E-Business
Amid Uncertainty, Businesses are Betting on AI to Accelerate Productivity and Unlock ROI

By Linda Saunders, Country Manager & Senior Director Solution Engineering, Africa, Salesforce
In a time of rising global economic uncertainty, African businesses are increasingly turning to AI to accelerate productivity and unlock a new level of ROI. The data is compelling – according to the World Bank’s recent Global Economic Prospects report, rising global trade and policy uncertainty could weaken growth by 2.3% in 2025, impacting both major economies and emerging markets.

In the face of these headwinds, many businesses are ramping up plans to implement AI, driving new levels of productivity and cost savings. In a March 2025 survey by McKinsey, 78% of respondents reported their organisation already uses AI in at least one business function, up from 72% in early 2024 and 55% a year earlier.
Put simply, AI is the most transformative technology of our lifetime. Its latest iteration, agentic AI—always-on intelligent agents that can learn, reason, and execute tasks independently – will reshape how companies operate, compete, and perform work.
While this new era holds great promise, the journey to becoming an agentic enterprise can feel daunting.
Aligning your business with a tangible agentic AI strategy, readying your technology infrastructure, and understanding the metrics that define success are essential pillars to unlocking the agentic AI opportunity and realising the return on investment (ROI) this moment demands.
Realise trapped value with automation and augmentation
Nearly half of desk workers report spending time on repetitive, low-value, or unrelated tasks to the jobs they were hired to do. Across many industries, operational inefficiencies and unrecognised opportunities are buried deep within data, processes, and human workflows, affecting everything from employee engagement to the bottom line.
The first step to reigniting productivity growth is identifying what’s holding organisations back and finding solutions to these challenges, known as trapped value analysis.
Start by identifying where high-value, underperforming workflows exist. For example, are there manual tasks slowing teams down? Can they be automated? Which customer interactions can be more personalised?
Augmenting human capacity with a digital workforce is key to realising trapped value, enabling smarter, faster decision-making grounded in trusted data and improving personalised customer interactions at scale.
Imagine a marketer at a young company suddenly supported by a team of AI agents to strategise, plan, and deliver best-in-class campaigns. Or a sales rep with instant access to real-time customer data analysis and predictions of which leads are most likely to convert.
Deploying AI agents isn’t about replacing people; it’s about empowering employees to focus on what they do best – strategic thinking, innovating, and building relationships with customers.
Overcoming productivity pain points with a dynamic IT infrastructure powered by digital labour allows businesses to reprioritise their newly available human capacity to where it can have the greatest impact. This is key to realising new revenue streams or business models and is fundamental to unlocking ROI.
Set critical metrics to measure ROI
The advantages of digital labour for optimising operations are clear. However, according to Gartner, over 40% of agentic AI projects will be cancelled by the end of 2027 due to reasons such as unclear business value.
To demonstrate real ROI, organisations need to focus on enterprise productivity, driving business value through quality, cost, speed, and scale.
For customer service teams, measuring ROI can involve assessing customer satisfaction, such as improving experiences with 24/7 support across channels where AI agents triage requests and provide step-by-step instructions using natural responses.
When Salesforce added Agentforce to its Help site in October 2024, the goal was to set a world-class standard for agentic service. With an AI agent answering customer service questions in natural language, using unified data to provide fast, 24/7 support, our human engineers can focus on complex issues. To date, Agentforce has handled over 1 million support requests and is projected to save $50 million annually by the end of this fiscal year.
For sales teams, ROI can be seen in faster response times and increased lead qualification. Agentic AI enables scaling with autonomous outreach to answer product questions, handle objections, and book meetings, interacting with customers across relevant channels with personalised responses.
All of these efficiency gains free up time for humans to focus on improving and driving growth in other areas of the business.
Using metrics – from deflection rates to customer satisfaction scores and operational savings — enables organisations to assess the performance of their AI agent initiatives and calculate ROI effectively.
Access long-term value
By focusing on these metrics, African businesses can effectively assess the performance of their AI initiatives and calculate ROI, moving from a position of uncertainty to one of strategic growth.
In essence, the agentic AI era is not about a single, abrupt change but a fundamental shift in how people and technology work together.
By embracing a phased, strategic approach, African businesses can navigate this transition successfully, accelerate productivity, and ultimately unlock significant long-term value. This is the new partnership that will enable businesses to thrive amid today’s challenges.
E-Business
Kaspersky Launches OT Calculator to Align Cybersecurity Investments with Business Goals

Kaspersky’s new online tool has been specially developed for industrial organisations to assess the potential costs associated with insufficient operational technology (OT) security.

By offering detailed financial forecasts, the calculator empowers senior management to make well-informed decisions regarding security investments.
Industrial organisations increasingly depend on interconnected systems, elevating cybersecurity to a critical factor in business resilience and profitability.
According to VDC Research, over 60% of industrial companies last year reported that cybersecurity breaches had led to significant costs. Despite this, a persistent disconnect remains between security teams and executive leadership as security professionals focus on minimising risk, while executives must balance cybersecurity concerns with broader business objectives. This misalignment often results in competing priorities and underfunded security initiatives.
To bridge this gap, Kaspersky has launched the OT Cybersecurity Savings Calculator, an innovative online tool designed specifically for industrial organisations to assess the potential costs of inadequate operational technology (OT) security¹.
The primary aim of this tool is to translate cyber risks into tangible financial metrics and support strategic discussions around priorities and budget allocation. By entering details such as their sector, sub-sector, region, company size, breach history, and existing cybersecurity measures, organisations can estimate their potential cost savings and receive customised, actionable recommendations.
The calculator benchmarks performance against industry peers and highlights the company’s position within the current threat landscape.
“We believe this calculator is a powerful resource for transforming complex cyber risk data into straightforward financial insights. It enables OT leaders, security professionals, and executive teams to develop clear, data-driven business cases and recognise the value of cybersecurity investments. With actionable guidance, it promotes a comprehensive approach to resource management and strengthens overall organisational resilience,” comments Andrey Strelkov, Head of Industrial Cybersecurity Product line at Kaspersky.
E-Business
Local App Developers Rake $1m in Sales in 2025- NOTAP

National Office for Technology Acquisition and Promotion (NOTAP) has said Nigerian software developers have reached significant milestones with locally made applications generating over one million Dollar in sales across domestic and regional markets.

Dr Obiageli Amadiobi, director-general of NOTAP, said this in an interview with the News Agency of Nigeria (NAN), on Thursday in Abuja.
Amadiobi said the development signified the growing strength of Nigeria’s digital innovation ecosystem and how local innovation powers digital growth.
She said it was also a direct outcome of targeted support initiatives led by NOTAP.
She added that the initiative helped to build capacity, protect intellectual property, and connect developers to market opportunities.
According to the NOTAP boss, the journey from concept to impact started with understanding and securing intellectual property (IP) rights, a step many local innovators missed.
“Whether it’s a literary work, a laboratory invention, or a creative digital product, the process of bringing an idea to life demands immense time, skill, and dedication.
“An innovator might wake up with a solution to a pressing problem; spend months testing and refining it and achieve remarkable results; so it is their fundamental right to patent that creation and claim ownership.
“Without this protection, someone else could easily replicate their work; patent it in their name; and legally control what was built with Nigerian brainpower,” she said.
Amadiobi said that the challenge was compounded by widespread digital piracy and counterfeiting, which hit the ICT sector hardest.
“From copied software applications to replicated content on social platforms like TikTok, unauthorised duplication has become a major barrier to growth.
“We see talented young creators develop unique digital content or tools, only to watch others rebrand and profit from their work within weeks,” she said.
The DG noted that most popular online personalities with distinctive styles often don’t realise they could protect their original contributions through IP registration.
She said that to address these gaps and unlock the value of Nigerian innovation, NOTAP implemented a multi-pronged strategy,- a cornerstone initiative – which is the Local Vendor Policy.
“The Local Vendor Policy mandates that foreign technology firms entering Nigeria partner with domestic counterparts,’’ she said.
Amadiobi said that among the performing apps are solutions addressing critical local challenges such as a mobile health platform that now serves 750,000 users across six states.
“There is also the agricultural marketplace connecting smallholder farmers to buyers; and an educational tool that has been adopted by 200 schools to improve learning outcomes,” she said.
She added that the apps were developed by teams that gained skills and resources through NOTAP’s Local Vendor Policy.
According to her, the policy requires foreign technology firms operating in Nigeria to allocate a portion of their technical service fees to local partners.
“Three years ago, many of these developers were only providing support services to foreign companies.
“But today, they are building their own products that compete globally. 60 per cent of last year’s sales came from other African countries, showing our developers can lead on the continent,” she said.
The D-G explained that the one million dollar figure represented sales from over 50 locally developed apps, with individual developers earning between 5,000 dollars and 80,000 dollars from their products.
“Looking ahead, NOTAP aims to double these sales figures by 2027, with plans to expand support to developers focusing on fintech, renewable energy management, and climate adaptation tools.
“These are the sectors identified as high-growth opportunities for Nigerian innovation,’’ Amadiobi said
E-Business
Gold Hits Record $5,110/Ounce Amid Trump Tariff Threats, Geopolitical Fears

Gold prices smashed through $5,100 per ounce on Monday, January 26, surging to a historic peak of $5,110.50 as investors rushed into the safe-haven asset amid escalating geopolitical tensions and U.S. policy volatility.

Gold
Spot gold climbed 2.2% to $5,089.78 by 0656 GMT, while U.S. February futures rose similarly to $5,086.30. The metal, up 64% in 2025—its strongest annual gain since 1979—has now advanced over 18% year-to-date, fueled by safe-haven buying, anticipated U.S. rate cuts, China’s 14th consecutive month of central bank purchases in December, and massive ETF inflows.
Analysts point to a crisis of confidence in U.S. assets, sparked by President Trump’s erratic threats last week. He retreated from tariffs on European allies to pressure Greenland seizure, then vowed 100% tariffs on Canada over a potential China trade deal and 200% on French wines to push President Emmanuel Macron toward a “Board of Peace” initiative.
“This Trump administration has caused a permanent rupture in global norms, driving everyone to gold as the sole refuge,” said Kyle Rodda, senior market analyst at Capital.com.
A weakening dollar—hit by a rising yen and pre-Fed meeting caution—further boosted gold’s appeal for non-dollar holders, with markets eyeing possible yen intervention.
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