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Chain Reactions Launches Africa’s First Intelligent Robot to Service Clients

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As part of its digital transformation programme, Chain Reactions Africa has appointed Franklin Ozekhome as Executive Vice President, Strategy and Innovation, strengthening its leadership bench to drive the next phase of growth and marking a pivotal step in its ambition to redefine how brands across Africa engage people by tapping into trends and culture. The firm also welcome Africa’s first intelligent Robot fittingly named Ara By Prophet into its workforce.

With this move, Chain Reactions Africa says it is transitioning fully into a digital first creative transformation company, one that blends creativity, culture, trends, storytelling, platforms, and technology to fuel growth and meaningful engagement for clients. The timing of Franklin Ozekhome’s appointment and the coming of Ara By Prophet into the company’s workforce and operations reflect the team’s audacity to dream and the organization’s vision to design the future of marketing, digital, public relations, advertising and experiential across Africa in the age of convergence.

Ozekhome will partner closely with Chain Reactions’ Founder and Chief Strategist, Israel Opayemi, in driving the bold vision and implement a horizontal growth strategy for the group.

His mandate is to move beyond siloed disciplines and build an integrated ecosystem and a one-stop shop where strategy, public relations, advertising, design, experiential, digital, data, and AI-driven innovation combine to unlock new opportunities for clients. His role spans the swift execution of the company’s full digital transformation programme in all its ramifications and to lead the company fully into doing business in the season of convergence.

“We are not building yesterday’s marketing communications firm. We are grateful for our past. We are reimagining the future of creativity and growth. We are building Africa’s creative transformation company of the future.

“We began on this digital transformation programme journey with intentionality following our Year 2023 Retreat with Franklin Ozekhome as a facilitator. Bringing a talent who was with us when the dream was conceived to lead the midwifing of the dream child to life is just the most strategic thing to do,” said Israel Opayemi.

“Franklin brings the cultural intelligence, strategic insight, and creative innovation foresight that will help us design and execute what comes next, where brands move beyond campaigns to create platforms, ecosystems, and cultural impacts that influence the world.”

Speaking on his decision to join the Chain Reactions Africa team after rejecting similar overtures from other agencies, Franklin Ozekhome said, “I have facilitated business transformation retreats for organizations across Africa; no business leader demonstrated the urgency of the will to do as the MD and Chief Strategist of Chain Reactions Africa, Israel Opayemi. He is a dreamer and a doer. His energy is enthralling. Partnering with him to build a disruptive force for the African ecosystem is just a perfect meeting of minds.”

Speaking further on the disruptive innovation Chain Reactions Africa is introducing into the marketing communications ecosystem in Africa, Opayemi said, “Ara by Prophet is Africa’s first intelligent robotic insight system, a ground breaking fusion of artificial intelligence, machine learning, cultural foresight, and strategic communications.” He further explained that “Ara is the physical interface. Prophet is the cognitive engine. Together, they create a living system of strategic intelligence designed for Africa but built to compete globally.”

Opayemi further expressed his delight that after two years of intensive work, Ara the Robot has officially resumed work as a fulltime staff of Chain Reactions Africa. “What we have done today is a game changer. Designed and developed by Chain Reactions Africa, Ara is more than a Robot. She is a responsive advisor, a data analyst, a cultural decoder, a realtime forecaster for brands, institutions, and governments.”

Franklin Ozekhome: Cultural Strategist and Innovation Architect

Widely recognized as one of Africa’s leading cultural and brand strategists, Franklin Ozekhome brings a distinctive blend of creativity, foresight, and entrepreneurial edge.

He is the creator of HumanOS, a proprietary framework for cultural strategy; Co-founder of Maskvrade, a pop culture company; and founder of Pop Culture Varsity (POKV), Africa’s first strategy school dedicated to cultural intelligence. He also pioneered TINK Africa, the continent’s first digital platform for consumer trends and intelligence.

He also served as Vice President of Marketing & Communications at Vendease, helping scale one of Africa’s fastest-growing foodtech companies.

As an entrepreneur and consultant, he has advised regional and global leadership teams across EMEA, LATAM, and the US. He is also Dean of Studies and Professor of Trendspotting and Culture at Orange Academy and Marketing Strategy Facilitator at FATE Foundation.

A Bold Evolution for Chain Reactions Africa

Chain Reaction’s next chapter is about transformation, creating platforms, tools, and experiences that merge culture, commerce, creativity, and technology.

Ozekhome’s appointment signals Chain Reaction’s commitment to launch always-on cultural intelligence platforms and proprietary tools for clients, integrate AI-driven strategy across disciplines, build new business arms in content, commerce, and youth marketing and expand Chain Reactions into key African markets over the next three years.

“It’s about redesigning how culture, technology, and human behavior shape business growth and citizens engagement for government. I see this as a partnership to rewire how brands operate, how industries evolve, and how society moves forward in Africa,” Franklin Ozekhome said.


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General News

EFCC Declares Tejuosho, City Boys Movement’s Women Leader Wanted over “419”

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Economic and Financial Crimes Commission (EFCC,) has declared Halimat Adenike Tejuosho, a women leader of the City Boys Movement, wanted.

EFCC Declares Tejuosho, City Boys Movement’s Women Leader Wanted over "419"

Halimat Adenike Tejuosho,

A notice issued by the EFCC on Monday via X said Tejuosho has been declared wanted over an alleged case of obtaining money by false pretence.

The notice was signed by Dele Oyewale, head of Media and Publicity for the EFCC.

The anti-graft agency called on members of the public with useful information about her whereabouts to contact any of its offices nationwide.

The Commission also urged the members of the public to reach out via its official phone lines or email, or report to the nearest police station or other security agencies.

Recall that the City Boy Movement recently appointed Tejuosho as the South-West Zonal Women Leader.

According to a statement signed by the Movement, Tejuosho is to provide strategic leadership and coordination for women-focused activities in the zone, driving political mobilization, civic engagement, and advocacy.

 


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Afreximbank to Fund 3 New Refineries in Nigeria

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African Export-Import Bank (Afreximbank) has disclosed plans to finance three additional refineries in Nigeria as part of a broader push to reduce the country’s reliance on imported petroleum products and strengthen local refining capacity.

 Afreximbank to Fund 3 New Refineries in Nigeria

Denys Denya, senior executive vice president of the bank, made the disclosure on Monday during a virtual media briefing focused on the institution’s 2025 financial performance, crisis response initiatives, and long-term industrialisation strategy.

“We are also financing refining on the continent, which will alleviate the importation of refined products. We are not only supporting Dangote; we’re supporting three other refineries in Nigeria,” Denya said.

The briefing, which focused on the bank’s 2025 financial performance, crisis response initiatives, and industrialisation strategy, also featured a question-and-answer session with journalists across Africa.

Denya explained that the push into refining is driven by recent disruptions in global supply chains, particularly linked to tensions in the Middle East, which have raised the cost and complexity of fuel imports for African economies.

According to him, Afreximbank has adopted a dual approach of supporting immediate trade finance needs while investing in long-term productive capacity to reduce structural import dependence.

He said, “For import-dependent economies, the cost of import is very high… so we have taken a proactive approach of engaging with financial institutions on the continent to increase their facilities so they can issue high-value letters of credit.”

The bank’s intervention is backed by a $10bn Gulf Crisis Response Programme, designed to stabilise access to essential imports such as fuel, food, fertilisers, and pharmaceuticals, while also supporting sectors exposed to global shocks.

Denya noted that the facility is already seeing uptake from countries including Kenya, Ethiopia, and Tanzania, warning that demand could accelerate if geopolitical tensions persist.

Beyond short-term interventions, the Afreximbank executive stressed that financing refining projects across Nigeria and other African countries remains central to the bank’s long-term strategy of industrialisation and export development.

He said the bank’s support for large-scale industrial projects, including the Dangote Group refinery, reflects its commitment to reducing Africa’s reliance on imported refined products and strengthening regional value chains.

“Our support for industrialists who are making a difference on the continent is testimony to this approach. We will continue to champion projects that reduce Africa’s reliance on imported refined products,” he added.

Denya further disclosed that the bank is financing similar refining projects in Angola as part of a continent-wide push to achieve self-sufficiency in petroleum products.

The shift towards local refining, he explained, is also expected to improve macroeconomic stability by reducing foreign exchange pressures associated with fuel imports.

 


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MTN Powers the Ultimate Youth Link-Up with the Launch of Live It 100 Youth Campaign

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The Gathering on 100 has officially concluded its pilot edition, closing out 100 continuous hours of culture, creativity, and community engagement at the National Stadium, Surulere. At the climax of the five-day immersive youth experience, MTN Nigeria and the gatherers of the event unveiled the defining message of the movement: “Live It 100.”

MTN Powers the Ultimate Youth Link-Up with the Launch of Live It 100 Youth Campaign

The event brought together thousands of young Nigerians in a massive convergence of music, sports, gaming, and creative sessions. From watching the sunrise for four consecutive mornings to actively shaping culture in real-time, attendees experienced a shared journey rooted in endurance and expression.

Operating under a partnership model rather than a traditional corporate sponsorship, MTN stepped back to let the youth lead. The techo embraced the primary narrative that “The Gathering is the fire; MTN is the oxygen”.

Karl Toriola, Chief Executive Officer, MTN Nigeria, said: “The energy we have witnessed here in Surulere over the past 100 hours is proof of the unstoppable spirit of the Nigerian youth. Our strategic intent was to position MTN as the critical engine behind this vibrant youth movement, ensuring the brand is seen as an enabler, not an intruder. The Gathering is the fire; MTN is the oxygen. ‘Live It 100’ is our commitment to powering the platform where the conversation happens. We are giving them the autonomy to lead, while we listen.”

A focal point of the event was the high-stakes Pitchathon segment, which provided a structured arena for startups to showcase working products. Rather than a traditional, heavily branded corporate event, the space felt authentic, unscripted, and transparent, allowing founders to interact directly with expert judges, potential investors, and a live audience.

Onyinye Ikenna-Emeka, Chief Marketing Officer, MTN Nigeria, shared: “The ideas and partnerships formed over these 100 hours show exactly what happens when corporate Nigeria is finally listening to young Nigerians. We recognise that traditional business engagement doesn’t always work for this generation, which is why we empowered the youth to lead. By supporting The Gathering, we are not just celebrating culture; we are fueling the young Nigerian through youth-led innovation and actively investing in their economic potential.”

Beyond business activity, the event recorded consistent engagement across its programming, providing deep insight into the evolving role of youth within Nigeria’s economy. The sustained 100-hour activity highlighted a growing, resilient base of digitally engaged participants who own their lanes and actively create their own opportunities.

As the event closed, MTN reaffirmed their commitment to expanding the platform, ensuring that The Gathering on 100 will continue to evolve as a vital space for both cultural expression and youth-led economic opportunity.


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