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Samsung, iPhone & Huawei lead Worldwide Smartphone Shipment Market

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International Data Corporation (IDC’s) Worldwide Quarterly Mobile Phone Tracker shows that smartphone vendors shipped a total of 334.3 million units during the first quarter of 2018 (1Q18), resulting in a 2.9% decline when compared to the 344.4 million units shipped in the first quarter of 2017.

 

The China market was the biggest driver of this decline with shipment volumes dipping below 100 million in the quarter, which hasn’t happened since the third quarter of 2013.

 

Melissa Chau, associate research director with IDC’s Worldwide Mobile Device Trackers, said “Globally, as well as in China, a key bellwether, smartphone consumers are trading up to more premium devices, but there are no longer as many new smartphone converts, resulting in shipments dropping,”

 

“When we look at it from a dollar value perspective, the smartphone market is still climbing and will continue to grow over the years to come as consumers are increasingly reliant on these devices for the bulk of their computing needs.”

 

Anthony Scarsella, research manager with IDC’s Worldwide Quarterly Mobile Phone Tracker said, “Despite new flagships from the likes of Samsung and Huawei, along with the first full quarter of iPhone X shipments, consumers looked unwilling to shell out big money for the latest and greatest devices on the market,”

 

“The abundance of ultra-high-end flagships with big price tags released over the past 12-18 months has most likely halted the upgrade cycle in the near term.

 

“It now looks as if consumers are not willing to shell out this kind of money for a new device that brings minimal upgrades over their current device.

 

“Looking forward, more affordable premium devices might be the solution the market needs in the second half of the year to drive shipments back in a positive direction.”

 

Smartphone Company Highlights shows that Samsung remained the leader in the worldwide smartphone market grabbing 23.4% share despite experiencing a 2.4% decline from Q1 2017.

 

The new S9 and S9+ led the way as the new flagships launched a quarter early for the Korean giant compared to last year’s S8/S8+.

 

Although the new flagships shipped late in the quarter, brisk initial sales of the new devices kept the overall yearly decline at a minimum as the bulk of the positive impact is expected to arrive in Q2 2018.

 

Despite the late launch, the high-priced devices should significantly boost average selling prices (ASPs) in the quarter for Samsung.

 

Outside of the new flagships, the A series and J series continued to drive most of the key volume in both developed and emerging markets.

 

Apple’s first quarter saw the iPhone maker move 52.2 million iPhones representing a modest 2.8% year-over-year increase from the 50.8 million units shipped last year.

 

Despite rumors of an underperforming iPhone X in the quarter, Apple stated that the iPhone X was the most popular model each week in the March quarter.

 

The success of the more expensive iPhone X combined with healthy sales of the iPhone 8 and 8 Plus helped grow ASPs 11.1% to $728, up from $655 last year.

 

Rumors of three new bezel-less iPhones arriving this September are expected to bring new features such as a larger AMOLED display model, a more affordable mid-tier model, and increased performance and imaging capabilities across the board.

 

Huawei climbed to a new market share high of 11.8% even as it remained in third overall.

 

Huawei has toed the line between maintaining a strong domestic position while slowly upscaling its brand image in international markets with dividends paying off as it beat the average global growth rate, reaching 13.8% year over year.

 

While it’s high-end smartphones are popular in China, the bulk of its shipments are of the more affordable class of smartphones, and it also introduced a few new models in the low-end and mid-range segments.

 

 

Outside of China, Huawei is growing and gaining market share across the Western Europe region, an otherwise declining market, and is particularly strong in Spain, Germany, and Italy.

 

In these markets, the Lite versions continue to be the company’s bestselling devices, but the P10 and the Mate 10 range are in a much better position compared to predecessors P9 and Mate 9.

 

The share of the midrange and ultra-high-end devices improved substantially year over year.

 

Huawei is in a strong position to compete at the higher end of the smartphone arena with the opportunity to grow its share in Europe.

 

Huawei also reintroduced its Honor brand in a couple of markets in Southeast Asia, where the high-end P series and Mate series are less popular.

 

Xiaomi’s strong performance has no doubt been due to its strong growth outside of China with 1Q18 the first quarter that less than half of its shipments were domestic, a transition that very few Chinese companies have reached.

 

Xiaomi continues its retail expansion in India and Southeast Asia; however online channels remain the key contributor in India, its second largest market.

 

Its low-end Redmi 5A made up almost two-fifths of its volume in India.

 

In its commitment to the “Make in India” campaign, Xiaomi also recently announced PCB assembly in India, becoming the second vendor after Samsung to do so.

 

OPPO held the fifth position with its year-over-year decline of 7.5% more a result of the China slowdown than of its performance overseas, as both share and shipment volumes abroad increased in the first quarter.

 

OPPO has also pruned some of its retail partnerships to focus on those with higher contribution to sales.

 

To counter Xiaomi’s strong growth in the India market, OPPO has also shifted some focus to online channels where it had been solely focused on offline channels in the past.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NCC Pledges Executive Support, Policy Incentives for Local Device Manufacturing

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Nigerian government has opened a high-stakes window of opportunity for international tech investors, offering direct presidential intervention and sweeping economic waivers for hardware companies that anchor their manufacturing hubs in Nigeria by November 2026.

NCC Pledges Executive Support, Policy Incentives for Local Device Manufacturing

Chief Idris Ibikunle Olorunnimbe

Chief Idris Ibikunle Olorunnimbe, the Chairman of the Governing Board of the Nigerian Communications Commission (NCC), made this groundbreaking declaration during his ministerial-level address at the Digital Africa Summit Roundtable in Shanghai.

Highlighting the government’s total dedication to backing these new factories, Olorunnimbe stated: “Whatever it takes to get the plant standing, we will pursue it together, because every factory that rises in Nigeria grows our economy, employs our young people, and brings the price of a phone closer to what an ordinary Nigerian can pay”.

The offer is designed to stimulate immediate foreign direct investment and create sustainable employment for Nigeria’s teeming youth population.

The economic logic underwriting this regulatory ultimatum is both practical and urgent. Currently, the Nigerian telecommunications ecosystem is highly vulnerable to external economic shocks, with foreign-exchange swings and import duties constantly pushing genuine, formal devices out of reach for average citizens.

By localising the supply chain, the NCC seeks to anchor device pricing to the local currency, stripping away the pricing volatility tied to the US Dollar.

Olorunnimbe candidly stated that the administration is ready to deploy massive executive support, viewing connectivity infrastructure as the central engine of President Tinubu’s Renewed Hope agenda, which treats “connectivity as productive infrastructure for the whole economy rather than a luxury for a few”.

This infrastructural push is designed to directly fuel the NCC’s highly praised initiative to transition Nigeria into an era of digital free education through the zero-rating of educational portals.

Drawing inspiration from classic free education philosophies, Olorunnimbe has previously stated that asking a child to buy data to look at a textbook is the modern equivalent of charging tuition at the gates of a public school.

To operationalise this vision, the proposed locally assembled smartphones, MiFi units, and home routers will come pre-configured with embedded access to these zero-rated educational platforms. This ensures that digital literacy tools are structurally hardwired into the technology from the factory floor.

Additionally, these indigenous devices will come pre-installed with core government application portals, simplifying access to digital identity verifications, public health services, and agricultural extensions. By embedding these essential state services directly onto affordable, locally produced hardware, the NCC is solving the double dilemma of device cost and data expenses simultaneously.

This holistic blueprint bridges the digital divide and accelerates financial inclusion, as verifiable identity frameworks, like the NIN and BVN, will allow citizens to seamlessly transition into credit-linked device-financing schemes. Olorunnimbe noted that by pairing “verifiable identity with credit history and secure device technology, then the phone itself becomes the on-ramp: to a credit record, and then to the wider financial system”.

The visionary posturing of Chief Olorunnimbe and the executive leadership of the NCC mark a paradigm shift in how government agencies foster industrial growth. Rather than relying solely on traditional, rigid enforcement against informal markets, the Commission is actively building a structured, credible marketplace via policy incentives and strategic executive support.

Through this aggressive, forward-looking roadmap, the NCC is firmly establishing Nigeria as the digital powerhouse of the African continent, demonstrating that true digital inclusion is achieved when national infrastructure serves human development.


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Tinubu Signs New NIMC Act to Strengthen Digital Identity, Data Protection

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President Bola Tinubu has assented to the National Identity Management Commission (NIMC) Act, 2026, replacing the 2007 law with a new legal framework aimed at strengthening Nigeria’s digital identity system, data protection and electronic trust services.

Tinubu signs new NIMC Act to strengthen digital identity, data protection

The new Act is expected to enhance the country’s digital identity ecosystem by improving identity management, securing personal data and promoting interoperability across government and private sector platforms.

According to a statement, the legislation aligns Nigeria’s identity management framework with the provisions of the Nigeria Data Protection Act (NDPA) and international best practices on privacy and data protection.

The Act introduces stronger safeguards for the collection, processing, storage and protection of citizens’ personal information.

It also designates the National Identity Management Commission as Nigeria’s root certification authority for the National Public Key Infrastructure (PKI) and Digital Public Infrastructure (DPI).

The designation empowers the commission to provide secure digital identity, authentication and electronic trust services across the country.

The Act further authorises NIMC to facilitate secure and interoperable data exchange among Ministries, Departments and Agencies (MDAs), private organisations and other authorised entities.

It also provides for the deployment of the NIMC General Multipurpose Card as a unified identity credential for nationwide identity verification under the initiative tagged “One Card, Multiple Possibilities.”

The Federal Government said the implementation of the law would create a trusted, secure and interoperable digital identity ecosystem capable of improving access to services in both the public and private sectors.

It added that Nigerians, including those living in the diaspora, would benefit from easier access to identity services, stronger protection of personal data, enhanced cybersecurity and more secure digital transactions.

The government also said the law would provide a stronger foundation for digital governance, economic growth and long-term national development by enabling faster and more reliable identity verification and authentication processes.


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Meta, FG Unveil New Safety Measures to Protect Nigerian Teens Online

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Meta on Thursday convened the Nigeria Youth Safety Summit in Abuja, bringing together government officials, civil society organisations, parents, educators, content creators and youth leaders to strengthen collaboration on digital wellbeing and safer online experiences for young people.

L-R: Sylvia Musalagani, Head of Safety Policy, Europe, Middle East and Africa (EMEA), Meta; Ayodele Olawande, Honourable Minister of Youth Development; Sade Dada, Head of Public Policy, Anglophone West Africa, Meta; and Ahmed Yusuf Tanbuwal, Ag Director, Digital Literacy and Capacity Building Department, National Information Technology Development Agency (NITDA), during the Nigeria Youth Safety Summit organised by Meta on Thursday, June 25, 2026, in Abuja.

The summit, held at the Transcorp Hilton Hotel and co-hosted with the Federal Ministry of Youth Development, highlighted Meta’s investments in youth online safety through built-in protections, parental supervision tools and digital literacy resources aimed at helping teenagers navigate the digital space safely.

The event featured keynote presentations, panel discussions and a Parents Learn and Brunch session organised in partnership with the Federal Ministry of Women Affairs and Social Development.

Participants explored practical approaches to promoting safer online engagement while emphasising the importance of partnerships among government, technology companies, parents, schools and civil society in advancing digital wellbeing.

Speaking at the summit, Meta’s Head of Safety Policy for Europe, the Middle East and Africa (EMEA), Sylvia Musalagani, said the company remained committed to providing teenagers with age-appropriate and safe online experiences.

“At Meta, our goal is to provide teens with safe, age-appropriate online experiences, and events like the Nigeria Youth Safety Summit reflect our commitment to promoting safer and more positive digital experiences for teens.

“With products such as Teen Accounts, Meta is putting the right protections in place so teens can explore their interests and express their creativity in a safe, age-appropriate space.

“We will continue to build the safety features and tools that families need to support young people online,” she said.

Musalagani explained that Teen Accounts represent a redesigned experience across Meta’s platforms specifically for teenagers.

She said the accounts are automatically enabled for all teenagers and include built-in safety features such as private accounts, the strictest messaging settings, restrictions on sensitive content, limited tagging and mentions to people they follow, daily time reminders after 60 minutes of use, and sleep mode between 10 p.m. and 7 a.m.

According to her, teenagers under the age of 16 require parental approval before making any changes that would reduce the default safety settings.

The Minister of Women Affairs and Social Development, Hajiya Imaan Sulaiman-Ibrahim, described child online safety as one of the ministry’s key priorities.

She said children require informed parental guidance to safely navigate the digital environment, stressing that online safety is a shared responsibility involving parents, technology companies and government.

“Child online safety is one of our central pillars and we are steadfast in our mandate to safeguard the Nigerian child from technology-enabled violence.

“Children cannot navigate the complexities of the online world without informed adults guiding them because safety begins with the parents.

“Safety is a shared tripartite responsibility between parents, technological industries and government.

“That is the fundamental premise of today’s summit, a hands-on walk through of parental supervision tools and Teen Accounts.

“We appreciate Meta for the collaboration and for creating a platform for these important conversations,” she said.

Meta also highlighted its parental supervision tools, which allow parents to receive notifications when teenagers report content, gain insights into who they communicate with, set daily usage limits, schedule breaks and monitor age-appropriate content interests.

The Minister of Youth Development, Ayodele Olawande, commended Meta for the initiative and noted its alignment with the ministry’s National Youth Data Protection and Awareness Training Programme.

“I want to thank Meta for this great achievement.

“At the ministry, one of the things we provide to all Nigerians is the skills to succeed in this digital world while making sure we protect them against emerging threats.

“We see a strong connection between the objectives of this summit and the goals of our National Youth Data Protection and Awareness Training Programme.

“We believe that keeping young people safe online is a shared responsibility.

“Government, technology companies, schools, parents, social organisations, community groups and young people themselves all have a role to play.

“We encourage Meta to make the tools, guides and learning materials from this initiative more widely available so that young people across Nigeria can continue to benefit from this laudable summit,” he said.

The summit concluded with discussions focused on strengthening partnerships, promoting digital literacy and advancing a shared vision for youth online safety across Nigeria.


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