Telecom
Zoho Redefines Small Business CRM Market, Introduces Team Pipelines in Bigin

Zoho Corporation, a leading global technology company, is today unveiling the latest version of Bigin, the company’s CRM solution for small businesses. As the preferred CRM solution for small businesses, Bigin offers a simple yet powerful CRM without the high barrier of entry and cost. Today’s product updates further support small and micro businesses by providing them the tools and insights they need to maintain and grow meaningful and high-value relationships with customers in a challenging economic environment.

“Small businesses face challenges in choosing the right technology for managing their customer-facing operations because of constraints related to time, cost, and software implementation,” said Kehinde Ogundare, Country Manager, Zoho Nigeria.
“Bigin is the only solution that brings together all customer operations like sales, onboarding, delivery, training, advocacy, and more into an intuitive interface that takes only 30 minutes to deploy.
“By bringing together all the facets of customer operations into a single view, Bigin allows small businesses to have a more accurate understanding of the customer’s journey.
“These insights help them attract and retain customers, ultimately growing the business. The fast-growing adoption of Bigin shows the expanding appetite of small businesses who want and need CRM technology suited to their particular needs, helping them move beyond old-school spreadsheets.“
Since Bigin’s launch in 2020, it has stood out as a robust, easy-to-use, and welcoming CRM solution thanks to its 30-minute set up promise. Bigin has seen a revenue growth of 161% in 2022 in Nigeria, indicating the revenue has doubled compared to 2021.
Zoho has observed that around 65% of Bigin’s global customers have never used a CRM previously, making it the ideal choice for business owners who are looking to move away from spreadsheets. When they outgrow Bigin, Zoho also offers them an easy migration to its full-fledged CRM solution.
Bigin now boasts 20,000 customers and continues to help small and micro businesses manage all of their customer-facing operations within a unified platform.
Bigin’s latest version includes the introduction of Team Pipelines, which allow customer-facing teams to manage their distinctive operations using a set of pipelines and sub-pipelines within a single Bigin account. Competitive offerings often cater only to a single function — like sales — whereas Bigin is an efficient solution for all customer-facing teams.
New features compile customer operations into one place, and enable tighter alignment and collaboration between individuals and teams without compromising the simplicity that makes Bigin stand out.
Key Product Updates
● Team Pipelines: This feature connects and streamlines various customer operations in one place, offering small businesses an easy way to manage their day-to-day processes and a single source of truth for analyzing customer data.
● Connected Pipelines: Automates the flow of customer data across processes, improving the customer experience and saving time on manual data entry.
● Toppings: Additional functionality and third-party integrations can be added to address specific business needs. Examples include the ‘Email-In’ topping which maps emails to customer records and the ‘File Cabinet’ topping which automates file collection and management.
● Mobile Capabilities: Zoho is providing new features across all platforms, including iOS, iPadOS, Android, and macOS and has added a new feature called Dynamic Display which allows users to customize the appearance of records in their pipelines. Bigin also recently updated its apps for the Apple’s iOS16 and Samsung Galaxy Z Fold 4 launches, where it was an exclusive launch partner.
● Developer Center: Bigin has opened its developer platform to a network of global app developers and partners who can create custom solutions for unique business needs. With various tools and components like custom fields, buttons, links, widgets, related lists, and REST APIs, developers can create new Toppings and monetise them in the Bigin Marketplace.
Disclaimer: All trademarks, product names, and company names cited herein are the property of their respective owners.
Pricing
Bigin by Zoho CRM starts at ₦2,100 /user/monthly (billed annually) for the Express edition and goes up to ₦3,600 user/monthly (billed annually) for the Premier edition. A free edition is also available.
Zoho Privacy Pledge
Zoho respects user privacy and does not have an ad-revenue model in any part of its business, including its free products. The company owns and operates its data centers, ensuring complete oversight of customer data, privacy, and security. More than 80 million users around the world, across hundreds of thousands of companies, rely on Zoho everyday to run their businesses, including Zoho itself.
Telecom
Africa’s $1bn Biometric ID Rollout Raises Concerns Over Privacy and Exclusion

Millions of citizens across Africa are being denied access to essential services due to the rapid imposition of biometric digital-ID systems, a new report by the African Digital Rights Network has revealed.

Biometric
The study, published by the Institute of Development Studies (IDS), found that citizens are increasingly required to provide biometric and personal information as a condition for accessing fundamental rights and government services such as voting, education, healthcare, and social protection payments.
According to the report, marginalised groups including persons with disabilities, the illiterate, and those unable to afford mobile data or electricity for phone charging face significant barriers to registration, deepening existing inequalities.
It noted that many citizens also refuse to enrol due to fears of data breaches and mistrust of governments, with biometric identifiers such as fingerprints, iris scans, and facial recognition raising privacy concerns.
Dr Tony Roberts, Research Fellow at IDS and co-editor of the report, said: “Worryingly, fundamental human rights, like education, healthcare and the right to vote are rapidly becoming conditional on enrolment in biometric digital-ID systems.”
He added that some visually impaired citizens are forced to pay others to help them use their digital-ID on mobile phones to access social protection payments.
‘Gbenga Sesan, Executive Director of Paradigm Initiative and co-editor of the report, said: “Many citizens do not want to enrol for a biometric digital-ID because they have good reason not to trust their governments with their biometrics and personal information.”
The report highlighted examples of massive data breaches and cases where personal data was used to surveil critics and opposition leaders.
It warned that most systems, estimated to cost at least US$1 billion across Africa, lack adequate legal frameworks, robust digital security, and accountability mechanisms for remedy when errors or breaches occur.
The authors concluded that governments must adopt strong legislation to protect citizens’ rights and privacy before rolling out biometric IDs, stressing that systems should be developed with citizen participation rather than imposed top-down.
The report, Biometric Digital-ID in Africa: Progress and Challenges to Date – Ten Country Case Studies, covers Botswana, Namibia, Malawi, Côte d’Ivoire, Senegal, Democratic Republic of the Congo, Liberia, Ethiopia, Egypt, and Tunisia.
Telecom
Senator Akpoti Tops Google Searches in Nigeria’s 2025 Year in Review

Senator Natasha Akpoti has emerged as the most searched personality in Nigeria, according to Google’s 2025 Year in Search report, which highlights the interests and concerns that shaped the nation’s online activity during the year.

The report showed that political conversations dominated searches, with Akpoti’s prominence underscoring the intensity of national discourse. Nigerians also followed global developments closely, including the Israel-Iran War and the United States elections.
The country mourned the passing of former whose deaths prompted widespread searches recalling their legacies and contributions to national life.
Entertainment trends reflected Nigeria’s cultural vibrancy, with gospel hit “Oluwatosin (Jesus Is Enough)” by Tkeyz featuring Steve Hills topping charts, alongside Afrobeats collaborations such as Davido and Omah Lay’s “With You.” Director Kemi Adetiba and the local series “To Kill a Monkey” also drew significant attention.
Google noted that Nigerians displayed curiosity in language and lifestyle, decoding slang like “Labubu” and exploring recipes ranging from Pornstar Martini to traditional Chinchin.
Technology searches were led by interest in the iPhone 17 and Tecno Pop 10, reflecting the country’s embrace of new devices.
“This data offers a real-time window into the Nigerian psyche in 2025, showing a nation engaged, reflective, and creatively vibrant,” said Taiwo Kola-Ogunlade, Google’s Communications Manager for West Africa.
Telecom
14-Year-Old Oreoluwa Alayande Crowned Champion of MTN mPulse 2025 Spelling Bee

14-year-old Oreoluwa Alayande has been crowned the winner of the MTN mPulse Spelling Bee 2025, following a thrilling grand finale that saw the top 20 contestants from schools across the country compete head-to-head.

MTN mPulse 2025 Spelling Bee
The grand finale of the MTN mPulse Spelling Bee 2025 competition was held on Saturday, November 29, at the MTN Plaza Rooftop. The event also had in attendance the Senior Special Assistant to the Lagos State Governor on Basic and Secondary Education, Opeyemi Eniola and mPulse Spelling Bee 2024 winner, Ikenna Ikechukwu.
As the 2025 MTN mPulse Champion, Oreoluwa was awarded an Educational Grant of N5 Million Naira, the opportunity to be the MTN CEO for a Day, a brand new laptop and smartphone, and the title of the face of mPulse for a year. Her victory also benefits her school, which will receive a N10 Million flagship gift, 10 laptops, and 10 MTN 5G routers, while her teacher receives a N500,000 cash prize.
Oreoluwa, a student of St. Lawrence Metropolitan College, Ado Ekiti, Ekiti State, expressed her gratitude. “I’d like to use this opportunity to thank MTN for providing a platform that empowers youths and increases the vocabulary of students,” she said. “I’d also like to thank my family, everyone who has supported me so far, and my school,” she said.
Speaking at the grand finale, Babatunde Oyeleye, Chief Strategy and Innovation Officer, MTN Nigeria, acknowledged the parents and teachers. “Every year, we bring you all together to see who becomes the exceptional speller in Nigeria, and the participants always perform exceptionally,” Oyeleye stated. “I’d like to say a big thank you to the parents and the teachers. You dedicate your time to nurturing these children, and the feeling of pride is always evident on your faces. We are glad to be enablers of that smile and pride you feel,” Oyeleye said.
The second position, Samuel Babalola, was rewarded with a N2.5 Million Educational Grant, 1 laptop, and 1 smartphone, with his teacher receiving an N300,000 cash prize. Levi Kelechi Ebisike, in third place, won a N1.5 Million Educational Grant, 1 laptop, and 1 smartphone, along with an N200,000 cash prize for his teacher.
The grand finale was streamed live on the MTN Nigeria YouTube channel and on the Holiday Channel 198 on both DStv and GOtv, allowing Nigerians nationwide to watch the brilliant spellers.
The MTN mPulse Spelling Bee continues to be one of Nigeria’s most impactful development initiatives, reiterating MTN’s commitment to promoting literacy and digital inclusivity. The competition, a flagship initiative under the MTN mPulse umbrella, is designed to foster digital literacy, academic excellence, and healthy competition among Nigerian students.
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