E-Financial
SMEs and Freelancers learn ways to increase revenue from experts at Kuda Business partnerships webinar
Kuda Business, the enterprise-facing offshoot of Kuda, held a webinar for business owners in Nigeria seeking to leverage partnerships to maximise value from their ventures in this economically trying times.
Facilitated by sales experts and a notable entrepreneur, the webinar titled, ‘Leveraging Partnerships to Make More Revenue’, was held on Thursday, February 29, 2023.
Mrs. Vivian Ekwegh, the CEO of declutterdotcom; Maryam Ibrahim, Strategic Partnerships Manager (B2C) at Kuda; and Oluseye Babatunde, Strategic Partnerships Manager (B2B), Kuda, all spoke at the webinar aimed at freelancers and SMEs.
Speaking about the nature of business partnerships, Mrs. Ekewgh mentioned that partnerships are “a wholesome way to grow [a business].”
Furthermore, the declutterdotcom CEO advised Nigerian business owners to look for companies with similar values.
“Look for another business that is complementary, or even a competitor who has similar strengths.”
“Your reach is beyond your network because you’re now partnering with someone who has done it for a while,” she said, sharing a personal anecdote of how partnering with logistics services helps her business provide value to customers.
“At this rate, people should collaborate, not compete. Because nobody has it all,” she said.
Addressing the challenge of identifying potential customers, Babatunde shared that it was important to look out for compatibility. “Things to look out for, be sure you are compatible. Complementarity is very important. If you don’t understand the value chain, where you play, you won’t know how you can complement. After this, you begin to check out their integrity, you can also check out their track record of success. Then, read reviews about them.
“Do as much as possible to learn more about the company. Don’t just assume you know these people. You’re going into a different relationship with different dynamics,” he said.
On her part, Ms. Ibrahim shared that businesses should conduct “extensive research”. “You need to do a competitive comparison of the different players in the company, who is on top, which business will be beneficial for me. Then you need to be sure of the reputation and credibility of the organisation you want to partner with.”
The speakers shared their wealth of experience with attendees, using personal examples to drive home the importance of vetting partnerships properly.
Mrs. Ekwegh shared an experience with a delivery firm she had in the past, which was as a result of a difference in values. “We had to partner with a delivery firm, they contacted us. We connected them with a few clients. They didn’t understand business integrity or following through with customers. So it was so bad. Sometimes they damaged our products before they got to the customers’ side.
“Other times, you want to collaborate with a business. Some of them became so rotten, they began to scam the customers. It was a big challenge for the company because we identified with them. We spoke for them. It came back to bite us back.
“The biggest challenge I’ve had to face is deliveries with companies, some started scamming the customers and taking the money for themselves,” she shared.
Harping on the importance of negotiation in the process of establishing partnerships, Babatunde advised business owners to go to the negotiation table with clarity and honesty.
“I never go to a negotiation table without my clear ask—my clear terms. There might be some tweaks and adjustments along the way. You need to go with honesty. I don’t tell people what I cannot do. I see a lot of people go into partnerships trying to pad the figures and so on. It will haunt you later. If you cover Lagos and Ibadan, don’t say you cover the whole of the southwest. If your customer base is 50, say it’s 50,” he explained.
Ibrahim advised business owners to highlight the value they are bringing to the table.
The B2C partnerships expert shared that having a unique selling point is key.
“It’s very important to highlight the value you are bringing to the partnership. You need to show them why they are choosing you, or why they should go with you. You need to have your unique selling point,” she said.
But she also advised business owners to remain flexible.
“You can’t be stone-headed and say ‘it’s my way or it’s no way’. Maybe not in the key areas, but be willing to be flexible,” she said.
Casting some attention to the economic landscape in Nigeria, the speakers also shared advice for businesses to help them remain viable despite prevalent circumstances.
“Don’t just be a Lone Ranger. Network. There are things you will not know are possible until you get into a space that shows you a niche or an opportunity you can explore. Ask questions. You don’t know it all,” he said.
Mrs. Ekwegh shared that “letting other people in” is also important to scale a business and its operations.
“Most businesses in Nigeria are borne out of a place of pain. A lot of the time you’re the everything for your business. You’re the CEO, the customer service, everything. And doing it alone can break your back. If you really want to go far you have to let other people in,” she said.
Kuda Business continues to empower business owners and SMEs to help them achieve profitability and scale their operations.
The platform’s webinar series, hosted monthly, helps businesses access knowledge from entrepreneurs and experts, providing a community for experienced voices to share practical knowledge.
Corporate Affairs Commission (CAC) has said that all financial technology operators (Fintechs) must register with the commission before July 7, 2024, noting that operating without registration is a crime according to the provisions of the law.
Hussaini Magaji (SAN), registrar general of the Commissio, stated this at the inauguration for the centre for bulk registration of Point of Sale (PoS) operators on Wednesday.
Magaji said, “It is the requirement of the law and the guidelines which Fintechs mandate PoS operators while obtaining their machines as outlined by the CBN to register with the CAC. Therefore, operating a PoS without registering with the CAC is a crime in Nigeria and the operator ought to be jailed.
“CAC on our part are enforcing the provisions of the law which mandates every legitimate business to register with the commission either as individual, business or merchant, and the PoS operators must register, and what we are doing now is to enforce parts of the provisions of the Companies and Alllied Matters Act (CAMA).”
Speaking further, he said, “CAC was asked to penalise PoS operators who are operating without registration with a N200 form. But because of the president’s position on encouraging small businesses, we agreed that no one should be penalized, which is why we have put a time limit on a date because we have had this sensitisation since December, and by July 7, 2024, we hope to close.”
Magaji added that the registration of all POS merchants and agents across the country would go a long way in reducing crime in the country.
He said, “We have a situation where ransom is paid with POS terminals, so with the registration, we will bring out the people whose machines were used to perpetrate the crime, because the CAC will capture all your information.”
He further noted that the registration centre would be open for 24 hours for Fintechs that might want to register manually, adding that the CAC had already created a structure for the Fintechs on the commission’s portal for ease of registration, where the certificate would be automatically generated and sent to their platform. CAC Opens Centre for Registration of PoS Operators
Central Bank of Nigeria (CBN) has released the list of licenced Deposit Money Banks operating in the country.
Providing insights into the banking landscape in Nigeria, the list was made public on the CBN’s official website.
Banks with international authorisation include Access Bank Limited, Fidelity Bank Plc, First City Monument Bank Limited, First Bank Nigeria Limited, Guaranty Trust Bank Limited, United Bank of Africa Plc, and Zenith Bank Plc.
Commercial banks with national authorisation include Citibank Nigeria Limited, Ecobank Nigeria Limited, Heritage Bank Plc, Globus Bank Limited, Keystone Bank Limited, Polaris Bank Limited, Stanbic IBTC Bank Limited, Standard Chartered Bank Limited, Sterling Bank Limited, Titan Trust Bank Limited, Union Bank of Nigeria Plc, Unity Bank Plc, Wema Bank Plc, Premium Trust Bank Limited and Optimus Bank Limited.
Commercial banks with regional licences are Providus Bank Limited, Parallex Bank Limited, Suntrust Bank Nigeria Limited, and Signature Bank Limited.
Players in the non-interest banking sector with national authorisation include Jaiz Bank Plc, Taj Bank Limited, Lotus Bank Limited, and Alternative Bank Limited.
In the merchant banking category, the apex banks listed, are Coronation Merchant Bank Limited, FBN Merchant Bank Limited, FSDH Merchant Bank Limited, Greenwich Merchant Bank Limited, Nova Merchant Bank Limited, and Rand Merchant Bank Limited.
The financial holding companies listed were Access Holdings Plc, FBN Holdings Plc, FCMB Group Plc, FSDH Holding Company Limited, Guaranty Trust Holding Company Plc, Stanbic IBTC Holdings Plc, and Sterling Financial Holdings Limited.
The Mauritius Commercial Bank Representative Office (Nigeria) Limited was listed as the sole representative office.
Securities and Exchange Commission (SEC) said that it will prohibit person-to-person (P2P) cryptocurrency trading in the Naira, aiming to safeguard its local currency from further depreciation and market manipulation.
This decision comes amidst concerns over the manipulation of the naira’s exchange rate by speculators operating within the P2P crypto trading sector.
Emomotimi Agama, director general, SEC, disclosed during a meeting with fintech professionals that new regulations targeted at crypto exchanges, digital asset custodians, and other sectors of the cryptocurrency industry would be introduced shortly.
The upcoming regulatory changes come amid growing concerns over the impact of cryptocurrency on the naira’s exchange rate.
Despite these developments, Agama expressed openness to dialogue with industry stakeholders.
He stressed the importance of cooperation in implementing new regulations to safeguard the crypto space.
Agama’s proactive engagement aims to reassure stakeholders unsettled by recent events, including crackdowns on global cryptocurrency exchanges like Binance.
SEC move to ‘delist’ the local currency is part of broader efforts to regulate the crypto industry. Nigeria’s decision reflects a broader global debate about how to regulate cryptocurrencies effectively.
Finding the right balance between oversight and innovation will be key to shaping a healthy crypto ecosystem that benefits everyone.
The aim is to stop people from manipulating the naira’s value.
While this sounds good, some worry it could limit access to cryptocurrencies for everyday Nigerians who rely on these platforms.
Balancing regulation and innovation is tricky. Regulation is important to protect people and ensure fair markets.
But it’s also important not to stifle new ideas. Cryptocurrencies offer new ways of doing things and can help people financially.
The challenge is to make rules that encourage this while also dealing with problems like fraud.
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