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6 Ways Gemini Can Power Your Journey to Become Africa’s next Global Music Star

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The pulse of African music resonates worldwide. Fueled by the success of top sensations like Burnaboy, Davido, Tyla and Wizkid, a new generation of creatives is bursting onto the scene.

But navigating the music industry’s complexities can feel daunting – especially without the right know-how and tools. That’s where Gemini, Google’s collaborative AI-powered tool, steps in as your ultimate guide.

Imagine having an always-available industry insider at your fingertips. Whether it’s demystifying music royalties, staying ahead of Afropop trends, or strategizing your next creative move, Gemini empowers you with the knowledge and insights you need to make your mark. Ready to unlock your global music potential?

Here are 6 ways Gemini can be an ally on your journey:

  1. Building Your Tribe:  In vibrant music communities like the ones in Lagos, Johannesburg and Nairobi, it’s not just about who you know, but how you connect. Gemini helps you go beyond networking basics.  Instead of just attending events, let’s get strategic. Ask, “How do I initiate meaningful conversations with music producers online?” or “Help me write an application essay for an artist mentorship program.”

  1. Igniting Your Creative Spark:  Facing a creative block? Gemini can reignite your inspiration.  “Suggest lyrical rhymes for a song with an empowering theme.”  Need to broaden your sonic palette?  “I’m feeling musically adventurous! Suggest some unusual traditional African instruments I could play around with”  Gemini is your brainstorming partner, ready to push your artistic boundaries.

  1. The Power of Your Story:  Your brand is more than a logo. It’s how you connect with your audience.  Gemini can help you find your voice: “Help me craft an artist bio that captures my passion for social change through music.”  Need to up your social media game? “Show me how other African artists effectively use TikTok.”

  1. Decoding the Music Business: The music industry can feel like a maze – contracts, copyright laws, and navigating key players often requires insider knowledge. Instead of feeling overwhelmed, ask Gemini to break it down. Ask straightforward questions like,  “If a song plays in a movie. Does the singer get paid for that? Explain like I’m 5?” and let Gemini explain it in a way that you’ll understand. Use the Google “G” button to double check if you need extra help.

  1. Owning Your Look: In the world of music, your style speaks volumes. Gemini helps you explore: “How can I blend traditional Nigerian textiles with contemporary fashion trends?”  Need inspiration? “Burna boy and Sho Majodzi are famed for their unique fashion sense. Help me find a bold, colourful outfit inspired by their style. I am 6ft tall and love hats.”  Let Gemini be your image consultant.

  2. Beyond the Music Videos:  In the digital age, visuals amplify your message. Gemini can spark your video concepts.  “Brainstorm music video ideas that celebrate the everyday beauty of Lagos.”  Need help with the nuts and bolts?  “What are the basic elements of a music video treatment?”

The Journey is Yours, Gemini’s Got Your Back

Becoming a global music star demands talent, grit, and the willingness to learn along the way.  Gemini can’t guarantee fame, but it can provide knowledge, fuel your creativity, and help you tap into the resources needed to propel your career forward. So the next time you’re researching artist contracts, building your fanbase, or brainstorming your next music video, open your browser and type gemini.google.com, and Gemini will be your guide and partner in this thrilling musical adventure.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Telecom

Glo 1 Reaches 8-year Milestone of Continuous Connectivity

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Glo 1, the international submarine cable wholly owned and operated by digital and telecom services company, Globacom, has marked eight years of uninterrupted connectivity, from 2016 to date.

Throughout this period, it has maintained an excellent record  in the provision of internet access for both customers in Nigeria and across Africa. It lived up to expectations in March, this year during the widespread internet disruptions as result of cuts to other submarine cables in Nigeria and West Africa.

Glo 1 was functioning all through, providing normal operations to financial institutions, internet service providers, and data consumers.

The resilience of the facility has been attributed to its robust construction and durability by industry experts.

To further enhance its capabilities, Globacom has upgraded the Glo 1 submarine fiber cable infrastructure, optimizing its utilization and service delivery, leading to provision of direct, low-latency connectivity to London and ensuring ultra-fast and reliable internet access.

The upgrade further complements Globacom’s continuous network expansions and upgrades, targeted at ensuring customers’ unique calling and browsing experiences.

Reiterating the capacity of Glo 1 to provide tailored solutions to meet the diverse needs of various clients across different sectors of the economy, including oil and gas, manufacturers, government institutions, educational establishments, and medical facilities, Globacom explained that the cable supports key applications such as teleconferencing, distance learning, disaster recovery, and telemedicine, benefitting communities across Africa.

Globacom has sole ownership of the entire Glo 1 infrastructure, spanning access systems, national fiber-optic backbone, international gateways, international cable networks, and data center services. The comprehensive ownership enables Globacom to offer Glo 1 clients a unique advantage through last-mile and domestic long-haul services, as well as wide presence and fiber-optic networks.


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Airtel Africa’s Revenue Drops 16%, Records $7M Net Profit in Q1 of 2025

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Airtel Africa has reported a consolidated net profit of $ 7 million for the first quarter of its 2025 financial year ending June 2024 against a $ 170 million loss in the year-ago period.

Its net profit was primarily impacted by the $ 80 million of exceptional derivative and foreign exchange losses (net of tax) and lower Ebitda due to significant currency devaluation across key markets, Airtel Africa said.

It had reported a loss of $ 91 million for the fourth quarter ended March 2024 on account of tax impact and forex loss.

“Strong fundamentals and focussed execution continue to support operating performance despite challenging macro-economic environment,” the company, which operates in 14 African countries, said.

The company’s consolidated revenue fell 16 per cent in Q1 FY25 to $ 1,156 million from $ 1,377 million a year ago.

The decline in revenue reflects the impact of currency devaluation, particularly in Nigeria, the company said.

“We have initiated a comprehensive cost optimisation programme across the Group. We have already seen success in this project, with savings arising in network and distribution costs, and continued opportunities as contract renegotiations continue. We expect sustainable savings to continue as the year progresses,” said Airtel Africa CEO Sunil Taldar.

Airtel Africa has fully repaid the outstanding debt due at the HoldCo during Q1, he said, adding that the company is trying to further reduce foreign currency exposure to limit the impact of currency devaluation on the business.

“The growth opportunity across our markets remains compelling, and we continue to focus on margin improvement as indicated in our FY24 results,” Taldar said.

The company’s Ebitda margins tanked to 45.3 per cent from 49.5 per cent in the year-ago period.

“Reported currency trends were clearly impacted by the FX headwinds across some of our markets, particularly in Nigeria and Malawi. This contributed to a reported Group revenue and Ebitda decline of 16.1 per cent and 23.3 per cent, respectively, in Q125,” the company said.

Its total customer base grew by 8.6 per cent to 155.4 million.

“Data customer penetration continues to rise, driving a 13.4 per cent increase in data customers to 64.4 million. Data usage per customer increased by 25.1 per cent to 6.2 GBs, with smartphone penetration increasing 4.7 per cent to reach 41.7 per cent,” the company said.


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ITU Ranks Nigeria High in Digital Transformation Readiness

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A new report of the International Telecommunications Union (ITU) has ranked Nigeria very high at 71 per cent, in comparative legal, policy and governance frameworks towards G5 – advanced state of readiness for digital transformation known as G5 with Germany, Finland and Singapore leading the global chart.

In the report conducted by the ITU, the United Kingdom’s Foreign, Commonwealth & Development Office (FCDO) and the Nigerian Communications Commission (NCC), and unveiled by Nigeria’s Minister of Communications, Innovation and Digital Economy, Dr. Bosun Tijani in Abuja on Monday, Nigeria was ranked among Africa’s top seven BEMECS 5G Readiness Index, which represents the country’s readiness to deploy and adopt mass-market 5G networks.

Titled, Collaborative Regulation: Accelerating Nigeria’s Digital Transformation, and presented at the Digital Economy Complex, Mbora, Abuja by ITU’s Kagwira Nkonge, the report, among other things, presented a case study for ‘collaborative regulation review to assess and support Nigeria’s transition towards collaborative digital governance, evidence-based policy making and agile regulation in the digital economy”.

The report, which was presented to a cross section of key industry stakeholders including service providers, government agencies, representatives of multilateral institutions, West Africa Telecommunications Regulators Assembly (WATRA), Africa Telecommunications Union (ATU), among others, was also designed to complement existing cross-country benchmarks in which features of countries policy and regulatory environment are assessed.

The features of countries policy and regulatory environment are assessed according to the pillars of the Generations of Regulation frameworks which tracks telecom regulatory maturity towards digital transformation readiness, designated at G5 Advanced State of Readiness”, and for which Nigeria currently stands at G4.

Advanced State of Readiness is benchmarked against four critical levels of accomplishments which include national collaborative governance, policy design principles, digital development toolbox, digital economic policy agenda, with Nigeria scoring 91 per cent in regulatory capacity; 82 per cent in Market Rules; 81 per cent.

For further inquiries: Director Public Affairs Department, Nigerian Communications Commission Plot 423 Aguiyi-Ironsi Street, Maitama, Abuja email: [email protected] Tel: +234-90204617325, +234-8051110337 in Collaborative Governance; 76 per cent in Legal Instruments for ICT/Telecom markets; 69 per cent in National Digital Agenda Policy, among other benchmarks.

Dr. Tijani, in his remarks at the event, commended the ITU and partner agencies and consultants that actualised the report; and expressed Federal Government’s commitment “to utilise this report as a navigational aid towards attainment of our regulatory objectives and policies outlines towards achieving a robust digital
economy”.

“That is what we will continue to do as a government, ensuring that we can put ourselves in a place to have cutting-edge modern regulations in place to ensure that business is done properly in our sector and to ensure that, where possible, increase the local content of the sector as well,” he said.

Dr. Tijani noted that NCC has adapted over the years in response to how its role and mandate have changed. He explained, “Fifteen, twenty years ago, NCC was just regulating the telecommunications sector, today, NCC regulates the foundation for which any economy would be prosperous.”

The Executive Vice Chairman of the Nigerian Communications Commission, Dr. Aminu Maida, who hosted the presentation, welcomed the indicators that promote effective regulation, attraction of greater investment, and development of innovative models for broader digital inclusion.

He emphasised that collaborative regulation would support Nigeria’s transition towards effective digital governance, evidence-based policy making and agile regulation in the nation’s digital economy.


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