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WhatsApp Launches Campaign to Help Business Owners Get More from its Business App

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WhatsApp has announced the launch of the WhatsAppreneurs campaign, profiling small entrepreneurs from Africa who are using the WhatsApp Business app to grow their business and reach more customers.

The campaign will highlight the stories of Small and Medium Business owners in Africa, and help them and others like them learn more about business growth opportunities available with the WhatsApp Business app through a virtual educational webinar.

Commenting on the launch of the WhatsAppreneurs campaign, Balkissa Ide Siddo, Public Policy Director for Africa said “Across Africa, small and medium business owners are using the WhatsApp Business app  to develop their business, showcase their products, close sales, and connect with their customers.

“The WhatsApp Business app provides a tool to help businesses thrive in their markets, reach more customers, and grow their businesses consistently.

“We are delighted to be a part of the success stories of small businesses who are so important to communities across Africa.”

As SMB’s represent a sizable percentage of the economic population demonstrating great potential for growth, opportunity creation, and overcoming poverty post-pandemic, there is a need to provide support through digital tools to help them scale.

The WhatsAppreneur campaign serves the purpose of providing the resources businesses need to unlock their growth potential and help build a more resilient, inclusive, and empowered society.

In addition to helping businesses grow, the WhatsApp Business app also provides an opportunity for businesses to create a much deeper and stronger relationship with their customers, often starting with real-time 1:1 conversations via chat, unlike transactional phone calls or SMSs.

The WhatsApp Business app is free and allows users to create a business catalogue on WhatsApp that can be viewed by users from anywhere.

SMB owners can download the WhatsApp Business App at https://business.whatsapp.com/ and start the journey towards growing their business.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Airtel AI Blocks 84 Percent of Spam SMS in Nigeria

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Nigeria has recorded an 84 Percent  decline in spam SMS after Airtel Africa deployed its Artificial Intelligence-powered spam detection tool, Spam Alert.

Airtel AI Blocks 84 Percent of Spam SMS in Nigeria

According to Airtel, the free service has flagged over 205 million fraudulent and unsolicited messages across 13 African markets within six months.

Nigeria registered the sharpest decline, while Kenya recorded the highest flagged spam volume with 68 million messages, followed by Tanzania with 47 million and Zambia with 33 million.

Spam Alert prefixes suspicious SMS with “SPAM Alert,” providing users with real-time protection against phishing scams and nuisance texts without requiring extra applications.

Sunil Taldar, CEO, Airtel Africa, said the solution demonstrates the company’s commitment to tackling digital fraud as smartphone penetration expands across Africa.

Currently active in 13 of Airtel’s 14 markets, including Nigeria, Uganda, Zambia, and Tanzania, the service has cut overall spam SMS by 12% across the continent. Seychelles will join soon, Airtel confirmed.

In Nigeria, Airtel reported that between March 13 and May 20, 2025, the system intercepted more than 9.6 million suspicious messages, of which over 9.1 million originated from off-network sources. T

he AI-powered system scans all SMS in real-time using 250 parameters, including sender identity, link structure, and regional anomalies, processing each message in under two milliseconds without storing content.

The Nigerian Communications Commission (NCC) welcomed the innovation.

Dr. Aminu Maida, executive vice chairman, said the initiative strengthens consumer protection at a time when spam and fraud are growing more sophisticated. He stressed the need for more collaboration between operators and regulators to reduce digital risks.

The NCC’s 2023 Industry Risk Report had ranked phishing and bulk unsolicited messaging among the top threats facing subscribers, especially in rural areas and among first-time smartphone users.

Airtel’s initiative is expected to ease these concerns by reinforcing trust in mobile communications.

 

 


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Why Elon Musk Halted Sales of Starlink in Lagos, Abuja

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Starlink, the satellite internet provider operated by Elon Musk’s SpaceX, has stopped taking new orders for residential kits in parts of Lagos and in Abuja after network capacity was reached, the company’s online ordering page shows.

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Neighborhoods listed as sold out include Victoria Island, Ikoyi, Lagos Island and Surulere.

Prospective customers in those areas can join a wait list by paying a deposit and will be notified when service space opens.

At Chevyville Estate in Lekki, one resident trying to subscribe was met with a message that read: “Starlink service is currently at capacity in your area. However, you can place a deposit now to reserve your spot on the waitlist and receive a notification as soon as service becomes available again.”

That experience mirrors what consumers in other busy districts are seeing.

A Starlink engineer who spoke on condition of anonymity to discuss internal limits said the company temporarily closes new sales in zones where adding customers would degrade service for existing users.

“It happens when the area cannot take a new customer due to its designed capacity at the time,” the engineer said.

“This also helps preserve a steady connection for people already online.” Remedies can include adding more ground infrastructure, securing regulatory clearances, or expanding satellite coverage.

Since entering Nigeria, Starlink’s monthly fee has climbed: the service began at about N38,000 (roughly $25), rose to about N45,000 ($30) and — by 2025 — was charging roughly N56,000 ($37).

Starlink has cited naira depreciation, higher operating expenses and costs tied to meeting rules set by the Nigerian Communications Commission for the increases.

Those higher prices, and the service interruptions, appear to have affected subscription numbers. After a near eight-month pause that began in November 2024 and was tied to limited bandwidth and regulatory issues, orders resumed in late June 2025.

Still, data from the NCC show active Starlink users in Nigeria fell from 65,564 in the fourth quarter of 2024 to 59,509 in the first quarter of 2025, a decline of more than 6,000 users, or about 9 percent.

Analysts point to the price rises, service holds and economic pressure as key reasons for the drop; some customers have switched to cheaper alternatives or stopped service.

As Elon Musk maintains his position as the world’s richest individual, with a net worth of $429 billion (according to the Bloomberg Billionaires Index), his commitment to global digital inclusion through Starlink remains a central focus.

Starlink’s activity in Nigeria is part of a wider push across Africa.

The company has recently moved to enter markets including Lesotho and Somalia and secured permission to operate in the Democratic Republic of Congo after earlier restrictions,

SpaceX is also working with operators such as Airtel Africa to reach rural areas where wired internet is scarce.

For many users in Nigeria, the appeal of Starlink remains clear: a reliable option where terrestrial networks falter.

But until the company expands capacity or adjusts pricing, consumers in dense urban pockets may have to wait for access or turn to other providers.

 

Credit excluding Headline: Pm News

 

 

 


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Google Expands Digital Infrastructure with Four New Subsea Cable Hubs and $9m AI Fund for Africa

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Google has announced a new set of investments in Africa, reaffirming its nearly two-decade commitment to the continent’s digital transformation.

The latest commitments focus on empowering Africa’s next generation through AI, unlocking opportunities and expanding on the innovation capacity of young Africans. They cover internet connectivity; youth-led learning and innovation; and skills training.

Connectivity

Google is announcing four strategic subsea cable connectivity hubs in the north, south, east and west regions of Africa. This investment creates new digital corridors within Africa and between Africa and the rest of the world – ultimately deepening international connectivity and resilience, as well as spurring economic growth and opportunity.

This is the latest addition to Google’s Africa Connect infrastructure program, which sees the company build vital connectivity across the continent: including the Google Cloud region in Johannesburg serving users across the continent, the Equiano cable running along the entire western seaboard of the continent, and Umoja, the first fiber optic route to directly connect Africa with Australia (running through Kenya, Uganda, Rwanda, Democratic Republic of the Congo, Zambia, Zimbabwe and South Africa).

Google’s investments to date have enabled 100 million Africans to access the internet for the first time, and the Equiano cable alone is expected to increase real GDP this year in Nigeria, South Africa and Namibia by an estimated $11.1 billion, $5.8 billion and $290 million, respectively.

Youth-led learning and innovation

Enabling Africa’s young people to learn, innovate and lead is critical to Africa’s development and economic growth. That’s why Google is today also announcing free one-year subscriptions to Google AI Pro plan for college students (18 or older) across the continent – starting with Egypt, Ghana, Kenya, Morocco, Nigeria, South Africa, Rwanda and Zimbabwe. The subscription provides advanced AI to students – from Deep Research, which helps save time with custom research reports and in-depth information from hundreds of sources across the web, to Gemini 2.5 Pro, which provides help with assignments or writing.

Building skills and solutions

Equipping people with AI skills is critical. To date, Google has trained 7 million Africans and plans to train an additional 3 million students, young people, and teachers by 2030. Google is also bolstering local capacity by providing African universities and research institutions with over $17 million in funding, curriculum, training and compute and access to advanced AI models over the past four years – with an additional $9 million planned for the coming year.

On the announcements, Alex Okosi, Managing Director for Google in Africa, said: “Africa’s digital economy holds immense potential, and it will be driven by the talent and ingenuity of its next generation. Today’s announcements, spanning AI education, advanced tools for students, and expanded connectivity, are a unified investment into the upward trajectory of the continent.

“We are committed to providing the foundational infrastructure, the cutting-edge tools, and the financial support necessary for Africa’s youth to innovate, lead, and build a thriving digital world.”

Google’s long term partnership

These announcements are the latest chapter in Google’s long-term investment in the continent, which has delivered on $1 billion of investment. Google’s sustained commitment to Africa has included driving connectivity; training more than 7 million people across the continent in digital skills to support the future workforce; and supporting 153 startups from 17 African nations through the Google for Startups Accelerator Africa, helping them raise $300 million and create 3,500 jobs.

AI creates an unprecedented opportunity to benefit everyone, and Google is committed to making that a reality for people, businesses and communities across Africa. Today’s announcements are another example of how Google is continuing to expand connectivity, increase product access and skills across the continent and enable African-led innovation – with more to come.


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