Manhattan earlier this month to seize domains associated with Raccoon0365, the subscription service that allowed users to carry out massive phishing campaigns, which sometimes involved thousands of emails at a time, according to Steven Masada, assistant general counsel for Microsoft’s Digital Crimes Unit.
Raccoon0365’s service, which operates through a private Telegram channel with more than 850 subscribers, enables users to impersonate trusted brands and get targets to enter Microsoft login credentials on phony Microsoft login pages, Masada said in a blog posted on Microsoft’s website.
The service has generated for its small group of operators at least $100,000 in cryptocurrency payments since launching in July 2024, Masada said in the blog. Microsoft said the seizure of the websites occurred over a period of days earlier this month.
Microsoft identified Nigeria-based Joshua Ogundipe as the leader and main operator of Raccoon0365.
Ogundipe did not immediately respond to an email request for comment sent to the email address identified by Microsoft in its court filing.
“Cybercriminals don’t need to be sophisticated to cause widespread harm,” Masada said. “Simple tools like Raccoon0365 make cybercrime accessible to virtually anyone, putting millions of users at risk.”
Raccoon0365 subscribers have targeted a wide swath of industries, Masada said, and separate court filings allege that “a significant portion” of Raccoon0365 activity targets organizations based in New York City.
Masada said Microsoft identified what it said was a Raccoon0365-related effort using tax-themed phishing emails to target more than 2,300 organizations, mostly in the U.S., between February 12 and February 28 this year, according to a company blog posted in April.
Errol Weiss, chief security officer of the Health Information Sharing & Analysis Center (Health-ISAC), which provides cybersecurity services to member health organizations and is a co-plaintiff alongside Microsoft, said Raccoon0365 has been linked to successful credential harvesting through phishing campaigns at at least five unnamed healthcare organizations, while targeting 25 health sector organizations overall. Once hackers gain that access, any number of things can happen, Weiss said.
“So many of the attacks start because somebody gave up their user name and password to a bad guy,” Weiss said in an interview. “Once that cybercriminal has access to the network, then it’s just up to the imagination in terms of what comes next and how they monetize it.”
The Raccoon0365 operators used services provided by Cloudflare to help hide the service’s backend infrastructure, the internet services firm said in its own blog post. Cloudflare worked with Microsoft and the U.S. Secret Service to disrupt Raccoon0365 operations on its platform and prevent the operators from establishing new accounts, the company said.
Blake Darché, the head of threat intelligence at Cloudflare, said in an interview that the Raccoon0365 operators made some key operational security mistakes but were highly effective.
“They’re in people’s accounts, they compromise lots of people, and it needs to obviously be stopped,” he said.
- E-Business2 days ago
Microsoft Seizes 340 Websites Linked to Nigerian-based Phishing Subscription Service
- Broadcasting2 days ago
MultiChoice Starts Reorganising Operations to Enable Canal Plus Takeover
- Telecom2 days ago
MTN in Talks with Global Partners to Build AI Data Centers Across Africa
- Telecom2 days ago
Galaxy Backbone Achieves ISO Recertification Across Four Key Standards, Boosting Trust, Resilience
- E-Financial2 days ago
FG’s New Tax ID Could Frustrate Financial Inclusion Efforts- Omoyele
- E-Financial2 days ago
CBN Directs Banks to Announce CEO Three Months Before Exit of Outgoing One
- News2 days ago
Nigeria’s NIN Enrollment Hits Record 126m
- News2 days ago
Omoyele Sowore Sues DSS, Meta, and X Over Alleged Unconstitutional Censorship